Embracing Social Commerce : Path to proving Social's ROI

Embracing Social Commerce : Path to proving Social’s ROI

Arvind Sethumadhavan Regional Practice Leader – Social & ROI Analytics, Isobar

Social Commerce?

Social impacting Instant Search

Social Search

The Big Asian Opportunity

Social recommendation most trustworthy

Social sharing drives engaged shopping

SOURCE : SociableLabs survey, Feb’2012

“Like” Light sharing : 56%

“Comment “ Engaged sharing : 38%

“Read” Engaged shopping : 62%%

Leveraging Social Sharing

SOURCE : SociableLabs survey, Feb’2012

Social Context improves effectiveness

Social Login key enabler in sharing

Where is your staff at 10pm?

Think individual platforms

Socialize your website

Social share

Comments

Ratings & Reviews

Activity Feed

Live Chat

Bespoke Social Commerce for Dell leveraging on group buying

Aggregating and leveraging social reviews to drive purchase for Sony Ericsson

Leveraging location based marketing and social rewards using Mobile for Chivas

Case studies : Videos

Leverage on “trust” factor in planning social commerce initiatives

Enable multiple exposure to “reviews from friends” across your consumers online path to purchase

Enable offline social occasions as relevant to the category for i.e,. group deals leading up to offline experience

Think offline integration as well using mobile as an enabler

Key Takeaways