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Digital Publishing at Palgrave Macmillan

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Digital Publishing at Palgrave Macmillan. Alison Jones alison.jones@palgrave.com @bookstothesky. MRW. Dynamic, XML-based, frequently updated Business model: subscription (moving to hybrid) Channel: direct via Online Sales teams DRM: irrelevant. Journals. - PowerPoint PPT Presentation

Text of Digital Publishing at Palgrave Macmillan

  • Digital Publishing at Palgrave MacmillanAlison Jonesalison.jones@palgrave.com@bookstothesky

  • PALGRAVE MACMILLAN

    MRW

    JOURNALS

    MONOGRAPHS

    BUSINESS/PROFESSIONAL

    TRADE

    TEXTBOOKS

    MAINLY LIBRARY PURCHASE

    MAINLY INDIVIDUAL PURCHASE

    DIRECT SALE ONLY

    DIRECT AND AGGREGATOR SALES

    MAINLY 3RD PARTY SALES

    MAINLY ONLINEMAINLY PRINT

    LOW PIRACY THREATHIGH PIRACY THREAT

  • MRWDynamic, XML-based, frequently updatedBusiness model: subscription (moving to hybrid)Channel: direct via Online Sales teamsDRM: irrelevant

  • JournalsSemi-dynamic, PDF/HTML-based, regular new contentBusiness model: subscription (plus doc del)Channel: direct via Online Sales teamsDRM: unnecessary

  • MonographsStatic, PDF (moving to ePub)Business models: Via Connect: perpetual accessVia aggregators: subscription/loan; PDA pilots Channel: Connect - direct via Palgrave Online Sales teamsIndirect - via aggregators (eg NetLibrary, Dawson)DRM: social on Connect, by platform for 3rd parties

  • Business and professionalStatic, PDF and ePubChannel: Connect - direct via Palgrave Online Sales teamsIndirect:To libraries via aggregators (eg NetLibrary, EBL)To individuals via wholesale/retail channels (eg Overdrive)DRM: social on Connect, by platform for 3rd parties

  • TradeStatic, PDF- and ePub basedChannel: Indirect via retail/wholesale partners eg iBooks, Amazon, Overdrive, IngramDRM: by platform for 3rd parties

  • TextbooksLittle currently available digitally high threat of piracy, challenging business modelChannels: Indirect via retail/wholesale and technology partners eg CourseSmart, VitalSource, ScrollMotion et al

  • OtherElearning productsBusiness model: subscriptionChannel: directDRM: irrelevantMobile appsBusiness model: downloadChannel: 3rd parties, eg iPhoneDRM: by channel

  • Brave new worldNew business models: rental, PDA, appsNew players: Apple, GoogleNew standards: ISTC, ISBN-A, DOIsNew requirements: UGC, personalization, updates, multimedia, permissive DRMNew expectations: downward pressure on prices, simultaneous print/digital

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