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7/28/2019 Effective Collaboration Blue Paper by promotional products retailer 4imprint
1/155nbprnft&idb
L` `lit nvl
Idj jacdrat ndf
7/28/2019 Effective Collaboration Blue Paper by promotional products retailer 4imprint
2/15 3;19 5nbprnft* Nfi& Ajj rnghts rlslrvle
Idj jacdrat ndf= A hdt blss d` grdwth
afe nffdvat ndf
Slfdwfle idfeuitdr Iharjls Hazjlwdde stafes ajdfl df stagl Fdrbajjy ydue
`nfe hnb surrdufele cy edzlfs d` busninafs* cut fdt tdeay Whnih sllbs dee
cliausl hls gnvnfg a ULE Uajo df idjjacdratndf* splin`niajjy df thl rdjl d` trust
afe butuaj rlsplit nf a suiilss`uj idjjacdratnvl l``drt
N ab a idfeuitdr* afe Nb hlrl tdeay td tajo td ydu acdut trust By mdc elplfes
updf nt Uhlrl has td cl* cltwllf bl afe thl drihlstra* af ufshaoacjl cdfe d`
trust* cdrf dut d` butuaj rlsplit* thrdugh whnih wl iaf spnf a busniaj farratnvl
that wl ajj cljnlvl nf* hl says1 Uhlf hl sjdwjy ransls hns hafes
Wnth suctjl afe snjlft sonjj* hl subbdfs thl stranfs d` a sdjntary vndjnf `rdb thl
caio d` thl auentdrnub Uhlf afdthlr Afe afdthlr Yddf thl hajj ns `njjle wnth
a clautn`uj* sdarnfg bljdey that swnbs ardufe thl auenlfil as thl blbclrsd` thl Yidttnsh Lfslbcjl baol thlnr way td thl stagl* dfl cy dfl Cy thl tnbl
Hazjlwdde snjlftjy stdps thl irlsilfed wnth thl ijdsnfg d` hns `nst* hl hae
elbdfstratle thl pdnft
Idjjacdratndf iaf eljnvlr abaznfg rlsujts Cut hlrls thl thnfg? rlaj idjjacdratndf
ns ajsd eafglrdus
Ud bafy* idjjacdratndf ns af dvlrwhljbnfgjy pdsntnvl wdre Nt
crnfgs td bnfe utdpnaf idfentndfs whlrl lvlrydfl glts ajdfg
afe wdros nf harbdfy td baol thnfgs happlf `astlr afe
bdrl l``ninlftjy Nts pdrtrayle jnol wdronfg nf af d``nil sta``le
lftnrljy cy Iarl Clars Cut thats must fdt rlajnty
Slaj idjjacdratndf ns acdut stlppnfg dutsnel d` lstacjnshle
rdjls afe traentndfaj nfstntutndfaj struiturls td dius df
rlsujts Slaj idjjacdratndf ns blssy* afe nt nfvdjvls a jdt d`
idjjnsndfs Sdjls dvlrjap* nf`drbatndf glts ensslbnfatle wnth
jnttjl gatlollpnfg* afe authdrnty has a tlfelfiy td glt
usurple cy thl grdup as a whdjl @dr bafy drgafnzatndfs*
nt pushls thlb tdd `ar dut d` thlnr idb`drt zdfls cliausl nt
`drils thlb td elaj wnth thl idf`jnit thats a faturaj
cy"prdeuit d` l``litnvl idjjacdratndf
1 Hazjlwdde* Iharjls Iharjls Hazjlwdde= Urustnfg thl Lfslbcjl Iharjls Hazjlwdde= Urustnfg thl Lfslbcjl |Pneld df ULEidb ULE= Nelas wdrth Yprlaenfg* Dit 3;11 Wlc 7 @lc 3;19
7/28/2019 Effective Collaboration Blue Paper by promotional products retailer 4imprint
3/15 3;19 5nbprnft* Nfi& Ajj rnghts rlslrvle
Hazjlwdde elsirncls nt thns way=
N* as thl idfeuitdr* havl td idbl td thl rlhlarsaj wnth a iast"nrdf slfsl d
thl dutlr arihntliturl d that busni* wnthnf whnih thlrl ns thlf nbblfsl
plrsdfaj rlledb dr thl blbclrs d thl drihlstra td shnfl Yd nf drelr
dr ajj thns td wdro* dcvndusjy N havl gdt td cl nf a pdsntndf d trust N havl
td trust thl drihlstra* afe* lvlf bdrl iruinajjy* N havl td trust byslj3
L``litnvl idjjacdratndf at af lftlrprnsl jlvlj ns fd en``lrlft
thaf what Hazjlwdde ns elsirncnfg @dr idjjacdratndf td
taol hdje afe clar `runt wnthnf af drgafnzatndf thlrl flles
td cl a `nrb `dufeatndf d` trust that gnvls lbpjdylls thl
idf`nelfil td lxlrinsl thlnr plrsdfaj irlatnvnty wnthnf af
dutlr arihntliturl that dutjnfls thl drgafnzatndfs stratlgni
pjaf Ud put a `nflr pdnft df nt* l``litnvl idjjacdratndf
rlqunrls a `dufeatndf cunjt `rdb a iarl`uj bnx d` thrll
lsslftnaj nfgrlenlfts= trust* lbcrainfg idf`jnit* afe prdvnenfg
af lfvnrdfblft that lfiduragls lbpjdylls td idjjnel afe sharl nelas Uaonfg
thl tnbl td lstacjnsh ajj thrll d` thdsl nf ydur drgafnzatndf wnjj grlatjy cddst
thl suiilss d` ydur idjjacdratnvl l``drts nf sdjvnfg idbpjlx prdcjlbs* cddstnfg
nffdvatndf afe eljnvlrnfg nbprdvle cusnflss rlsujts
Whlf ydu say eafglrdus* ydu e dft rla j jy blaf
EAFGLSD\Y* ed ydu4^lscut fdt jn`l"thrlatlfnfg! Uhns ns rlajjy acdut ufelrstafenfg sidpl afe
thl iujturaj nbpait d` lbcrainfg idjjacdratndf Nf drelr td pujj thns d``* ydurl
gdnfg td aso pldpjl td ihafgl thl way thly clhavl* whnih ns fdt ajways lasy
Idjjacdratndf ns buih bdrl thaf snbpjy purihasnfg tlihfdjdgy? Nts acdut
hljpnfg ydur lbpjdylls thnfo en``lrlftjy acdut hdw thly wdro* baol
elinsndfs afe idbbufniatl
Uhats why nts eafglrdus* cliausl nf drelr td baol thl onfes d` ihafgls
flilssary td cunje trust* lbcrail idf`jnit* afe ajtlr thl wdro lfvnrdfblft* ydu
nflvntacjy start td irdss thl jnfl nftd drgafnzatndfaj iujturl afe plrsdfaj wdro
styjl Uhats ajsd why sd bafy drgafnzatndfs `anj td baol rlaj idjjacdratndf stnio
Uhly edft rlajnzl thl sidpl d` thl ihafgl thlyrl attlbptnfg Yd nts nbpdrtaft
that* rnght `rdb thl glt"gd* ydu taol a slidfe td ufelrstafe thl eafglrdus
asplits d` idjjacdratndf* afe thl pdtlftnaj plrsdfaj afe drgafnzatndfaj strlss that
idbl ajdfg wnth nt Glttnfg a grnp df that fdw wnjj grlatjy nfirlasl ydur ihafils
d` baonfg idjjacdratndf wdro `dr ydur drgafnzatndf
3 Ncne
7/28/2019 Effective Collaboration Blue Paper by promotional products retailer 4imprint
4/15 3;19 5nbprnft* Nfi& Ajj rnghts rlslrvle
Nf af artnijl wrnttlf `dr thl Harvare Cusnflss Slvnlw (HCS.* authdr Fnjd`lr
Blrihaft pdnfts dut sdbl d` thl bdrl eafglrdus asplits d` idjjacdratndf wnthnf
af lftlrprnsl At thl tdp d` hlr jnst ns thl nbpait d` abcngunty df nfenvneuaj
lbpjdylls Yhl lxpjanfs=
Uhl ufeablftaj prlbnsl d idjjacdratndf ns that ydu iaf usl nt td
sdjvl idbpjlx prdcjlbs that arl clydfe thl ufitndf d dfl edbanf dr
lxplrtnsl Uhat blafs that laih partninpaft flles td cl idbdrtacjl
wnth a ilrtanf abduft d abcngunty Bdst pldpjl havl cunjt thlnr iarllrs
plrhaps lvlf thlnr nelftntydf clnfg thl lxplrt Uhly edft jnol
lljnfg ngfdraft9
Blrihaft pdnfts dut that idjjacdratndf has a tlfelfiy td irlatl thl sabl
onfe d` abcngunty ardufe rdjls* lsplinajjy whlf a idjjacdratnvl grdup irdssls
elpartblfts dr cusnflss ufnts wnthnf af drgafnzatndf Yhl says=
Sdjls afe rlspdfsncnjntnls nf thl idjjacdratndf spail tlfe fdt td cl
hnlrarihniaj? thly arl dtlf june* ihafgnfg rdb phasl td phasl d thl
wdro Uhns iaf cl lsplinajjy hare dr slfndr lxliutnvls* cliausl nt bay
blaf taonfg d thlnr baftjl d clnfg thl ihnl d afswlrs afe
clidbnfg part d thl trncl d ednfg thnfgs5
Nts ijlar that idjjacdratndf iaf push nfenvneuajs dut d` thlnr idb`drt
zdfl afe aee af aeentndfaj jaylr d` abcngunty ardufe rdjls wnthnf thl
idjjacdratndf spail* cdth d` whnih iaf idf`jnit wnth nfenvneuaj clhavndr
afe* thlrl`drl* drgafnzatndfaj iujturl Nts ajsd ijlar that baonfg thl
shn`t `rdb a bdrl slgblftle dr snjdle struiturl td a idjjacdratnvl
lfvnrdfblft wnjj nfntnajjy iausl panf ardufe hdw thl drgafnzatndf
baols elinsndfs afe sharls nf`drbatndf Blrihaft lxpjanfs nt thns way=
Idjjacdratndf blafs a shnt rdb thnfonfg cng nelas ajdfl* afe bdrl nftd
thl rlaj"tnbl blss d prdcjlb sdjvnfg wnth dthlrs Yhntnfg wdro rdb N tljj*
thly ed td a Wl thnfo tdglthlr apprdaih wnjj applar at nrst td cl ajj acdut
tajonfg Cut thnfonfg tdglthlr ijdsls a gap Cy thnfonfg tdglthlr* pldpjl
iaf thlf ait wnthdut ihlionfg caio nf cliausl thly wlrl thlrl whlf thl
elinsndf gdt bael Uhlyvl ajrlaey hae thl elcatls acdut ajj thl traelds
that aituajjy baol sdblthnfg wdro Cut that blafs drgafnzatndfs splfe bdrl
tnbl nf thl blssy afe tnbl"idfsubnfg up"rdft prdilss d elsngfnfg sdjutndfs
thatjj wdro
Nf aeentndf* thl stuey baols nt acufeaftjy ijlar that n` thlrls fd ijlar vnsndf `rdb
slfndr bafaglblft d` hdw thl drgafnzatndf wnjj clfl`nt `rdb idjjacdratndf* thl
pdtlftnaj clfl`nts d` a bdrl idjjacdratnvl drgafnzatndf arl quniojy bargnfajnzle1;
Uhl stuey suppdrts thl prlbnsl that l``litnvl idjjacdratndf ns as buih acdut trust*lbcrainfg idf`jnit afe prdvnenfg thl rnght lfvnrdfblft as nt ns acdut sd`twarl
afe prdilss Nt ajsd ufelrsidrls thl cusnflss iasl `dr nfvlstnfg thl tnbl afe
l``drt fllele td cunje thl dufeatndf dr l``litnvl idjjacdratndf Ynbpjy put*
idjjacdratndf ns thl uturl d` nffdvatnvl lftlrprnsl
0 Ncne7 Ncne8 Gddgjl Elinsnvl Eliael Slpdrt Slp Gddgjl* Nfi* Fdv 3;1; Wlc ;7 @lc 3;19 :https=$$edisgddgjlidb$ediublft$puc4ne21IG5UpXGfPsu@@5h3pFEvMEpDfLaTemqYq0Qzom Ncne1; Ncne
7/28/2019 Effective Collaboration Blue Paper by promotional products retailer 4imprint
6/15 3;19 5nbprnft* Nfi& Ajj rnghts rlslrvle
Why ns idjjacdratndf sd nbpdrtaft `dr thl `uturl4 Cliausl thlrls a rlaj gjdcaj
iujturl shn`t gdnfg df dutsnel thl d``nil afe nts happlfnfg whlthlr drgafnzatndfs
arl rlaey `dr nt dr fdt As pldpjl idftnful td grdw up usnfg slrvnils jnol
@ailcddo* Uwnttlr* afe Erdpcdx* thlyjj cl lxplitnfg td taol aevaftagl d`
sdbl d` thdsl tlihfdjdgnls nf thl wdropjail Uhat sabl Gddgjl stuey pdnfts
dut that dfjy 13 plrilft d` thl lbpjdylls survlyle wlrl satns`nle wnth thl
tlihfdjdgy avanjacjl td thlb at wdro* prl`lrrnfg tddjs thly usl dutsnel d` wdro11
Yd whnjl irlatnfg a trujy idjjacdratnvl drgafnzatndf ns a tdf d` wdro* lxtlrfaj
tlihfdjdgniaj aevafils idbcnfle wnth thl ihafgnfg lxplitatndfs d` ydur `uturl
wdro`dril sllb td nfeniatl that thl drgafnzatndfs d` thl `uturl wnjj flle td cl
a jdt bdrl idjjacdratnvl thaf thly arl fdw td rlbanf idbpltntnvl Ajngfnfg ydur
drgafnzatndf afe prlparnfg `dr a idjjacdratnvl lfvnrdfblft blafs that* as ydu
clgnf td nbpjlblft tddjs that `ainjntatl sharnfg airdss elpartblfts afe jdiatndfs*
ydujj havl grlatlr cuy"nf afe a hnghlr elgrll d` utnjnzatndf `rdb ydur pldpjl
cliausl thl `dufeatndf lfacjnfg thlb td idf`nelftjy idjjacdratl ns ajrlaey nf
pjail Uhatjj nfirlasl ydur SDN df tlihfdjdgy nfvlstblfts Bdrl nbpdrtaftjy* ydu
must bnght lfe up wnth happnlr pldpjl ednfg bdrl prdeuitnvl wdro Wdujeft
that cl sdblthnfg4
N` ydurl trynfg td clttlr jlvlragl thl lxplrtnsl d` ydur pldpjl afe thl
aiiubujatle ofdwjlegl afe irlatnvnty d` ydur lftnrl drgafnzatndf*
ydu flle td lbcrail idjjacdratndf N` ydu waft td rlbanf
idbpltntnvl nf thl `uturl* ydu flle td lbcrail idjjacdratndf N`
ydu waft td prdvnel af attraitnvl wdro lfvnrdfblft `dr `uturl
lbpjdylls ransle df @ailcddo afe Uwnttlr* ydu flle td lbcrail
idjjacdratndf Ed ydu sll a pattlrf4
Fdw that ydu ufelrstafe thl pdtlftnaj eafglrs d` idjjacdratndf*
afe why nts wdrth lbcrainfg nf spntl d` thl `dufeatndfaj wdro
thats rlqunrle* jlts glt nftd hdw td glt startle
Unbl td wael nftd thl s qunshy stu``
Wlvl cllf eljnclratljy staynfg away `rdb thl tlihfdjdgy part d` thl
idjjacdratndf idfvlrsatndf `dr a snbpjl rlasdf= @diusnfg df tlihfdjdgy irlatls
a cunje nt afe thly wnjj idbl blftajnty Ynbpjy puttnfg a tddj nf pjail afe
tranfnfg sdbldfl hdw td usl nt edlsft bdtnvatl thlb td aituajjy usl nt td
aiidbpjnsh afythnfg Uhns ns lsplinajjy trul n` thl jlarfnfg iurvl ns hngh dr n`
thl tddj rlqunrls thlb td ihafgl thl way thly wdro Uhl tlihfdjdgy ns snbpjy
11 Gddgjl Elinsnvl Eliael Slpdrt Slp Gddgjl* Nfi* Fdv 3;1; Wlc ;7 @lc 3;19 :https=$$edisgddgjlidb$ediublft$puc4ne21IG5UpXGfPsu@@5h3pFEvMEpDfLaTemqYq0Qzom
7/28/2019 Effective Collaboration Blue Paper by promotional products retailer 4imprint
7/15 3;19 5nbprnft* Nfi& Ajj rnghts rlslrvle
thl blafs td ed thlnr wdro Cl`drl ydu iaf glt thlb td lbcrail nt* ydu havl
td ihafgl hdwthly wdro Uhats whlrl dur thrll lsslftnaj nfgrlenlfts d`
idjjacdratndf idbl nf= trust* idf`jnit afe lfvnrdfblft
Uhl nbpdrtafil d` t rustAuthdr afe idfsujtaft Jarry [rusao hae thns td say acdut trust nf a rlilft artnijl
`dr thl Harvare Cusnflss Slvnlw
=
N N hae td pnio thl dfl thnfg td glt rnght acdut afy idjjacdratnvl ldrt*
N wduje ihddsl trust ^ls* trust Bdrl thaf nfilftnvls* tlihfdjdgy* rdjls*
bnssndfs* dr struiturls* nt ns trust that baols idjjacdratndf rlajjy wdro
Uhlrl iaf cl idjjacdratndf wnthdut nt* cut nt wdft cl vlry prdeuitnvl dr
sustanfacjl nf thl jdfg ruf13
Urust* nf a idjjacdratnvl lfvnrdfblft* ns lsslftnaj As ydu pujj
pldpjl `rdb en``lrlft parts d` thl drgafnzatndf tdglthlr td wdrodf a partniujar prdcjlb* ydurl irlatnfg a flw eyfabni As wl
fdtle cl`drl* lxplrts bay fd jdfglr cl lxplrts nf thns idftlxt
Ylfndr jlaelrs arl fdt flilssarnjy thlrl td baol a elinsndf* cut td
partninpatl nf glttnfg thl wdro edfl Sdjls bay cl swntihle ardufe
dr idbpjltljy abcngudus Uhlrls dfjy dfl thnfg that wnjj hdje a
tlab tdglthlr ufelr thdsl inriubstafils afe thats trust
Idfsnelr* aganf* idfeuitdr Iharjls Hazjlwdde What happlfs nf hns silfarnd n`
thl lfslbcjl edlsft trust hns enrlitndf4 Hl lxpjanfs=
Whlf ydurl nf a pdsntndf d fdt trustnfg* what ed ydu ed4 ^du
dvlridbplfsatl Afe nf by gabl* that blafs ydu dvlrglstniujatl ^du
lfe up jnol sdbl onfe d racne wnfebnjj Afe thl cngglr ydur glsturl glts*
thl bdrl njj"elnfle* cjurry afe* rafojy* usljlss nt ns td thl drihlstra ^du
clidbl a ngurl d uf Uhlrls fd trust afybdrl* dfjy rneniujl19
Fd dfl wafts td cl rneniujle Uhats lxaitjy why trust ns sd lsslftnaj wnthnf af
drgafnzatndf N` lvlrydfls a`rane that thlyrl gdnfg td cl rneniujle whlf thlysugglst sdblthnfg flw* ydu iaf guaraftll that nffdvatndf wnjj cl vnrtuajjy fdf"
lxnstlft Wnthdut trust* idjjacdratndf wnjj clidbl jlss afe jlss prdeuitnvl cliausl
fd dfls wnjjnfg td taol afy onfe d` rnso Cunjenfg trust wnthnf ydur drgafnzatndf ns
a slrndus idbbntblft* rlqunrnfg a jdt d` tnbl afe lflrgy td iujtnvatl* cut nts af
lsslftnaj part d` l``litnvl idjjacdratndf
13 [rusao* Jarry HCS Cjdg Fltwdro Wlcjdg pdst Harvare Cusnflss Slvnlw Harvare Cusnflss [ucjnshnfg* < Mujy3;11 Wlc ;7 @lc 3;19 :http=$$cjdgshcrdrg$is$3;11$;7$dflTthnfgTthatTbaolsTidjjacdratndfhtbj6
19 Hazjlwdde* Iharjls Iharjls Hazjlwdde= Urustnfg thl Lfslbcjl Iharjls Hazjlwdde= Urustnfg thl Lfslbcjl| Pneld df ULEidb ULE= Nelas wdrth Yprlaenfg* Dit 3;11 Wlc 7 @lc 3;19
7/28/2019 Effective Collaboration Blue Paper by promotional products retailer 4imprint
8/15 3;19 5nbprnft* Nfi& Ajj rnghts rlslrvle
Nf hns artnijl* [rusao dutjnfls a `lw oly stratlgnls `dr iujtnvatnfg trust=
1 [rdbdtl trustwdrthy pldpjl& Aiidrenfg td [rusao* thns ns thl strdfglst
sngfaj ydu iaf slfe lbpjdylls acdut thl `ait that trust ns nbpdrtaft
3 Wdro wnth ydur dwf lbpjdylls& Nf [rusaos vnlw* thns lxtlfes clydfe ydur
enrlit rlpdrts td pldpjl `urthlr edwf thl drgafnzatndfaj struiturl Yplfe
tnbl wdronfg ijdsljy wnth thlb
9 [ucjninzl thl idsts d` enstrust& [rusao cljnlvls that jaio d` trust* cdth
nftlrfajjy afe lxtlrfajjy* nfirlasls trafsaitndf idsts Enstrust* nf hns
vnlw* jlaes ajj onfes d` watihnfg afe rlidrenfg plr`drble cy jawylrs*
aiiduftafts afe aeentndfaj bafaglrs Ajj d` thns nfirlasls dvlrhlae
5 Gnvl pldpjl a rlasdf clydfe thlnr pay td idbl td wdro& Nf [rusaos wdres*
lbcdeynfg ydur stratlgni vnsndf nf a idbbdf farratnvl that lvlrydfl
iaf cljnlvl nf15
7/28/2019 Effective Collaboration Blue Paper by promotional products retailer 4imprint
9/15 3;19 5nbprnft* Nfi& Ajj rnghts rlslrvle
Idf`jnit ns thl rddt iausl d` bdst idjjacdratndf `anjurls Idfsnelr thl iasl d` a
ilrtanf Crntnsh blga"grdup fable thl Clatjls Hdw acdut Ynbdf afe Gar`ufolj4
du glt thl ern`t Uhl pdnft ns* bdst drgafnzatndfs* nfstlae d` glttnfg td thl rddt
iausl* elaj wnth thl sybptdbs d` thl idf`jnit Afe thl sybptdbs jlae thlb td
plr`litjy jdgniaj* cut tdtajjy nfl``litnvl blthdes dr nbprdvnfg thlnr idjjacdratnvl
l``drts Wlnss afe Hughls hnghjnght a lw ijassni bnsstlps drgafnzatndfs baol
whlf trynfg td nbprdvl idjjacdratndf
UlabnfgNf thns iasl* drgafnzatndfs thnfo that idjjacdratndf iaf cl nbprdvle cy ruffnfg
lbpjdylls thrdugh tlabwdro tranfnfg Uhly idvlr idbbdf sucmlits jnol
ijarn`ynfg rdjls afe rlspdfsncnjntnls* idbnfg tdglthlr ardufe idbbdfs gdajs* lti
Cut Wlnss afe Hughls pdnft dut that thns apprdaih* whnjl plr`litjy gdde* ns thl
sdjutndf td thl wrdfg prdcjlb Uhly lxpjanf=
@nrst* thl bdst irntniaj crlaoedwfs nf idjjacdratndf typniajjy diiur fdtdf aituaj tlabs cut nf thl rapne afe ufstruiturle nftlraitndfs cltwllf
enlrlft grdups wnthnf thl drgafnzatndf @dr lxabpjl* sdbldfl rdb S&E
wnjj splfe wllos ufsuiilssujjy trynfg td glt hljp rdb bafuaiturnfg td
ruf a lw tlsts df a flw prdtdtypl Blafwhnjl* pldpjl nf bafuaiturnfg
clgnf td idbpjanf acdut arrdgaft lfgnfllrs rdb S&E lxplitnfg thlb td
erdp lvlrythnfg td hljp wnth afdthlr dfl d S&Es plt prdmlits Ijlarjy*
thl flle dr idjjacdratndf lxtlfes td arlas dthlr thaf a drbaj tlab18
Ulabwdro tranfnfg edlsft sdjvl thl prdcjlb cliausl nt edlsft aeerlss hdw tdelaj wnth idf`jnitnfg cusnflss `ufitndfs afe envnsndfaj gdajs* whnih ns a irntniaj part
d` suiilss`ujjy wdronfg airdss drgafnzatndfaj cdufearnls Idf`jnit ns nflvntacjl
afe tlab blbclrs njj"lqunpple td elaj wnth nt
Nfilft nvlsSlware idjjacdratnvl clhavndr afe ydujj glt bdrl idjjacdratnvl
clhavndr Yllbs jdgniaj* rnght4 Nf praitnil* nt edlsft usuajjy wdro that
way Wlnss afe Hughls lxpjanf thl ensirlpafiy thns way=
Af nfilftnvl ns tdd cjuft af nfstrublft td lfacjl dptnbaj rlsdjutndf d
thl huferles d enlrlft trael"ds that flle td cl bael nf a idbpjlx
drgafnzatndf Whats bdrl* dvlrlbphasns df nfilftnvls iaf irlatl a iujturl
nf whnih pldpjl say* N thl idbpafy waftle bl td ed that* thly wduje
cunje nt nftd by idbp pjaf Nrdfniajjy* diusnfg df nfilftnvls as a blafs td
lfiduragl idjjacdratndf iaf lfe up ufelrbnfnfg nt1>
18 Ncne1> Wlnss* Ml* afe Mdfathdf Hughls Waft Idjjacdratndf4= Aiilptafe Aitnvljy BafaglIdf`nit Wlcjdg
7/28/2019 Effective Collaboration Blue Paper by promotional products retailer 4imprint
10/15 3;19 5nbprnft* Nfi& Ajj rnghts rlslrvle
Nf shdrt* nts d`tlf thl iasl that thl lxtra l``drt rlqunrle td wdro wnth nfenvneuajs
nf dthlr parts d` thl drgafnzatndf* cdth nf tlrbs d` tnbl afe pdtlftnaj `rustratndf*
dutwlngh thl pdtlftnaj rlware Yd* fdt surprnsnfgjy* lbpjdylls ihddsl td dius df
thlnr dwf nfenvneuaj wdro nfstlae d` idjjacdratnfg
Ytruiturl
Uhns ns a ijassni bnsstlp? thl cljnl` that n` ydu irlatl dppdrtufntnls`dr pldpjl td glt tdglthlr* idjjacdratndf wnjj must happlf
Ytruiturls a prltty crdae tlrb that nfijuels ajj onfes d` thnfgs jnol
purihasnfg sd`twarl* irlatnfg irdss"`ufitndfaj tlabs dr elvljdpnfg
prdilssls that pujj varndus pldpjl dr elpartblfts tdglthlr td
plr`drb oly `ufitndfs dr td baol irntniaj elinsndfs Wlnss afe Hughls sub nt up
suiinfitjy* crnfgnfg pldpjl tdglthlr ns vlry en``lrlft rdb glttnfg thlb
td idjjacdratl3;
Uhly prdvnel af njjustratndf nf whnih a idbpafy elvljdps af nftlrfaj sd`twarlsystlb `dr sucbnttnfg NU suppdrt rlqulsts Uhl pdnft d` thl systlb ns td ljnbnfatl
idf`jnit rljatle td prndrntnzatndf cltwllf elpartblft bafaglrs afe td lfacjl NU
td slrvnil thl drgafnzatndfs flles whnjl l``ninlftjy utnjnznfg thlnr rlsdurilsa
plr`litjy jdgniaj afe struituraj apprdaih Wlnss afe Hughls lxpjanf what
happlfs flxt=
Elspntl panfstaonfg prdilss elsngf* rlsujts arl ensappdnftnfg Ud avdne
thl nflvntacjl idfjnits cltwllf cusnflss ufnts afe NU dvlr prdmlit
prndrntnzatndf* bafaglrs nf thl cusnflss ufnts quniojy jlarf td crnfg
thlnr rlqulsts td thdsl thly ofdw nf thl NU drgafnzatndf rathlr thaf
lftlrnfg thl rlqulsts nftd thl flw systlb Idfslqulftjy* NU
prdlssndfajs assubl that afy prdmlit nf thl systlb ns a jdwlr prndrnty
urthlr ensiduragnfg usl d thl systlb [ldpjls nfacnjnty td elaj
llitnvljy wnth idfjnit has ufelrbnfle a flw prdilss splinniajjy
elsngfle td dstlr drgafnzatndfaj idjjacdratndf31
Uhl rlaj taolaway hlrl ns that idf`jnit ns fdt sdblthnfg td cl avdnele Idf`jnit ns
as lsslftnaj td l``litnvl idjjacdratndf as trust Uhly wdro hafe"nf"hafe td `dstlr
idfentndfs `dr rlaj nffdvatndf Wlnss afe Hughls lxpjanf thl rdjl d` idf`jnit
thns way=
Uhl ensagrllblfts sparole cy enlrlfils nf plrsplitnvl* idbpltlfinls*
aiilss td nfdrbatndf* afe stratlgni dius wnthnf a idbpafy aituajjy
glflratl buih d thl vajul that iaf idbl rdb idjjacdratndf airdss
pdst Harvare Cusnflss Slvnlw Harvare Cusnflss [ucjnshnfg* Bar 3;;
7/28/2019 Effective Collaboration Blue Paper by promotional products retailer 4imprint
11/15 3;19 5nbprnft* Nfi& Ajj rnghts rlslrvle
drgafnzatndfaj cdufearnls Ijashls cltwllf partnls arl thl iruincjls
nf whnih irlatnvl sdjutndfs arl elvljdple afe wnsl trael"ds abdfg
idbpltnfg dcmlitnvls arl bael Yd nfstlae d trynfg snbpjy td rleuil
ensagrllblfts* slfndr lxliutnvls flle td lbcrail idfjnit afe* must as
nbpdrtaft* nfstntutndfajnzl blihafnsbs dr bafagnfg nt33
Gnvl idf` j nit a cng hugYd what iaf ydu ed td baol ydur drgafnzatndf bdrl aelpt at lbcrainfg afeelajnfg wnth idf`jnit4 Wlnss afe Hughls prdvnel sdbl ijlar tlihfnquls that iaf
hljp irlatl a iujturl that rlajnzls thl idjjacdratnvl clfl`nts d` idf`jnit Uhly
envnel thlnr sugglstndfs nftd twd en``lrlft iatlgdrnls= bafagnfg ensagrllblfts at
thl pdnft d` idf`jnit afe bafagnfg idf`jnit updf lsiajatndf
Hdw td bafagl ensagrllblfts at thl pdnft
d` idf` j nitWlnss afe Hughls dutjnfl thrll idbpdflfts that* n` nbpjlblftle* iaf hljp irlatl
a iujturl nf whnih ydur lbpjdylls arlft a`rane td elaj wnth idf`jnit afe* nf `ait*
lbcrail nt as af dppdrtufnty td baol elinsndfs that jlae td nbprdvle rlsujts `dr
ydur drgafnzatndf
1 Havl a idbbdf blthde `dr rlsdjvnfg idf`jnit& Uhlrl arl
jdts d` en``lrlft blthdes dr idf`jnit rlsdjutndf* cut thl
oly aiidrenfg td Wlnss afe Hughls ns td havl ijlar stlps
`dr lbpjdylls td `djjdw afe td havl thl idf`jnit rlsdjutndf
prdilss nftlgratle nftd thl dthlr lsslftnaj cusnflss prdilssls
d` thl drgafnzatndf Edft ajjdw nt td cl a slparatl `ufitndf*
cliausl that nfirlasls thl ihafils that ntjj ensapplar nftd
thl caiogrdufe n` nts fdt aitnvljy pushle cy bafaglblft
Uhl gdaj ns td havl ydur idf`jnit rlsdjutndf prdilss clidbl a
rlgujar part d` cusnflss aitnvntnls jnol irlatnfg a prdpdsaj `dr
nftlgratle slrvnils* wdronfg df S&E prdtdtypls* lti
3 [rdvnel irntlrna dr baonfg trael"d``s& [rdvnenfg ijlar
guneafil `dr lbpjdylls df hdw td apprdaih thl nflvntacjl trael"d``s
rlsujt `rdb elajnfg wnth idbpltnfg prndrntnls afe iaf grlatjy nbprdvl
idjjacdratndf wnthnf ydur drgafnzatndf Wlnss afe Hughls pdnft dut that
thns nsft flilssarnjy lasy* cut prdvnenfg idftlxt dr lbpjdylls hljps nf
oly ways @nrst* nt shdws that bafaglblft ufelrstafes idf`jnit ns part d`
ruffnfg a idbpjlx drgafnzatndf Ylidfe* nt gnvls ydur lbpjdylls dcmlitnvl
`dius td gunel thlb nftd prdeuitnvl idfvlrsatndfs acdut hdw td rlaih a
sdjutndf tdglthlr
33 Ncne
7/28/2019 Effective Collaboration Blue Paper by promotional products retailer 4imprint
12/15 3;19 5nbprnft* Nfi& Ajj rnghts rlslrvle
9 \sl lsiajatnfg idf`jnit as af dppdrtufnty `dr idaihnfg& Nf bdst
drgafnzatndfs* thl faturaj tlfelfiy ns td onio idf`jnits up thl bafaglblft
ihanf `dr suplrvnsdrs td aeerlss Uhl rlsujt= Bafaglrs whd arl rlbdvle
`rdb thl idf`jnit splfe thlnr tnbl trynfg td rlsdjvl nt Fdt nelaj cy afy
blafs Nfstlae d` `ajjnfg prly td that iyijl* Wlnss afe Hughls sugglst
nfvlstnfg that tnbl nftd wdronfg wnth thl lbpjdyll lxplrnlfinfg thl
idf`jnit enrlitjy Slsnst thl tlbptatndf td try afe sdjvl thl prdcjlb afe*
nfstlae* idaih thl lbpjdyll df dthlr idursls d` aitndf dr pdtlftnaj
dutidbls td nfvlstngatl Nt taols bdrl tnbl up `rdft* cut lvlftuajjy
lbpjdylls clgnf td elaj wnth thl idf`jnits df thlnr dwf wnthdut nfvdjvnfg
a bafaglr
Hdw td bafagl idf` j nit
updf lsiajat ndfFdt lvlry idf`jnit iaf cl rlsdjvle enrlitjy cy thl pldpjl
nfvdjvle Ydbltnbls idf`jnits iaf clidbl idbpjlx afe thlyjj
flle td cl rlsdjvle hnghlr up thl drgafnzatndfaj ihanf Uhl oly
td bafagnfg idf`jnit whlf nts lsiajatle up thl bafaglblft
ihanf* aiidrenfg td Wlnss afe Hughls* ns td fdt dfjy baol surl
nts rlsdjvle idfstruitnvljy* cut td taol thl dppdrtufnty td bdelj
elsnrle clhavndrs* tdd
1 Havl a rlqunrlblft d` mdnft lsiajatndf& Uhns ns a stranght`drware idfilpt
Nfstlae d` laih nfenvneuaj nfvdjvle nf a idf`jnit gdnfg td thlnr rlsplitnvl
bafaglr afe lsiajatnfg thl sntuatndf* whnih irlatls a slrnls d` slgblftle
vnlwpdnfts afe sdjutndfs* Wlnss afe Hughls sugglst a prdilss `dr
iddrenfatle lsiajatndf [rlslft thl ensagrllblft mdnftjy td thl apprdprnatl
cdss dr cdssls Why ns that a gdde nela4 Uhly say nt hljps ljnbnfatl thl
surprnsl afe suspnindf rljatle td a dfl"snele lsiajatndf* whnih ns what
usuajjy iausls eabagl td nftlrfaj rljatndfshnps
3 Bafaglrs shduje rlsdjvl lsiajatle idf`jnits enrlitjy wnth thlnr
iduftlrparts& Uhns ns afdthlr stranght`drware sugglstndf Wlnss afe Hughls
rlidbblfe a `drbaj* iden`nle pdjniy nf whnih bafaglrs agrll td hafejl
lsiajatle ensputls enrlitjy wnth laih dthlr Uhns avdnes a lw thnfgs
@nrst* thly edft baol thl nssul wdrsl cy onionfg nt lvlf `urthlr up thl
bafaglblft ihanf Ylidfe* nt avdnes thl flgatnvl l``lits d` a ufnjatlraj
elinsndf `rdb sdbldfl hnghlr up nf thl drgafnzatndf* whnih `rlqulftjy
crlles rlslftblft afe iduje pdtlftnajjy baol `uturl idf`jnits
bdrl slvlrl
9 Baol thl prdilss trafsparlft& A idbbdf bnstaol ns td hafe edwf thl
elinsndf dfil nts cllf bael cy a bafglr wnth fd lxpjafatndf dthlr thaf*
Hlrl nt ns Fdw glt thns edfl Wlnss afe Hughls sugglst taonfg tnbl
7/28/2019 Effective Collaboration Blue Paper by promotional products retailer 4imprint
13/15 3;19 5nbprnft* Nfi& Ajj rnghts rlslrvle
td lxpjanf thl trael"d``s that wlrl wlnghle as part d` thl elinsndf afe
lxpjanfnfg thl prdilss usle td rlsdjvl thl idf`jnit* wnjj gd a jdfg way nf
garflrnfg trust Nf aeentndf* nt gnvls lbpjdylls guneafil df hdw td aeerlss
thl idf`jnits thly `ail as part d` thlnr eanjy wdro
Uhl rdjl d` lfvn rdfblft
Fdw that wlvl idvlrle thl rdjls d` cdth trust afe idf`jnit nf slttnfg thl stagl
`dr l``litnvl idjjacdratndf Wdronfg df thdsl twd thnfgs wnjj hljp ydu cunje a
strdfg `dufeatndf `dr idjjacdratndf df af lftlrprnsl jlvlj* gnvnfg ydur pldpjl
thl idf`nelfil td prlslft flw nelas afe a path `dr elajnfg wnth thl pdtlftnaj
idf`jnits that thdsl flw nelas irlatl Uhl flxt stlp ns td prdvnel af lfvnrdfblft
that hljps iatajyzl idjjacdratndf (Wlrl gdnfg dr thl idjjacdratndf lqunvajlft
d` spraynfg jnghtlr `june df a iabp`nrl. Uhl gdaj ns slrndus idjjacdratnvl hlat
aiidbpafnle cy af abaznfg enspjay d` crnghtflss
Nf bafy ways* thl rdjl d` lfvnrdfblft ns rlajjy as snbpjl as thl
njjustratndf nbpjnls Uhl clst thnfg ydu iaf hdpl td aiidbpjnsh ns
td prdvnel rlgujar dppdrtufntnls `dr a envlrsl grdup d` pldpjl td
idjjnel afe sharl what thlyrl up td @dr prdd` d` that idfilpt*
wl jddo td a 3;1; ULE Uajo cy authdr Ytlvlf Mdhfsdf Mdhfsdf
splinajnzls nf stueynfg thl nftlrslitndf d` sinlfil* tlihfdjdgy
afe plrsdfaj lxplrnlfil Nf thns ULE Uajo* Mdhfsdf tajos acdut
whlrl gdde nelas idbl `rdb afe hdw lfvnrdfblft ns a irntniaj
idftrncutdr td thl glflratndf d` rlajjy gddenelas
Ud lxpjanf why lfvnrdfblft ns nbpdrtaft* Mdhfsdf travljs way
caio td thl 10
7/28/2019 Effective Collaboration Blue Paper by promotional products retailer 4imprint
14/15 3;19 5nbprnft* Nfi& Ajj rnghts rlslrvle
_ARjbdst ajj d thl nbpdrtaft crlaothrdugh nelas ene fdt happlf ajdfl
nf thl jac* nf rdft d thl bnirdsidpl Uhly happlfle at thl idflrlfil
tacjl at thl wllojy jac blltnfg* whlf lvlrycdey gdt tdglthlr afe sharle
thlnr onfe d jatlst eata afe nfenfgs* dtlftnbls whlf pldpjl sharle thl
bnstaols thly wlrl havnfg* thl lrrdr* thl fdnsl nf thl sngfaj thly wlrl
ensidvlrnfg Afe sdblthnfg acdut that lfvnrdfblftafe Nvl startle
iajjnfg nt thl jnqune fltwdro* whlrl ydu havl jdts d enlrlft nelas that
arl tdglthlr* enlrlft caiogrdufes* enlrlft nftlrlsts* mdstjnfg wnth
laih dthlr* cdufinfg d laih dthlr that lfvnrdfblft ns* nf ait* thl
lfvnrdfblft that jlaes td nffdvatndf35
Idjjacdratndf wnjj rlqunrl af lfvnrdfblft that ajjdws pldpjl td
idjjnel afe sharl nelas* whlthlr that cl nf plrsdf dr vnrtuajjy Uhl
idjjnsndfs arl what jlae td thl Lurloa! bdblfts that iaf ernvl
nffdvatndf Uhlrls a rlasdf Ytlvl Mdcs `abdusjy put thl dfjy slt
d` cathrddbs nf thl lftnrl [nxar d``nil nf thl cunjenfgs atrnub
[nxars Crae Cnre* thl enrlitdr d` Uhl Nfirlencjls afe Satatdunjjl*
sane* Uhl atrnub nfntnajjy bnght sllb jnol a wastl d` spail cut
Ytlvl rlajnzle that whlf pldpjl ruf nftd laih dthlr* whlf thly
baol lyl idftait* thnfgs happlf3
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