Distribution Channels of KMF

DISTRIBUTION CHANNELSOF DAIRY PRODUCTS

Presented By

Ankit Jain

Diptii Sahni

Divya Manhas

Mayank Aggrawal

Monica Dabas

Pulkit Mathur

Agenda of Discussion

• Methodology• Limitations• Distribution Channels – An Overview• Manufacturers• Wholesalers• Retailers & Milkman• Conclusion

Methodology of Study

• Aim – To study the distribution channels of Dairy

Products in Bangalore

• Approach

– Visit to KMF, Metro Cash ‘n’ Carry, Foodworld,

Spencer’s, More for you, Big Bazaar and Nandini

parlor.

– Rendezvous with personnel from marketing division

of the above

– Telephonic conversations

– Conversation with a local milkman

Limitations

• Internal policies of the company

• Language Barrier

List of Dairy Products

Milk

Butter

Curd

Processed Cheese

Ghee

Cottage Cheese

Sweets

Ice-cream

Milk Powder etc.

Distribution Channels

WholesalerManufacturer ConsumerRetailerAgent

Wholesaler Retailer ConsumerManufacturer

Retailer ConsumerManufacturer

ConsumerManufacturer

Manufacturers/ Producers

Farmers

Dairy Cooperative

Societies (9000)

Chilling Centres

Dairies (13)

Milk Distribution Network - DairyProduct Distribution

network-dairy

Depots-4

Wholesalers-150

Retailers-16000

transport cum

distributor

Agents(Retailers)

ParlorsAgents

CONSUMERSHOTELS/

CATERERS

Milk Procurement

1990 1995 2000 2005 2010 (Projected)0

5

10

15

20

25

30

35

40

45

9.511.35

18.02

29.79

40.85

Avg Per Day (in LKPD)

Source: www.kmfnandini.coop

Wholesalers

• B2B concept• Visit to METRO Cash & Carry• Delivery in the morning (2am) from KMF.• A total of 15000 liters is delivered everyday

and at both the centers each.• Sent to hotels and restaurants.• Cold storage provided that ensures an

increased shelf life.• No issue of out of stocks.• Own brand Aro

Retailers

• Departmental Stores

• Dairy Parlors

• Kirana Shops

• Local Milkman

CONCLUSION