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.1 Today transportation plays an important role in world.
People are morning from one place to another place with
vehicles, which may be public or private vehicle.
Public vehicles may be bus, van, car, auto etc., private
vehicles are bike, scooter, moped, cycle, some four wheelers
also.
Today, every person has his own vehicles for domestic
use. It may be two wheelers or four wheelers. Modern
marketing is consumers oriented or the customers are
sovereign or king of modern marketing because modern
marketing is Buyer-Oriented. So, Consumer purchase what
they want. In modern marketing consumers prefer only those
vehicles which should be designed in preference, likes, wishes
of the customers, need of customers etc. Then only the
products can be successful in the market.
Today, modern marketing face the competition for every
products. So, they prefer only that product which is good
looking, economical, reliability, good performance at reasonable
cost. Today, there are number of vehicles entering into market
to satisfy the customer needs and wants. But, customer buy
only those vehicles which are reliable, good looking, fuel
efficiency, economical, maintenance free, good power and
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performance, after sales required at reasonable cost and
auxiliary parts must be easily available, it must have safety and
comforts in riding.
The above qualities are commonly assessed by customers,
because today there are innumerable two wheelers entering
into market in different qualities and in different prices. No
company can produce such vehicles which can satisfy each and
every needs and wants of customers. There are a number of
automobiles magazines available in the market, which provides
information to the customers regarding name of the vehicle,
available models, design, fuel efficiency, cost of vehicle,
performance, availability of colors, and ergonomics etc.
In recent years marketing has received increasingly
greater attention. Customer is the king in this market. Here,
the primary task of businessman is to identify values of
potential customers and produce and offers the products, which
will give the desired satisfaction to the customers.
Generally, the modern consumer is intelligent and is one
who is enough to express exactly what are his requirements and
rational enough to judge the requirements of his needs. That is
why, no one can think of creating products of his own choice.
The most vital aspects for the success of a company is the sale
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of produce. A manufacture also takes into consideration the
marketing strategies such as price, products, promotion and
distribution which plays very important role in satisfying the
need of customer.
This project report also attempts to analyze the present
marketing activities that are being carried out by Jain Motors in
Davangere.
In general the growth and development of the agencies
certain suggestions have been given for the improvement of the
marketing activities of M/s Jain Motors.
I hope these suggestions will help in changing or
modifying their marketing strategy.
1. To ascertain the consumers behavior towards
marketing and service of dealers of Bajaj Pulsar.
2. To know the problems faced by the dealer who is
engaged in marketing of Bajaj Pulsar.
3. To suggest the measures to overcome the difficulties in
marketing.
4. To determine the factors influencing the purchase
decision and purchase power of the consumers.
5. To study the potential market for pulsar.
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Marketing research is the systematic designing, Collection
analysis and reporting of data and finding relevant solution to
specific marketing situations facing the company.
The most common activities that are undertaken in
marketing include measurement of marketing potentials,
market share analysis, sales analysis, study of business, trend
forecasting, competitive products studies, pricing studies and
testing of existing products.
Marketing research is undertaken to understand a
marketing problem situation better identifying the problem and
objective, developing research plan, collect information analysis
the information and presenting the findings. Thus, the scope of
present study is:
Consumer Satisfaction
An attempt to determine the level of consumer
satisfaction for various models of vehicles. Consumer
satisfaction is nothing but an indication of vehicle performance
and quality of service that is being provided to the two wheelers
owners.
It is not just that the company reputation is good but the
service it renders, the products reparability, its maintenance
and also its performance as to be good.
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Once the consumer is satisfied with the vehicle he will, in
itself be a promoter, as a saying goes, A good product
passed by 4 people but a faulty product degraded by 10
people.
Product Mix
Promotion is a form of communication with an element of
persuasion. It attempts to perfect knowledge, attitudes
preference, and behaviors of buyers. This survey is an attempt
to analyze the effectiveness of advertisements of Bajaj Pulsar,
the brand awareness as well as the sales promotions techniques
that are used.
Among the various methods of systematic gathering
recording and analyses of the data, the questionnaire methods
is one of the best.
The essential purpose of marketing research is to provide
information which will facilitate the identification of an
opportunity, problem, and situation and to at least in arriving at
the best possible decision when such situation is uncounted.
And these can be most satisfactorily obtained from the
questionnaire method. Even though secondary data is quickly
obtained but in order to have crystal clear answer to our
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objective it is always wise to gather information primarily and
then have a comparison between the two.
The questionnairing technique is made easies by updating
the questions and putting them in a sequential manual so that
there is a free flow of answers. The answer will be willing to
spell out and provide information if we personally go and give
them a clear perfective of the study and help to get required
data.
So, in order to obtain better result one has to undertake
the survey. So, I have undertaken the survey of respondents.
Now a days marketing is characterized by cut throughout
competition in every field. There are number of products. Each
having separate substitutes. A manufacture has to clearly
identify what exactly the consumer needs and what exactly he
makes a product completely satisfy his needs and then educate
the consumer effectively to create and demand for the product.
This is evidence from marketing aimed at generating
customers satisfaction as the key factor to satisfy organization
goals. Whenever there will be a development over marketing
strategies there must be some improvement in the performance
of that vehicle, because it will help lower level income as well as
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middle level income people and create interest in such type of
people.
The statement of problem is why does a customer
purchase Bajaj Pulsar? or instead of why Bajaj vehicles are
better than other companys vehicles? and What factors
influenced them to purchase of these vehicles?
This study tries to analyze the factors that influence the
consumer in selection of vehicles while making a purchase
decision and also quantum of satisfaction level with regard to
sales and services provided.
The required information could be obtained from the
dealers, customers, workers and the also representatives of the
companies. It was decided that data would be collected
through P.I. wish the dealers and customers.
Random sampling is adopted to select respondents in
different areas of Davangere city. Sample size is 50. Every
respondent is taken of a unit of sample and consist of
professionals, students and businessmen.
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The analyses of data collected from customers is
pertaining to their behavior towards Bajaj Pulsar. For the
analyses of data statistical analysis which is defined as, The
refinement and manipulations data prepares one for the logical
inference.
The data collected from field survey that is primary and
secondary sources have been analyzed in 3 phases.
Bringing raw data into measured order.
Summarizing the data.
Applying the analytical method, statistical method, to
manipulate data. So, that their inter relationship and
quantitative meaning becomes evident.
Percentage, ranking and frequency distain are some of the
tools to analyze the data collected from the consumers. In
addition to these graphs and charts are also to be drawn.
1. Though Bajaj Pulsar have been sold all over country.
The study is limited to Davangere city.
2. The study duration is restricted.
3. Size of the respondents chosen randomly.
4. It is purely for academic reasons.
5. Information collected by the respondents may contain
as the based opinion.
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Marketing of Bajaj Pulsar a case study of Bajaj Pulsar
consist of 7 chapters.
In the chapter I entitled Introduction the research
intends to deal with the needs for the study, objective, scope,
methodology, limitations, statement of the problem, methods of
collection, sample design, analysis of data, tools of analysis and
layout of the project.
In the chapter II entitled Company Profile the researcher
intends to deal with the bike history, company background,
objectives of the company, company network, and sales
performance of Bajaj Pulsar, Milestones and distribution system.
In the chapter III entitled Profile of Jain Motors a Profile of
Dealer the researcher intends to do wish the history of Jain
Motors Pvt. Lt. sales performance, promotional techniques, total
sales in the year, staff of the M/s Jain Motors and spares.
In the chapter IV entitled Profile of Bajaj Pulsar the
researcher intends to deal with the introduction, product profile
and product specifications and export system of Bajaj Auto Ltd.
In the chapter V entitled Conceptual Framework of
Marketing Research the researcher intends to deal with the
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introduction, marketing mix strategy, production strategy,
pricing strategy, place strategy and promotion strategy.
In the chapter VI entitled Survey Analysis and
Interpretation the researcher intends to deal with the
introduction of survey and analysis of survey.
In the chapter VII the Investigator wants to give brief
summary of the project intends to give some of the
recommendations to dealer and the company to improve its
performance and draw conclusion of the project.
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The birth of two wheelers are called motor cycle ran back
to year 1868. When two French men PIERRE AND ERNEST
MEICHAUK built it. It was just like a bicycle with a motor.
These motor cycles were not much commercialized for the
modifications in this motor cycle were made like observing
shock from roads, corroborator, coils and battery.
The motor cycle is no longer just a means of transport. It
is more a means of expressing personality first it could carry
one person but it is now modified to carry two or three persons
with extra attachments.
Now, two wheelers are used as personal or family vehicle
and also used as goods carrier. Now, there are number of
variety biked modified those are confined to only sports or
racing those are two wheelers and short distance are caused by
small motor cycle like moped.
Two wheelers is a luxury item evolved in to a relatively
cheaper than the transportation.
The Indian Two wheeler sector is the largest in terms of
volumes among all the segments in the automobile industry.
The segment can further categorized into 3 main sub- segments
like bikes, scooters and mopeds. Today, India is one of the
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largest manufacturing and selling of two wheelers and lowest
cost of manufacture of two wheelers in the world.
In the last few decades two wheelers market has grown
very speedily. The bikes manufacturing cost is lower than
mopeds and scooters, today customers accept those vehicles
which are good looking and made by modern technology, good
power and performance, maintenance free, good models, good
styles or design vehicles and that should have good resale value
in the market, these are the quality increase the sale of the
vehicles.
Jaman Lal Bajaj was founder of Bajaj group was a confident
and disciple of Mahatma Gandhi freedom fighter. The Bajaj
auto history is quite long since 1945.
First Bajaj Company commenced in India as importing and
sales of two and three wheelers from other company. After
some time the flag ship of Bajaj group manufactures and
markets Bajaj scooters, motor cycles, three wheelers and spare
parts was incorporated in November 29, 1945 as a private
company Maharastra scooters.
After some time they obtained license from Government of
India to manufacture two and three wheelers. A plant was set
up at Akurdi and production of two and three wheelers
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consumed in 1960. First scooter manufacture was Wespo in
150cc of two wheelers. Other plant foundations stone laid
Waliy Aurangabad in January 19, 1984 and with in 16 months
it completes the construction work and commenced the
production. It was inaugurated by president of India Sri. Giani
Zail Singh in the year 1985.
In the year 1983-84 the company signed a technical
known how agreements with Vigel, Italy to manufacture special
purpose machine tools in 1980-90. It entered into a technical
collaboration with Orbial Engine 1990-91 production of 4 stroke
motor cycle in collaboration with Kawasaki heavy industries,
Japan was started at Waliy and in 1995 agreement signed with
Kubota of Japan for the development of disease engines for thre
wheelers and with Tokyo research and development unguarded
scooters and mopeds developments.
In November 29, 1995 Bajaj Auto completes his golden
jubilee of 50 years.
Rahul Bajaj is the chairman and managing director of Bajaj
auto since 1968 and also recongnized as one of the most
outstanding business leader in India.
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The Bajaj Pulsar is one of the products Bajaj Auto Ltd;
since the objectives of the Bajaj Auto Ltd itself are the
objectives of the Bajaj pulsar.
The company working to gather as the team to
achieve the goals of the company.
Assessing the needs of the customers.
To make customers feel comfortable by exhibiting
the correct products.
To carry out the function on uninterruptedly the
analysis of the problem ensures that which should not
occur in future. Hence, the main objective is
continuous elements of problems and improvements inquality and efficiency.
Before anything is to be performed a detail plan with
regard to the implementation of schedule which
ensures successful carrying out of plan at time.
Promotional activities like offers, installment
facilities, demonstration, and free service check up.These are beneficial to the customer to satisfy their
needs.
Improvement of the commitments and co-operation
while doing their work.
Increasing quality of product for better sales.
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The Bajaj Auto Limited produces the most advanced
technology, latest generation values in good qualities at
reasonable values. The Bajaj carries its production in three
different plants Akudi, Waily, and Chakan.
The company has set up more than 425 authorized service
centers all over India and ensured that the services and the
spare parts are available at these centers and also easily
available in general space parts shops also. This spare parts
are very good quality and reasonable when compared to other
vehicle spare parts.
All over India there is more than 425 dealers they all are
divided according to region wise. The dealers are having
warehouse facility in every dealer.
Because they provide vehicles according to the needs of
the consumers. The vehicles are transported to market or
dealer agency whenever the demand arises.
Now, it has also taken up the task of computerizing the
booking forms, taking out private numbers and posting
intimation letters to lakhs of customers.
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The Bajaj Pulsar is the product of Bajaj Auto Ltd. It was
launched in November 2001. The sales of Bajaj Pulsar are
moving up very speedily. The product is new still it has market.
The customer satisfied with this vehicle, the Bajaj Pulsar sales
18,000 units produce are 1,34,500 out of this already they have
sole 1,14,300 units.
In November 29, 1945 Bajaj Auto comes into existence as
M/s Bajaj Trading Corporation Private Limited.
1948 Sales in India commenced by importing two and
three wheelers
1959 Bajaj Obtains license from the Government of India to manufacture two and three wheelers.
1960 Bajaj Auto becomes a Public Limited Company
Bhoomi Pooja of Akardi Plant.
1969-70 Bajaj Auto sells out its 1,00,000 the vehicles
1971 The three wheelers goods carrier is introduced.
1972 The Bajaj Cheaters are introduced.
1976 The Bajaj super in introduced.
1976-77 Bajaj Auto achieves production and sale of
1,00,000 vehicles in a single financial year.
1978 The rear engine auto rickshaw is introduced.
1991 The Bajaj M-50 is introduced.
1984 Foundation stone laid fortune have flints Waliy
Aurangabad.
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1985 Production commences at Waliy Aurangabad in
record time of 16 months.
Nov. 5 1985 The Waliy plant inaugurated by the east whilepresident of India Sri. Gini Zail Singh.
1986-87 The Bajaj M-80 and the Kawasaki Bajaj HB 100
motorcycle one introduced 5,00,000 vehicles
produced and sold in a single financial year.
1990 The Bajaj Sunny is introduced.
1991 The Kawasaki Bajaj 4s Champion is introduced.
1994 The Bajaj Classic is introduced.
1994-95 1 million vehicles were produced and sold in this
financial year.
1995 The Bajaj Super XL is introduced while Bajaj
collaborate its 10 million vehicles.
1995 Agreement signed with Kubota of Japan for the
development of diesel engine for the three
wheelers and with Tokyo Research and
Development for unguarded scooters and moped
developments.Nov. 29, 1995 50 years of Bajaj Auto.
1997 The Kawasaki Bajaj Boxer and the Rx diesel auto
rickshaw are introduced.
1998 Kawasaki Bajaj Caliber role of Waliy, July 25th
legend Indians first 4 stroke scooters role out of
Akudi October 1998 spirit launched.
1999 Caliber motor cycle notches up 1,00,000 sales in
record time of 12 months.2000 The Bajaj Safari is introduced.
September
2001
The eliminator is launched.
November 2001 The Bajaj Pulsar is launched.
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Distribution is most important element of business. The
success or failure of a firm largely depends upon the efficiency
or inefficiency of the distribution.
The main production assembling and distribution of Bajaj
Pulsar is undertaken at different places Akudi Waliy and
Chakan near Pune and Aurangabad.
In every state Bajaj Auto opens regional offices to control
and guides authorized dealers and give them necessary
instructions and strategy for marketing. Then each authorized
dealers has to give information feed back regarding service
reports, sales reports and other information like competitors
strategy that are being undertaken.
The Bajaj Auto Ltd. distributes vehicles to regional office or
directly distributes to authorized dealers. Each retional office or
authorized dealers have warehouse facilities where the Bajaj
Vehicles are stored and distribute the vehicles according to the
demand of sub-dealers or directly to customers they distribute
the vehicles.
The below chart show the distribution system of Bajaj
Pulsar Vehicles.
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Company Organization Structure
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Chairman
Managing Director
President
Executive Vice-President
Vice-President
National Sales Manager
National Sales Manager
Area Manager Sales Service in Charger
Sales and Service Executives
MAIN DEALER
SUB DEALER
Customers
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Product Award Year By
Bajaj Pulsar DTS-I Bike of the Year 2007 CNBC-TV18 AutocarAuto Awards
Bajaj Platina 100CC Bike of theYear
2007 NDTV Profit Bike India
Mr. Rajiv Man of the Year 2005 2005 Autocar Professional
Mr. Rajiv Bajaj Automotive Man ofthe year 2005
2005 Bike India and NDTVIndia
Bajaj CT 100 Motorcycle Total
Customer Satisfaction Study 2005
2005 TNS Automotive
Bajaj Discover DTS-I Bike of theYear 2005
2005 Overdrive awards2005
Bajaj Discover DTS-I indigenousDesign of the Year 2005
2005 Overdrive awards2005
Bajaj Auto Bike make of the year 2004 ICICI Bank OverdriveAwards 2004
DTS-I Technology Auto Tech ofthe Year 2004
2004 ICICI Bank OverdriveAwards 2004
Bajaj Pulsar DTS-I Bike of the Year2004
2004 ICICI Bank overdriveAwards 2004
Wind 125 Two Wheeler of the Year2004
2004 CNBC Autocar Awards2004
Wind 125 Bike of the Year 2004 2004 Business StandardMotoring
Bajaj Pulsar 180 DTS-I BBC WorldWheels Viewers Choice Two
Wheeler of Year 2003
2003 BBC World WheelsAward 2003
Bajaj Pulsar 180 DTS-I BBC WorldWheels Award for Best TwoWheeler between Rs. 55,000 to70,000
2003 BBC World WheelsAward 2003
Bajaj Pulsar 150 DTS-I BBC WorldWheels Award for Best TwoWheeler between Rs. 45,000 to Rs.55,000
2003 BBC World WheelsAward 2003
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Bajaj Boxer AT KTEC BBC WorldWheels Award for Best TwoWheeler under Rs. 30,000
2003 BBC World WheelsAward 2003.
Bajaj Pulsar Motorcycle TotalCustomer Satisfaction Study
2003 NFO Automotive
Bajaj Pulsar Bike of the year 2003 ICICI Bank OverdriveAwards 2003
Bajaj Pulsar Most exciting bike ofthe year
2002 Overdrive Awards
Bajaj Eliminator Bike of the year 2002 Overdrive Awards
Bajaj Eliminator Most excitingbike of the year
2001 Overdrive Awards
Safety Award Year By
Meritorious Performance inIndustrial Safety for threeconsecutive years
2001 National Safety Council
Certificate of Excellence 2001 National Safety CouncilAchieving Lowest AverageFrequency Rate
2001 National Safety Award
Achieving Lowest AverageFrequency Rate
2000 National Safety Award
Meritorious Performance inIndustrial Safety for threeconsecutive years
2000 National Safety Council
Achieving Longest Accident-freePeriod under Heavy EngineeringIndustries Group
1999 National Safety Council
Meritorious Performance inIndustrial Safety for threeconsecutive years
1999 National Safety Council
Achieving Longest Accident-freePeriod under Heavy EngineeringIndustries Group
1998 Council of IndustrialSafety
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Achieving Lowest AverageFrequency Rate
1998 National Safety Award
Meritorious Performance inIndustrial Safety for threeConsecutive Years
1998 National Safety Council
Achieving Lowest Frequency Rateunder Heavy Engineering IndustriesGroup
1997 Council of IndustrialSafety
Achieving Longest Accident-freePeriod under Heavy EngineeringIndustries Group
1997 Council of IndustrialSafety
Longest Accident-free Period 1992 Council of Industries,Mumbai
Best Safety Performance 1989 CII
Longest Accident-free Period 1987 National
Award Year By
Chakan Plant Super PlatinumAward for ManufacturingExcellence
2006-07 Frost and Sullivan
Chakan and Waluj Plants AuditPassed for TPM Excellence Award
2006-07 TPM
Bike maker of the Year 2006-07 Overdrive Awards
Bike Manufacturer of the Year 2007 2006-07 NDTV Profit Bike India
All India Trophy for Highest
Exporter
1998-99 EEPC
Focus LAC Award for OutstandingPerformance
1998-99 India Trade PromotionOrganisation
Export Excellence 1998-99 EEPC
Certificate of Merit 1998-99 India Trade PromotionOrganisation
Award for Export Excellence 1997-98 EEPC
Export Excellence 1997-98 MCCIIA
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All India Trophy for HighestExporter
1997-98 EEPC
Top Exporter Shield WesternRegion
1996-97 EEPC
Export Excellence 1996-97 MCCIA
Regional Top Exporter LargeScale Manufacturer
1995-96 EEPC
Highest Export Performance 1995-96 EEPC
Outstanding Export Performance 1995-96 Government of India,Ministry of Commerce
Export Excellence Award 1995-96 MCCIA
Top Exporter Shield WesternRegion
1995-96 EEPC
Certificate of Merit 1995-96 Government of India,Ministry of Commerce
Award for Export Excellence 1994-95 EEPC
Regional Top Exporter LargeScale Manufacturer
1994-95 EEPC
All India Special Shield ConsumerDurables Exporter
1994-95
National Export Award forOutstanding Performance
1994-95 Government of India,Ministry of Commerce
Western Region Top Export Award 1994-95 EEPC
All India Special Shield ConsumerDurables
1994-95 EEPC
Regional Special Shield CapitalGoods Category 1993-94 EEPC
Award for Export Excellence 1993-94 EEPC
Capital Goods Export 1992-93 EEPC
Regional Special Shield CapitalGoods Category
1990-91 EEPC
Certificate of Export Excellence 1986-87 EEPC
Certificate of Export Recognition 1980-81 EEPC
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Certificate of Export Recognition 1979-80 EEPC
Award for Export Excellence 1979-80 EEPC
Certificate of Merit 1978-79 Government of India,Ministry of Commerce
Certificate of Export Recognition 1978-79 EEPC
Award for Export Excellence 1977-78 EEPC
Certificate of Export Recognition 1977-78 EEPC
Export Promotion 1976 FICCI
Export Excellence 1975-76 EEPC
Safety Award Year By
Meritorious Performance in IndustrialSafety for three consecutive years
2001 National SafetyCouncil
Certificate of Excellence 2001 National SafetyCouncil
Achieving Lowest Average FrequencyRate
2001 National Safety Award
Achieving Lowest Average FrequencyRate
2000 National Safety Award
Meritorious Performance in IndustrialSafety for Three Consecutive Years
2000 National SafetyCouncil
Achieving Longest Accident-freePeriod under Heavy EngineeringIndustries Group
1999 National SafetyCouncil
Meritorious Performance in IndustrialSafety for three Consecutive Years
1999 National SafetyCouncil
Achieving Longest Accident freePeriod under Heavy EngineeringIndustries Group
1998 Council of IndustrialSafety
Achieving Lowest Average FrequencyRate
1998 National Safety Award
Meritorious Performance in IndustrialSafety for thee Consecutive Years
1998 National SafetyCouncil
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Achieving Lowest Frequency Rateunder Heavy Engineering IndustriesGroup
1997 Council of IndustrialSafety
Achieving Longest Accident-freePeriod under Heavy EngineeringIndustries Group
1997 Council of IndustrialSafety
Longest Accident-free Period 1992 Council of Industries,Mumbai
Best Safety Performance 1989 CII
Longest Accident-free Period 1987 National SafetyCouncil
Management Profile
Rahul Bajaj Chairman
Madhur Bajaj Vice-Chairman
Rajiv Bajaj Managing Director
Sanjiv Bajaj Executive Director
Ranjit Gupta Vice-President (Insurance)
C.P. Tripathi Vice-President (Operations)
N.H. Hingorani Vice-President (Materials)
Kevin Dsa Vice-President (Finance)
Pradeep Shrivastava Vice-President (Engineering)
S Sridhar Vice President (Marketing and Sales 2 Wheelers)
V.S. Raghavan Vice-President (Corporate Finance)
S. Ravikumar Vice-President (BusinessDevelopment)
K. Srinivas Vice President (Human Resources)
Abraham Joseph General Manager (Research &Development
J. Sridhar Company Secretary
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Jain Bajaj Motors was opened as the authorized dealer for
Bajaj Auto Ltd. For sales- services-spares. The firm is located in
telephone exchange road, on the way to Harihar, in Davangere
city.
Here the supreme auto dealer Pvt. Deals with two-
wheelers.
The firm has its own land of 10000 sq. feet including
showroom, workshop and spare parts section.
The area of showroom building is 2,100 sq. feet. The
spare parts section is having an area of 1800 sq feet. The
workshop is having an area of 3000 sq feet. The remaining
space is used for parking and test ride.
Man Power
The office staff includes department like
1. Sales department
2. Service department
3. Spares department
4. Accounting department
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1. Sales Department
Sales department is the main department of every firm.
Here the vehicles are sold to the customer as their wants, this
department include both two wheelers and three wheelers
vehicle. The yearly average of sales is 15 of three wheelers.
500 of two-wheelers. Now the Jain Bajaj Motors dealers has
become highest selling two and three wheelers dealer in
Davangere city. In this department the customer never had the
compliant about the firm.
2. Service Department
After the sales of the product, the customer wants to keep
friendly services by the firm, and it is in Jain Bajaj Motors. They
have hi-tech workshop for motorcycles and also it got award for
service twice as all ready they have hi-tech workshop. It has
well fulfilled complaints or problems regarding this a sampling
the technique was use of this survey and the number of
respondents chase was 50.
3. Spares Department
In this department we get all spares part of the vehicle
easily, which gives you best quality in best. Price 2000 sq, feet
is covered for spared department.
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4. Accounting Department
This is the main and financial department of the firm, here
we can come to know about the sales volume of the year.
Accounting concerns the accounting department.
Marketing is analyzing, planning and controlling the firm,
customer satisfaction is the main aim of the firm, and to reach
their aim they have taken important improvement to the
following points.
a. Product
b. Price
c. Promotion
d. Physical distribution
a. Product
Product is one of the P of marketing mix. It comes first in
the list. It must satisfy the customer need. Producers may not
only earn profit but also give happiness to the consumer.
The product must have some of the important
characteristics they are as follows.
It self-physical product
Attractive brand name.
Good quality and quantity.
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After sale service offered.
Safety
b. Price
Every product is having its own exchange value. To
detriment a product value, price must be very important to
determine price, cost of the product must be important, to fix a
low price the cost must be low to a product. In this matter Jain
Bajaj Motors is very developed.
c. Promotion
Promotion take very important place in product sales,
promotion involve so many activity, in some of are advertising,
personnel selling dealers and sales promotion advertising
means giving public to a product, in other words nothing form of
non-personnel presentation and promotion ideas.
d. Distribution
Distribution methods of distribution are used in different
work field. The main activity of distribution is transferring the
greeds from produce to the consumer. In this field bajaj co.
Have good transportation, dealers flow of goods and serves
from producer to the consumer. First the goods is goes from
manufacture to the whole seller after that transfer to the hand
of dealers or retailers at last it comes
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Bajaj Pulsar is a purely Indian bike, but initial style cues
were taken from Tokyo research and development. The
endeavors in creation of Pulsar concept, design, packaging,
mechanical production engineering is entirely Indian. Raja Bajaj
and his youth full team create entire concepts. Some them
person are responsible for creation of this concepts they are
Ravi Darad who are the responsible for research and
development sketches into 3d models and overall styling and
surface building Srinivas Umarji who leaded chassis
development. VV Palande in charge of the machine shop at
Chakan where all the new generation Bajaj produces are made:
S.N. Shahane who is responsible for the vehicle assembly at
Chakan Shrikan Bhatt who heads the product testing team D.V.
Rananth.
The render development specializes assigned specifically
to the pulsar project. Project leader Abraham Josef entrusted to
bring the pulsar concepts to life P. Srivastava who is the main in
charge of the Chakan facility and preened Shirdkar who is in
charge of planning and logistic for the pulsar project. And after
completion of pulsar concept launched in September 2001
throughout country.
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The Bajaj Pulsar is recently launched by Bajaj Auto Limited
it is the first largest manufacturers of two wheelers in the world
and second largest seller in two wheelers in India.
Bajaj Auto Limited launched the pulsar in two models of
different cubic capacity. These two models are similar in
outlook but the cubic capacity of there is two models are
available in two different capacity 150cc and 180cc
respectively.
The Bajaj Pulsar has many novel and attractive features.
These unique features are classified on the basis of two models.
Bajaj Pulsar 150cc
The Bajaj Pulsar 150cc have some unique features are it is
4 stroke bike with the natural air cooled. Single cylinder bike
the displacement of 150cc is 143.91cc and its max power is 12
bhp at 8,500rpm and maximum torque of 10,800m at
7,000rpm. It has a electronic with automatic advances ignition
system. It is available in both models of kick start and
electronic start in this model they used web multi-plate clutch
wire. They have used double cradle down type chassis for
better handling and balance to ride and suspension of 150cc
front is telescopic fork of 125mm stroke suspension and rear is
hydraulic co-axial spring five way adjustable shock absorb and
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double sided swing arm. Breaking system of 150cc disc break
facility of 240mm and rear is 130mm drum break. In this model
they used front rims 1.60 x 18, rear 1.85 x 18 and tire used for
front 2.75 x 18, 42p and rear 3,00 x 18 making of mrf nylogrip.
In 150cc electrical parts used are battery of 12v ah, 8 lamp of
35/35w clear lens type and tail lamp of 5/21w and stop lamp of
5/21w the pulsar 150cc kerb weight of 132kg and gross weight
capacity of 260kgs and wheel base of 150cc is 1265mm and
length 1960mm, width 790mm, height of 1060mm. Fuel tank
capacity of 18 liters with 3 liters reserve and the pulse point of
150cc model available in two different pricing that is 150cc kick
start of 48.710 and 150cc electronic start of 53.098. These are
the some attractive features in Pulsar 150cc.
Bajaj Pulsar 180cc
Some other different features are available in Pulsar
180cc. These unique features are it is 4 stroke bike with natural
air cooled with single cylinder bike. The displacement of 180cc
is 178.61cc it is having more power when compared to Pulsar
150cc and its max power is 15 bhp at 8,000 rpm, with max
torque of 13.2 mm at 7,000 rpm, it is also a electronic with
automatic advance ignition system. It is available in itself start
system they used wet multi-plat wire for clutch there is a terrific
chassis design with great rigidity and control for better handling
and balancing.
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In 180cc models has also used some type of suspension of
telescopic fork of 125mm stroke for front and rear suspension is
hydraulic co-axial spring five way adjustable shock observe and
double sided spring arm. Break system of 180cc also same as
150cc of 240mm disc break of front and 130mm drum type for
rear but the wheel base of pulsar 180 is change from 150cc
there is rim used for is 1.60 x 18 and rear for 2.8 x 18 and the
tire for front is 2.75 x 18 and rear is 100/90 x 18.56 p making
MRF Nylogrip. In these models also same electrical parts are
used like batters 12v 9ah and head lamp of 35/35w clear lens
type. Tail lamp of 5/21w stop lamp of 5/21w and the kerb
weight of 180cc is 137 kgs and gross weight is 267kgs and
wheel base length, width, height, saddle height and fuel tank
capacity are same as 150cc. Bit the pricing of pulsar 180cc is
different from 180cc of 58.275 all price on the road in Pune
inclusive of road tax and insurance.
These are same feature having pulsar 150cc and pulsar
180cc. These two models are available in five colors, red, blue,
black, silver and purple. These two bikes are good looking good
powerful bikes and it has been designed to suit Indian road and
load conditions and it will surely meet all the need of personal
mobility.
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Technical
SpecificationsPulsar 150cc Pulsar 180cc
Engine andTransmission
4 stroke natural aircooled
4 stroke, natural aircooled
Type number ofcylinders
One One
Engine displacement 143.19cc 178.6cc
Compression ration 9.5 +/- 0.5:1 9.5+/- 0.5:1
Idling speed 1300 +/- 100 rpm 1300 +/- 100 rpm
Maximum Net Power 8.82 kw at 8500 rpm 11kw at 8000 rpm
Ignition System Electronic IgnitionAutomatic Advance
Electronic IgnitionAutomatic Advance
Fuel Unleaded Petrol Unleaded Petrol
Carburetor Side drought UCAL MSKONI BS 26
Side drought UCAL MSKONI BS 29
Spark Plug Champion RG 4HC(Resistance)
Champion RG 4HC(Resistance)
Lubrication Wet Sump Forced Wet Sump Forced
Starting Kick Start / Self Start Self Start
Clutch Wet multi disc type Wet multi disc type
Transmission 5 speed constantmesh
5 speed constantmesh
Primary drive, finaldrive
Gear drive rollerchain
Gear drive rollerchain
Primary reduction 3.47:1 3.47:1
Final Reduction 2.8:1 2.8:1
Chassis and Body Frame type doublecradle typesuspension
Frame type doublecradle typesuspension
Front Telescopic (stroke120mm) trailing armwith co-axel hydraulicstroke observes andcoil springs
Telescopic (stroke-120mm) trailing armwith co-axel hydraulicstroke observes andcoil springs
Breaker Front: Hydraulically
operated disc break
Front: Hydraulically
operated disc break
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or mechanicalexpanding show anddrum type, rear:mechanicalexpanding showFront: 240mm disc
Rear: 130mm drum
or mechanicalexpanding show anddrum type
Front: 240 mm discRear: 130 mm drum
Tire Front 2.75 x 18
Rear: 3.00 x 18
Front 2.75 x 18
Rear 100/90 x 18.56p
Type Pressure Front: 1.75kgs /cm2
(25psp)
Rear: Solo 2.00 kg /cm2 28 (psi) pillion
2.25kg/cm2 (32psi)
Front: 1.75 kgs / cm2
(25 psi)
Solo: 2.00kgs /cm2
(32 psp)
Rims Front: 1.60 x 18
Rear: 1.85 x 18
Front: 1.60 x 18
Rear: 2.5 x 18
Full tank capacity 18 liters, 3 litersreserved
18 liters, 3 litersreserved
Controls Steering handle bar Steering handle bar
Acceleration Twist grip type onright hand of handle
bar gears left footpeddle operatedclutch lever operatedon left side of handlebar.
Breaker Front: leveroperated on right sideof handle bar.
Rear: Peddleoperated by right foot
Twist grip type onright hand of handle
bar gears left footpeddle operatedclutch lever operatedon left side of handlebar.
Breaker Front: Leveroperated on right sideof handle bar.
Rear: Peddleoperated by right
foot.Electrical 12 valts (A.C. + D.C.) 12 valts (A.C. + D.C.)
System
Battery 12v 2.5ah 12v 9ah
Alternator Ac generator Ac generator
Head lamp 35/35w 35/35w
Tail lamp 5/21w 5/21w
Turn Signal Pilot
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Turn Signal Lamp 1.4w 1.4w
Lamp 10w x 4 clear lenstype
10w x 4 clear lenstype
High beam indicatorLamp
1.4w 1.4w
Neutral Indicator 1.4w 1.4w
Lamp 3.0w 3.0w
Speed meter lamp 15 amps
Horn 12v DC qty 12v DC qty
Equipments Steering damperfeeler bolts on foot
pegs air craft typefilter cup fuel. Twinintensity dual tunehorns
Steering damperfeeler bolts on foot
pegs air craft typefilter cup fuel. Twinintensity dual tunehorns.
Dimensions 150cc 150cc
Length 1960mm 1960mm
Width 790mm 750mm
Saddle light 780mm 780mm
Wheel base 1265mm 1265mmKerb weight 132 kgs 137 kgs
Gross weight 262 kgs 267 kgs
Min-turning radius 1005mm 1035mm
Performancemaximum speed
107km/h with singlerider (68kg)
100km/h with singlerider (68kg)
Pricing 150cc 180cc
Kick Start Rs. 48,710 ---
Electric Start Rs. 53,195 Rs. 58,275
All prices on the road in Pune inclusive of road tax and
insurance.
The variance has made Bajaj Scooters and bikes popular
among the students and businessmen. Based on Bajaj brand of
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globalizaiton, they have built their distribution network over
sixty countries world wide and multiplied their exports from 196
of total turnover in fiscal 1989-90 to over 198 in fiscal in 1996-
97.
The countries where there products have a large market
are USA, Argentina, Colombia, Peru, Bangladesh, Sri Lanka,
Italy, Sweden, Germany, Iran and Egypt Bajaj leads Colombia
with 65% of the scooters market in with 3,096 of the motor
cycles market and in Bangaladesh with 9,596 of these wheelers
market.
Several new models are being developed specifically for
global marketing and with there will progressively edeavor to
establish their presence in Europe too.
In those countries where up perceive good market
potential. They seek a tie-up with one of the major industrial
establishments which would be in a position to invest in the
project and which would also enter manufacturing activities
apart from marketing distribution and after sales service trough
a well established nation-wide network.
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Marketing strategy is heart of marketing plan. The
concept of strategy usually comes from two plans. We have a
good strategy or corporate strategy leading with company
mission and company objectives.
Grand strategy is the integrating map that charts
development and use of resources to meet the challenges as
good as well as functional objectives.
Marketing Strategy is the financial strategy. It is related to
marketing are one functional area of business. The corporate
strategy plan is the master company plan that provides
guidance to all manages of dealers about the direction in which
the firm wants to go and the position it wants to achieve. The
strategic plan sets the boundaries of all other functional
planning.
So, marketing strategy is a consistent, appropriation and
feasibility set of principles through which a particular company
hopes to achieve its long tem customers satisfaction and
profitability objectives in particular competitive utilization of all
resources of the firm (Philip Kotler).
Let us discuss marketing strategy adopted by Jain motors
in detail.
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Marketing Mix Strategy
Marketing mix strategy has four main components.
a) Production strategy
b) Price strategy
c) Promotion strategy
d) Place or distribution strategy
Jain motors have a multi pronged approach different
customer segments (higher class, upper middle class) are
known and taken care of the product is offered to the customers
according to their budget requirements and craze.
A production strategy is firm plans for a marketing its
products. A greater emphasis is laid on the product objective.
For this reason the firm develops a product design to achieve
the set objectives. A firm as a product program suitable to the
products position in the life cycle. This product involves the
number of issues that has to be resolved.
a) Product Positioning
Product positioning refers to the manner in which a
product is offered to particular customer segment are aimed at
meeting in a particular customer need, it is a process of
identifying the need of the market segments, product strength
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and weakness the extent to which completing product
perceived to meet the customer needs.
The firm is having well much option in practicing product
positioning the important once are :
By making unique claim.
By highlighting the product features
By promoting a product in new segment
Jain motors offered different products for segment of
customers such as rich, upper middle class. Products (bikes)
are offered according to their taste and affordability.
b) Sourcing the Product
Bajaj Auto Ltd having its plants in three different plants
Akudi, Waily and Chakan.
c) Quality
The quality of the product offered to customers is one of
the excellent standard or grade.
d) Styling
Style comes in harmony, because you are always head of
times. Because the fittest are always on the move, leading the
race, evolving, blazing, and trials for others to follow because
you know that your bike is a defection of you are And you
are always a step ahead in style, power and performance.
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Pricing is a art of translating into quantities terms (rupees)
the value of the product or a unit of services to customer at
point of time pricing is a managerial task that involves
establishing pricing objectives, identifying the factors governing
the price, ascertaining their relevance and significance,
determining the product value in a monitory term formulation of
price policies and strategies implementing them and controlling
them for best results, pricing is an element of uncertainty.
Bajaj still believes in value of money to customers. It is
because of product uniqueness and its grandeur which cannot
be measured in terms of money alone pricing strategy involves
the following issue:
a) Discount of any Free Accessories
Occasional discounts or giving the free accessories along
with the vehicle, but it will be not regular, only on some
occasion to attract the customers. When sales are declined or
expected to decline in a particular month. They are offered to
the customers.
b) Financial Assistance
Bajaj group of companies consist the Bajaj finance
corporation, which offers the financial assistance to the
customers, who need to buy bike on installment basis. It
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charges less interest rate compare to the other financial
institutions and easily installments.
Place or the location of the dealer plays an important role
in the marketing strategy adopted by an automobile industry.
Customers before going to buy an vehicle they think about
the nearest service, availability of spares, nearest show room,
service with modern equipments.
Davangere is a medium size city with all type of people
engaged in various activities. The Jain motors are located in
Pune-Bangalore highway in the city.
Promotion strategy deals with efforts undertaken to
increase and improve demand and sales of the product of the
company.
The different forms promotion strategy adopted by Jain is
as follows:
Advertising
As all other the Bajaj adopted advertising is one of the
main promotional tools. In the modern world without
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advertising no product can reach to the people. Advertisements
include the following:
1. Media AdvertisingMedia advertising plays an important role in promotion of
the products. By sponsoring the programs viewed by more
people or popular programs. By giving advertisement in
television in various channels using the popular persons in
advertisement for attraction.
2. Attractive Showrooms
Attractive with all sophisticated amenities that the
customers who had visited or passing through show rooms they
will fell to enter it. The show room is equipped with the
centralized air conditioner. The customer will be treated with
some soft drinks or beverages.
Young and attractive councils having good hold over the
languages are employed in the show room to attract the
visitors. The impress and create the opinion to buy the bike.
3. Personal Contact
Young and energetic sales representatives will take care of
the contacting the customer personally who have enquired
about the bike at the show room or at the test drives, camps
etc.
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They visit to the customers and will explain them how this
bike is different from the others the sales representatives will
clear the doubt of customers and motivate them to buy Bajaj
vehicles only.
4. Sponsorship
The company will sponsor the events taking place in
games, live shows, fashion shows that they get advertising
through these sponsorships and also it is prestigious to the
company.
5. Offers Extended Warranty
The extended warranty offer will cover mechanical and
electrical parts and customers can purchase it any time before
the basic warranty of the vehicles completes.
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Consumer survey is necessary in any forms of marketing
research because consumer is the king in the market and his
behavior is changing day by day. Selection of products by the
consumers reflects the fate of the product. The buyers
behavior changes according to their income, age, sex, and other
factors. Buyers always depend on the quality, price,
convenience etc, of the product. Hence, the study of the
consumer behavior is necessary to know the opinion of different
consumer to implement the most effective marketing policy of
the firm.
Consumer survey comprises of many methods most used
one among them is the questionnaire method. It is the most
common research instrument.
A questionnaire is a set of questions with or without space
for recording answers the question can secure relevant facts or
opinions from informed and interested respondents included in
the sample survey.
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Table No. 6.1
The Classification of Respondents on the basis of AgeSl.No.
AgeNo. ofUsers
UsersPercent
age
No. ofPotentialCustomer
PotentialCustomer
Percentage
1 16-20 Years 10 25 00 00
2 21-25 Years 17 42.5 7 70
3 26-30 Years 6 15 1 10
4 31 and above 7 17.5 2 20
Total 40 100 10 100
Source: Field Survey
Graph 6.1
Graph Showing Classification of Respondents on the basis of
Age
Out of 50 respondents divided into 2 group uses and non
users. Users were 40 respondents. Out of 40 respondents 25%
of the owners were between 16-20 age group, 42.5% were
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25
0
42.5
70
1510
17.5 20
0
10
20
30
40
50
60
70
80
Percentage
16-20 Years 21-25 Years 26-30 Years 31 and aboveAge
Users Percentage Potential Customer Percentage
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between 21-25 age group, 15% were between 26-30 age group,
17.5% were between 31 and above age group and there is
between 16-20 age group potential customer not willing to buypulsar, 70% of were between age group of 21-25 were willing to
buy the pulsar, 10% were between age group of 26-30 were
willing to buy pulsar and 20% were between age group of 31
and above were willing to buy pulsar out of potential customer.
Table No. 6.2
The Classification of Respondents on the basis of Occupation
Sl.No.
OccupationNo. ofUsers
UsersPercent-
age
No. ofPotentialCustomer
PotentialCustomerPercentag
e
1 Students 16 40 3 30
2 Business 18 45 6 60
3 Profession 2 5 00 00
4 Others 4 10 1 10
Total 40 100 10 100
Source: Field Survey
Graph 6.2
Classification of Respondents on the basis of Occupation
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40
30
45
60
5
0
10 10
0
10
20
30
40
50
60
70
Percentage
16-20 Years 21-25 Years 26-30 Years 31 and above
Occupation
Users Percent-age Potential Customer Percentage
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From the above table researcher conclude that out of 50
respondents divided into two categories users and potential
customers were 40 respondents and 10 were potential
customers, 40% of users were students and 30% of potential
customers out of 10 members 45% of users were businessmen,
80% of potential customers out of 10 members 5% of users
were professional and there is no professional and there is no
professional interest to purchase pulsar and 10% of users were
agricultural and employee is there and 10% of potential
customers out of 10 members.
Table No. 6.3
Classification of Respondents on the basis of Annual Income
Sl.No.
Annual IncomeNo. ofUsers
UsersPercent
age
No. ofPotentialCustomer
PotentialCustomer
Percentage
1 Below 80,000 13 32.5 10 100
2 80,0000-1,00000 14 35 00 00
3 1,00,000 12 30 00 00
4 1,50,000 & above 1 2.5 00 00
Total 40 100 10 100
Source: Field Survey
Note: Income of students are not specified in the survey so,
income of students parents are taken into account.
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Graph 6.3
Classification of Respondents on the basis of Annual Income
From the above table researcher conclude that out of 50
respondents, 40 persons were users and 10 persons are
potential customer were 32.5% users annual income were
below 80,000 and 100% of the potential customers out of 10
persons are willing to purchase pulsar still their income is below
80,000 35% of users annual income is between 80,000-
1,00,000. And 30% of users annual income is between1,00,000-1,50,000 and 2.5% of users annual income is more
than 1,50,000. It gives clear report that the persons who are
prefers pulsar their income between 80,000-1,00,000.
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32.5
100
35
0
30
0 2.5 0
0
10
2030
40
50
60
70
80
90
100
Percentage
Below 80,000 80,0000-1,00000 1,00,000 1,50,000 & above
Annual Income
Users Percent age Potential Customer Percentage
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Table No. 6.4
Classification of Respondents on the basis ofAwareness of Purchase
Sl.No.
AttributesNo. ofUsers
UsersPercent
age
No. ofPotentialCustomer
PotentialCustomer
Percentage
1 Friends 15 37.5 4 40
2 Dealer 4 10 2 20
3 Advertisement 19 47.5 4 40
4 Others 2 5 0 0
Total 40 100 10 100Source: Field Survey
Table No. 6.4
Classification of Respondents on the basis ofAwareness of Purchase
From the above table researcher conclude that out of 50
persons 40 were users and 10 of them were potential
customers. How they aware about the product exist out that
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37.5
40
10
20
47.5
40
5
0
0
10
20
30
40
50
60
Percentage
Friends Dealer Advertisement Others
Attributes
Users Percentage Potential Customer Percentage
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37.5% of users aware through friends out of 40 users and 40%
of potential customers aware through friends out of 10 persons
10% of users aware through dealers out of 40 users and 20% of
potential customers aware through dealer out of 10% persons.
47.5% of users know through the advertisement out of 40 users
and 40% potential customers know through other
communication like test riding and through see etc. and there is
no potential customer know through any media.
Table No. 6.5
Opinion about Fuel Consumption
Sl.No.
Opinion No. of Users Percentage
1 Better 24 60
2 Good 12 30
3 Fair 4 10
Total 40 100
Source: Field Survey
Graph 6.5
Opinion about Fuel Consumption
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Fair
10%
Good
30%Better
60%
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From the above table researcher concluded that only
considered and 10 persons of potential customers cannot
considered here, become the potential they yet to purchase the
vehicle. 60% of users expressed their opinion, as fuel efficiency
is better. 30% of users gives opinion as fuel efficiency of pulsar
is good and 10% of users give opinion about pulsar is fail. But
most of the users are feel that fuel efficiency is less. But when
compared to other that it is better.
Table No. 6.6
Satisfaction with Bajaj Pulsar
Sl.No.
AttributesNo. ofUsers
UsersPercent
age
No. ofPotentialCustomer
PotentialCustomer
Percentage
1 Satisfaction 39 97.5 10 100
2 Not-Satisfaction 1 2.5 00 003 Total 40 100 10 100
Source: Field Survey
Graph 6.6
Satisfaction with Bajaj Pulsar
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Not-
Satisfaction
Satisfaction
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From the above table researcher concluded that out of 50
respondents 97.5% of users are satisfied with pulsar and 2.5%
of users are not satisfied with pulsar and 100% of potential
customers are satisfied out of 10 persons all satisfied with the
pulsar.
Table No. 6.7
In what Respect Consumer Satisfied
Sl.No. Attributes No. ofUsers
Users
Percentage
No. of
PotentialCustomer
Potential
CustomerPercentage
1 Price 00 00 00 00
2 Mileage 00 00 00 00
3 Style 8 20 4 40
4 Power andPerformance 32 80 6 60
Total 40 100 10 100Source: Field Survey
Graph 6.7
In what Respect Consumer Satisfied
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0 0 0 0
20
40
80
60
0
10
20
30
40
50
60
70
80
90
Percentag
e
Price Mileage Style Power and
Performance
OccupationUsers Percentage Potential Customer Percentage
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From the above table researcher concluded that out of 50
respondents 40 were users of bike cannot satisfied with price
and mileage because the price of pulsar is high and mileage is
better and 20% users are satisfied with style of pulsar and 80%
of users are satisfied with power of the style and 60% of the
potential customers are satisfied with power of pulsar out of 10
persons most of the users satisfied with power of the bike and
style and design of the bike.
Table No. 6.8
Opinion about the Service given by the Dealers
Sl.No.
AttributesNo. ofUsers
UsersPercentage
1. Satisfied 36 90
2. Non Satisfied 4 10
Total 40 100
Source: Field Survey
Graph 6.8
Opinion about the Service given by the Dealers
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Not-
Satisfaction
10%
Satisfaction
90%
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From the above table researcher concluded that out of 50
respondents 40 users only considered and remaining 10
potential customers not taken into account, because they can
not buy the vehicle and they cannot rendered service given by
dealers so 40 users only considered, 90% of users were satisfied
by dealer service and 10% of users are not satisfied with dealer
service out of 40 users.
Table No. 6.9Opinion about Availability of Spare Parts
Sl.No.
AttributesNo. ofUsers
UsersPercentage
1. Easy Available 32 80
2. Non Available 8 20
Total 40 100
Source: Field Survey
Graph 6.9
Opinion about Availability of Spare Parts
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Non Available
20%
Easy
Available
80%
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Out of 50 members 40 users only considered potential
customers are not have any idea regarding availability of spare
parts. So, they are not considered in this question 80% of users
are satisfied with the availability of spare parts and 20% of
users are not satisfied with the availability of spare parts.
Table No. 6.10
Classification Respondents on the Basis of Purchase
Sl.No. Attributes No. of
Users
UsersPercent
age
No. ofPotentialCustomer
PotentialCustomer
Percentage
1. On Own Amount 21 52.5 3 30
2. Loan from Bank 19 47.5 7 70
Total 40 100 10 100
Source: Field Survey
Graph 6.10Classification Respondents on the Basis of Purchase
Government First Grade College, Davangere.
58
52.5
30
47.5
70
0
20
40
60
80
100
120
On Own Amount Loan from Bank
Users Percentage Potential Customer Percentage
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From the above table researcher concluded that out of 50
respondents 40 were users and 10 were potential customers.
Even though the price of the pulsar is high then also the buyers
buy the pulsar on own amount 52.5% of users by on their own
amount and 3 potential customers want to buy the vehicle on
their own amount and 47.5% of users buy loan from the loan
and 70% of potential customers want to buy on loan from the
bank.
Table No. 6.11Motivational Factors for the Purchase of Bajaj Pulsar
Sl.No.
AttributesNo. ofUsers
UsersPercentage
1. Necessary 10 25
2. Status and Prestige 00 00
3. Style and Attraction 14 33
4. Power and Performance 17 42
5. Others 00 00
Total 40 100
Source: Field Survey
Graph 6.11
Motivational Factors for the Purchase of Bajaj Pulsar
Government First Grade College, Davangere.
59
25
0
33
42
0
0
10
20
30
40
50
Percentage
Necessary Status and
Prestige
Style and
Attraction
Pow er and
Performance
Others
Attributes
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From the above table researcher conclude that of 40
respondents are users and this question is non applicable to
potential customers so, total of 40 Respondent only taken in to
account. 25% of users buy Bajaj Pulsar for necessary. And
there is no persons willing to buy for status and prestige. 33%
of users buy pulsar because of style an attraction and 42% of
users buy pulsar for its power and performance and there is no
other reason mentioned by buyers.
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1. A majority of buyers of Bajaj Pulsar is between the age
group of 21-27.
2. A majority of buyers of pulsar is business mens and
students.
3. The annual incomes of majority of buyers were between
20,000 to 1,00,000.
4. Many of buyers buy Pulsar because of necessary, style
and attraction and power and performance.
5. A majority of the customer buy Pulsar by availing of
both on own amount and loan from bank.
6. The opinion of customer about the availability of spare
parts in Davangere city is easy available. More than
80% of customers were satisfied.
7. The opinion of customers about fuel efficiency is better
but it may be improve the fuel efficiency.
8. Majority of the Pulsar bike owners were satisfied with
Pulsar bike, it means that the bike is perfect in all
respect.
9. The opinion of customers about the service given by
dealer in Davangere city is good; more than 90% of
customers are satisfied with the dealers service.
10. The Bajaj Auto Ltd., is the first largest manufacture of
two wheelers in the world.
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11. The goodwill of the company which produces the
vehicle is good. The company is well known to the
customers have the good opinion which in turn helps
in created sales.
Most of the customers are dissatisfied by the vehicle
dissatisfaction about the vehicle due to less mileage give by the
Pulsar. The customers are satisfied by the power andperformance and style of the vehicle and the important things is
that necessary which is the motivational factor which influences
to purchase the vehicles even dissatisfaction about fuel
consumptions by the customers.
1. The dealers have to provide a good service, so that one
customer suggests to another customer to buy the
vehicle from the same dealers.
2. The most effective media which gave the largest
exposure of the product was through dealers,
advertisement, sales promotions schemes. Hence,
equal emphasis should be given to all above factors to
improve the sales.
3. The company is facing major problem with having a
very high price, they have to try to reduce the price.
4. Majority of the consumers have found that their bikes
do not give them fuel efficiency and with the steady
increase in the petrol prices offered a vehicle which
gives very low mileage. Hence, how to get the mileage
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should be published by the company regarding the
vehicle.
5. As the new model of pulsar is introduce to market then
more advertisements are to be given as many of them
are not aware of the new vehicle.
6. The various installments scheme have to be published
so, the prospective consumers can reap the benefits of
it and it helps to increase the sales.
7. More attention should be given for the promotion of
pulsar buy taking proper measures to increase the
sales and to hold the market in its hands before any
other company enters into market.
8. Periodical survey of market from the company is
necessary to know the changes in attitudes of
consumers and reason for dissatisfaction if theimprovements to be made changing task to consumers
must be periodically surveyed.
9. The decision regarding the fuel consumption must be
made in order that the vehicle gives high mileage.
After the detailed collection of data, finding the customer
behavior and attitude through the survey method. One can
finally conclude that Bajaj Auto Ltd., (BAL) deserves to be first
largest two wheelers manufactures company in the world. Now
they can sales 150 million vehicles all these vehicles are market
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leaders in their segment and are priced lower than the
competitors vehicles.
Bajaj Auto Ltd., vehicles are technologically more
advanced than the other bikes, this is equally well supported by
the dealers and after sales service network.
There are the vehicles that suit the Indian roads and have
a very low maintenance cost which also protects the pocket of
the customers. By this company has made a place in the minds
of the customers. It is emergency as one of the fastest
developing bikes company in the world.
Bajaj Pulsar is a one of the leaders into two wheelers of
the its segment. The most attractive features of the pulsar are
its style and power and performance. Still there are some of the
areas where it has to improve like mileage, price of the product
and up to some extent of the sales service. If the company is
able to overcome there is a defect then certainly these vehicles
will be the leader in the market.
Finally to conclude this company is certainly going to
improve in the future and becomes the world number 1 two
wheelers manufacturing company.
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