Digital 360 - FST...Digital 360 Paramdeep Singh ... Raj Ganesarajah Country Head | SVP Malaysia...

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Digital 360

Paramdeep SinghEVP & Business HeadIntellect Design Arena Ltd

Raj GanesarajahCountry Head | SVP Malaysia

Intellect Design Arena Ltd

Transforming into an Omni-channel Powerhouse

THIS IS THE ‘EXPERIENCE’ ECONOMY

We wanteverything inan instant

At the touch of a button

At efficiencythat delights the customer with the digital revolution

When everything is moving towards

SIMPLICITY…

Why should Banking beCOMPLEX?

This is exactly the problemWE ARE TAKING HEAD-ON

WITH DIGITAL 360

What’s your BANK’s

DIGITAL QUOTIENT ?

Digital 360° is

°

Digital InsideEnd-to-end process orchestration and centralised risk management.

Digital outside is about looking into the bank fromthe outside. This is what the customerexperiences.

-Ex: Apple phone provides superior 360 customerexperience

Digital Inside - Intellect Digital Branch

Digital Outside – Intellect Retail Business Exchange

0ᵒ/360ᵒ

90ᵒ

180ᵒ

270ᵒ

Where is your bank on this Digital 360 ?

And...End to End Servicing

Vision of Being A Digital 360 Bank?

100+ Apps that define Internet, Mobile Banking

RBX

E-Banking

Mobile Banking

(App Based)

Mobile Banking (Browser Based)

Digital Branch

App Based Application

Framework Driven approach

Omni Channel Solution

Segment Based rendering approach• Improved operational efficiency thru’

single code base

• Built-in Security Shell

Contextual Apps

Frequently Used Apps

App & Browser Support through HYBRID Apps

Expert Mode Apps

360 degree customer view

Role Based Canvas

Intellect Retail Banking Exchange

It’s all about being Omni Channel

28 Apps that redefineBranch Banking

Telle

rSe

rvic

es

Sale

s

Base Pack

Peripherals Suite

Time to say good-byeto age old

Menu-based Technology

Exit MenusEnter Apps

Experiencing DIGITAL 360

Save & Resume

Branch Bankingthrough a single canvas

Integrated Sales, Services & Teller

Worksite Banking…Bank where the customer is

Petronas Corporate Office

Pop Up Branch - Pump Stations

Residence

Mall Branch

Omni Channel Customer Onboarding

Bank Branch

Cross selling/ Up selling

Transactions at Customer’s convenience

22

Customer Centric Design

Account Balances

Messages

Promotions

Alerts and Notifications

Tools and Calculators

Digital 360 IN

JUST 150 DAYS !

Powered by Canvas

With the levers in place, Implementation is a science ….

App Fitment Analysis

App Integration

Design

App Wiring to Host

Data Conversion

(If Required)

App Certification

Business Preview &

VerificationReady to Go

Our Commitment –Guaranteed Implementation in 5

Months

Canvas Technology Enabler of Apps

25

Flexibility to rapidly launch new products / business enabled by plug-and-play

Apps

Seamless experience across channels by leveraging CORA

(Configure Once Run Anywhere)

Co-existence with in-house and 3rd party apps

which can be hosted on Canvas platform

Accelerated application development by using Canvas designing tools

provided

Platform can be used beyond banking for other

industries and business lines

Plug-n-Play –Add Apps as your Business Grows

Configure Once Run Anywhere (CORA) framework supports rendering across PC, mobile, tablet from single source, enables the bank to launch any new product same time in different Channels.

Delivering Omni Channel Using CANVAS®

27Configure Once Run Anywhere Architecture - CORA

CT Studio: App Development Workbench

Canvas Technology Framework

Canvas Data StoreApp Metadata

App Renderer Framework

Integration Framework

App Metadata

App data

Desktop / LaptopMobiles / Smart phones

App rendered based on

metadata

Canvas® - Benefits of the Architecture

28

Interactiveness Contextual product offerings

Customizability

Single sign-on

Fewer clicks to achieve objective

Single view across retail and commercial

accounts

Online help

Good customer experience

Complete product suite offerings

Cross-channel capability across mobile and new

channels

Seamless channel integration

Unified view for different channels

Easy navigation

Speed

Personalized dashboard

and favourites

Integrated client Experience

Integrated channel experienceIntegrated functionality

Are you ready toGO DIGITAL

Paramdeep Singh | Business Head - Core Banking, Lending & Channels|Global Consumer Banking. Intellect Design Arena Mobile +91 8939883464 |Email : paramdeep.singh@intellectdesign.com

For any queries or questions on our solutions, please feel free to contact :

P.Ganesarajah | Country Head | SVP MalaysiaIntellect Design ArenaMobile | 0166700911Email | raj.ganesarajah@intellectdesign.com

Thank you for your time

© 2015, Intellect Design Arena Limited.

All rights reserved. These materials are confidential and proprietary to Intellect and no part of these materials should be reproduced, published in any form by any means, electronic or mechanical including photocopy or any information storage or retrieval system nor should the materials be disclosed to third parties without the express written authorization of Intellect Design Arena Limited.