Designing for the Unknown Annimac Woodhead International 28 January 2005 Speaker Future Trends...

Designing for the Unknown                          

Annimacwww.annimac.com.au

Woodhead International

28 January 2005

Speaker

Future Trends Impacting Architects Future Trends Impacting Architects

Rate of Change

15 seconds - new web site

15 minutes - new technology

15 days - new product / service

Amount of change now in one day

Grandparents had in one year

Younger means faster

Driving all Drivers of Change

Technology

by 2020

70 % of job types do not exist now

because

80 % technology not thought of yet

Likely jobs in next 10 years :

• Director of Emerging Thought

• Chief Zookeeper - of people

• Creative Undertaker

• Thought Jockey

• Chief Imagination Officer

• Hacker Relations Manager

• Valuer of Intangible Assets *

• Human Interface Manager * * Exists 2003

Changing Nature of Work

Co opitalism Sustainability Project based Team based

Relationships

One off alliances - consortia

Globally networked

Fast flat skill decision making

Value driven

Changing Nature of Employment Casualisation

Contract - Part time

Self employment - options Five Career changes Multi skilled employees Small businesses

Increase in low income jobs

SOHO : small office home office

Global networks - local identity

GenerationsBaby Boomers b 1945 – 60 age 45 - 60 fewer males

Generation X 1960 – 75 30 - 45 largest number

DotComs 1975 – 90 15 – 30 first wired gen

Ferals 1990 – 05 0 - 15 fewest - ½ GenX

Baby Boomers 45 - 60Downsizing lives Empty nestersRetired or part time workersSense of community

Material status Male Identity from job

Seek new safe experiencesSecurity conscious Health

conscious

Defer to authority Love / hate change

Impact for Architecture Baby Boomers 45 - 60

Winding down : leisure indulgence Downsizing everything : minimalising Make own decisions – think edge Respect rank : professionalism Steady relationships loyalty Need

relationship continuity organising : options safe familiar experiences positive group identity

Single Childless Net Dating Single Childless Net Dating Varied lifestyles Varied workstylesVaried lifestyles Varied workstylesSOHOSOHO

Risk takers Fast decisionsRisk takers Fast decisionsMaterialism assumed Materialism assumed Environmental valuesEnvironmental values

Personal journeyPersonal journeyExpect & accept changeExpect & accept change

Generation Xers 30 – 45 Clone of Boomer or DotCom values

Impact for Architecture Generation X 30 - 45

Individual attention Fast action Short term projects - stage Results oriented Need

choices short term immediacy complete – stand alone skills oriented demand quality of experience

DotComs 15 – 30Own path Temporary

pairing Group socialising Internet relationships

No careers No home I.d. from activity Wired

Immediacy Multi channeled Multi actionsPlanetary group mission

Cluetrain Manifesto www.cluetrainmanifesto.com

Temporary deference Need change

Impact for Architecture DotComs 15 - 30

Passionate involvement – value driven Team oriented + personal relationship Personal commitment Short term fast involvement Multi channel activities & options Results oriented - no spin Need

choices transparency mutability build for change flexibility innovation real positive outcomes

Ferals 0 – 15Wild Child No limits No boundariesWild Child No limits No boundaries

Planetary mission create sustainable world Planetary mission create sustainable world

Parallel universes Wired Parallel universes Wired

Unlimited mind channelsUnlimited mind channels

Global i.d. from self valuesGlobal i.d. from self values

Future jobs unimportant Non consumersFuture jobs unimportant Non consumers

No deference Respect when neededNo deference Respect when needed

Live change & ignore barriersLive change & ignore barriers

Impact for Architecture Ferals 0 - 15

Influencing marketplace Committed to healthy sustainable world Expect freedom to create Creating new relationships & patterns Virtual world Need

personal power - demand trust clear values - spin detectors no rules no hindrance ICT resource access multi channel everything

Trends Forecast Summary

exponential rate of change paradigm shift in values feminine QBL - how things are done = profit relationships open options for Work / Life styles less governance more community power individual responsibility younger generations drive change Virtual world emerging

thank you www. annimac.com.au