Donna Satterfield - autonews

Donna SatterfieldVice President, Americas Automotive, Aerospace & DefenseIBM

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A new relationship –people and carsHow consumers around the world

want cars to fit their lives

Donna Satterfield

Americas Automotive Industry Leader

IBM Global Services

Jan 12, 2016

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A new relationship is developing

between people and cars.

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Gone are the days when people take care of cars.

4

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Now they want cars to take care of them.

5

healsocialize

learn

drive

configureintegrate

Here’s what I need to do…

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People expect cars to…

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know who they are,

make recommendations to them,

and even be trusted companions.

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How do we know?

7

We asked.

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16,469 consumers in the top 16 automotive markets

shared their changing views on mobility.

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Canada

USA

Mexico

Brazil

Germany

France

UK

Italy

Russia

Australia

Japan

China

Indonesia

ThailandIndiaGrowth markets

Mature markets

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What self-enabling vehicle capabilities would interest you in the

future?

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68% 66% 65% 66%61% 60%

48%

30%

43% 41% 39% 37%

Growth markets

Mature markets

59%

(diagnostics, preventive)

Self-healing

55%

(communication, collaboration)

Self-socializing

54%

(cognitive, optimization)

Self-learning

54%

(automated, autonomous)

Self-driving

51%

(personalization, customization)

Self-configuring

49%

(secure, seamless)

Self-integrating

Institute of Business Value | Note: %’s of people that are extremely/very interested

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Some people also said that they don’t need to own cars.

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They’re willing to share.

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What do you expect to be your primary mode of transportation in

2015 and 2025?

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average decline in

personal car usage

for consumers over 35

24%average increase in car/ride

sharing for consumers over 352.3x’s

Public transportationCar/ride sharingPersonal car Other

Note: %’s of people that are extremely/very interested

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How interested would you be in these

different types of ownership models?

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like subscription pricing

like partial ownership

73%

65%69%

53%

30%

42%

30%

42%

24%

Growth markets Mature markets Global markets

Personal ownership

Subscription ownership

Partial ownership

Note: %’s of people that are extremely/very interested

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And the sharing doesn’t stop there.

13

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Consumers want to co-create

14

with you.

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would allow the use of their driving

and mobility data as a source of input

37%

How likely would you be to participate in co-creation

activities for each of the following?

15

would be interested in participating

in design contests or games

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Get more results about how consumers expect

cars to fit into their lives.

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Read the whitepaper at

ibm.biz/autocomsumer

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