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EXTREME MAKEOVER: REDESIGNING A WEBSITE
Nikhil Deshpande Director, GeorgiaGov Interactive @nikofthehill
Peter Lee Editorial Director, GeorgiaGov Interactive @peege43
CHALLENGES
• Low user satisfaction • Lack of content strategy • Lack of brand consistency • Old school designs • Aggressive timeline
“Good designers redesign, great designers realign.”
- Cameron Moll, New Media Designer
We did both!
Strategic Objectives and user needs
“The essence of strategy is choosing what NOT to do.”
- Prof. Michael Porter, Harvard Business School
Data rules.
Don’t be afraid to start from scratch.
Data rules. Content rules.
Simplify.
“If something is on the screen and people aren’t clicking on it,
we remove it.”
- Steve Hafner, CEO of Kayak
Search 13% of all clicks; .65% of the page area.
Child Support - 31% of all clicks; .49% of the page area.
Headlines - 18% of the page area; 3.6% of all clicks.
55 REDESIGNS?
• Template based • Styletiles • Demo websites
BRAND GEORGIA
BRANDING 101
• Recognition • Differentiation • Authority
COLOR PALETTE
COLOR PALETTE
COLOR PALETTE
BRANDING 101
REDESIGN
Classic Patriotic Friendly Official
TRANSLATING STYLE TILES TO WEB SITES
Data rules. Content rules. Mobile rules.
MOBILE
RESPONSIVE DESIGN
RESPONSIVE DESIGN
TAKEAWAYS
• Set objectives and user goals • Data driven decisions • Keep it simple and consistent • Adapt to the changing needs • Be aware of performance
QUESTIONS?
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