Gartner SOA

Gartner SOA & Application Development and Integration Summit

The SOA Challenge: Skills, Strategies and Pitfalls on the Road to Value

25-26 JUNE 2008, ROYAL LANCASTER HOTEL, LONDONeurope.gartner.com/soa

SOA steals the spotlight

George GlassVP and ChiefArchitect, GlobalServices, BT

KEYNOTE SPEAKERS

Paolo MalinvernoResearch VPGartner

Massimo PezziniVP & GartnerFellow, Gartner

CONFERENCE CHAIR& KEYNOTE SPEAKER

Register today at europe.gartner.com/soa2

The SOA Challenge: Skills, Strategies andPitfalls on the Road to Value Introduction from the Conference Chair

The debate is largely over: SOA has gone mainstream. As a critical mass of SOA initiativesare moving out of pilot stage and starting to deliver real results, the questions have becomemuch more significant: How can we measure the value? Which are the measures of realSOA success?

Whilst early adopters of SOA had a clear vision of the benefits, today’s critical mass of SOAadopters don’t. We keep playing football games without counting the goals, because weare too busy playing, and we don’t want to recognize that the attack did something right(and the defence something wrong), learn a lesson and restart playing. This is what ishappening today: SOA projects produce results, the benefits are not recognised, and wewonder where the real value in SOA is. It’s time to stop the game and ask the toughquestions if we want to justify renewed SOA investment.

That’s where the theme of this year’s conference comes from: getting value out of SOA so yourIT organization stays ahead of the game. Finding it, measuring it and driving it forward. Thecomplexities of today’s technologies and the changing nature of applications make applicationarchitectures a core competency for any organization. While mastering the new, legacyarchitectures must be understood to effectively support them and extend their useful lives.

The next wave of innovation comes by coupling SOA to architectural concepts andtechnologies such as event-driven architecture (EDA), business process management (see ourSOA/BPM keynote), extreme transaction processing (XTP) and multienterprise B2B (this yearwith its own dedicated track and case studies). In parallel, new sourcing paradigms such asOpen Source Software and Software as a Service play their role in this overall IT revolution.

This year’s extended program reflects an entire year of new Gartner research andthousands of customer engagements. We believe it delivers a concentrated dose ofGartner’s unique perspective as an entirely new IT paradigm ramps up; plus a practical,down-to-earth keynote from BT on how to build a SOA in a very large enterprise and get itto fly through business turbulence; and deep case studies bring the practitioners’ viewsand experiences to the Summit.

The process-centric view of applications and a service-oriented vision are digging two tunnelsfrom opposite sides of the same mountain: the tunnels must meet in the middle for optimalbusiness benefits. This new concept is highly disruptive and will not arrive without casualties.

Join us for a challenging, insightful program that will help you exploit the new potential andnavigate around the hazards.

See you at the Summit.

Paolo MalinvernoResearch VP, Gartner

Register today at europe.gartner.com/soa 3

BENEFITS OF ATTENDING

• Focus on the eye of the IT storm: SOA, EDA,B2B and ADI

• Come and hear Gartner analysts and casestudy speakers as they advise on what worksand what still remains a struggle and how tomake sure you benefit from the very real effortsthat SOA requires

• You’ll get a free 30 minute consultation with oneof the Gartner analysts in a One-on-Onesession

• Engage and network with leading SOA,Application Development & Integration solutionand service providers

• Share your experiences with your peers fromacross Europe

• Take away documentation from the conferencesessions to your office and share your learningwith your colleagues. Available as a freedownload from our website

• You’ll get the opportunity to purchase theconference sessions with speaker audio on aconference CD-Rom at the event

• Enterprise architects

• Information architects

• Technology architects

• Portal architects

• Process architects

• Application developers

• Integration specialists

• Data architects/analysts/administrators

• Service/componentdesigners

• Workplace developers

• Application managers

• Infrastructure andoperations managers

• Business developmentmanagers

At a glance

TUESDAY 24 JUNE PRE-EVENT TUTORIALS(separately payable)

13:00 RegistrationOpens

14:00 – 17:40 Tutorial Sessions

WEDNESDAY 25 JUNE07:00 Registration

Opens

08:45 – 9:00 ConferenceOpening

09:00 – 10.20 Plenary Sessions

10:50 – 12:30 Track BreakoutSessions

12:30 – 13:30 Lunch & SolutionShowcase


17:45 – 18:30 ExecutiveKeynote

18:30 – 20:30 NetworkingDrinks Reception

THURSDAY 26 JUNE


12:20 – 13:10 Lunch & SolutionShowcase


17:25 – 18:10 Gartner KeynoteSession

18:10 ConferenceClose

Agenda

WHO SHOULD ATTEND?


The Tracks

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2

3

4

4 Tracks to help you extract valuefrom SOAApplication Architecture and GovernanceWith SOA, Web innovation, and legacy modernization – businessexecutives and CIOs expect to see significant gains in enterprise agility,innovation, and competitiveness. These advances cannot sacrificeinformation integrity, application performance and reliability, fiscalresponsibility, control or good judgment. This track examines bestpractices and solutions for applications architecture, governance and ITmanagement that will enable, rather than restrict, achieving real businessresults from applications evolution.

Changing Software Platforms and WebThe historical applications platform, comprised of COTS infrastructuresoftware running in on-premise servers and mainframes, is rapidlyevolving. Cloud-based offerings are quickly gaining traction, with Webplatforms and SaaS moving to anything as a service (XaaS). Open sourcesoftware and extreme transaction processing (XTP) are taking on biggerroles. The Web is center stage and Web-oriented architecture (WOA) isthe new hot style of AD. All this leads to a very complex set ofcapabilities that must be effectively managed and governed in order toprovide the mission critical foundation required to run enterprise businessapplications.

Mastering Application Development and IntegrationApplication development organizations are under pressure to deliverbusiness value and innovation in a cost-effective fashion. At the same time,integration is more of an issue with diverse delivery models, services anddata. SOA and Web 2.0 have solved some of these problems but havealso given us new ones. This track explores the practices and toolsrequired to succeed in a SOA-centric, globally distributed developmentenvironment; and examines SOA integration strategies, thereby providingpractical guidance on what to do today whilst planning for tomorrow.

B2B / Multienterprise Collaboration: A ‘Mash-up’ ofTransactions, E-Commerce, SOA and Web 2.0A decade ago “B2B” – aka “business to business” – was essentially asynonym for EDI. While that is still a viable IT approach, the notion of“B2B” – or more broadly “multienterprise collaboration” – now both refersto traditional EDI, but also a wide range of new styles of B2B, includingmultienterprise SOA, e-commerce automation, multienterprise processand data integration, as well as new forms of multienterprise collaborationbased on Web 2.0. The sessions in this track will cover all these forms ofB2B, addressing multienterprise collaboration trends, technology, security,strategy and how B2B affects some industry solutions.

WHAT WILLTHE SUMMITCOVER?

Getting Valuefrom SOA

EmergentArchitectureStyles

Platforms andPlatform Styles

Moving toAdvanced SOA

ApplicationDevelopmentand Roadmapfor SODA

MultienterpriseB2B E-Commerce

MultienterpriseBusinessProcessPlatforms

XaaS: HowSaaS isEvolving intoCloudComputing

Web 2.0 andBeyond

EnterpriseMashups

Software as aService (SaaS)

SOAGovernance

A BusinessFramework forSOA

Open Source


Meet the Analysts

For over 25 years, Gartner analysts have been the trusted advisors to many of the world’s largest and mostdemanding organizations. No one sees the implications of technology so clearly, so consistently. Gartneranalysts draw constantly from the real-life challenges and solutions experienced by more than 45,000 clientsworldwide. The value of this resource, combined with our deep analysis of technology vendors, is unrivalled. TheGartner SOA & ADI Summit brings a level of experience and expertise that you simply cannot get anywhere else.

Philip AllegaResearch VP

• The changing nature of EA• EA processes, frameworks and

program maturity• EA certification, training, recruiting and

management

Michael BlecharResearch VP

• Model-driven development• Information architecture• Metadata repositories

Mark DriverResearch VP

• Distributed computing applicationdevelopment tools

• The Microsoft .NET and Java softwareplatforms

• The open source software model

Teresa JonesSr Research Analyst

• Application development• SOA• Middleware

Susan LandryVP DistinguishedAnalyst

• Application maturity• Application staffing, skills and

organization• Application governance

Gene AlvarezResearch VP

• Business to business & business toconsumer e-commerce strategies andtechnologies

• CRM & web customer experience mgmt • Partner portal strategies • Sales configuration technologies

Anthony BradleyResearch Director

• Application architecture• Web 2.0• SOA

Joseph FeimanVP & Gartner Fellow

• Application security • Vulnerability assessment and

management • Application development

Frank KenneyResearch Director

• SOA Infrastructure & Governance• Managed File Transfer Suites and

Technologies• Integration and Infrastructure

Appliances

Benoit LheureuxResearch Director

• B2B integration• Application integration• Middleware

Andreas BittererResearch VP

• Data integration • Data quality • Business intelligence

Nikos DrakosResearch Director

• Social software• Collaboration and communications

David GootzitResearch Director

• Enterprise portals• Enterprise mashups• Social computing

Marc KerremansResearch Director

• Business of IT• Business Process Management –

technology• Business Process Management –

organisation• Business Rules Management

David NortonResearch Director

• Application development methodologiesand software life cycles frameworks

• Service Oriented Architecturedevelopment platforms and practices

• Development metrics andmeasurement practices

Worldwide Expertise at Your Fingertips – Your Questions onSOA & Application Development and Integration Answered!


GARTNER KEYNOTE SPEAKERS

Massimo PezziniVP & Gartner Fellow, GartnerFocus Areas: Platform and integration middleware,SOA/EDA, Extreme transaction processing

Massimo Pezzini is a vice president and Gartner Fellowin Gartner Research. His research focus is onapplication platforms, ultra high-end transactionprocessing technology, composite applications, service-oriented and event-driven architecture infrastructureand best practices, and application integration includingintegration appliances and mobile middleware. Mr.Pezzini has decades of experience in distributedcomputing, middleware technology and softwarearchitectures. Throughout his career, he hadresponsibilities in software development, projectmanagement, pre-sales support, consulting andproduct marketing.

Paolo MalinvernoResearch VP, GartnerFocus Areas: SOA and application integration, B2Bmultienterprise SOA governance and organizational issues

Paolo Malinverno is a vice president in GartnerResearch. Mr. Malinverno covers a broad set of SOAand application integration technology areas, plusorganizational issues, integration competency center eSOA Center of Excellence, SOA Governance, IntegrationService Providers, Integration as a Service (IaaS), B2Bsoftware. Mr. Malinverno is a 25-year IT veteran, and hisexperience ranges across a wide variety of IT andbusiness issues.

EXECUTIVE KEYNOTE SPEAKER

George GlassVP and Chief Architect, Global Services, BT

George Glass is Vice President and Chief Architect forBT Global Services, with over 20 years experience in ITarchitecture, design and delivery at BT and itsassociated global ventures. Within BT George is the keytechnical evangelist for their SOA activities, which isbeing used to transform BT from a traditional telephonecompany to a world leader in the provision of networkedIT services.

Speakers

Gene PhiferManaging VPDistinguished Analyst

• Web oriented architectures• Mashups• Web 2.0• Social software• Cloud computing• Portals• RIA

Jess ThompsonResearch VP

• Application infrastructure forintegration and strategies that involvethe use of hat infrastructure including,SOA, EDA and BPM

Dale VecchioResearch VP

• IT modernization• Mainframe SOA• Mainframe migration

Dan ShollerResearch VP

• Application design and architecture(service oriented architecture and weboriented architecture)

• Open source • Application integration

Meet the Analysts


Agenda

Experience a unique mix of Gartner analyst presentations, guest keynotes, real-life casestudies, interactive panels and selected solution provider sessions adding up to a cuttingedge program agenda.

PLENARY SESSIONS

Gartner Opening Keynote: How Well Does IT Meet Business Requirements:Past, Present and Future

The past decade has witnessed a stream of innovation intechnology, standards, IT organizations and theirdevelopment practices. The goal has been to meetescalating business demands for better information, fasterend-to-end processes and more agile applications. Butwhat has worked? What hasn’t worked? What is reallynew? What is timeless and inherent? This keynote sessionexamines the evolution of IT, looks at the future ofapplication architecture and provides guidelines on whatmainstream companies should do now. • Has innovation improved the performance of IT in

satisfying business requirements or is IT losing ground? • How will businesses justify investments in SOA, BPM,

EDA, BAM and the Web? • What will be the five most important threats and

improvements in IT during 2008-2013?Massimo Pezzini, VP & Gartner Fellow, Gartner

Gartner Closing Keynote: SOA Changes the Game: Compositions in theBPM and SOA World

Service Oriented Architectures present a lot of problemsfor organizations seeking to build next generationapplications. From collaborative BPM, to mediated andvirtualized SOAs, to modern application integration, theway you do composition represents a high impactopportunity to unify approaches and to align business andIT. One reason for this is that the venerable applicationmodel does not generally apply and new skills andmethodologies must be employed in SOA and BPM.When customers buy composite applications infrastructurethey must recognize that composition is becoming thecommon thread in the way systems will be delivered. Thiskeynote presentation examines what composition is andwhat it means in a SOA and BPM world. • What is composition, and how does it affect SOA and

BPM?• What practices, roles, and scenarios will be most

effective using composition?• What categories of technology will support composition

for successful SOA and BPM initiatives?Paolo Malinverno, Research VP, Gartner

Executive Keynote: Realising an Enterprise-Wide SOA at BT

How do you go about building a Service OrientedArchitecture across the entire enterprise, when theenterprise is very large? How do you fund it? What are thepitfalls that you may encounter? How do you keep it ontrack as business priorities change along the way? Theseare the issues BT faced. This session will talk about howBT overcame them and offer practical advice on building avery large scale SOA.George Glass, VP and Chief Architect, Global Services, BT

Premier Panel

Two Gartner analysts and three key players in this spacewill engage in a lively debate on current industry issuesand latest technology news. MicrosoftSAPSoftware AG

Moderated by: Paolo Malinverno, Research VP, Gartner and Jess Thompson, Research VP, Gartner

Guest SpeakersTo complement Gartner research, adviceand direction, the SOA & ADI Summit willfeature end user case studies from acrossEurope, covering different industries andtopics. These case studies will addresspragmatic and real-life experiences of theend-user community, to provide you withinsight into lessons learned and pitfalls toavoid. Keep updated with furtherdevelopments at europe.gartner.com/soa


Track 1 Sessions

APPLICATION ARCHITECTURE AND GOVERNANCE

Finding the Value in SOA: A Business CaseFramework

Formulating a general business case for SOA is verydifficult if not impossible. Enterprises must understand themappings between SOA benefits and specific businessvalue. This session presents a framework for evaluating ITand business goals to establish a business case for SOA. Anthony Bradley

Event Processing Scenarios: Two Ways toCapture the Value of Events

Business processes and application systems thatincorporate event-driven architecture (EDA) principles aremore effective than traditional IT systems, because theyreflect the way people and organizations actually operate.Companies use business events for two reasons: toengineer more-flexible application software, and to improvesituational awareness and real time response throughbusiness activity monitoring (BAM).Jess Thompson

Patterns and Guidelines for Starting With SOAand Moving to Advanced SOA

SOA appeals to a broad spectrum of people within anorganization: programmers, project leaders, softwarearchitects, CIOs and even CEOs want it – yet they allcannot possibly have the same expectations of SOA.Successfully meeting everyone’s expectations requiresboth experience and a range of new competencies.David Norton

Application and SOA Governance: The Who, What and Why

As adoption of service oriented architecture expands, thepolicies, procedures and rules that allow an organization toadequately ‘govern’ their SOA projects must also makesimilar moves to its mainstream governance processes.There are two main problems: application governance ingeneral is poorly understood and loosely followed (if at all)in most organizations, and SOA governance has been thepurview of the technology organization, where applicationgovernance must be broader.Sue Landry

Application and SOA Governance: The How, When, and With What

As SOA becomes mainstream, the overlap betweenapplication and SOA governance increases. GoverningSOA projects and applications is largely an organizationalissue, but there are tools to help governance processes,once these are well defined and agreed within theorganization. This session will demystify the hype of SOAgovernance technology solutions, help you get started ingoverning applications, and understand how to define thescope of your current governance arrangements.Paolo Malinverno

Practitioner’s Guide: Best Practices in Enterprise-Wide SOA Initiatives

As organizations climb the SOA learning curve theirambitions grow to enterprise-wide deployments. But,implementing large-scale, strategic SOA initiatives posestremendous technology and organizational challenges.This presentation discusses “dos and don’ts” of severalapproaches.Massimo Pezzini

Yin & Yang of Process and Data: Establishing AnAgile Information Architecture in a SOA

BPM and SOA initiatives aim to foster agility throughreusable processes and services. But these will only be asagile as the data and content they need. Improvedinformation agility will enable new business opportunitiesbased on content-driven solutions in the form ofcomposite applications and mashups.Michael Blechar

Building the New Application Team

To succeed with SOA, advanced Web applications,process orientation and other application trends, dramaticchanges are needed in staffing, skills and sourcing. Baby-boomer retirement rates and a diminishing technicalgraduate pool exacerbate the challenge. This presentationexamines future resource requirements and describes thestrategies, processes and approaches to gradually, yetrapidly, transition the application organization.Susan Landry

SOA and EA: Understanding the EmergentArchitecture Style

Application developers using SOA and enterprisearchitects are on two sides of the same coin: delivering theright solution to their business: one plans and one creates.Business agility requires the use of an “emergent”enterprise architecture style which identifies a smallnumber of rigidly enforced constraints and services ratherthan all-encompassing systems that describe the completerelationships between services and the solutions in whichthey are deployed. This type of approach leads to a morebusiness-relevant architecture, ensuring interoperabilitywhile enabling rapid reconfiguration and extension of thebusiness. Philip Allega

“The conference was a greatopportunity to interact with fellowarchitects and solution providers.Much of the input is directly usablein my daily work.”

Marc Friis-Møller, Systems Architect, PBS


Track 2 Sessions

CHANGING SOFTWARE PLATFORMS AND WEB

Platforms Aren’t What They Used to Be

The traditional view of platforms is rapidly evolving. Nolonger limited to on-premise collections of infrastructuresoftware, platforms now include SaaS-based alternativeslike salesforce.com, social platforms like Facebook, andbusiness process platforms delivered by leading softwaremegavendors. Most enterprises will employ two or more ofthese platforms over the next few years, and their platformstrategies must change to leverage the strengths of thenew platforms, while avoiding their weaknessesGene Phifer

Software as a Service: Changing the Rules ofDelivering Applications

SaaS is a delivery model that made its mark by providingturnkey functionality at a low cost. Often SaaS deploymentscircumvented information technology departments orcustom developers as there was no need forcustomization. The value proposition that SaaS providersoffering their own solutions will now be available todevelopers everywhere, including external service providersand large IT organizations, through the use of new cloudbased offerings such as SaaS enabled applicationplatforms. This session will describe what SaaS is, howorganizations will mature in its use, the business modeleconomics and emerging development platforms.Teresa Jones

How Standards Affect SOA

Today some IT organizations are aggressively using opensource for competitive advantage. Others struggle with theuncertainties surrounding this new approach. Either way,you must clearly understand the open source model inorder to make optimal decisions for your own IT strategy.This presentation examines the impact of open sourcetoday and in the future, and provides immediate and longterm strategies to maximize the value and minimize the riskof open source.Dan Sholler

Enterprise Mashups: The Face of SOA andComposite Applications

The celebrity of mashups has exploded on the fuel of Web2.0 hype. This hype stems from mashup technologies’potential for delivering composite application capabilitiesdirectly to end users for very rapid applicationdevelopment. Mashup products are evolving rapidly andenterprises are now taking mashups from Webentertainment to enterprise – relevant and looking toaugment their applications delivery and managementmodels. Application architects must investigate thisgrowing space for the significant and transformationalpotential it may offer their enterprise.David Gootzit

Getting Radical Enterprise Value from Web 2.0Social Software

Web 2.0 social software technologies are dominating Webinnovation, transforming the way people interrelate, andcreating new business opportunities. Thesetransformational technologies have thrived in the Webcontext but are now penetrating the enterprise.Anthony Bradley

XaaS: How SaaS is Evolving into CloudComputing, and How That Will Impact YourPlatform Strategies

Cloud computing has become the latest in a series of hotindustry terms and as such, is used in many contradictoryways. Underneath the fog, there are very real trends such asglobal class architecture, Web platforms, massively scalableprocessing, and the Internet itself that are converging to fuelthis phenomenon. Impacts will be felt as related concepts(loosely grouped as XaaS) evolve to deal with the changes,both real and resulting from hype. Platform strategies inparticular will be impacted as more and more computingmoves to abstractions enabled by the Web.Gene Phifer

Extreme Transaction Processing: EnablingAdvanced SOA for Business Critical Goals

Break-through business innovation enabled by advancedSOA initiatives demand support for extreme availability,performance and scalability requirements. This sessionexplores how emerging Extreme Transaction Processing(XTP) technologies can be used to materialize the vision ofglobal-reach business applications.Massimo Pezzini

The Business Process Platform: Your NewPlatform for Running Business Applications

The business process platform (BPP) is a user adoptionmodel which is used to deliver the infrastructure andapplications services necessary to run businessapplications. While the BPP is not a product, manyvendors are trying to deliver all the necessary piece partsof a BPP in their product offerings. If you are runningpackaged business applications, or even if you run a set ofcustom business applications, the BPP will likely becomethe platform of choice for running those applications.Gene Phifer

Practitioner’s Guide: Choosing an ApplicationPlatform Stack for a SOA Project

BEA, IBM, Microsoft, Oracle, Red Hat, Salesforce.com,SAP, SpringSource, Sun -- are some of the key vendorscompeting to offer a comprehensive application platformstack for new SOA-style business application projects. Tohelp users make the right choices we examine theapplication platform scenario: the industry trends guidingthe users’ and vendors’ strategies.Dan Sholler


Track 3 Sessions

MASTERING APPLICATION DEVELOPMENT AND INTEGRATION

Roadmap for SODA

Service-oriented architecture (SOA) lays a foundation fordramatic changes to application development. In thispresentation we examine the scope of issues related toservice-oriented development of applications (SODA),including the best practices for defining service granularityand composition, where SODA technologies andstandards are headed, and how SODA methods andmodeling should be coordinated with business processmanagement (BPM) initiatives.Michael Blechar

Software Quality Issues for SOA/SODA

As SOA moves to the mainstream, IT organizations mustimprove their practices just to maintain their currentoperational levels. Yet the business is expecting big thingsfrom a move to SOA and its close on the heels bretheren:SaaS and cloud-computing.Mark Driver

Development 2013: Programmers vs. Machines

The problem of low productivity and lack of programmerswill be solved not by cheaper (usually offshore) manuallabor, but by automation – by the replacement of manuallabor with “software” machines. This will critically impactorganizations and individuals, through the disappearanceof some jobs, emergence of new professions, culturalchanges, commoditization of some skills and demand forcreativity from those who will make a core of new IT.Joseph Feiman

IT Modernization: SOA as a Legacy ExtensionStrategy

IT modernization is a movement that recognizes thestrategies for and approaches to managing the ongoing,coordinated evolution of the business process andapplication and supporting technology portfolios. SOA isone such strategy for extending the reach Dale Vecchio

Data Integration Technology and Architecture:Increasing the Value of Your Information Assets

Solid practices and technology for data integration arerequired to achieve reliable consolidation, synchronizationand delivery of data throughout the enterprise. Dataintegration architectures, tools, and markets are morphingas they become integral functions in an enterprise’sinformation infrastructure. Andreas Bitterer

Agile Software Project Management: Square Pegin a Round Hole

Software project management’s roots are in manufacturingand engineering. Although much evolved for software, it isstill a plan-driven approach aimed at predicting a project’sfuture state, with variable success. The agile movementchallenges this traditional view of trying to plan our way outof crises, instead it pushes project control by empiricalfeedback. David Norton

Technologies of Business Process Managementand Business Rule Management

Leading enterprises are jointly embracing the technologiesbehind business process management (BPM) andbusiness rule management (BRM). In combination, BPMand BRM technologies are more valuable than either isalone. Managing business processes and business rulestogether better positions enterprises to meet the increasingdemand for agility, productivity and accountability. Thissession will introduce the technologies behind BPM andBRM, and will guide you to greater business processimprovement project success.Marc Kerremans

Measuring and Managing the Value of Integration

Application Integration today is taken for granted:obviously applications need to be integrated, andeverybody (especially in business) expects that integrationcan and will be done simply. SOA projects needapplication integration, to be able to cut out services at theright granularity, to be consumed by existing and newbusiness processes. In this scenario, the IntegrationCompetency Center always is the unsung hero. Why?Because the value of its work is very rarely measured andcommunicated.Paolo Malinverno

Open Source Scenario

Today some IT organizations are aggressively using opensource for competitive advantage. Others struggle with theuncertainties surrounding this new approach. Either way,you must clearly understand the open source model inorder to make optimal decisions for your own IT strategy.This presentation examines the impact of open sourcetoday and in the future, and provides immediate and longterm strategies to maximize the value and minimize the riskof open source.Mark Driver

“I was looking for convincing evidence that SOA is really happening. I havereceived a lot of good information that I’m going to leverage when I am sellingSOA to colleagues.” Santtu Vuori, Team Manager, Software Architect, Comptel Corporation


Track 4 Sessions

B2B / MULTIENTERPRISE COLLABORATION: A ‘MASH-UP’ OF TRANSACTIONS, E-COMMERCE, SOA AND WEB 2.0

Governance Helps Fulfill The Promise Of B2BWeb Services & SOA

Web Services continue to provide value for enterprisesimplementing an SOA, by allowing services to interoperateacross platforms. But interoperability across domainscontinues to be a challenge because of various security,management, and visibility issues. The methodologies (ICCand CoE) and technologies (Service Registries and PolicyEnforcement) associated with SOA Governance will allowcompanies to successfully interoperate in a well managed,value driven way. This presentation will reintroduce thenotion of B2B Web Services and SOA, present thechallenges involved and examine how various vendors aredeveloping and delivering technology to fulfill promisesmade a decade ago.Frank Kenney

How to Modernize Your B2B Infrastructure toSupport Multienterprise Integration

Companies are struggling with proliferating requirements todo more B2B integration, driven by external e-commercemandates, the need to support SaaS integration andmultienterprise SOA, and the increasing business demandfor improved security and compliance (e.g. HIPPA, SOX).In this presentation we reveal what kinds of B2B projectsand business requirements you need to support, whatkinds of IT solutions are available to support them, andwhat B2B strategies will help ensure your success.Benoit Lheureux

B2B E-Commerce: Is it a Portal, EDI, Webstore orMore?

In this presentation we will explore how organizations areusing a collection of technologies to fulfill their e-commercerequirements while leveraging its investment in SOA andME BPP. The world of e-commerce has evolved from EDIinto a collection of technologies that can be used either ina buying or selling role. In this session will be help clientsunderstand that evolution.Gene Alvarez

Moving from Internal to B2B Services in theFinancial Services Industry

Banks and investment services firms are increasing therange of value-add services they use to supportmultienterprise financial services communications, in partvia their use of business process networks. We examinethe evolving role of business process networks (BPNs) andother innovations in the financial services industry and howthey relate to general IT industry architectural trends,including the adoption of service-oriented and event-drivenarchitectures.Paolo Malinverno

Wikis, Social Networks, Content Mashups andthe Next Generation of Strategic Web-OrientedCollaboration Tools

Wikis and a new generation of authoring and collaborationtools represent a different way to create content andinteract with others. This Web-oriented way of working willforever change the single-user mode tools we have usedfor the last 20 years. We examine this emerging set oftechnologies and how enterprises can leverage them toimprove the flexibility of their workplace tools and theefficiency of their workers.Nikos Drakos

The Emergence of the Multienterprise BusinessProcess Platform

This presentation will explore the convergence of several ITand business initiatives focused on B2B, integration,multienterprise, collaboration, e-commerce, and newerdelivery models such as SaaS; and how these activitiesand initiatives are creating the ground work for a newemerging technology platform, called the ME-BPP. Thequestion users are now asking is: what is this newtechnology, and how do I manage my entire applicationand integration portfolio in order to leverage it?Gene Alvarez

Multienterprise Security in the Age of E-Commerce and Web 2.0

As companies increasingly expose internal applicationsand systems via SOA, Web 2.0, and e-commerceprojects, this makes it imperative to understand securitythreats and implement the right security strategy andtechnology.Joseph Feiman

BPM’s Role in E-Commerce and B2B Projects

Companies have been increasing their domain expertiseand deployment of BPM, particularly within their ownorganization. But how will companies apply those sameskills and technologies in e-commerce and B2B (business-to-business) project scenarios? Benoit Lheureux

Portal of the Future: What’s Beyond Web 2.0?

The portal of the future will evolve significantly. Through aconcept called the “portal fabric” the user will become thecenter of their own portal universe. At the same time, thetypes and methods of client interaction will changedramatically. More and more Web 2.0 features will beleveraged by portal vendors in their product offerings. David Gootzit

Jump-start your Summit experience with our pre-Summit tutorial sessions. Available at an additionalcost of ?495. See back page for further details. Use these valuable briefings to deepen yourunderstanding of the vital issues and emerging trends and opportunities which will be central to theSummit content. Choose from 6 tutorials in 2 concurrent Tutorial Tracks to gain maximum knowledgeand insight.

TUTORIAL TRACK 1

Market Trends and User Adoption

This tutorial presents the current and future dynamics ofthe application development, application integration &Middleware, SOA and Open Source software marketsegments, focusing on market taxonomies, vendorrevenue market shares, market forecast and businesstrends in the software industry.Teresa Jones

How to Make Agile Waterfall: Breathing Life intoPrescriptive Practices

The 80s and 90s saw a rush to implement softwareimprovement programs to add rigor to chaotic anduncontrolled development discipline. This has left a legacyof waterfall development where prescriptiveness wins outover agility. This tutorial looks at how organizations can hitthe right balance of control and agility by weaving newpractices into the existing software lifecycle.David Norton

Web 2.0 Basics: Principles, Platforms, Standards & Best Practices

The Web includes a set of technology, community andbusiness models and related standards that characterizetoday’s leading Web sites. Understanding what’s newabout Web 2.0 architecture and applications, and how itwill impact the enterprise, is essential to success. If youthink Ajax and online communities are all there is to Web2.0, then this tutorial is for you! Nikos Drakos

TUTORIAL TRACK 2

Application Modernization: A New Way of Life

IT modernization, and the sweeping changes inarchitecture, infrastructure and applications it portends, willdisrupt many organizations’ processes for managingapplication and project portfolios. Most organizations willneed to adapt their management and governancepractices in parallel with other modernization initiatives.You’ll need a strategy, a road map, deep engagement withthe business and retooling to make the transition. Thistutorial will describe how to do this.Dale Vecchio

Understanding ESB Suites and Other SOAInfrastructure Alternatives

The technology issues associated with effectivelydeploying and managing SOA are more challenging thanvendors would like users to think. This tutorial describesthe stages of SOA maturity and examines theinfrastructure, e.g. ESBs and alternative technologies, thatare needs at the various stages of maturity.Jess Thompson

BPM Technology: From Best-of-Breed Tools toProcess Suites

This tutorial will provide an overview of the coretechnologies associated with BPM. From the modelingtools to the run-time engines such as the BusinessProcess Management Suite (BPMS), this tutorial will helpbusiness and technical professionals understand the coreand contributing BPM-enabling technologies, and howthey tie together to support business processimprovement efforts.Marc Kerremans


Pre-Event Tutorials

“Having real case studies from End Userswas very interesting and has provided areal and realistic SOA approach. Overall the conference was very informative andgave an excellent opportunity to learn more on the latest issues and trends.”

Walid Thabet, SM/EA, Mobily


Sponsors Meet Innovative Technology and Service Providers at the Forefront of SOA & ADI

At the Summit we’ll help you develop a “short list” oftechnology providers who can meet your particular needs. Weoffer you exclusive access to some of the world’s leadingtechnology and service solution providers in a variety ofsettings. Visit the demonstration forum, attend the sponsorpresentations and join in the networking drinks reception forinformal relationship-building.

PREMIER SPONSORS

MicrosoftMicrosoft’s “Real World” SOA and BPM products andtechnologies (such as the .NET Framework, BizTalk Server,Visual Studio, and Microsoft Office SharePoint Server) helporganizations leverage existing IT resources, assemble theminto larger business processes, and make the outputsavailable to users in order to run their organization moreeffectively. This pragmatic approach lets organizations beginwith a focused understanding of the business problem andrealize rapid success.

www.microsoft.com

Premier Panel: Day 1: 09:50 – 10:20

Two Gartner analysts and three key players in this space will engage in a lively debate on currentindustry issues and latest technology news.Moderated by: Paolo Malinverno and Jess Thompson

SAPAs the world’s leading provider of business software, SAPdelivers products and services that help accelerate businessinnovation. We believe that doing so will unleash growthand create significant new value for our customers, SAP,entire industries and the economy at large. Today, morethan 46,100 customers in more than 120 countries runSAP applications – from distinct solutions addressing theneeds of small businesses and midsize companies to suiteofferings for global organizations.

www.sap.com

Software AGSoftware AG is the world’s largest independent provider ofBusiness Infrastructure Software. Our 4,000 globalcustomers achieve measurable business results bymodernizing and automating their IT systems and rapidlybuilding new systems and processes to meet growingbusiness demands. Our industry-leading product portfolioincludes best-in-class solutions for managing data, enablingservice oriented architecture, and improving businessprocesses. By combining proven technology with industryexpertise and best practices, our customers improve anddifferentiate their businesses – faster.

www.softwareag.com

SPONSORSHIPOPPORTUNITIESIf your organization is interestedin sponsoring this event, pleasecontact our Sales Department.

Tel: +44 (0)1784 267 [email protected]

“The conference really givesme a good insight into thepossibilities and challengesregarding SOA.”

Hugo Visser, Consultant, Mansystems


Sponsors

AxwayAxway is the leading global providerof collaborative business solutions.Over 8000 organizations all over theworld depend on Axway to manageand control their business-criticalinformation. Built on a service-oriented architecture, Axway’sSynchrony™ solutions feature ahighly flexible integration and B2Bframework, business and technicalanalytics, and professional services.

www.axway.com

BEA SystemsBEA Systems, Inc. is a world leaderin enterprise infrastructure software.BEA® Enterprise 360º, the industry’smost advanced SOA-based offering,is a comprehensive approach todelivering business results thatincludes technology, professionalservices, best practices, and world-class partners. For more Informationabout how BEA helps customersbuild a Liquid EnterpriseTM go to

www.bea.com

MicrogenMicrogen, the informationmanagement group, providessolutions and consulting to over1,100 customers in its four businessdivisions: Asset & WealthManagement; Banking; Commercial,Public & Utilities; and Billing &Database Management. With officesworldwide, Microgen delivers both itsflagship BPM Suite, MicrogenAptitude, and vertical applications tothese markets.

www.microgen.co.uk

Sterling CommerceSterling Commerce solutions enablebusiness process integration, multi-channel selling, and supply chainfulfillment to improve profitability bothinternally and externally. Thesesolutions enable companies to build amulti-enterprise SOA, enabling aconsistent set of business servicesand processes that rapidly adapt tochanging market, technology andlegislative environments. SterlingCommerce is a subsidiary of AT&T Inc.

www.sterlingcommerce.co.uk

PLATINUM SPONSORS

FioranoFiorano is a leading provider ofenterprise class business processintegration and messaginginfrastructure technology.

www.fiorano.com

DataDirect TechnologiesDataDirect Technologies is the worldleader in data connectivity andmainframe integration, offering themost comprehensive line of softwarefor connecting the world’s most criticalapplications to data and services.

www.datadirect.com

GT SoftwareGT Software is a leading globalprovider of rapid SOA developmentsolutions that leverage mainframeresources, making the mainframe anactive participant in SOA initiatives.

www.gtsoftware.com

TIBCO SoftwareTIBCO’s infrastructure software givescustomers the ability to innovate byconnecting applications and data ina service-oriented architecture andstreamlining activities throughbusiness process management.

www.tibco.com

PRIMEURMaking SOA Work for You. In-depthexperience of integrated solutionsinvolving SOA, SOA Batch,WebSphere, Security and ManagedFile Transfer across mainframes anddistributed platforms.

www.primeur.com

SILVER SPONSORS

IBMAt IBM, we strive to lead in theinvention, development andmanufacture of the industry’s mostadvanced information technologies,including computer systems,software, storage systems andmicro-electronics. We translatethese advanced technologies intovalue for our customers through ourprofessional solutions, services andconsulting businesses worldwide.

www.ibm.co.uk

OracleOracle’s business is information—how to manage it, use it, share it,protect it. For nearly three decades,Oracle (NASDAQ: ORCL), theworld’s largest enterprise softwarecompany, has provided software andservices that enable organizations toget the most accurate and up-to-date information from their businesssystems. Today, Oracle has over275,000 customers—including 98of the Fortune 100—in more than145 countries.

www.oracle.com


Important Dates

Media Partners

Cert no. SA-COC-001683

• Now – 25 April 2008Register now for your early bird saving!

• NowWebsite is updated with the Event Agenda. Browsethe topics, analysts and read about the keynotes!

• 28 April 2008Select which sessions you are planning to attendand build a personalized agenda using our uniqueonline agenda builder.

• 28 April – 17 June 2008Now is the time to book your 30-minute One-on-One (private consultation) with your preferredGartner analyst!

• 9 June 2008Access Summit documentation/presentations online

• 24 June 2008Pre-Event Tutorials

• 25 June 2008 Summit starts!

© Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a trademark of Gartner, Inc. or its affiliates. All other brands are trademarks of their respective owners. E&OE. SOADM2120308Gartner UK Ltd. is a company registered in England & Wales with the registration number 2266016. The registered office is Tamesis, The Glanty, Egham, Surrey, TW20 9AW, United Kingdom.

Tailor Your Own Agenda in Advance!To enable you to build your own personalagenda and select the sessions that arerelevant to you, please use our online AgendaBuilder to ensure you make the right decisionsand get the best value from the Summit.

For details please visitwww.europe.gartner.com/soa

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Upcoming EventsGartner is the leading provider ofresearch and analysis on the globalinformation technology industry. Ourgoal is to support organizations asthey drive innovation and growththrough the use of technology.

As in our research, our events helpclients make informed technologyand business decisions by providingin-depth analysis and actionableadvice on virtually all aspects oftechnology.

For a full listing of our eventsplease visitwww.europe.gartner.com/events

Gartner EMEA Events 2008

Enterprise Networking &Communications Summit23-24 April, London

Wireless & Mobile Summit23-24 April, London

Business Process ManagementSummit28-30 April, London

Symposium/ITxpo12-15 May, Barcelona

Outsourcing & IT ServicesSummit2-4 June, London

Enterprise ArchitectureFoundation Seminar16-17 June, London

Identity & Access ManagementSummit23-24 June, London

Portals, Content & CollaborationSummit10-11 September, London

Enterprise Architecture Summit23-24 September, London

IT Security Summit, 29 September – 1 October, London

Data Center Summit21-23 October, Amsterdam

Gartner Strategie & TechnologieKonferenz2-3 December, Frankfurt

Enterprise ArchitectureFoundation Seminar3-4 December, Amsterdam

Gartner US Event 2008

Application Architecture,Development & Integration Summit9-11 June, Orlando

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