Some pointers on Mobile SEO

Digital Gaming & Gambling Masterclass

Mobile SEO: How Search Engines Work

Desktop SERPS

Mobile SERPS

Collect Info: ● Offsite● Onsite

Process

Rank

80% Similar Results

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Index

Desktop Crawler

Mobile Crawler

Links

m.site.com

Links = Votes

Web Site

SERP 1: site.com

SERP 2

SERP 3

SERP 4

SERP 5

SERP 6

SERP 7

SERP 8

SERP 9

SERP 10

More Good Votes = Rankings

SERP = Search Engine Ranking Position

Desktop / Mobile

Internet

Google uses a single index for serving content to desktop and mobile users

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Few LinksLinks = Votes Not Enough Good Votes =

Poor Rankings for a mobile site on the index.

SERP = Search Engine Ranking Position

Internet Web Sitem.site.com

SERP 1:

SERP 2

SERP 3

SERP 4

SERP 5

SERP 6

SERP 7

SERP 8

SERP 9

SERP 10: m.site.com

Desktop / Mobile

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Often on mobile there are not enough 'voting signals' for Google to work off to get solid results.

Users don't link to mobile sites, they link to the main brand site.

Therefore Google ranks a site on whoever is most relevant with most links on desktop and mobile.

Google Needs Solid Signals

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Responsive Design

How Google Likes It

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Google forewarning...In June 2013 Google announced that mobile site optimisation would be a factor in search engine rankings. This was the first time that Google explicitly advised that sites with smartphone issues would not rank well in smartphone SERPs.

http://www.thedrum.com/opinion/2013/07/25/go-mobile-seo-or-go-homehttp://googlewebmastercentral.blogspot.co.uk/2013/06/changes-in-rankings-of-smartphone_11.html

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Google: Common mistakes in smartphone sites

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Unplayable videosMany videos are not playable on smartphone devices, because they use Flash Players

Smartphone-only 404sSome sites serve content to desktop users accessing a URL but show an error page to smartphone users.

App download interstitialsThere are many implementations to do this, some of which may cause indexing issues of smartphone-optimized content and others that may be too disruptive to the visitor's usage of the site.

Page speedOptimizing a page's loading time on smartphones is particularly important given the characteristics of mobile data networks smartphones are connected to.

Faulty redirectsA common error is to redirect a user trying to access a URL on the desktop site to an irrelevant URL on the smartphone site.

Irrelevant cross-linkingA common error is to have link point to an irrelevant page such as having the smartphone pages link to the desktop site's homepage.

https://developers.google.com/webmasters/smartphone-sites/common-mistakes

Mobile Search: Gala Casino Result For ‘Online Casino’

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Mobile Search: Gala Casino Result ‘Online Roulette’

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Mobile Search: Gala Casino Result ‘Blackjack’

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Notice a pattern?

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Bad Infrastructure

Desktop SERPSwww.site.com/apples

Mobile SERPSmobile.site.com/oranges

Lovely Apples Lovely Oranges

Gala has faulty redirects...not good.

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And Finally...Follow the guidelines from Google Link build to your main web property

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