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8/14/2019 Develop Your Concept
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Motion II
1 December 2009
Yoo-kyung Han
Pratt has been hailed as a powerhouse of creative trail blazers for many
generations. The institution effectively blends theory with creative pursuits and
encourages individuals to push their talents to the maximum potential and become leaders
in their selected professions. The Pratt alumni boasts of some elite names like Painter
Max Weber, IBM logo designer Paul Rand, graphic designer Joshua Davis, and the list is
exhaustive.
My narrative strives to promote Pratt from the perspective of a young designer
and a firm believer in sustainable design practices. The key aspect of this project is to
highlight the main objectives of Pratt’s identity through an effulgent amalgamation of
photography, graphics and audio elements. Successful efforts are being carried out to
ensure the consistent promotional growth of the Pratt community by propagating the
benefits of a challenging environment and trend setting design practices & products.
Innovative advertising solutions, effective marketing & public relation strategies and
location promotion are used to achieve the aforementioned results. The methodology will
entail concept evaluation through sketches with the aid of pictures. Once the sketch is
complete, the production house will take charge by implementing appropriate software to
do the needful. The final product will be enhanced with the help of After Effects and
Final Cut Pro to achieve the desired result for a 15-30 second presentation to promote
Pratt Institute.
8/14/2019 Develop Your Concept
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Apart from its exuberant design culture, Pratt is also a path blazer in sustainable
practices. While the faculty provides much needed guidance, direction and motivation,
students are encouraged to exchange ideas and inspire each other. The professors help
their students reach their maximum potential. They foster the idea of expression and
communication through various artistic pursuits and design. I am very grateful that I had
the wonderful opportunity to attend Pratt as a design student. The challenging
environment egged to me to tap my potential and exhibit my talents. The experience
refined my talents and eradicated my negative assets. I highly recommend the Masters
Program in Visual Communications for any individual interested in artistic creative
pursuits. It offers the combined knowledge of aesthetics and advanced technological
know-how. Thanks to its diverse student body, the institute fosters mutual respect and
insights into multi-cultural design principles. Most importantly, Pratt is one of the front
runners in establishing and practicing sustainability; which gives one a chance to
understand and participate in community related issues, hence inspire everyone to do
their bit to save our wonderful planet.
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