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4 Things To Know About …
Enhanced Targeting on Facebook
Know Your Audience Create Relevant Content
In addition to geo-targeting Page posts, Facebook has
targeting by language, gender, age & more
Your audience of fans is made up of multiple segments that
will respond to different content
Use Insights Test, Test, Test
Page admins already have a ton of data about who is
interacting, how and where
You may create more content than before, but engagement
will go up as relevance is optimized
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