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FundHub Update
Agenda
• Why FundHub was Started• Fundraising 411• Getting the Word Out• Sales Team• Website Demo• Vendor Selection
• Next Steps
Why FundHub Was Started
• Fundraising Channel was desperate for exciting product and better technology
• Our industry was in need of new channels of opportunity– Independent retailer growth had slowed
• Perfect Marriage!
Fundraising 411
o Schools/youth groups raise $4 billion annually through sales of consumer products.
o Millions of parents and youth participate in product fundraising programs each year.
o 75% of people in U.S. and 8 of 10 parents purchase fundraising products each year.
o September represents 80% of overall businesso Wellness initiatives are preventing many schools from
selling food products - creating additional opportunities for gift vendors
“To support children's health and school nutrition-education efforts, school fundraising activities will not involve food or
will use only foods that meet the above nutrition and portion size standards for foods and beverages sold individually”
Recommendation from The National Alliance for
Nutrition and Activity
New York City Dept of Health and Mental Hygiene
“We aim to help schools find fundraising options that meet their needs and support the health of children and
adults in their communities.”
Opportunity in the School Fundraising Channel
o National Public Schools – 98,000o Private Schools – 30,000o Avg. Number of Target Organizations
per school – 10o Total target Organizations – 1,280,000
Fundraising: Recession-Proof
for Home and Gift!
When economy is struggling, budget cut-backs on school programs make fundraising
even more necessary!
Getting The Word Out
And Preparing for Fall Campaigns
PEOPLE ARE TALKING!
Trade Shows
Sponsor of 5 PTO Expos– 2500 PTO
members– Great
Visibility in channel
Trade Shows
Sponsor of 2012 PTA National Convention
- 2500 attendees- 4 day
Conference
PTO Today Magazine
Full Page Ad in March’s
Fundraising Issue – reaching over 80,000 schools
School Ambassador Program
School Ambassador Program Details
Academic Associations
Reaching Out to National
Associations discussing Potential
Partnerships
Sales Team Dynamic
• Gift Industry Reps• Fundraising Distributors• Part-time Moms
Website Demo
o Interactive Website
o Social Mediao Smart Phone
Capability
What Makes FundHub Different?
• Better Product• Secure, Interactive Website• Educational Aspect• Exclusivity
Vendor Selectiono Targeting leading vendors in gift, home
& apparel industrieso True partners in the processo Brand awareness at consumer levelo Ability to support model operationally
Exclusive to 12 Vendorso 5 slots available in early 2012o 3 slots in late 2012o 4 slots in early 2013o Current Vendors Include:
o Boston International, Mud Pie, Wellspring, Faber Castell, and Bridgewater Candle
Vendor Obligationso $25K one-time start-up feeo 15% Commissiono Sampling of product provided at
no charge to territory repso Catalog created, printed and
provided to reps/schoolso Trade Show fees
Next Stepso Give Verbal Confirmation of
participationo Sign Contracto Press Releaseo Create catalog for fall
campaigns