Digital Directions 21st Century Media (Gigi Wang)

DIGITAL MEDIA

Media in the 21st Century

Gigi Wang

Board Member, VLAB

Presentation for Digital Directions Sydney

3 March 2011

The VLAB is a non-profit high tech forum dedicated to promoting the

growth and success of high-tech entrepreneurial ventures.

Sponsored by MIT Enterprise Forum and Stanford University.

Monthly events highlighting leading edge technology start-ups with a panel of industry experts, investors, analysts, and others discussing

the technology, the markets, and viable business models. More than 350 people attend per month

There is a networking session which provides an excellent opportunity to for entrepreneurs to meet top people in the industry who

can help them build their start-ups and also provides an opportunity for investors to find exciting companies to fund.

What VLAB Does

News in the 21st Century:

Is Print & TV Dead?

Mobile Wallet

The Future of Video

Rise of the Machines: AI

Internet of Things: Sensors Everywhere

Upside of the Downturn

Vision Computing: Eyes of the Machine

Predictive Analytics

Ca-Ching! Mobile Apps Opportunity

De-Classifying Education:

Taking it Out of the Classroom

Virtual Goods: Runaway Growth

Data Exhaust Alchemy:

Web Waste into Gold

Global Mobile

Solid State Drives: Game Changing

Gaming Boom: Controlling the Money

via Interface, Content and Platform

Introducing the Seventh Sense: LocationVLAB Events

Engage and Track with Video

Video Platform Providers:

Build Communities with Games

MyTown:

Location based

social game with

almost 5 million

member

community.

Local advertising

built into game

play.

Virtual Goods Market

Over $100 million spent by

players to buy virtual seeds,

virtual animals, virtual tractors,

and more…

“The US virtual goods market will reach $2.1 billion overall in 2011.”

Not Just Kids are Buying Virtual Goods…

• Integrate across all types of ad networks --traditional, on-line AND mobile

More Platforms – More Ad Revenues

San Francisco Chronicle’s on-line version offers daily deals in

partnership with TownHog (Groupon competitor)

New Players – New Revenues

Predictive Analytics

Blue Kai – Leading PA company founded in 2008. Global customers

with reputed revenues over US$200 million annually.

Your Data. Performing. At Scale.

The single largest Marketplace

for Audience DataYour private Audience

Management Platform

Reach & Scale Your Data

Highly accurate indoors and

outdoors location history data

collected from hundreds, thousands,

millions of anonymous consumers

Data analysis

using leading edge

behavior mapping

technology

Consumers are

segmented by

patterns in

location behavior

Segment Customers with Location History

Location-Based Love

I want to meet someone, CLOSE BY and NOW.

SKOUT: Using GPS, find available matches close by.FLIRTMAPS: See available dates on a map.GRINDR: Find other available gay guys close by. 900K users in 162 countries.

RSVP.COM.AU to offer location-based dating?

Vision Computing

The use of digital computer techniques to extract, characterize, and

interpret information in visual images of a three-dimensional world.

Find the dress

using “video

/imageShazam”

on objects on

TV using smart-

phone app…

Buy, buy, buy!

Does going digital cannibalize traditional print and TV revenue streams? NO! Creates additional revenue streams.

Cannibalization – Not Really!

PRINT: >US$100 / year

IPAD: “Free” but with video

ads and interactive features =

more revenue opportunities

Gigi Wang

gigi.wang@vlab.org

+1 925 998 8785

MIT/Stanford Venture Lab

www.vlab.org

THANK YOU!

http://www.theaustralian.com.au/australian-it/five-technologies-to-attract-venture-capital-

investment/story-e6frgakx-1226016030881

Article posted on the front page of the Technology Section of

The Australian (national newspaper)

In the News