Digital Publishing at Palgrave Macmillan

Digital Publishing at Palgrave Macmillan

Alison Jonesalison.jones@palgrave.com@bookstothesky

PALGRAVE MACMILLAN

MRW JOURNALS MONOGRAPHSBUSINESS/

PROFESSIONALTRADE TEXTBOOKS

MAINLY LIBRARY PURCHASE MAINLY INDIVIDUAL PURCHASE

DIRECT SALE ONLYDIRECT AND

AGGREGATOR SALES

MAINLY 3RD PARTY SALES

MAINLY ONLINE MAINLY PRINT

LOW PIRACY THREAT HIGH PIRACY THREAT

MRW

Dynamic, XML-based, frequently updated

Business model: subscription (moving to hybrid)

Channel: direct via Online Sales teams

DRM: irrelevant

Journals

Semi-dynamic, PDF/HTML-based, regular new content

Business model: subscription (plus doc del)

Channel: direct via Online Sales teams

DRM: unnecessary

Monographs

Static, PDF (moving to ePub) Business models:

Via Connect: perpetual access Via aggregators: subscription/loan;

PDA pilots Channel:

Connect - direct via Palgrave Online Sales teams

Indirect - via aggregators (eg NetLibrary, Dawson)

DRM: social on Connect, by platform for 3rd parties

Business and professional

Static, PDF and ePub Channel:

Connect - direct via Palgrave Online Sales teams

Indirect: To libraries via aggregators (eg

NetLibrary, EBL) To individuals via wholesale/retail

channels (eg Overdrive)

DRM: social on Connect, by platform for 3rd parties

Trade

Static, PDF- and ePub based

Channel: Indirect via retail/wholesale partners eg iBooks, Amazon, Overdrive, Ingram

DRM: by platform for 3rd parties

Textbooks

Little currently available digitally – high threat of piracy, challenging business model

Channels: Indirect via retail/wholesale and

technology partners eg CourseSmart, VitalSource, ScrollMotion et al

Other

Elearning products Business model: subscription Channel: direct DRM: irrelevant

Mobile apps Business model: download Channel: 3rd parties, eg iPhone DRM: by channel

Brave new world…

New business models: rental, PDA, apps New players: Apple, Google New standards: ISTC, ISBN-A, DOIs New requirements: UGC, personalization,

updates, multimedia, permissive DRM New expectations: downward pressure on

prices, simultaneous print/digital