Final Print of Somasheakar

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.1 Today transportation plays an important role in world.

People are morning from one place to another place with

vehicles, which may be public or private vehicle.

Public vehicles may be bus, van, car, auto etc., private

vehicles are bike, scooter, moped, cycle, some four wheelers

also.

Today, every person has his own vehicles for domestic

use. It may be two wheelers or four wheelers. Modern

marketing is consumers oriented or the customers are

sovereign or king of modern marketing because modern

marketing is Buyer-Oriented. So, Consumer purchase what

they want. In modern marketing consumers prefer only those

vehicles which should be designed in preference, likes, wishes

of the customers, need of customers etc. Then only the

products can be successful in the market.

Today, modern marketing face the competition for every

products. So, they prefer only that product which is good

looking, economical, reliability, good performance at reasonable

cost. Today, there are number of vehicles entering into market

to satisfy the customer needs and wants. But, customer buy

only those vehicles which are reliable, good looking, fuel

efficiency, economical, maintenance free, good power and

Government First Grade College, Davangere.

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performance, after sales required at reasonable cost and

auxiliary parts must be easily available, it must have safety and

comforts in riding.

The above qualities are commonly assessed by customers,

because today there are innumerable two wheelers entering

into market in different qualities and in different prices. No

company can produce such vehicles which can satisfy each and

every needs and wants of customers. There are a number of

automobiles magazines available in the market, which provides

information to the customers regarding name of the vehicle,

available models, design, fuel efficiency, cost of vehicle,

performance, availability of colors, and ergonomics etc.

In recent years marketing has received increasingly

greater attention. Customer is the king in this market. Here,

the primary task of businessman is to identify values of

potential customers and produce and offers the products, which

will give the desired satisfaction to the customers.

Generally, the modern consumer is intelligent and is one

who is enough to express exactly what are his requirements and

rational enough to judge the requirements of his needs. That is

why, no one can think of creating products of his own choice.

The most vital aspects for the success of a company is the sale


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of produce. A manufacture also takes into consideration the

marketing strategies such as price, products, promotion and

distribution which plays very important role in satisfying the

need of customer.

This project report also attempts to analyze the present

marketing activities that are being carried out by Jain Motors in

Davangere.

In general the growth and development of the agencies

certain suggestions have been given for the improvement of the

marketing activities of M/s Jain Motors.

I hope these suggestions will help in changing or

modifying their marketing strategy.

1. To ascertain the consumers behavior towards

marketing and service of dealers of Bajaj Pulsar.

2. To know the problems faced by the dealer who is

engaged in marketing of Bajaj Pulsar.

3. To suggest the measures to overcome the difficulties in

marketing.

4. To determine the factors influencing the purchase

decision and purchase power of the consumers.

5. To study the potential market for pulsar.


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Marketing research is the systematic designing, Collection

analysis and reporting of data and finding relevant solution to

specific marketing situations facing the company.

The most common activities that are undertaken in

marketing include measurement of marketing potentials,

market share analysis, sales analysis, study of business, trend

forecasting, competitive products studies, pricing studies and

testing of existing products.

Marketing research is undertaken to understand a

marketing problem situation better identifying the problem and

objective, developing research plan, collect information analysis

the information and presenting the findings. Thus, the scope of

present study is:

Consumer Satisfaction

An attempt to determine the level of consumer

satisfaction for various models of vehicles. Consumer

satisfaction is nothing but an indication of vehicle performance

and quality of service that is being provided to the two wheelers

owners.

It is not just that the company reputation is good but the

service it renders, the products reparability, its maintenance

and also its performance as to be good.


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Once the consumer is satisfied with the vehicle he will, in

itself be a promoter, as a saying goes, A good product

passed by 4 people but a faulty product degraded by 10

people.

Product Mix

Promotion is a form of communication with an element of

persuasion. It attempts to perfect knowledge, attitudes

preference, and behaviors of buyers. This survey is an attempt

to analyze the effectiveness of advertisements of Bajaj Pulsar,

the brand awareness as well as the sales promotions techniques

that are used.

Among the various methods of systematic gathering

recording and analyses of the data, the questionnaire methods

is one of the best.

The essential purpose of marketing research is to provide

information which will facilitate the identification of an

opportunity, problem, and situation and to at least in arriving at

the best possible decision when such situation is uncounted.

And these can be most satisfactorily obtained from the

questionnaire method. Even though secondary data is quickly

obtained but in order to have crystal clear answer to our


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objective it is always wise to gather information primarily and

then have a comparison between the two.

The questionnairing technique is made easies by updating

the questions and putting them in a sequential manual so that

there is a free flow of answers. The answer will be willing to

spell out and provide information if we personally go and give

them a clear perfective of the study and help to get required

data.

So, in order to obtain better result one has to undertake

the survey. So, I have undertaken the survey of respondents.

Now a days marketing is characterized by cut throughout

competition in every field. There are number of products. Each

having separate substitutes. A manufacture has to clearly

identify what exactly the consumer needs and what exactly he

makes a product completely satisfy his needs and then educate

the consumer effectively to create and demand for the product.

This is evidence from marketing aimed at generating

customers satisfaction as the key factor to satisfy organization

goals. Whenever there will be a development over marketing

strategies there must be some improvement in the performance

of that vehicle, because it will help lower level income as well as


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middle level income people and create interest in such type of

people.

The statement of problem is why does a customer

purchase Bajaj Pulsar? or instead of why Bajaj vehicles are

better than other companys vehicles? and What factors

influenced them to purchase of these vehicles?

This study tries to analyze the factors that influence the

consumer in selection of vehicles while making a purchase

decision and also quantum of satisfaction level with regard to

sales and services provided.

The required information could be obtained from the

dealers, customers, workers and the also representatives of the

companies. It was decided that data would be collected

through P.I. wish the dealers and customers.

Random sampling is adopted to select respondents in

different areas of Davangere city. Sample size is 50. Every

respondent is taken of a unit of sample and consist of

professionals, students and businessmen.


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The analyses of data collected from customers is

pertaining to their behavior towards Bajaj Pulsar. For the

analyses of data statistical analysis which is defined as, The

refinement and manipulations data prepares one for the logical

inference.

The data collected from field survey that is primary and

secondary sources have been analyzed in 3 phases.

Bringing raw data into measured order.

Summarizing the data.

Applying the analytical method, statistical method, to

manipulate data. So, that their inter relationship and

quantitative meaning becomes evident.

Percentage, ranking and frequency distain are some of the

tools to analyze the data collected from the consumers. In

addition to these graphs and charts are also to be drawn.

1. Though Bajaj Pulsar have been sold all over country.

The study is limited to Davangere city.

2. The study duration is restricted.

3. Size of the respondents chosen randomly.

4. It is purely for academic reasons.

5. Information collected by the respondents may contain

as the based opinion.


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Marketing of Bajaj Pulsar a case study of Bajaj Pulsar

consist of 7 chapters.

In the chapter I entitled Introduction the research

intends to deal with the needs for the study, objective, scope,

methodology, limitations, statement of the problem, methods of

collection, sample design, analysis of data, tools of analysis and

layout of the project.

In the chapter II entitled Company Profile the researcher

intends to deal with the bike history, company background,

objectives of the company, company network, and sales

performance of Bajaj Pulsar, Milestones and distribution system.

In the chapter III entitled Profile of Jain Motors a Profile of

Dealer the researcher intends to do wish the history of Jain

Motors Pvt. Lt. sales performance, promotional techniques, total

sales in the year, staff of the M/s Jain Motors and spares.

In the chapter IV entitled Profile of Bajaj Pulsar the

researcher intends to deal with the introduction, product profile

and product specifications and export system of Bajaj Auto Ltd.

In the chapter V entitled Conceptual Framework of

Marketing Research the researcher intends to deal with the


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introduction, marketing mix strategy, production strategy,

pricing strategy, place strategy and promotion strategy.

In the chapter VI entitled Survey Analysis and

Interpretation the researcher intends to deal with the

introduction of survey and analysis of survey.

In the chapter VII the Investigator wants to give brief

summary of the project intends to give some of the

recommendations to dealer and the company to improve its

performance and draw conclusion of the project.


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The birth of two wheelers are called motor cycle ran back

to year 1868. When two French men PIERRE AND ERNEST

MEICHAUK built it. It was just like a bicycle with a motor.

These motor cycles were not much commercialized for the

modifications in this motor cycle were made like observing

shock from roads, corroborator, coils and battery.

The motor cycle is no longer just a means of transport. It

is more a means of expressing personality first it could carry

one person but it is now modified to carry two or three persons

with extra attachments.

Now, two wheelers are used as personal or family vehicle

and also used as goods carrier. Now, there are number of

variety biked modified those are confined to only sports or

racing those are two wheelers and short distance are caused by

small motor cycle like moped.

Two wheelers is a luxury item evolved in to a relatively

cheaper than the transportation.

The Indian Two wheeler sector is the largest in terms of

volumes among all the segments in the automobile industry.

The segment can further categorized into 3 main sub- segments

like bikes, scooters and mopeds. Today, India is one of the


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largest manufacturing and selling of two wheelers and lowest

cost of manufacture of two wheelers in the world.

In the last few decades two wheelers market has grown

very speedily. The bikes manufacturing cost is lower than

mopeds and scooters, today customers accept those vehicles

which are good looking and made by modern technology, good

power and performance, maintenance free, good models, good

styles or design vehicles and that should have good resale value

in the market, these are the quality increase the sale of the

vehicles.

Jaman Lal Bajaj was founder of Bajaj group was a confident

and disciple of Mahatma Gandhi freedom fighter. The Bajaj

auto history is quite long since 1945.

First Bajaj Company commenced in India as importing and

sales of two and three wheelers from other company. After

some time the flag ship of Bajaj group manufactures and

markets Bajaj scooters, motor cycles, three wheelers and spare

parts was incorporated in November 29, 1945 as a private

company Maharastra scooters.

After some time they obtained license from Government of

India to manufacture two and three wheelers. A plant was set

up at Akurdi and production of two and three wheelers


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consumed in 1960. First scooter manufacture was Wespo in

150cc of two wheelers. Other plant foundations stone laid

Waliy Aurangabad in January 19, 1984 and with in 16 months

it completes the construction work and commenced the

production. It was inaugurated by president of India Sri. Giani

Zail Singh in the year 1985.

In the year 1983-84 the company signed a technical

known how agreements with Vigel, Italy to manufacture special

purpose machine tools in 1980-90. It entered into a technical

collaboration with Orbial Engine 1990-91 production of 4 stroke

motor cycle in collaboration with Kawasaki heavy industries,

Japan was started at Waliy and in 1995 agreement signed with

Kubota of Japan for the development of disease engines for thre

wheelers and with Tokyo research and development unguarded

scooters and mopeds developments.

In November 29, 1995 Bajaj Auto completes his golden

jubilee of 50 years.

Rahul Bajaj is the chairman and managing director of Bajaj

auto since 1968 and also recongnized as one of the most

outstanding business leader in India.


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The Bajaj Pulsar is one of the products Bajaj Auto Ltd;

since the objectives of the Bajaj Auto Ltd itself are the

objectives of the Bajaj pulsar.

The company working to gather as the team to

achieve the goals of the company.

Assessing the needs of the customers.

To make customers feel comfortable by exhibiting

the correct products.

To carry out the function on uninterruptedly the

analysis of the problem ensures that which should not

occur in future. Hence, the main objective is

continuous elements of problems and improvements inquality and efficiency.

Before anything is to be performed a detail plan with

regard to the implementation of schedule which

ensures successful carrying out of plan at time.

Promotional activities like offers, installment

facilities, demonstration, and free service check up.These are beneficial to the customer to satisfy their

needs.

Improvement of the commitments and co-operation

while doing their work.

Increasing quality of product for better sales.


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The Bajaj Auto Limited produces the most advanced

technology, latest generation values in good qualities at

reasonable values. The Bajaj carries its production in three

different plants Akudi, Waily, and Chakan.

The company has set up more than 425 authorized service

centers all over India and ensured that the services and the

spare parts are available at these centers and also easily

available in general space parts shops also. This spare parts

are very good quality and reasonable when compared to other

vehicle spare parts.

All over India there is more than 425 dealers they all are

divided according to region wise. The dealers are having

warehouse facility in every dealer.

Because they provide vehicles according to the needs of

the consumers. The vehicles are transported to market or

dealer agency whenever the demand arises.

Now, it has also taken up the task of computerizing the

booking forms, taking out private numbers and posting

intimation letters to lakhs of customers.


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The Bajaj Pulsar is the product of Bajaj Auto Ltd. It was

launched in November 2001. The sales of Bajaj Pulsar are

moving up very speedily. The product is new still it has market.

The customer satisfied with this vehicle, the Bajaj Pulsar sales

18,000 units produce are 1,34,500 out of this already they have

sole 1,14,300 units.

In November 29, 1945 Bajaj Auto comes into existence as

M/s Bajaj Trading Corporation Private Limited.

1948 Sales in India commenced by importing two and

three wheelers

1959 Bajaj Obtains license from the Government of India to manufacture two and three wheelers.

1960 Bajaj Auto becomes a Public Limited Company

Bhoomi Pooja of Akardi Plant.

1969-70 Bajaj Auto sells out its 1,00,000 the vehicles

1971 The three wheelers goods carrier is introduced.

1972 The Bajaj Cheaters are introduced.

1976 The Bajaj super in introduced.

1976-77 Bajaj Auto achieves production and sale of

1,00,000 vehicles in a single financial year.

1978 The rear engine auto rickshaw is introduced.

1991 The Bajaj M-50 is introduced.

1984 Foundation stone laid fortune have flints Waliy

Aurangabad.


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1985 Production commences at Waliy Aurangabad in

record time of 16 months.

Nov. 5 1985 The Waliy plant inaugurated by the east whilepresident of India Sri. Gini Zail Singh.

1986-87 The Bajaj M-80 and the Kawasaki Bajaj HB 100

motorcycle one introduced 5,00,000 vehicles

produced and sold in a single financial year.

1990 The Bajaj Sunny is introduced.

1991 The Kawasaki Bajaj 4s Champion is introduced.

1994 The Bajaj Classic is introduced.

1994-95 1 million vehicles were produced and sold in this

financial year.

1995 The Bajaj Super XL is introduced while Bajaj

collaborate its 10 million vehicles.

1995 Agreement signed with Kubota of Japan for the

development of diesel engine for the three

wheelers and with Tokyo Research and

Development for unguarded scooters and moped

developments.Nov. 29, 1995 50 years of Bajaj Auto.

1997 The Kawasaki Bajaj Boxer and the Rx diesel auto

rickshaw are introduced.

1998 Kawasaki Bajaj Caliber role of Waliy, July 25th

legend Indians first 4 stroke scooters role out of

Akudi October 1998 spirit launched.

1999 Caliber motor cycle notches up 1,00,000 sales in

record time of 12 months.2000 The Bajaj Safari is introduced.

September

2001

The eliminator is launched.

November 2001 The Bajaj Pulsar is launched.


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Distribution is most important element of business. The

success or failure of a firm largely depends upon the efficiency

or inefficiency of the distribution.

The main production assembling and distribution of Bajaj

Pulsar is undertaken at different places Akudi Waliy and

Chakan near Pune and Aurangabad.

In every state Bajaj Auto opens regional offices to control

and guides authorized dealers and give them necessary

instructions and strategy for marketing. Then each authorized

dealers has to give information feed back regarding service

reports, sales reports and other information like competitors

strategy that are being undertaken.

The Bajaj Auto Ltd. distributes vehicles to regional office or

directly distributes to authorized dealers. Each retional office or

authorized dealers have warehouse facilities where the Bajaj

Vehicles are stored and distribute the vehicles according to the

demand of sub-dealers or directly to customers they distribute

the vehicles.

The below chart show the distribution system of Bajaj

Pulsar Vehicles.


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Company Organization Structure


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Chairman

Managing Director

President

Executive Vice-President

Vice-President

National Sales Manager

National Sales Manager

Area Manager Sales Service in Charger

Sales and Service Executives

MAIN DEALER

SUB DEALER

Customers


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Product Award Year By

Bajaj Pulsar DTS-I Bike of the Year 2007 CNBC-TV18 AutocarAuto Awards

Bajaj Platina 100CC Bike of theYear

2007 NDTV Profit Bike India

Mr. Rajiv Man of the Year 2005 2005 Autocar Professional

Mr. Rajiv Bajaj Automotive Man ofthe year 2005

2005 Bike India and NDTVIndia

Bajaj CT 100 Motorcycle Total

Customer Satisfaction Study 2005

2005 TNS Automotive

Bajaj Discover DTS-I Bike of theYear 2005

2005 Overdrive awards2005

Bajaj Discover DTS-I indigenousDesign of the Year 2005

2005 Overdrive awards2005

Bajaj Auto Bike make of the year 2004 ICICI Bank OverdriveAwards 2004

DTS-I Technology Auto Tech ofthe Year 2004

2004 ICICI Bank OverdriveAwards 2004

Bajaj Pulsar DTS-I Bike of the Year2004

2004 ICICI Bank overdriveAwards 2004

Wind 125 Two Wheeler of the Year2004

2004 CNBC Autocar Awards2004

Wind 125 Bike of the Year 2004 2004 Business StandardMotoring

Bajaj Pulsar 180 DTS-I BBC WorldWheels Viewers Choice Two

Wheeler of Year 2003

2003 BBC World WheelsAward 2003

Bajaj Pulsar 180 DTS-I BBC WorldWheels Award for Best TwoWheeler between Rs. 55,000 to70,000


Bajaj Pulsar 150 DTS-I BBC WorldWheels Award for Best TwoWheeler between Rs. 45,000 to Rs.55,000



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Bajaj Boxer AT KTEC BBC WorldWheels Award for Best TwoWheeler under Rs. 30,000

2003 BBC World WheelsAward 2003.

Bajaj Pulsar Motorcycle TotalCustomer Satisfaction Study

2003 NFO Automotive

Bajaj Pulsar Bike of the year 2003 ICICI Bank OverdriveAwards 2003

Bajaj Pulsar Most exciting bike ofthe year

2002 Overdrive Awards

Bajaj Eliminator Bike of the year 2002 Overdrive Awards

Bajaj Eliminator Most excitingbike of the year

2001 Overdrive Awards

Safety Award Year By

Meritorious Performance inIndustrial Safety for threeconsecutive years

2001 National Safety Council

Certificate of Excellence 2001 National Safety CouncilAchieving Lowest AverageFrequency Rate

2001 National Safety Award

Achieving Lowest AverageFrequency Rate




Achieving Longest Accident-freePeriod under Heavy EngineeringIndustries Group





1998 Council of IndustrialSafety


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Achieving Lowest AverageFrequency Rate


Meritorious Performance inIndustrial Safety for threeConsecutive Years


Achieving Lowest Frequency Rateunder Heavy Engineering IndustriesGroup




Longest Accident-free Period 1992 Council of Industries,Mumbai

Best Safety Performance 1989 CII

Longest Accident-free Period 1987 National

Award Year By

Chakan Plant Super PlatinumAward for ManufacturingExcellence

2006-07 Frost and Sullivan

Chakan and Waluj Plants AuditPassed for TPM Excellence Award

2006-07 TPM

Bike maker of the Year 2006-07 Overdrive Awards

Bike Manufacturer of the Year 2007 2006-07 NDTV Profit Bike India

All India Trophy for Highest

Exporter

1998-99 EEPC

Focus LAC Award for OutstandingPerformance

1998-99 India Trade PromotionOrganisation

Export Excellence 1998-99 EEPC

Certificate of Merit 1998-99 India Trade PromotionOrganisation

Award for Export Excellence 1997-98 EEPC

Export Excellence 1997-98 MCCIIA


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All India Trophy for HighestExporter

1997-98 EEPC

Top Exporter Shield WesternRegion

1996-97 EEPC

Export Excellence 1996-97 MCCIA

Regional Top Exporter LargeScale Manufacturer

1995-96 EEPC

Highest Export Performance 1995-96 EEPC

Outstanding Export Performance 1995-96 Government of India,Ministry of Commerce

Export Excellence Award 1995-96 MCCIA

Top Exporter Shield WesternRegion

1995-96 EEPC

Certificate of Merit 1995-96 Government of India,Ministry of Commerce


Regional Top Exporter LargeScale Manufacturer

1994-95 EEPC

All India Special Shield ConsumerDurables Exporter

1994-95

National Export Award forOutstanding Performance

1994-95 Government of India,Ministry of Commerce

Western Region Top Export Award 1994-95 EEPC

All India Special Shield ConsumerDurables

1994-95 EEPC

Regional Special Shield CapitalGoods Category 1993-94 EEPC


Capital Goods Export 1992-93 EEPC

Regional Special Shield CapitalGoods Category

1990-91 EEPC

Certificate of Export Excellence 1986-87 EEPC

Certificate of Export Recognition 1980-81 EEPC


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Certificate of Merit 1978-79 Government of India,Ministry of Commerce




Export Promotion 1976 FICCI

Export Excellence 1975-76 EEPC

Safety Award Year By

Meritorious Performance in IndustrialSafety for three consecutive years

2001 National SafetyCouncil

Certificate of Excellence 2001 National SafetyCouncil

Achieving Lowest Average FrequencyRate




Meritorious Performance in IndustrialSafety for Three Consecutive Years




Meritorious Performance in IndustrialSafety for three Consecutive Years


Achieving Longest Accident freePeriod under Heavy EngineeringIndustries Group




Meritorious Performance in IndustrialSafety for thee Consecutive Years



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Achieving Lowest Frequency Rateunder Heavy Engineering IndustriesGroup




Longest Accident-free Period 1992 Council of Industries,Mumbai

Best Safety Performance 1989 CII

Longest Accident-free Period 1987 National SafetyCouncil

Management Profile

Rahul Bajaj Chairman

Madhur Bajaj Vice-Chairman

Rajiv Bajaj Managing Director

Sanjiv Bajaj Executive Director

Ranjit Gupta Vice-President (Insurance)

C.P. Tripathi Vice-President (Operations)

N.H. Hingorani Vice-President (Materials)

Kevin Dsa Vice-President (Finance)

Pradeep Shrivastava Vice-President (Engineering)

S Sridhar Vice President (Marketing and Sales 2 Wheelers)

V.S. Raghavan Vice-President (Corporate Finance)

S. Ravikumar Vice-President (BusinessDevelopment)

K. Srinivas Vice President (Human Resources)

Abraham Joseph General Manager (Research &Development

J. Sridhar Company Secretary


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Jain Bajaj Motors was opened as the authorized dealer for

Bajaj Auto Ltd. For sales- services-spares. The firm is located in

telephone exchange road, on the way to Harihar, in Davangere

city.

Here the supreme auto dealer Pvt. Deals with two-

wheelers.

The firm has its own land of 10000 sq. feet including

showroom, workshop and spare parts section.

The area of showroom building is 2,100 sq. feet. The

spare parts section is having an area of 1800 sq feet. The

workshop is having an area of 3000 sq feet. The remaining

space is used for parking and test ride.

Man Power

The office staff includes department like

1. Sales department

2. Service department

3. Spares department

4. Accounting department


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1. Sales Department

Sales department is the main department of every firm.

Here the vehicles are sold to the customer as their wants, this

department include both two wheelers and three wheelers

vehicle. The yearly average of sales is 15 of three wheelers.

500 of two-wheelers. Now the Jain Bajaj Motors dealers has

become highest selling two and three wheelers dealer in

Davangere city. In this department the customer never had the

compliant about the firm.

2. Service Department

After the sales of the product, the customer wants to keep

friendly services by the firm, and it is in Jain Bajaj Motors. They

have hi-tech workshop for motorcycles and also it got award for

service twice as all ready they have hi-tech workshop. It has

well fulfilled complaints or problems regarding this a sampling

the technique was use of this survey and the number of

respondents chase was 50.

3. Spares Department

In this department we get all spares part of the vehicle

easily, which gives you best quality in best. Price 2000 sq, feet

is covered for spared department.


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4. Accounting Department

This is the main and financial department of the firm, here

we can come to know about the sales volume of the year.

Accounting concerns the accounting department.

Marketing is analyzing, planning and controlling the firm,

customer satisfaction is the main aim of the firm, and to reach

their aim they have taken important improvement to the

following points.

a. Product

b. Price

c. Promotion

d. Physical distribution

a. Product

Product is one of the P of marketing mix. It comes first in

the list. It must satisfy the customer need. Producers may not

only earn profit but also give happiness to the consumer.

The product must have some of the important

characteristics they are as follows.

It self-physical product

Attractive brand name.

Good quality and quantity.


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After sale service offered.

Safety

b. Price

Every product is having its own exchange value. To

detriment a product value, price must be very important to

determine price, cost of the product must be important, to fix a

low price the cost must be low to a product. In this matter Jain

Bajaj Motors is very developed.

c. Promotion

Promotion take very important place in product sales,

promotion involve so many activity, in some of are advertising,

personnel selling dealers and sales promotion advertising

means giving public to a product, in other words nothing form of

non-personnel presentation and promotion ideas.

d. Distribution

Distribution methods of distribution are used in different

work field. The main activity of distribution is transferring the

greeds from produce to the consumer. In this field bajaj co.

Have good transportation, dealers flow of goods and serves

from producer to the consumer. First the goods is goes from

manufacture to the whole seller after that transfer to the hand

of dealers or retailers at last it comes


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Bajaj Pulsar is a purely Indian bike, but initial style cues

were taken from Tokyo research and development. The

endeavors in creation of Pulsar concept, design, packaging,

mechanical production engineering is entirely Indian. Raja Bajaj

and his youth full team create entire concepts. Some them

person are responsible for creation of this concepts they are

Ravi Darad who are the responsible for research and

development sketches into 3d models and overall styling and

surface building Srinivas Umarji who leaded chassis

development. VV Palande in charge of the machine shop at

Chakan where all the new generation Bajaj produces are made:

S.N. Shahane who is responsible for the vehicle assembly at

Chakan Shrikan Bhatt who heads the product testing team D.V.

Rananth.

The render development specializes assigned specifically

to the pulsar project. Project leader Abraham Josef entrusted to

bring the pulsar concepts to life P. Srivastava who is the main in

charge of the Chakan facility and preened Shirdkar who is in

charge of planning and logistic for the pulsar project. And after

completion of pulsar concept launched in September 2001

throughout country.


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The Bajaj Pulsar is recently launched by Bajaj Auto Limited

it is the first largest manufacturers of two wheelers in the world

and second largest seller in two wheelers in India.

Bajaj Auto Limited launched the pulsar in two models of

different cubic capacity. These two models are similar in

outlook but the cubic capacity of there is two models are

available in two different capacity 150cc and 180cc

respectively.

The Bajaj Pulsar has many novel and attractive features.

These unique features are classified on the basis of two models.

Bajaj Pulsar 150cc

The Bajaj Pulsar 150cc have some unique features are it is

4 stroke bike with the natural air cooled. Single cylinder bike

the displacement of 150cc is 143.91cc and its max power is 12

bhp at 8,500rpm and maximum torque of 10,800m at

7,000rpm. It has a electronic with automatic advances ignition

system. It is available in both models of kick start and

electronic start in this model they used web multi-plate clutch

wire. They have used double cradle down type chassis for

better handling and balance to ride and suspension of 150cc

front is telescopic fork of 125mm stroke suspension and rear is

hydraulic co-axial spring five way adjustable shock absorb and


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double sided swing arm. Breaking system of 150cc disc break

facility of 240mm and rear is 130mm drum break. In this model

they used front rims 1.60 x 18, rear 1.85 x 18 and tire used for

front 2.75 x 18, 42p and rear 3,00 x 18 making of mrf nylogrip.

In 150cc electrical parts used are battery of 12v ah, 8 lamp of

35/35w clear lens type and tail lamp of 5/21w and stop lamp of

5/21w the pulsar 150cc kerb weight of 132kg and gross weight

capacity of 260kgs and wheel base of 150cc is 1265mm and

length 1960mm, width 790mm, height of 1060mm. Fuel tank

capacity of 18 liters with 3 liters reserve and the pulse point of

150cc model available in two different pricing that is 150cc kick

start of 48.710 and 150cc electronic start of 53.098. These are

the some attractive features in Pulsar 150cc.

Bajaj Pulsar 180cc

Some other different features are available in Pulsar

180cc. These unique features are it is 4 stroke bike with natural

air cooled with single cylinder bike. The displacement of 180cc

is 178.61cc it is having more power when compared to Pulsar

150cc and its max power is 15 bhp at 8,000 rpm, with max

torque of 13.2 mm at 7,000 rpm, it is also a electronic with

automatic advance ignition system. It is available in itself start

system they used wet multi-plat wire for clutch there is a terrific

chassis design with great rigidity and control for better handling

and balancing.


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In 180cc models has also used some type of suspension of

telescopic fork of 125mm stroke for front and rear suspension is

hydraulic co-axial spring five way adjustable shock observe and

double sided spring arm. Break system of 180cc also same as

150cc of 240mm disc break of front and 130mm drum type for

rear but the wheel base of pulsar 180 is change from 150cc

there is rim used for is 1.60 x 18 and rear for 2.8 x 18 and the

tire for front is 2.75 x 18 and rear is 100/90 x 18.56 p making

MRF Nylogrip. In these models also same electrical parts are

used like batters 12v 9ah and head lamp of 35/35w clear lens

type. Tail lamp of 5/21w stop lamp of 5/21w and the kerb

weight of 180cc is 137 kgs and gross weight is 267kgs and

wheel base length, width, height, saddle height and fuel tank

capacity are same as 150cc. Bit the pricing of pulsar 180cc is

different from 180cc of 58.275 all price on the road in Pune

inclusive of road tax and insurance.

These are same feature having pulsar 150cc and pulsar

180cc. These two models are available in five colors, red, blue,

black, silver and purple. These two bikes are good looking good

powerful bikes and it has been designed to suit Indian road and

load conditions and it will surely meet all the need of personal

mobility.


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Technical

SpecificationsPulsar 150cc Pulsar 180cc

Engine andTransmission

4 stroke natural aircooled

4 stroke, natural aircooled

Type number ofcylinders

One One

Engine displacement 143.19cc 178.6cc

Compression ration 9.5 +/- 0.5:1 9.5+/- 0.5:1

Idling speed 1300 +/- 100 rpm 1300 +/- 100 rpm

Maximum Net Power 8.82 kw at 8500 rpm 11kw at 8000 rpm

Ignition System Electronic IgnitionAutomatic Advance

Electronic IgnitionAutomatic Advance

Fuel Unleaded Petrol Unleaded Petrol

Carburetor Side drought UCAL MSKONI BS 26

Side drought UCAL MSKONI BS 29

Spark Plug Champion RG 4HC(Resistance)

Champion RG 4HC(Resistance)

Lubrication Wet Sump Forced Wet Sump Forced

Starting Kick Start / Self Start Self Start

Clutch Wet multi disc type Wet multi disc type

Transmission 5 speed constantmesh

5 speed constantmesh

Primary drive, finaldrive

Gear drive rollerchain

Gear drive rollerchain

Primary reduction 3.47:1 3.47:1

Final Reduction 2.8:1 2.8:1

Chassis and Body Frame type doublecradle typesuspension

Frame type doublecradle typesuspension

Front Telescopic (stroke120mm) trailing armwith co-axel hydraulicstroke observes andcoil springs

Telescopic (stroke-120mm) trailing armwith co-axel hydraulicstroke observes andcoil springs

Breaker Front: Hydraulically

operated disc break

Front: Hydraulically

operated disc break


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or mechanicalexpanding show anddrum type, rear:mechanicalexpanding showFront: 240mm disc

Rear: 130mm drum

or mechanicalexpanding show anddrum type

Front: 240 mm discRear: 130 mm drum

Tire Front 2.75 x 18

Rear: 3.00 x 18

Front 2.75 x 18

Rear 100/90 x 18.56p

Type Pressure Front: 1.75kgs /cm2

(25psp)

Rear: Solo 2.00 kg /cm2 28 (psi) pillion

2.25kg/cm2 (32psi)

Front: 1.75 kgs / cm2

(25 psi)

Solo: 2.00kgs /cm2

(32 psp)

Rims Front: 1.60 x 18

Rear: 1.85 x 18

Front: 1.60 x 18

Rear: 2.5 x 18

Full tank capacity 18 liters, 3 litersreserved

18 liters, 3 litersreserved

Controls Steering handle bar Steering handle bar

Acceleration Twist grip type onright hand of handle

bar gears left footpeddle operatedclutch lever operatedon left side of handlebar.

Breaker Front: leveroperated on right sideof handle bar.

Rear: Peddleoperated by right foot

Twist grip type onright hand of handle

bar gears left footpeddle operatedclutch lever operatedon left side of handlebar.

Breaker Front: Leveroperated on right sideof handle bar.

Rear: Peddleoperated by right

foot.Electrical 12 valts (A.C. + D.C.) 12 valts (A.C. + D.C.)

System

Battery 12v 2.5ah 12v 9ah

Alternator Ac generator Ac generator

Head lamp 35/35w 35/35w

Tail lamp 5/21w 5/21w

Turn Signal Pilot


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Turn Signal Lamp 1.4w 1.4w

Lamp 10w x 4 clear lenstype

10w x 4 clear lenstype

High beam indicatorLamp

1.4w 1.4w

Neutral Indicator 1.4w 1.4w

Lamp 3.0w 3.0w

Speed meter lamp 15 amps

Horn 12v DC qty 12v DC qty

Equipments Steering damperfeeler bolts on foot

pegs air craft typefilter cup fuel. Twinintensity dual tunehorns

Steering damperfeeler bolts on foot

pegs air craft typefilter cup fuel. Twinintensity dual tunehorns.

Dimensions 150cc 150cc

Length 1960mm 1960mm

Width 790mm 750mm

Saddle light 780mm 780mm

Wheel base 1265mm 1265mmKerb weight 132 kgs 137 kgs

Gross weight 262 kgs 267 kgs

Min-turning radius 1005mm 1035mm

Performancemaximum speed

107km/h with singlerider (68kg)

100km/h with singlerider (68kg)

Pricing 150cc 180cc

Kick Start Rs. 48,710 ---

Electric Start Rs. 53,195 Rs. 58,275

All prices on the road in Pune inclusive of road tax and

insurance.

The variance has made Bajaj Scooters and bikes popular

among the students and businessmen. Based on Bajaj brand of


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globalizaiton, they have built their distribution network over

sixty countries world wide and multiplied their exports from 196

of total turnover in fiscal 1989-90 to over 198 in fiscal in 1996-

97.

The countries where there products have a large market

are USA, Argentina, Colombia, Peru, Bangladesh, Sri Lanka,

Italy, Sweden, Germany, Iran and Egypt Bajaj leads Colombia

with 65% of the scooters market in with 3,096 of the motor

cycles market and in Bangaladesh with 9,596 of these wheelers

market.

Several new models are being developed specifically for

global marketing and with there will progressively edeavor to

establish their presence in Europe too.

In those countries where up perceive good market

potential. They seek a tie-up with one of the major industrial

establishments which would be in a position to invest in the

project and which would also enter manufacturing activities

apart from marketing distribution and after sales service trough

a well established nation-wide network.


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Marketing strategy is heart of marketing plan. The

concept of strategy usually comes from two plans. We have a

good strategy or corporate strategy leading with company

mission and company objectives.

Grand strategy is the integrating map that charts

development and use of resources to meet the challenges as

good as well as functional objectives.

Marketing Strategy is the financial strategy. It is related to

marketing are one functional area of business. The corporate

strategy plan is the master company plan that provides

guidance to all manages of dealers about the direction in which

the firm wants to go and the position it wants to achieve. The

strategic plan sets the boundaries of all other functional

planning.

So, marketing strategy is a consistent, appropriation and

feasibility set of principles through which a particular company

hopes to achieve its long tem customers satisfaction and

profitability objectives in particular competitive utilization of all

resources of the firm (Philip Kotler).

Let us discuss marketing strategy adopted by Jain motors

in detail.


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Marketing Mix Strategy

Marketing mix strategy has four main components.

a) Production strategy

b) Price strategy

c) Promotion strategy

d) Place or distribution strategy

Jain motors have a multi pronged approach different

customer segments (higher class, upper middle class) are

known and taken care of the product is offered to the customers

according to their budget requirements and craze.

A production strategy is firm plans for a marketing its

products. A greater emphasis is laid on the product objective.

For this reason the firm develops a product design to achieve

the set objectives. A firm as a product program suitable to the

products position in the life cycle. This product involves the

number of issues that has to be resolved.

a) Product Positioning

Product positioning refers to the manner in which a

product is offered to particular customer segment are aimed at

meeting in a particular customer need, it is a process of

identifying the need of the market segments, product strength


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and weakness the extent to which completing product

perceived to meet the customer needs.

The firm is having well much option in practicing product

positioning the important once are :

By making unique claim.

By highlighting the product features

By promoting a product in new segment

Jain motors offered different products for segment of

customers such as rich, upper middle class. Products (bikes)

are offered according to their taste and affordability.

b) Sourcing the Product

Bajaj Auto Ltd having its plants in three different plants

Akudi, Waily and Chakan.

c) Quality

The quality of the product offered to customers is one of

the excellent standard or grade.

d) Styling

Style comes in harmony, because you are always head of

times. Because the fittest are always on the move, leading the

race, evolving, blazing, and trials for others to follow because

you know that your bike is a defection of you are And you

are always a step ahead in style, power and performance.


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Pricing is a art of translating into quantities terms (rupees)

the value of the product or a unit of services to customer at

point of time pricing is a managerial task that involves

establishing pricing objectives, identifying the factors governing

the price, ascertaining their relevance and significance,

determining the product value in a monitory term formulation of

price policies and strategies implementing them and controlling

them for best results, pricing is an element of uncertainty.

Bajaj still believes in value of money to customers. It is

because of product uniqueness and its grandeur which cannot

be measured in terms of money alone pricing strategy involves

the following issue:

a) Discount of any Free Accessories

Occasional discounts or giving the free accessories along

with the vehicle, but it will be not regular, only on some

occasion to attract the customers. When sales are declined or

expected to decline in a particular month. They are offered to

the customers.

b) Financial Assistance

Bajaj group of companies consist the Bajaj finance

corporation, which offers the financial assistance to the

customers, who need to buy bike on installment basis. It


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charges less interest rate compare to the other financial

institutions and easily installments.

Place or the location of the dealer plays an important role

in the marketing strategy adopted by an automobile industry.

Customers before going to buy an vehicle they think about

the nearest service, availability of spares, nearest show room,

service with modern equipments.

Davangere is a medium size city with all type of people

engaged in various activities. The Jain motors are located in

Pune-Bangalore highway in the city.

Promotion strategy deals with efforts undertaken to

increase and improve demand and sales of the product of the

company.

The different forms promotion strategy adopted by Jain is

as follows:

Advertising

As all other the Bajaj adopted advertising is one of the

main promotional tools. In the modern world without


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advertising no product can reach to the people. Advertisements

include the following:

1. Media AdvertisingMedia advertising plays an important role in promotion of

the products. By sponsoring the programs viewed by more

people or popular programs. By giving advertisement in

television in various channels using the popular persons in

advertisement for attraction.

2. Attractive Showrooms

Attractive with all sophisticated amenities that the

customers who had visited or passing through show rooms they

will fell to enter it. The show room is equipped with the

centralized air conditioner. The customer will be treated with

some soft drinks or beverages.

Young and attractive councils having good hold over the

languages are employed in the show room to attract the

visitors. The impress and create the opinion to buy the bike.

3. Personal Contact

Young and energetic sales representatives will take care of

the contacting the customer personally who have enquired

about the bike at the show room or at the test drives, camps

etc.


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They visit to the customers and will explain them how this

bike is different from the others the sales representatives will

clear the doubt of customers and motivate them to buy Bajaj

vehicles only.

4. Sponsorship

The company will sponsor the events taking place in

games, live shows, fashion shows that they get advertising

through these sponsorships and also it is prestigious to the

company.

5. Offers Extended Warranty

The extended warranty offer will cover mechanical and

electrical parts and customers can purchase it any time before

the basic warranty of the vehicles completes.


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Consumer survey is necessary in any forms of marketing

research because consumer is the king in the market and his

behavior is changing day by day. Selection of products by the

consumers reflects the fate of the product. The buyers

behavior changes according to their income, age, sex, and other

factors. Buyers always depend on the quality, price,

convenience etc, of the product. Hence, the study of the

consumer behavior is necessary to know the opinion of different

consumer to implement the most effective marketing policy of

the firm.

Consumer survey comprises of many methods most used

one among them is the questionnaire method. It is the most

common research instrument.

A questionnaire is a set of questions with or without space

for recording answers the question can secure relevant facts or

opinions from informed and interested respondents included in

the sample survey.


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Table No. 6.1

The Classification of Respondents on the basis of AgeSl.No.

AgeNo. ofUsers

UsersPercent

age

No. ofPotentialCustomer

PotentialCustomer

Percentage

1 16-20 Years 10 25 00 00

2 21-25 Years 17 42.5 7 70

3 26-30 Years 6 15 1 10

4 31 and above 7 17.5 2 20

Total 40 100 10 100

Source: Field Survey

Graph 6.1

Graph Showing Classification of Respondents on the basis of

Age

Out of 50 respondents divided into 2 group uses and non

users. Users were 40 respondents. Out of 40 respondents 25%

of the owners were between 16-20 age group, 42.5% were


48

25

0

42.5

70

1510

17.5 20

0

10

20

30

40

50

60

70

80

Percentage

16-20 Years 21-25 Years 26-30 Years 31 and aboveAge

Users Percentage Potential Customer Percentage


49/64

between 21-25 age group, 15% were between 26-30 age group,

17.5% were between 31 and above age group and there is

between 16-20 age group potential customer not willing to buypulsar, 70% of were between age group of 21-25 were willing to

buy the pulsar, 10% were between age group of 26-30 were

willing to buy pulsar and 20% were between age group of 31

and above were willing to buy pulsar out of potential customer.

Table No. 6.2

The Classification of Respondents on the basis of Occupation

Sl.No.

OccupationNo. ofUsers

UsersPercent-

age


PotentialCustomerPercentag

e

1 Students 16 40 3 30

2 Business 18 45 6 60

3 Profession 2 5 00 00

4 Others 4 10 1 10

Total 40 100 10 100


Graph 6.2

Classification of Respondents on the basis of Occupation


49

40

30

45

60

5

0

10 10

0

10

20

30

40

50

60

70

Percentage

16-20 Years 21-25 Years 26-30 Years 31 and above

Occupation

Users Percent-age Potential Customer Percentage


50/64

From the above table researcher conclude that out of 50

respondents divided into two categories users and potential

customers were 40 respondents and 10 were potential

customers, 40% of users were students and 30% of potential

customers out of 10 members 45% of users were businessmen,

80% of potential customers out of 10 members 5% of users

were professional and there is no professional and there is no

professional interest to purchase pulsar and 10% of users were

agricultural and employee is there and 10% of potential

customers out of 10 members.

Table No. 6.3

Classification of Respondents on the basis of Annual Income

Sl.No.

Annual IncomeNo. ofUsers

UsersPercent

age


PotentialCustomer

Percentage

1 Below 80,000 13 32.5 10 100

2 80,0000-1,00000 14 35 00 00

3 1,00,000 12 30 00 00

4 1,50,000 & above 1 2.5 00 00

Total 40 100 10 100


Note: Income of students are not specified in the survey so,

income of students parents are taken into account.


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Graph 6.3

Classification of Respondents on the basis of Annual Income


respondents, 40 persons were users and 10 persons are

potential customer were 32.5% users annual income were

below 80,000 and 100% of the potential customers out of 10

persons are willing to purchase pulsar still their income is below

80,000 35% of users annual income is between 80,000-

1,00,000. And 30% of users annual income is between1,00,000-1,50,000 and 2.5% of users annual income is more

than 1,50,000. It gives clear report that the persons who are

prefers pulsar their income between 80,000-1,00,000.


51

32.5

100

35

0

30

0 2.5 0

0

10

2030

40

50

60

70

80

90

100

Percentage

Below 80,000 80,0000-1,00000 1,00,000 1,50,000 & above

Annual Income

Users Percent age Potential Customer Percentage


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Table No. 6.4

Classification of Respondents on the basis ofAwareness of Purchase

Sl.No.

AttributesNo. ofUsers

UsersPercent

age


PotentialCustomer

Percentage

1 Friends 15 37.5 4 40

2 Dealer 4 10 2 20

3 Advertisement 19 47.5 4 40

4 Others 2 5 0 0

Total 40 100 10 100Source: Field Survey

Table No. 6.4

Classification of Respondents on the basis ofAwareness of Purchase


persons 40 were users and 10 of them were potential

customers. How they aware about the product exist out that


52

37.5

40

10

20

47.5

40

5

0

0

10

20

30

40

50

60

Percentage

Friends Dealer Advertisement Others

Attributes



53/64

37.5% of users aware through friends out of 40 users and 40%

of potential customers aware through friends out of 10 persons

10% of users aware through dealers out of 40 users and 20% of

potential customers aware through dealer out of 10% persons.

47.5% of users know through the advertisement out of 40 users

and 40% potential customers know through other

communication like test riding and through see etc. and there is

no potential customer know through any media.

Table No. 6.5

Opinion about Fuel Consumption

Sl.No.

Opinion No. of Users Percentage

1 Better 24 60

2 Good 12 30

3 Fair 4 10

Total 40 100


Graph 6.5

Opinion about Fuel Consumption


53

Fair

10%

Good

30%Better

60%


54/64

From the above table researcher concluded that only

considered and 10 persons of potential customers cannot

considered here, become the potential they yet to purchase the

vehicle. 60% of users expressed their opinion, as fuel efficiency

is better. 30% of users gives opinion as fuel efficiency of pulsar

is good and 10% of users give opinion about pulsar is fail. But

most of the users are feel that fuel efficiency is less. But when

compared to other that it is better.

Table No. 6.6

Satisfaction with Bajaj Pulsar

Sl.No.


UsersPercent

age


PotentialCustomer

Percentage

1 Satisfaction 39 97.5 10 100

2 Not-Satisfaction 1 2.5 00 003 Total 40 100 10 100


Graph 6.6

Satisfaction with Bajaj Pulsar


54

Not-

Satisfaction

Satisfaction


55/64

From the above table researcher concluded that out of 50

respondents 97.5% of users are satisfied with pulsar and 2.5%

of users are not satisfied with pulsar and 100% of potential

customers are satisfied out of 10 persons all satisfied with the

pulsar.

Table No. 6.7

In what Respect Consumer Satisfied

Sl.No. Attributes No. ofUsers

Users

Percentage

No. of

PotentialCustomer

Potential

CustomerPercentage

1 Price 00 00 00 00

2 Mileage 00 00 00 00

3 Style 8 20 4 40

4 Power andPerformance 32 80 6 60

Total 40 100 10 100Source: Field Survey

Graph 6.7

In what Respect Consumer Satisfied


55

0 0 0 0

20

40

80

60

0

10

20

30

40

50

60

70

80

90

Percentag

e

Price Mileage Style Power and

Performance

OccupationUsers Percentage Potential Customer Percentage


56/64


respondents 40 were users of bike cannot satisfied with price

and mileage because the price of pulsar is high and mileage is

better and 20% users are satisfied with style of pulsar and 80%

of users are satisfied with power of the style and 60% of the

potential customers are satisfied with power of pulsar out of 10

persons most of the users satisfied with power of the bike and

style and design of the bike.

Table No. 6.8

Opinion about the Service given by the Dealers

Sl.No.


UsersPercentage

1. Satisfied 36 90

2. Non Satisfied 4 10

Total 40 100


Graph 6.8

Opinion about the Service given by the Dealers


56

Not-

Satisfaction

10%

Satisfaction

90%


57/64


respondents 40 users only considered and remaining 10

potential customers not taken into account, because they can

not buy the vehicle and they cannot rendered service given by

dealers so 40 users only considered, 90% of users were satisfied

by dealer service and 10% of users are not satisfied with dealer

service out of 40 users.

Table No. 6.9Opinion about Availability of Spare Parts

Sl.No.


UsersPercentage

1. Easy Available 32 80

2. Non Available 8 20

Total 40 100


Graph 6.9

Opinion about Availability of Spare Parts


57

Non Available

20%

Easy

Available

80%


58/64

Out of 50 members 40 users only considered potential

customers are not have any idea regarding availability of spare

parts. So, they are not considered in this question 80% of users

are satisfied with the availability of spare parts and 20% of

users are not satisfied with the availability of spare parts.

Table No. 6.10

Classification Respondents on the Basis of Purchase

Sl.No. Attributes No. of

Users

UsersPercent

age


PotentialCustomer

Percentage

1. On Own Amount 21 52.5 3 30

2. Loan from Bank 19 47.5 7 70

Total 40 100 10 100


Graph 6.10Classification Respondents on the Basis of Purchase


58

52.5

30

47.5

70

0

20

40

60

80

100

120

On Own Amount Loan from Bank



59/64


respondents 40 were users and 10 were potential customers.

Even though the price of the pulsar is high then also the buyers

buy the pulsar on own amount 52.5% of users by on their own

amount and 3 potential customers want to buy the vehicle on

their own amount and 47.5% of users buy loan from the loan

and 70% of potential customers want to buy on loan from the

bank.

Table No. 6.11Motivational Factors for the Purchase of Bajaj Pulsar

Sl.No.


UsersPercentage

1. Necessary 10 25

2. Status and Prestige 00 00

3. Style and Attraction 14 33

4. Power and Performance 17 42

5. Others 00 00

Total 40 100


Graph 6.11

Motivational Factors for the Purchase of Bajaj Pulsar


59

25

0

33

42

0

0

10

20

30

40

50

Percentage

Necessary Status and

Prestige

Style and

Attraction

Pow er and

Performance

Others

Attributes


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From the above table researcher conclude that of 40

respondents are users and this question is non applicable to

potential customers so, total of 40 Respondent only taken in to

account. 25% of users buy Bajaj Pulsar for necessary. And

there is no persons willing to buy for status and prestige. 33%

of users buy pulsar because of style an attraction and 42% of

users buy pulsar for its power and performance and there is no

other reason mentioned by buyers.


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1. A majority of buyers of Bajaj Pulsar is between the age

group of 21-27.

2. A majority of buyers of pulsar is business mens and

students.

3. The annual incomes of majority of buyers were between

20,000 to 1,00,000.

4. Many of buyers buy Pulsar because of necessary, style

and attraction and power and performance.

5. A majority of the customer buy Pulsar by availing of

both on own amount and loan from bank.

6. The opinion of customer about the availability of spare

parts in Davangere city is easy available. More than

80% of customers were satisfied.

7. The opinion of customers about fuel efficiency is better

but it may be improve the fuel efficiency.

8. Majority of the Pulsar bike owners were satisfied with

Pulsar bike, it means that the bike is perfect in all

respect.

9. The opinion of customers about the service given by

dealer in Davangere city is good; more than 90% of

customers are satisfied with the dealers service.

10. The Bajaj Auto Ltd., is the first largest manufacture of

two wheelers in the world.


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11. The goodwill of the company which produces the

vehicle is good. The company is well known to the

customers have the good opinion which in turn helps

in created sales.

Most of the customers are dissatisfied by the vehicle

dissatisfaction about the vehicle due to less mileage give by the

Pulsar. The customers are satisfied by the power andperformance and style of the vehicle and the important things is

that necessary which is the motivational factor which influences

to purchase the vehicles even dissatisfaction about fuel

consumptions by the customers.

1. The dealers have to provide a good service, so that one

customer suggests to another customer to buy the

vehicle from the same dealers.

2. The most effective media which gave the largest

exposure of the product was through dealers,

advertisement, sales promotions schemes. Hence,

equal emphasis should be given to all above factors to

improve the sales.

3. The company is facing major problem with having a

very high price, they have to try to reduce the price.

4. Majority of the consumers have found that their bikes

do not give them fuel efficiency and with the steady

increase in the petrol prices offered a vehicle which

gives very low mileage. Hence, how to get the mileage


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should be published by the company regarding the

vehicle.

5. As the new model of pulsar is introduce to market then

more advertisements are to be given as many of them

are not aware of the new vehicle.

6. The various installments scheme have to be published

so, the prospective consumers can reap the benefits of

it and it helps to increase the sales.

7. More attention should be given for the promotion of

pulsar buy taking proper measures to increase the

sales and to hold the market in its hands before any

other company enters into market.

8. Periodical survey of market from the company is

necessary to know the changes in attitudes of

consumers and reason for dissatisfaction if theimprovements to be made changing task to consumers

must be periodically surveyed.

9. The decision regarding the fuel consumption must be

made in order that the vehicle gives high mileage.

After the detailed collection of data, finding the customer

behavior and attitude through the survey method. One can

finally conclude that Bajaj Auto Ltd., (BAL) deserves to be first

largest two wheelers manufactures company in the world. Now

they can sales 150 million vehicles all these vehicles are market


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leaders in their segment and are priced lower than the

competitors vehicles.

Bajaj Auto Ltd., vehicles are technologically more

advanced than the other bikes, this is equally well supported by

the dealers and after sales service network.

There are the vehicles that suit the Indian roads and have

a very low maintenance cost which also protects the pocket of

the customers. By this company has made a place in the minds

of the customers. It is emergency as one of the fastest

developing bikes company in the world.

Bajaj Pulsar is a one of the leaders into two wheelers of

the its segment. The most attractive features of the pulsar are

its style and power and performance. Still there are some of the

areas where it has to improve like mileage, price of the product

and up to some extent of the sales service. If the company is

able to overcome there is a defect then certainly these vehicles

will be the leader in the market.

Finally to conclude this company is certainly going to

improve in the future and becomes the world number 1 two

wheelers manufacturing company.

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Final Print of Somasheakar