Palgrave Macmillan New Professional Business Catalogue January-June 2014

P R O F E S S I O N A L B U S I N E S S

Palgrave Macm

illan Professional Business January to June 2014

CONTENTS

INTrOduCTION 2

buSINESS, SOCIETy & CulTurE 3

ENTrEprENEurShIp & INNOvaTION 9

GlObal buSINESS 13

humaN rESOurCES & OrGaNIzaTIONal bEhavIOr 17

markETING, braNdING & advErTISING 21

maNaGEmENT & STraTEGy 27

prOFESSIONal FINaNCE 37

SalES INFOrmaTION 46

INdEx 48

palGravE pOCkET CONSulTaNTS 32

prOFESSIONal buSINESS baCklIST 34

FINaNCIal ENGINEErING ExplaINEd 43

GlObal FINaNCIal markETS 44

2

Introducing Professional Business and Finance from Palgrave Macmillan

How we can Help… To receive all the latest news, information on our forthcoming books, author interviews, videos, discounts, and more, follow us on twitter at @palgravebiz or sign up to our monthly e-newsletter at www.palgrave.com/professionalbusiness.

If you are a bookseller and are interested in receiving advanced reading copies, bespoke leaflets or promotional material please feel free to get in touch at [email protected]

The professional business and finance team

wHo we are… Palgrave Macmillan publishes innovative and influential books for business professionals. Written by the best minds in business, Palgrave’s professional program combines topical writing, cutting-edge research and strong industry case studies, giving professional readers a head-start, whatever their needs.

Key to Symbols

World rights, all standard subrights including first serial, audio, and translation

North American rights only, including first serial, audio, and translation

English language rights, subrights including first serial, and audio

Professional discount

Trade discount

For more information please contact Kerry Nordling in the rights department

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Business, Society &

Culture books explore the

current issues and emerging

business trends that will affect

our work, leisure and outlook on

the future.

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In bed with Wall StreetThe Conspiracy Crippling Our Global Economy

Larry Doyle

a look at the incestuous relationship between wall Street and the regulators – and legislators – who are supposed to protect the rest of us

The Wall Street meltdown in 2008 brought the world to its knees, spawning huge protests against the lack of regulation and oversight facing Wall Street. But the average American still fails to fully grasp what was – and still is – happening: that the inmates continue to run the asylum.

Doyle exposes how Wall Street, politicians, and the regulators themselves have conspired for personal and industry-wide gains while failing to protect investors, consumers, and the American taxpayer. Recent bombshells – such as multi-billion dollar trading losses at JP Morgan, the manipulation of interest rates via the LIBOR scandal, and money laundering with rogue nations such as Iran – are symptomatic of this corrosive culture and the lack of trust and confidence in the system. As the big banks fight tooth and nail to avoid real reforms that would protect the economy, this book is a timely, important, and shocking look inside the Washington-Wall Street conspiracy crippling America and the global economy.

larrY DoYle is a former mortgage-backed securities trader who has worked for the First Boston Corporation, Bear Stearns, Union Bank of Switzerland, Bank of America, and JP Morgan Chase. He is a contributing author for Seeking Alpha, Before It’s News, Business Insider, Daily Markets, CNN/Fortune, and Wall Street Pit.

9781137278722 January $26.00 I $30.00 CAN I £17.99 Hardback I 234x156mm I 240pp

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Taking down the lionThe Triumphant Rise and Tragic Fall of Tyco’s Dennis Kozlowski

Catherine S. Neal

an inside look at the career arc of Tyco’s most infamous ceo, his shocking journey through an exceptional period of american business history, and what exactly brought him down so publicly

An icon of an era of excess and greed, Dennis Kozlowski is one of the most well-known white-collar criminals in business history. This book tells the story of Kozlowski’s meteoric rise in business as Tyco’s CEO, his public fall and humiliation, and how Tyco managed to successfully recover from one of most notorious corporate scandals in America.

caTHerIne S. neal is the Business Ethics and Business Law Professor at Northern Kentucky University, a practicing attorney, and frequent speaker on the Tyco scandal.

9781137278913 January$28.00 I $32.00 CAN I £18.99 Hardback I 234x156mm I 288pp

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9781137278821 April US I May ROW$26.00 I $30.00 CAN I £17.99 Hardback I 234x156mm I 240pp

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beauty QueenInside the Reign of Avon’s Andrea Jung

Deborrah Himsel

an inside look at the rise and fall of former avon ceo andrea Jung, and what it can teach us about 21st century leadership

Andrea Jung, the glamorous former head of Avon, was arguably the world’s most charismatic and effective CEO, credited with the astonishing turnaround of the venerable brand. She seemed incapable of making a wrong move, until, amid declining sales, an investigation by the SEC, and a brand in crisis she stepped down in late 2012. In Beauty Queen, former Avon VP Deborrah Himsel draws on a series of case studies to detail the inside story of Jung’s spectacular rise and fall, and what we can learn from it.

DeBorraH HIMSel worked alongside Andrea Jung at Avon as VP of Global Organization Effectiveness from 1999 to 2005.

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The Worldwide WorkplaceSolving the Global Talent Equation

Mike Johnson

Through interviews with leading experts, The Worldwide Workplace explores critical changes in the global job market and provides a roadmap for organizations to navigate the challenges and opportunities this evolution will bring

The concept of work is changing. This book shows how companies are dealing with these changes, and capitalizing on the opportunities they create. Full of real-world cases and insights, expert Mike Johnson prepares the reader to adopt best practices for their organization.

MIKe JoHnSon is Chairman and Founder of the FutureWork Forum and a leading commentator, consultant, and writer. He has written 15 books on business and management issues, over 100 global studies for international corporations and institutions, and reports for The Economist and The Financial Times.

9781137361264 Jul US | Jun ROW$35.00 I $40.00 CAN I £22.99 Hardback I 216x138mm I 256pp

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9781137367150 May US | Apr ROW$28.00 I $32.00 CAN I £18.99 Hardback I 216x138mm I 200pp

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Future WorkHow Businesses can Adapt and Thrive in the World of Agile Work

2nd Edition

Alison Maitland & Peter Thomson

a revised and updated edition of the 2011 critically acclaimed book that explores how the workplace is changing, from new technologies to a more diverse workforce of Generation Y, women, and the over 50s

This newly updated guide to the challenges we face in the 21st century world of work sets out a compelling case for change in organizational cultures and working practices to boost output, cut costs, give employees more freedom over how they work, and contribute to a greener economy.

alISon MaITlanD is a writer, and speaker, specialising in leadership, gender, and work.

peTer THoMSon is a director of Wisework Ltd.

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beyond the Job descriptionHow Managers and Employees Can Navigate the True Demands of the Job

Jesse Sostrin

a roadmap for aspiring professionals who want to excel in the workplace

When work becomes messy and complicated, we stop getting good work done, we lose sight of the things that inspire us, and sometimes we disengage. This book helps you translate your challenges at work into useful insights that boost learning and performance, and make your time spent at work a little better.

JeSSe SoSTrIn is a sought-after consultant, writer, and speaker. He is the Founder and President of Sostrin Consulting, a leadership and organization development practice based in San Luis Obispo, CA.

9781137337405 Dec 2013 US | Jan 2014 ROW$30.00 I $34.50 CAN I £19.99 Hardback I 235x155mm I 256pp

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The hospitality ChallengeIndustry Perspectives on CSR Strategy

Russell Smith

a first-to-market book on cSr in modern tourism and the challenges it poses to industry leaders

This book addresses the challenges of CSR in the hospitality industry, from corporate-level policy and strategy to implementation at the hotel property level, and shows how top organizations have overcome these issues. Contains contributions from leading industry professionals on the policies and strategies used in their organizations.

rUSSell SMITH is an Associate Professor at the Nanyang Business School, Singapore, and the Interim Dean of the Cornell-Nanyang Institute of Hospitality Management.

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The Craft beer revolutionHow a Band of Microbrewers Transformed the World’s Favorite Drink

Steve Hindy

From the founder of The Brooklyn Brewery, a look at the entrepreneurs that challenged anheuser-Busch, and Millercoors – and how their tactics can inform other challenger brands

Over the past thirty years craft beer has exploded in growth. Today, there are over 2,400 craft breweries in the US, and their influence is spreading globally. Steve Hindy tells the inside story of how a band of microbrewers came together to become one of America’s great entrepreneurial triumphs.

STeve HInDY is the author of Beer School and co-Founder, Chairman and President of The Brooklyn Brewery, one of America’s top twenty breweries. He and the Brooklyn Brewery have been featured in the New York Times, Huffington Post, and CNN.

9781137278760 Apr US | May ROW$25.00 I $29.00 CAN I £16.99 Hardback I 234x156mm I 256pp

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Standing room OnlyInsights for Engaging Performing Arts Audiences

2nd Edition

Joanne Scheff Bernstein

The essential guide for arts marketing professionals to maximize their potential in the digital age

Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.

Joanne ScHeFF BernSTeIn is a theater consultant, speaker, and adjunct professor at Northwestern University, where she teaches courses in arts management, marketing, and development. She has worked with numerous theater groups to optimize their marketing abilities, including the Ford Foundation, the Chicago Opera Theater, Houston Arts Alliance and the Australian Arts Counsel, among others.

9781137282934 Apr US | May ROW$55.00 I $63.00 CAN I £36.99 Hardback I 235x153mm I 256 pp

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Entrepreneurship & Innovation

books are about driving growth,

development and creativity. With

advice from experts that have been there

and done it, these books provide the

tools to help you and your organization

lead, be flexible and break boundaries.

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The Frugal InnovatorCreating Change on a Shoestring Budget

Charles Leadbeater

a new wave of low-cost innovation is sweeping the world with the power to change lives globally. This book shows what we can learn from innovators who are creating miracles on a shoestring budget

Many of the most significant, life changing innovationsof the coming decade will come from innovatorsserving poorer consumers in the high-growth marketsof Asia, Africa, and Latin America. This new wave offrugal innovation will be markedly different fromanything that has gone before, as for the first time innovation will take on a truly global character.

This insightful book looks at the phenomenon oflow-cost innovation and explores what we can learnfrom the entrepreneurs and innovators in developingnations who are making amazing technical and socialadvances with scarce capital and resources.

cHarleS leaDBeaTer is an independent adviser,bestselling author, award-winning journalist, andrecognized thought-leader on innovation whose adviceis sought by governments, cities, and organizationsthroughout the world. He was awarded the prestigiousDavid Watt Prize for journalism after a distinguishedcareer at the Financial Times and went on to become akey adviser to Tony Blair’s policy team at the DowningStreet Policy Unit and the Department of Trade andIndustry. He is a senior research associate with Demos,the London think tank, and a founder of Participle,the leading public services innovation agency. Charlesis also a visiting fellow at the National Endowmentfor Science Technology and the Arts, where he haschampioned ideas of open and user-driven innovation.

9781137327659 Jan US | Feb ROW$30.00 I $34.50 CAN I £19.99 Hardback I 235x155mm I 240pp

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The ÜberpreneursHow to Create Innovative Global Business and Transform Society

Peter Andrews & Fiona Wood

a collection of 36 stories of entrepreneurs who successfully scaled up their social businesses, with insightful analysis of why they were successful

The world is a better place thanks to truly creative and influential entrepreneurs. By looking at 36 examples of fantastic entrepreneurship, this book demonstrates how an unconventional approach and unique perspective has resulted in businesses which created genuine change across the economy, technology, social well-being and happiness. By analyzing real-world success, the authors reveal ten characteristics that made these entrepreneurs into überpreneurs.

peTer anDrewS has founded and co-founded half a dozen biotechnology companies.

FIona wooD is an innovation policy analyst.

9781137376145 Jan 2014 US | Dec 2013 ROW$35.00 I $40.00 CAN I £22.99 Hardback I 216x138mm I 248pp

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a better World, Inc.How Companies Profit by Solving Global Problems…Where Governments Cannot

Alice Korngold

This book sets forth the newest and most powerful form of corporate engagement: companies profiting by building a better world where governments cannot

This unique book shows companies and their executives how to profit by developing solutions to the world’s most daunting challenges – those that governments cannot, and have not yet addressed. Using case studies, A Better World, Inc. delineates best practices for businesses to maximize revenues and reduce costs.

alIce KornGolD is Director, NYU Global Board Leadership Academy, and has been consulting to global corporations on CSR and facilitating corporate/nonprofit partnerships for over 20 years.

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Coaching for Innovation Tools and Techniques for Encouraging New Ideas in the Workplace

Cristina Bianchi & Maureen Steele

a practical coaching toolkit that will show managers and business owners how to coach new ideas from their team to drive innovation

Making innovation in the workplace highly accessible, Coaching for Innovation presents a step-by-step process full of practical tips, models, exercises, and interviews with HR and business professionals. It demonstrates the integral role that coaching plays in idea generation and the innovation process.

crISTIna BIancHI is the Founder/Managing Director of Enhance Training and Development.

MaUreen STeele is the Founder/Managing Director of The Training Box Ltd, and NLP Master Practitioner. She is a INLPTA Certified Coach Practitioner.

9781137353252 Jun US| May ROW$35.00 I $40.00 CAN I £22.99 Hardback I 216x138mm I 200pp

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9781137347039 Feb US | Jan ROW$30.00 I $34.50 CAN I £19.99 Hardback I 216x138mm I 256pp

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The 10 principles of Open businessBuilding Success in Today’s Open Economy

David Cushman with Jamie Burke

an exciting new guide to utilizing the emerging trend of open Business, from open networks, to open innovation, and open financing

Including case studies and expert interviews, The 10 Principles of Open Business is a practical guide to organizational design for the 21st Century. The authors define how businesses and other institutions must adapt to survive, providing a practical method for professionals to assess their own organization, and take first steps towards becoming an Open Business.

DavID cUSHMan and JaMIe BUrKe are Co-Founders of Open Business Consultancy 90:10 Group and founding members of the Open Business Council.

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From small startups to

multinational corporations, our Global Business

books provide clear insight and

practical advice for professionals

looking to work with and develop in

global markets.

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The New disruptionBusiness Strategies for Success in the New East

Ben Simpfendorfer

Influential author and FT columnist Ben Simpfendorfer on the next generation of thinking on the east, and how business leaders can operate in a world in which there is no ‘east’ and ‘west’

The rise of the East is undisputed. China’s emerging economy, India’s flourishing film industry, and Turkey’s growing political influence are just a few of the powerfully disruptive forces that have resulted from the East’s resurgence. The clash of these forces with the status quo has created unexpected economic, political, and social outcomes.

Taking the reader on a tour of the fast-changing East, The New Disruption provides simple business strategies for dealing with the world’s growing complexity now that the East has secured its role as a powerful global player. Influential author Simpfendorfer leads the new commentary on emerging markets, arguing that the business world should respond to the East’s rise by embracing complexity and planning for the unexpected.

Ben SIMpFenDorFer is Founder and Managing Director of Silk Road Associates, a strategy consultancy and economic advisory based in Hong Kong. Ben was the former Chief China Economist for RBS and Senior China Economist for JPMorgan where he advised some of the world’s largest financial institutions and multinationals. He is a member of CNN’s Globex20, writes a regular column for FT.com’s beyondbrics, and is the author of critically acclaimed The New Silk Road (Palgrave, 2009).

9781137370051 June$27.00 I $31.00 CAN I £14.99 Hardback I 216x138mm I 200pp

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China Goes WestEverything you Need to Know about Chinese Companies Going Global

Joel Backaler

an unrivalled perspective into the inner-workings of chinese corporations and their expansion plans for international markets

China Goes West combines executive interviews and first-hand accounts, providing the sorely needed context to the rise of Chinese companies in home and overseas markets, and showing how the West can successfully compete.

Joel BacKaler is head of Asia Pacific Operations for Frontier Strategy Group in Singapore, an award winning business blogger (TheChinaObserver.com), and writer for a variety of business publications.


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9781137352385 Apr US | Mar ROW$55.00 I $52.00 CAN I £29.99 Hardback I 216x138mm I 256pp

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China and the Eu in ContextInsights for Business and Investors

Edited by Kerry Brown

a topical expert collection of accessible insights on china / eU relations that offers business investors and policy makers timely advice on how companies and governments can work with china

China and the EU in Context brings together the current research of world-class commentators on China from across Europe to explore the policy aspects of the China / EU relationship. Aimed at practitioners, this book shows how to relate to China practically and understand its complexities for business purposes, including investment, social unrest, and China’s five-year program.

KerrY Brown is Executive Director of the China Studies Centre, and leads the Europe China Research and Advice Network (ECRAN).

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Working across CulturesFour Competencies For Working in Multinational Teams

Ursula Brinkmann & Oscar van Weerdenburg

a unique model for developing the four key intercultural competencies needed to work successfully in multinational organizations, with insights and tools for companies to train and support their teams

Drawing on research from 30,000 individuals and their practical experience as intercultural management consultants, the authors provide insights into the broader landscape of intercultural management through their exploration of four competencies: Intercultural Sensitivity, Intercultural Communication, Building Commitment, and Managing Uncertainty.

Combining their practical experience as intercultural management consultants with a decade of research into how to improve team-working and communication, the authors present practical strategies for how to develop these competencies and provide useful insights into the broader landscape of intercultural management.

UrSUla BrInKMann and oScar van weerDenBUrG are Managing Directors at IBI (Intercultural Business Improvement).


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Human Resources &

Organizational Behavior books

help managers and HR professionals

develop, retain and inspire staff, and revolutionize the

running of their business.

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do We Need hr?Repositioning People Management for Success

Paul Sparrow, Martin Hird & Cary Cooper

an important assessment of the role and challenges of Hr departments in the modern organization

This practical book explores the position of HR, asking pivotal questions such as: does making HR a separate business function still make sense? Should HR return to a narrower personnel role? Should key areas like talent management be relocated to leadership and management units outside of HR? The authors present a picture of what new lean HR structures might look like, arguing that in the tough current environment, HR could be facing diffusion or even disintegration as a result of new types of organizational design, business knowledge, and cross functional networks.

Drawing upon exclusive research and interviews with HR directors, this expert author team examines the challenges facing HR departments and provides actionable advice for managers contemplating the nature of HR in their own organizations.

paUl Sparrow is Director of the Centre for Performance-Led HR and Professor of International Human Resource Management at Lancaster University Management School.

MarTIn HIrD is Executive Director at the Centre for Performance-Led HR at Lancaster University Management School.

carY cooper is Professor of Organizational Psychology and Health at Lancaster University Management School and Pro Vice Chancellor (external relations) at Lancaster University.

9781137002327 Jun US | May ROW$40.00 I $46.00 CAN I £30.00 Hardback I 216x138mm I 256pp

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mental Illness at WorkHow to Identify, Prevent and Cope with Psychological Problems in the Workplace

Mary-Clare Race & Adrian Furnham

provides a solid understanding of mental illness at work for managers and Hr professionals

The incidence of mental illness in the workplace, from stress and depression to psychiatric disorders like schizophrenia, is more common than many realize. If not understood or addressed appropriately, mental illness can mean a considerable risk for the company, particularly with the incidence of mental illness in leaders. Business psychology experts Race and Furnham explain mental illness, and explore how sufferers can be identified and helped.

MarY-clare race is Principal Consultant for Arup.

aDrIan FUrnHaM is Professor of Psychology at University College, London.


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Stress in the SpotlightCoping with Pressure at Work

Brian Claridge & Cary Cooper

provides crucial insights into how people manage excessive stress

Based upon interviews with individuals in high pressure positions, from business leaders to football managers and bomb disposal experts, this book provides practical insights about how to identify, tackle, and overcome any kind of workplace stress.

BrIan clarIDGe is a freelance journalist and writes for national and regional newspapers and magazines including The Sunday Times, The Daily Telegraph, The Mail on Sunday, and The Daily Express.

carY cooper is a world leading expert on Stress and Stress Management. He is Distinguished Professor of Organizational Psychology and Health at Lancaster University Management School. In 2011 HR Magazine named him the 5th most Influential Thinker in HR.

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WorkshiftFuture-Proof Your Organization for the 21st Century

Jason Morwick, Robyn Bews, Emily Klein, and Tim Lorman

a stimulating blend of case studies, research, and smart thinking, Workshift is a comprehensive how-to guide for leaders who want to create a more effective and efficient modern workplace

Workshift is a blueprint for organizations transitioning into the virtual workplace, where employees are always connected, and work is no longer a destination. This book provides practical lessons on why (and how) some companies are further ahead, and actionable steps to realize the potential of the virtual workplace.

JaSon MorwIcK is a full-time teleworker and writer.roBYn BewS is the creator of WORKshift. eMIlY KleIn is the founder of Flextime Global, LLC.TIM lorMan is the program manager at Serco-NA.

9781137337467 Dec 2013 US | Jan 2014 ROW$35.00 I $40.00 CAN I £23.99 Hardback I 235x155mm I 224pp

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9781137279118 May US | Jun ROW$17.00 I $19.50 CAN Paperback I 234x156mm I 272pp

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Work with meThe 8 Blind Spots Between Men and Women in Business

Barbara Annis & John Gray

Breaks the myths about how and why men and women think and act as they do in the workplace

For the first time, two of the world’s foremost authorities on gender relations, Barbara Annis and John Gray, reveal survey results of over 100,000 in-depth interviews of men and women executives in over 60 Fortune 500 companies and expose the Eight Gender Blind Spots that cause our miscommunications, mistrust, and frustrations at work.

BarBara annIS is a world-renowned expert on Gender Intelligence® and inclusive leadership.

JoHn GraY is the bestselling relationship author of all time with his influential book, Men are from Mars, Women are from Venus.

Marketing, Branding &

Advertising books are essential reading for

professionals in the field, exploring

innovative concepts with an international

scope, covering issues from consumer

behavior to brand building and digital

marketing.

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brandjack!How Your Reputation is at Risk from Brand Pirates and What to do About It

Quentin Langley

Seasoned pr expert Quentin langley provides a wake-up call to the dangers of “brandjacking”, packed with dramatic case studies and advice for pr professionals

A strong internet presence is a huge boost to brand awareness, but interactivity and instant communication can make brands vulnerable to misuse or attack. Brands can be wilfully or accidentally misrepresented, and they can be irrevocably associated with negatives ideas: they can be “brandjacked”.

Containing over 90 engaging case studies, from BP to Beyoncé, this is the first book to analyze brandjacking. Combining crisis communication and social media management, Brandjack! charts the growth of the trend, offering advice to those who find themselves at the mercy of brand pirates.

QUenTIn lanGleY is a PR professional with international experience and a strong record in team building, coaching, and mentoring. He is Senior lecturer in Marketing, University of Bedfordshire Business School, the co-author of Key Concepts in Public Relations, and the Editor of Brandjack News. Quentin has more than two decades experience in PR, including working in the Global Media Relations team at Shell International and being Head of Global PR at Knight Frank. He is Fellow of the Chartered Institute of Public Relations and former Chair of CIPR International.


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The brand Strategist’s Guide to desireHow to Give Consumers What They Actually Want

Anna Simpson

a framework for brand strategists to understand the foundations of consumer desire, and a guide to help them give consumers what they really want

Blending emotional branding and sustainable thinking, this book will help brands understand the foundations of desire to create sustainable brand loyalty, healthier societies, and more fulfilled customers. Supported by engaging interviews and case studies, Anna Simpson explores five primary desires: self-worth, social life, culture, comfort, and exploration.

anna SIMpSon is the Editor of Green Futures magazine. In 2012 she was awarded the APEX Excellence in Publication Award for her journalism, with features in the Guardian, and the Huffington Post.


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asian brand StrategyLessons for the Future from Asia’s Best Brands

2nd Edition

Martin Roll

Updated and revised edition of the guide to understanding branding in asia and a look at how strong and aspiring asian brands continue to gain share-of-voice and share-of-market

Asian Brand Strategy provides a comprehensive framework for understanding Asian brands and strategies, including a user-friendly strategic model and examples of success stories and challenges. The author offers trusted insights, knowledge and perspectives supported by brand new research and case studies.

MarTIn roll is a world-renowned global consultant and speaker, with more than 20 years of management experience. He is a senior advisor to corporate boards and a weekly business columnist for Forbes.

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power brandingLeveraging the Success of the World’s Best Brands

Steve McKee

How small and mid-sized business leaders can instantly improve their own marketing efforts and grow their businesses by applying the same business strategies from leading brands

Ignoring conventional marketing wisdom has enabled many startups to develop into international corporations. Drawing on case studies from iconic brands Coca-Cola, General Motors, and Google, amongst others, this book shows how counterintuitive strategies used by the biggest brands can also best serve small and mid-sized companies.

STeve McKee is president of McKee Wallwork Cleveland, an integrated-marketing firm, and a BloombergBusinessweek.com columnist.


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9781137278753 Jan US | Feb ROW$18.00 I $20.00 CAN I £11.99 Paperback I 216x138mm I 304pp

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defending your brandHow Smart Companies Use Defensive Strategy to Deal with Competitive Attacks

Tim Calkins

winner of the 2013 Expert Marketer Magazine Book of the Year award

A practical guide to developing and implementing defensive strategy showing strategic and brand managers why defense is important for every business.

“In this bracing and valuable guide to defensive brand strategy, calkins makes a compelling argument for why any organization must remain vigilant in the face of competitive market pressures.”

– Dipak C. Jain, Dean, INSEAD

TIM calKInS is clinical professor of marketing at Northwestern University’s Kellogg School of Management, co-academic director of Kellogg’s branding program and managing director of Class % Consulting, a marketing strategy firm.

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resurgenceThe Four Stages of Market-Focused Reinvention

Gregory S. Carpenter, Gary F. Gebhardt & John F. Sherry, Jr.

a proven procedure for companies to successfully reinvent themselves and even eclipse their past success

Based on fascinating insider accounts with leaders from Motorola, Alberto Culver, Harley-Davidson, and others, Resurgence explores the change process and reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks following periods of decline.

GreGorY S. carpenTer is Director of the Center for Market Leadership at the Kellogg School of Management of Northwestern University; GarY F. GeBHarDT is Visiting Professor of Marketing at HEC Montreal; and JoHn F. SHerrY Jr. is Chairman of the Marketing Department at University of Notre Dame.

9781137278616 Feb US | Mar ROW$28.00 I $32.00 CAN I £18.99 Hardback I 216x138mm I 256pp

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9781137278920 Mar US | Apr ROW$17.00 I $19.00 CAN I £10.99 Paperback I 216x138mm I 288pp

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unconscious brandingHow Neuroscience Can Empower (and Inspire) Marketing

Douglas Van Praet

explores how cognitive and behavioral science can help marketers to understand and reach consumers in a crowded media environment

If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age.

DoUGlaS van praeT is executive vice president at Deutsch LA, one of America’s hottest ad agencies, where his responsibilities include Group Planning director for the iconic, highly acclaimed and coveted Volkswagen account.

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masters of disasterThe Ten Commandments of Damage Control

Christopher Lehane, Mark Fabiani & Bill Guttentag

The foolproof guide to crisis management from the “masters of disaster”

Covering the ten commandments of damage control, Masters of Disaster outlines the strategies that can make real-time news alerts, Twitter trend lines, and viral videos work for you rather against you. A must-read for anyone who wants to emerge with their reputation intact.

“The perfect playbook for how to respond when you’re under enemy fire.” – The Huffington Post

cHrISTopHer leHane and MarK FaBIanI have provided damage control for global Fortune 500 companies, and prominent elected officials.

BIll GUTTenTaG is a feature film writer and director.

9781137278968 Mar US | Apr ROW$17.00 I $19.00 CAN I £11.99 Paperback I 216x138mm I 256pp

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marketing analyticsEngaging Customers using Big Data

Arvind Sathi

everything marketers need to know about Big Data from an IBM executive

Big Data is transforming how and where we market to our customers. By recording every click, and watching every step, marketers can personalize communications to each customer based on their current predisposition to the products being sold. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.

arvInD SaTHI is the World Wide Communication Sector Architect for Big Data at IBM®. His primary focus has been in creating Advanced Analytics visions and roadmaps for leading IBM clients in Telecommunications, Media & Entertainment, and Energy & Utilities organizations worldwide.

9781137386182 June US | July ROW$30.00 I $34.50 CAN I £19.99Hardback I 235x155mm I 256pp

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From the aspiring leader to

the experienced CEO, our Management &

Strategy books enable readers of all professional

backgrounds to learn, earn and lead in the

21st century.M

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28

The Influence agendaA Systematic Approach to Aligning Stakeholders for Driving Change

Mike Clayton

a highly practical roadmap for driving andimplementing change, this book demonstrateshow to properly influence, engage, and enlist thesupport of your key stakeholders

Organizations need to be able to change and adaptin order to stay competitive, but this cannot beachieved without the support of stakeholders. Writtenby an expert trainer, The Influence Agenda sets outa systematic way to understand who you need toinfluence, how to evaluate the priority you give toeach person, what tactics will work the best, and howto plan and execute your strategy. It provides powerfultools and processes which use the psychology ofinfluence and grounds them in experience of managingprojects and change.

MIKe claYTon is a best-selling business author andmanagement trainer specializing in management,leadership, and personal effectiveness. He was a SeniorManager at international consulting firm Deloitte, isnow a regular speaker and trainer to major companiesand government groups including Big Lottery Fund,Learning and Skills Council, Action Energy, War onWant, Museums Association, CIPD, Business Britain,and Astra Zeneca.

9781137355843May US | Apr ROW$30.00 I $34.50 CAN I £19.99Hardback I 216x138mm I 208pp

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29

Family business SuccessionYour Roadmap to Continuity2nd Edition

Kelly LeCouvie & Jennifer Pendergast

The first comprehensive work on family business continuity planning that is critical to the success of every family business

This book covers everything from what family business ownership is and how to structure ownership bylaws, to leadership transition, and how a founder exits the business. Drawing on original research, case studies, and white papers, this book is essential reading for every family member working in a family business.

JennIFer penDerGaST is a Senior Associate of the Family Business Consulting Group.

KellY lecoUvIe is a Senior Consultant of the Family Business Consulting Group.

9781137280893 Jan US | Feb ROW$40.00 | $46.00 CAN | £22.99 Hardback | 234x156mm | 224pp

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The Executive Checklist A Guide for Setting Direction and Managing Change

James M. Kerr

a primer for how to best oversee and lead 21st century organizations through the inevitable changes that must be made to revitalize today’s businesses

A guide for new executives that explores how to create an overarching, enterprise-wide transformative program. The book provides a best-practice checklist for 8 core areas: Strategy Setting, Technology Alignment, Business Renovation, Project Management, Communications Renewal, Employee Engagement, Staff Transformation, and Organizational Design.

JaMeS M. Kerr is the founder of the Best Practices Enterprise Group within Kerr Systems International, LLC.

30

Winning Over the Sales ForceBuilding Strong Brands Through Relationship Management

Michaela Merk

How to win the hearts and minds of the sales team and build the success and sales of your brand, by strengthening relationships between salespeople and the brands they sell

The sales team can often make or break the success of new brands or products. This comprehensive guide provides strategies, models and checklists to help managers and directors strengthen the relationships of their firm’s sales force with their own or other brands, maximizing turnover and profit in the long run.

MIcHaela MerK is an international marketing expert and CEO and co-founder of Merk-Vision & Partners, a global marketing consultancy for brands and retailers in the luxury, cosmetics, and fashion sectors.

9781137347435 Mar US | Feb ROW$45.00 I $51.75 CAN I £29.99 Hardback I 216x138mm I 256pp

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9781137370150 May US | Jun ROW$30.00 I $34.50 CAN I £19.99 Hardback I 235x155mm I 256pp

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Inventive NegotiationGetting Beyond Yes

John L. Graham, William Hernandez & Lynda Lawrence Salinger

The complete guide to negotiation detailing the inventive techniques that can be applied in all negotiation situations

Negotiation is a core skill used in a variety of personal and commercial settings and can be the key to success. Inventive Negotiation demonstrates how to transform transaction-oriented competitive or integrative bargainers into inventive negotiators that focus on long-term commercial relationships.

JoHn l. GraHaM is an author and Professor Emeritus of International Business at the University of California.

wIllIaM HernanDez is president and a senior consultant of Requejo Consulting, Inc.

lYnDa lawrence SalInGer is Chief Idea Officer at Ideaworks Consulting.

31

boards under CrisesBoardroom Decision Making and Action Under Pressure

Alberto Lavin Fernandez & Carmelo Mazza

Theoretical and practical advice on decision making in boardrooms during periods of crisis such as economic downturns, aggressive takeover bids, and technological shifts

Boards Under Crisis is an innovative, research-based review of how boards make decisions during crises – designed to offer insight and accessible theories for invested senior management facing crisis situations.

alBerTo lavIn FernanDez is a management consultant and part-time adjunct professor at the IE Business School.

carMelo Mazza is a consultant and Adjunct Professor of Orgnizational Theory and Organizational Behaviour at LUISS University in Rome.


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9781137378712 Jan US I Feb ROW$35.00 I $40.00 CAN I £21.99 Hardback I 216x140mm I 176pp

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how asian Women leadLessons for Global Corporations

Jane Horan

a new perspective to help business leaders and professionals understand leadership diversity, build inclusive and engaged organizations, and sustain success

How Asian Women Lead provides a vastly different picture than Western-focused leadership literature, highlighting obstacles Asian women face reaching the top, and looking beneath the corporate surface to show cultural and family perspectives.

Jane Horan provides strategic consulting to Credit Suisse, UBS, Barclays, Unilever, Bayer, Microsoft, HP, McDonald’s, BP, and others on how to build an inclusive work environment to achieve gender balance and measureable engagement. A sought-after internationally recognized speaker, she is a well-known advocate for women in the workforce.

PALGRAVEPOCKET CONSULTANTS

CONSULTANTS THAT STAY WITH YOU.A dynamic new series from Palgrave Macmillan Professional Business.

Authoritative, practical guidance for building your business – be your own expert and have the advice you need at your fingertips.

Most companies, large and small, will at some stage consider hiring a consultant to help advise on strategy, new business trends and best-practice. Not all companies can afford to hire consultants, and those that can need to have the best information to hand before going down that route.

palgrave pocket consultants is a new series of concise, market-driven, technical guides that provide actionable solutions to specific, high-level business problems that would otherwise drive a company to employ a consultant.

Written for aspiring middle-to-senior managers working for startups, through to high-level executives at multinational corporations, palgrave pocket consultants cover a range of key topics in modern business.

ThE SERiES wiLL PRESENT:

• Top-notch business authors: written in an accessible and concise way by practicing consultants who have first-hand experience of business and industry.

• need-to-know knowledge: focused on the timeliest topics for the world of business and management, palgrave pocket consultants provide a thorough briefing, helping the reader make better decisions.

• accessible content: executives are busy and need to get to this guidance quickly, so the content is to-the-point, and is available in print and digital formats.

• actionable solutions: the series will provide applicable guidance for middle-management to c-suite executives, business owners, and entrepreneurs.

MYTh-BUSTiNG ChiNA’S NUMBERSUnderstanding and Using China’s Statistics

Matthew crabbe A good understanding of Chinese data gathering methods and reporting structures is invaluable to anyone with business or investment plans in China. This book tackles the veracity of Chinese statistics, raising awareness of abuses and problems in real-life examples that have occurred, and provides practical strategies to reduce risk in the future.

MANAGiNG ONLiNE REPUTATiONHow to Protect Your Company on Social Media

charlie pownall Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a valuable, practical, and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.

CREATiNG A RELiABLE wORKFORCEHealth and Wellbeing for a Competitive Advantage

Ivan robertson & cary cooper Creating a Reliable Workforce provides evidence based advice for improving the wellbeing and overall performance of a workforce. Based on the consulting experience of experts in the field and established authors, Cooper and Robertson, this book includes recent case studies of their clients.

9781137353191 I May US / Apr ROW$24.00 I $27.50 CAN I £14.99

Paperback I 216x138mm I 176pp

9781137382290 I May US / Apr ROW$24.00 I $27.50 CAN I £14.99


9781137383754 I Aug US / Jul ROW$24.00 I $27.50 CAN I £14.99


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Economic reform NowA Global Manifesto to Rescue our Sinking Economies

Heiner Flassbeck, Paul Davidson, James K. Galbraith, Richard Koo, & Jayati Ghosh

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Environmental debtThe Hidden Costs of a Changing Global Economy

Amy Larkin

9781137278470 Nov 2013 US | Dec 2013 ROW $26.00 I $30.00 CAN I £16.99 Hardback I 234x156mm I 256pp

Swarm IntelligenceWhat Nature Teaches Us about Shaping Creative Leadership

James Haywood Rolling, Jr.

9781137352606 Nov 2013 US | Oct 2013 ROW $26.00 I $30.00 CAN I £29.99 Hardback I 216x138mm I 224pp

Sustainable Innovation StrategyCreating Value in a World of Finite Resources

Christophe Sempels & Jonas Hoffmann

9781137302588 Oct 2013 US | Nov 2013 ROW $30.00 I $34.50 CAN I £20.00 Hardback I 235x155mm I 224pp

Second Stage EntrepreneurshipTen Proven Strategies for Driving Aggressive Growth

Daniel J. Weinfurter


beyond the business plan10 Principles for New Venture Explorers

Simon Bridge & Cecilia Hegarty

prOFESSIONal buSINESS baCklIST


9780230342224 August 2013 $27.00 I $31.00 CAN I £17.99 Hardback I 234x156mm I 256pp

Startup risingindexaTindexTA

The Entrepreneurial Revolution Remaking the Middle East

Christopher Schroeder

9781137008114 Dec 2013 US | Nov 2013 ROW $40.00 I $46.00 CAN I £24.99 Hardback I 216x138mm I 200pp

The power of Global TeamsDriving Growth and Innovation in a Fast Changing World

Elisabeth Marx

9780230342149 March 2013 $27.00 I $31.00 CAN I £16.99 Hardback I 234x156mm I 256pp

marketplace 3.0indexaTindexTA

Rewriting the Rules of Borderless Business

Hiroshi Mikitani


The resilient managerindexaTindexTA

Navigating the Challenges of Working Life

Adrian Furnham

9781137359193 Oct 2013 $39.99 I $45.99 CAN I £29.99 Hardback I 216x138mm I 272pp

Coaching with ColleaguesAn Action Guide for One-to-One Learning

2nd Edition

Erik de Haan & Yvonne Burger

9781137347497 Oct 2013 US | Sep 2013 ROW $35.00 I $40.00 CAN I £19.99 Paperback I 216x138mm I 160pp

The End of the performance reviewA New Approach to Appraising Employee Performance

Tim Baker




brand romanceindexaTindexTA

Using the Power of High Design to Build a Lifelong Relationship with Your Audience

Neil Gridley & Yasushi Kusume


The power of Customer misbehaviorindexaTindexTA

Drive Growth and Innovation by Learning from Your Customers

Kalle Lyytinen, Michael Fisher, & Martin Abbott

9781137340689 Jan 2014 US | Dec 2013 ROW $40.00 I $46.00 CAN I £22.99 Hardback I 216x138mm I 274pp

how to measure digital marketingindexaTindexTA

Metrics for Assessing Impact and Designing Success

Laurent Flores

9781137293893Jan 2014 US | Dec 2013 ROW$40.00 I $46.00 CAN I £29.99Hardback I 216x138mm I 224pp

Governance in Family Enterprises Maximising Economic and Emotional Success

Alexander Koeberle-Schmid, Denise Kenyon-Rouvinez & Ernesto Poza

9781137340566 November 2013 $40.00 I $46.00 CAN I £22.99 Hardback I 216x138mm I 264pp

making the Compelling business CaseindexaTindexTA

Decision Making Techniques for Successful Business Growth

Wolfgang Messner

9781137290267 Jul 2013 US / Jun 2013 ROW $32.00 I $46.00 CAN I £19.99 Hardback I 234x156mm I 146pp

The proactive leaderindexaTindexTA

How to Overcome Procrastination and be a Bold Decision-Maker

David De Cremer



Professional Finance books

provide practitioners, researchers and

students with the latest knowledge,

tools and techniques required to

understand modern finance as it is

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The Investor’s paradoxThe Power of Simplicity in a World of Overwhelming Choice

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a long-time hedge fund advisor explains how investors can use the insights of social psychology to separate the winners from the losers in today’s unpredictable markets

In The Investor’s Paradox, hedge fund expert Brian Portnoy explains how to sift through today’s diverse investment choices and solve even the most daunting portfolio problems. Drawing on cutting-edge research in behavioral economics, social psychology, and choice theory, Portnoy lays bare the biases that interfere with good decision-making, and gives readers a set of basic tools they can use to tell the good from the bad. Along the way, he demystifies hedge funds, cuts through the labyrinth of the modern financial supermarket, and debunks popular myths, including the idea that mutual funds can beat the market.

BrIan porTnoY is Managing Director and Head of Alternatives and Strategic Initiatives at Chicago Equity Partners. He has spoken at numerous investing conferences across the U.S., Europe, and Asia, has appeared frequently on CNBC and CNN, and has been quoted in major publications, including the Wall Street Journal and the New York Times. Portnoy is the founder of North Center Capital Advisors, and has previously held positions as the Portfolio Manager of the Vestian Core Fund and Associate Head of Research at Mesirow Advanced Strategies. He lives in Chicago, IL.

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understanding alternative InvestmentsCreating Diversified Portfolios that Ride the Waves of Investment Success

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a guide to help investors carefully select alternative investments to add to a well-diversified portfolio

One of the top wealth managers in the world, Stephen Todd Walker, draws on examples of “smart money” institutions, as well as his revolutionary theory “Modern Portfolio Allocation” to show how any investor can use alternatives to diversify their portfolio, decrease risk, and increase return.

STepHen ToDD walKer is a Managing Director at Oppenheimer & Co., Inc.

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The Safe InvestorHow to Make Your Money Grow in a Volatile Global Economy

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Investing lessons from a unique perspective that will provide returns safely for your entire lifetime

Drawing on his 30 years’ experience providing investment solutions to individuals and their advisors, expert investor Tim McCarthy, explains how to create a globally diverse portfolio to help navigate risky markets. Through engaging real-life stories and his seven key lessons, McCarthy plots a straightforward path to investment success.

TIMoTHY F. MccarTHY is the former head of three of Asia’s largest financial services firms, Nikko Asset Management, Goodmorning Securities, and Jardine Fleming UT.

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Investing in EnergyCreating a New Investment Strategy to Maximize Your Portfolio’s Return

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a current primer on all the energy markets and how to create an investing strategy with these commodities

Investment strategy expert Michael C. Thomsett sets forth a range of topics representing the fundamentals as well as the technical features of energy investing, from financial and market factors to the study of price movement. He guides the reader through the basics to get started, how to trade in energy, specific trading and investing strategies, and ideas for focusing your analysis and understanding of this market.

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The pillars of FinanceGuy Fraser-Sampson

a provocative account of the severe limitations of modern finance, advocating a bold new way forward for the finance industry

In The Pillars of Finance, bestselling finance author Guy Fraser-Sampson challenges the core conventions of modern finance. He asserts that at its core, finance is not the highly scientific, modern discipline that most would claim, but has in fact stood still for the past 50 years. Central to the book are the core pillars of the financial markets – risk, return and value – which are not properly understood by the industry. He argues for a return to more qualitative and informed approaches, bringing back intuition, skill, responsibility, and competency. This book will spark fierce debate and prove a popular read for anyone interested in modern finance.

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The first comprehensive practitioner handbook on export credit insurance and guarantees

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zlaTKo SalcIc is a solicitor of England and Wales, and currently works as a senior legal counsel for the Swedish Export Credits Guarantee Board (EKN).

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46

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Andrews, The Überpreneurs 11 Annis, Work with Me 20

Backaler, China Goes West 15 Bernstein, Standing Room Only 8Bews, Workshift 20 Bianchi, Coaching for Innovation 12 Brinkmann, Working Across Cultures 16 Brown, China and the EU in Context 15 Burke, The 10 Principles of Open Business 12

Calkins, Defending Your Brand 24 Carpenter, Resurgence 25 Claridge, Stress in the Spotlight 19 Clayton, The Influence Agenda 28 Cooper, Do We Need HR? 18 Cooper, Stress in the Spotlight 18 Cushman, The 10 Principles of Open Business 12

Doyle, In Bed with Wall Street 4 Duguid, On the Brink 41 Fabiani, Masters of Disaster 26 Farhat, The Executive Guide to Bank Management 42 Fernandez, Boards Under Crises 31 Fraser-Sampson, The Pillars of Finance 40 Furnham, Mental Illness at Work 19 Gebhardt, Resurgence 25 Graham, Inventive Negotiation 30 Gray, Work with Me 20 Guttentag, Masters of Disaster 26

Henrard, Multi-Curve Interest Rate Modelling 42Hernandez, Inventive Negotiation 30 Himsel, Beauty Queen 5 Hindy, The Craft Beer Revolution 8 Hird, Do We Need HR? 18 Horan, How Asian Women Lead 31

Johnson, The Worldwide Workplace 6

Kerr, The Executive Checklist 29 Khandelwal, The Executive Guide to Bank Management 42

Klein, Workshift 20 Korngold, A Better World 12

Langley, Brandjack! 23 Lawrence Salinger, Inventive Negotiation 30 Leadbeater, The Frugal Innovator 10LeCouvi, Family Business Succession 29 Lehane, Masters of Disaster 26 Lorman, Workshift 20

Maitland, Future Work 2nd Edition 6 Mazza, Boards Under Crises 31 McCarthy, The Safe-Investor 39 McKee, Power Branding 24Merk, Winning Over the Sales Force 30 Morwick, Workshift 20

Neal, Taking Down the Lion 5

Pendergast, Family Business Succession 29Portnoy, The Investor’s Paradox 38

Race, Mental Illness at Work 19 Roll, Asian Brand Strategy, 2nd Edition 23

Salcic, Export Credit Insurance and Guarantees 41Sathi, Marketing Analytics 26 Sherry, Resurgence 25Simpfendorfer, The New Disruption 14Simpson, The Brand Strategist’s Guide to Desire 22 Smith, The Hospitality Challenge 7 Sostrin, Beyond the Job Description 7 Sparrow, Do We Need HR? 18 Steele, Coaching for Innovation 12

Thomsett, Investing in the Energy 40 Thomson, Future Work 2nd Edition 6

Van Praet, Unconscious Branding 25 Van Weerdenburg, Working Across Cultures 16

Walker, Understanding Alternative Investments 39 Wood, The Überpreneurs 11

InDeX

INSEAD Business Press books provide corporate leaders, business professionals, students, and management scholars with thought provoking books that combine conceptual rigour with practical and actionable relevance to companies and organizations.

New books from INseAD busINess PressINSEAD business school and Palgrave Macmillan are excited to publish

two new management books in the INSEAD Business Press series.

LoNg-Term sTrATegy for fAmILy busINess Assets and Roadblocks Morten Bennesden and Joseph Fan

9781137382351 Mar US | Feb ROW | $45.00 I $52.00 CAN I £29.99 Hardback I 216x138mm I 232pp

Two consultants and academics from East and West have teamed up to present a guide to long-term strategy for family business. The book is packed with global cases, interviews, and offers expert advice for business families in identifying their paths to long-term prosperity and implementing the best governance strategies to reach their goals.

mINDfuL LeADershIP CoAChINg Using Mindfulness to Develop Leaders and Transform Teams Manfred Kets de Vries

9781137382320 Feb US | Jan ROW | $45.00 I $52.00 CAN I £29.99 Hardback I 216x138mm I 256pp

Mindful Leadership Coaching takes an in-depth look at the coaching processes. The insights provided here will help coaches and executives to use frameworks for transforming attitudes, beliefs, and behaviors. It advises on how the best leadership coaches help their executive clients create significant personal and professional change.

P R O F E S S I O N A L B U S I N E S S

Palgrave Macm

illan Professional Business January to June 2014

ISBN: 9780230395893www.palgrave.com/professionalbusiness

@palgravebiz

Documents

Palgrave Macmillan New Professional Business Catalogue January-June 2014