Fund Hub Update 05 02 12

FundHub Update

Agenda

• Why FundHub was Started• Fundraising 411• Getting the Word Out• Sales Team• Website Demo• Vendor Selection

• Next Steps

Why FundHub Was Started

• Fundraising Channel was desperate for exciting product and better technology

• Our industry was in need of new channels of opportunity– Independent retailer growth had slowed

• Perfect Marriage!

Fundraising 411

o Schools/youth groups raise $4 billion annually through sales of consumer products.

o Millions of parents and youth participate in product fundraising programs each year.

o 75% of people in U.S. and 8 of 10 parents purchase fundraising products each year.

o September represents 80% of overall businesso Wellness initiatives are preventing many schools from

selling food products - creating additional opportunities for gift vendors

“To support children's health and school nutrition-education efforts, school fundraising activities will not involve food or

will use only foods that meet the above nutrition and portion size standards for foods and beverages sold individually”

Recommendation from The National Alliance for

Nutrition and Activity

New York City Dept of Health and Mental Hygiene 

“We aim to help schools find fundraising options that meet their needs and support the health of children and

adults in their communities.”

Opportunity in the School Fundraising Channel

o National Public Schools – 98,000o Private Schools – 30,000o Avg. Number of Target Organizations

per school – 10o Total target Organizations – 1,280,000

Fundraising: Recession-Proof

for Home and Gift!

When economy is struggling, budget cut-backs on school programs make fundraising

even more necessary!

Getting The Word Out

And Preparing for Fall Campaigns

PEOPLE ARE TALKING!

Trade Shows

Sponsor of 5 PTO Expos– 2500 PTO

members– Great

Visibility in channel

Trade Shows

Sponsor of 2012 PTA National Convention

- 2500 attendees- 4 day

Conference

PTO Today Magazine

Full Page Ad in March’s

Fundraising Issue – reaching over 80,000 schools

School Ambassador Program

School Ambassador Program Details

Academic Associations

Reaching Out to National

Associations discussing Potential

Partnerships

Sales Team Dynamic

• Gift Industry Reps• Fundraising Distributors• Part-time Moms

Website Demo

o Interactive Website

o Social Mediao Smart Phone

Capability

What Makes FundHub Different?

• Better Product• Secure, Interactive Website• Educational Aspect• Exclusivity

Vendor Selectiono Targeting leading vendors in gift, home

& apparel industrieso True partners in the processo Brand awareness at consumer levelo Ability to support model operationally

Exclusive to 12 Vendorso 5 slots available in early 2012o 3 slots in late 2012o 4 slots in early 2013o Current Vendors Include:

o Boston International, Mud Pie, Wellspring, Faber Castell, and Bridgewater Candle

Vendor Obligationso $25K one-time start-up feeo 15% Commissiono Sampling of product provided at

no charge to territory repso Catalog created, printed and

provided to reps/schoolso Trade Show fees

Next Stepso Give Verbal Confirmation of

participationo Sign Contracto Press Releaseo Create catalog for fall

campaigns