View
39
Download
1
Category
Tags:
Preview:
Citation preview
Mobile SEO: How Search Engines Work
Desktop SERPS
Mobile SERPS
Collect Info: ● Offsite● Onsite
Process
Rank
80% Similar Results
See this presentation now: 90digital.com/blog
Index
Desktop Crawler
Mobile Crawler
Links
m.site.com
Links = Votes
Web Site
SERP 1: site.com
SERP 2
SERP 3
SERP 4
SERP 5
SERP 6
SERP 7
SERP 8
SERP 9
SERP 10
More Good Votes = Rankings
SERP = Search Engine Ranking Position
Desktop / Mobile
Internet
Google uses a single index for serving content to desktop and mobile users
See this presentation now: 90digital.com/blog
Few LinksLinks = Votes Not Enough Good Votes =
Poor Rankings for a mobile site on the index.
SERP = Search Engine Ranking Position
Internet Web Sitem.site.com
SERP 1:
SERP 2
SERP 3
SERP 4
SERP 5
SERP 6
SERP 7
SERP 8
SERP 9
SERP 10: m.site.com
Desktop / Mobile
See this presentation now: 90digital.com/blog
Often on mobile there are not enough 'voting signals' for Google to work off to get solid results.
Users don't link to mobile sites, they link to the main brand site.
Therefore Google ranks a site on whoever is most relevant with most links on desktop and mobile.
Google Needs Solid Signals
See this presentation now: 90digital.com/blog
Google forewarning...In June 2013 Google announced that mobile site optimisation would be a factor in search engine rankings. This was the first time that Google explicitly advised that sites with smartphone issues would not rank well in smartphone SERPs.
http://www.thedrum.com/opinion/2013/07/25/go-mobile-seo-or-go-homehttp://googlewebmastercentral.blogspot.co.uk/2013/06/changes-in-rankings-of-smartphone_11.html
See this presentation now: 90digital.com/blog
Google: Common mistakes in smartphone sites
See this presentation now: 90digital.com/blog
Unplayable videosMany videos are not playable on smartphone devices, because they use Flash Players
Smartphone-only 404sSome sites serve content to desktop users accessing a URL but show an error page to smartphone users.
App download interstitialsThere are many implementations to do this, some of which may cause indexing issues of smartphone-optimized content and others that may be too disruptive to the visitor's usage of the site.
Page speedOptimizing a page's loading time on smartphones is particularly important given the characteristics of mobile data networks smartphones are connected to.
Faulty redirectsA common error is to redirect a user trying to access a URL on the desktop site to an irrelevant URL on the smartphone site.
Irrelevant cross-linkingA common error is to have link point to an irrelevant page such as having the smartphone pages link to the desktop site's homepage.
https://developers.google.com/webmasters/smartphone-sites/common-mistakes
Bad Infrastructure
Desktop SERPSwww.site.com/apples
Mobile SERPSmobile.site.com/oranges
Lovely Apples Lovely Oranges
Gala has faulty redirects...not good.
See this presentation now: 90digital.com/blog
Recommended