360i.com

4 Things To Know About …

Enhanced Targeting on Facebook

Know Your Audience Create Relevant Content

In addition to geo-targeting Page posts, Facebook has

targeting by language, gender, age & more

Your audience of fans is made up of multiple segments that

will respond to different content

Use Insights Test, Test, Test

Page admins already have a ton of data about who is

interacting, how and where

You may create more content than before, but engagement

will go up as relevance is optimized