Creative Corridor: 2013 Project Plan

PLAN FOR 2013

• Empower use of the logo

• Tour the region

• Host events

• Promote all innovation-related events

• Collect + share our region’s innovation stories

• Produce Creative Week

EMPOWER LOGO USEmake it easy for those who are ready to use the logo and brand materials

EASY TO USE LOGO + MEDIA

• Logo files, guidelines and use examples online at creativecorridor.co/logo + shared photos available at flickr.com/photos/creativecor

• Consultations and creative brainstorming for logo incorporation available (email andy@seedhere.org)

• Revamped brand presentation for speakers bureau (coming very soon)

• Stickers and window clings (coming soon)

• Traveling table display for events around the region (coming soon)

GET THE LOGO

creativecorridor.co/logosend logo sightings to logo@creativecorridor.co

TOUR THE REGIONconnect to every corner of the region andengage with each interested community

VISIT EACH COMMUNITY• Go on location to visit all interested

partners, cities and affinity communities in the region

• Connect with the people and projects that are pushing new ideas forward

• Create and distribute photos, video and blog posts about the places and people we meet

• Present and discuss the branding initiative past + future whenever requested

• Invite everyone to participate in the project and leverage the brand for their efforts, and work to connect them with others in the region with similar interests

TOUR DATES (SO FAR)

When should we visit your community?

email Amanda@seedhere.org to schedule a visit

HOST EVENTSconvene regular gatherings with key stakeholders

to co-create brand initiatives

COLLABORATION EVENTS• Events highlighting the brand ideals in

action • A launch celebration + bi-annual

update events with brand sponsors, advisers and partners

• Quarterly all-inclusive Creative Collaborative events to connect the region’s marketing, media and event professionals and co-create resources and events with them.

FIRST EVENT

• December 2012: First gathering of the Creative Collaborative

• Focus will be on building a shared regional calendar for 2013

Would your favorite

marketing, media + event pros like

to attend?email amanda@seedhere.org to learn more

details as they become available

PROMOTE EVENTSpromote all events in the region that teach or exhibit innovation, collaboration + making new ideas happen

CALENDAR + NEWSLETTER

• Set up a basic shared online regional calendar to gather all events in the region in one place

• Curate a calendar of innovation + collaboration specific events on CreativeCorridor.co

• Distribute a newsletter featuring top innovation events each week

SUBSCRIBE TODAY

creativecorridor.co/eventssend event tips to events@creativecorridor.co

COLLECT + SHARE STORIESproduce memorable + easy-to-share media packages for the region’s best examples of how we make new ideas happen

coolhunting.com

A STORY ENGINE• Further develop the website to

house our region’s inventory of examples of innovation + collaboration

• Build, promote and invite contributions to the inventory

• Select the best examples and create locally-produced professional media packages for each of them

• Distribute the packages widely and make each story easy to share

North Star provided the creative sample above with their recommendation of a very similar strategy. They called it the DNA Project, and suggested it be the top priority for the brand’s first year. We agree, and will implement it with a few adjustments to the name and look/feel.

SHARE YOUR STORIES

creativecorridor.co/peoplesend stories to people@creativecorridor.co

PRODUCE CREATIVE WEEKcoordinate a 7-day region-wide celebration of our innovation

success stories and the people that created them

omahacreativeweek.com/

1 WEEK. 40+ EVENTS. 1000’S OF CONNECTIONS

• Coming Fall 2013• A week to showcase our region’s

creative success • Events of all sizes, variety and

formality will happen in every part of the region with special publications, promotions and media coverage throughout the week

• Everyone from every sector and community in the region is invited to produce their own activities as part of the week

START PLANNING

What would you like to do for Creative Week?let us know at amanda@seedherestudio.com

PROJECT OBJECTIVES

North Star’s list:• Create a brand PowerPoint or video• Develop brand stationary and business

supplies• Involvement from the private sector• An innovation imperative within the region• Create a sense of place• Foster a sense of regionalism• Engage the brand in economic development• Engage community imagination with

premium branded items• Create a media plan

Plus a few more of our own:• Engage the creative community and

strengthen it in the region• Improve the innovation narrative for the

region• Foster more collaboration across

organizations and geographical areas of the region

• Strengthen connections across generations, organizations and industries

• Produce a big collaborative event for the region

What we’re going for with these strategies:

METRICSProduction: • Size of brand example inventory• Stories collected and distributed by our team• Events hosted• Events promoted

Participation: • Story submission• Web analytics• Newsletter subscribers, opens and click-

throughs• Event attendance

Reach• Logos sightings• Stories shared• Media mentions (national and regional)

Long Term Metrics• We recommend revisiting and tracking

North Star’s qualitative and quantitative metrics every 3-5 years.

• We would welcome partners who would like to help us establish and track metrics for our region’s creative economy and collaborative capacity.

RECAP: WAYS TO ENGAGEJoin in to make these ideas huge + successful: • Use the logo and encourage your partners to do the same (creativecorridor.co/logo)• Meet with us to brainstorm creative ways to leverage the brand for your needs

(email andy@seedhere.org)• Share your photos + videos of the region and your media + articles about making new

ideas happen for others to use in their materials (email them to andy@seedhere.org)• Post a sticker or window cling when available (coming soon)• Subscribe to the newsletter + attend lots of events (creativecorridor.co/events)• Sponsor the seed funding to launch this plan or production of a specific story or event

(email chuck.peters@sourcemedia.net to discuss details)• Encourage your marketing + event staff to join the Creative Collaborative

(email amanda@seedhere.org to add them to the invitation list)• Share your stories of making new ideas happen (email andy@seedhere.org)• Take us on a tour of your communities and connect us with your favorite examples of the brand ideals

(email amanda@seedhere.org to schedule)• Go on tour with us to connect with other communities in the region• Produce a special event or promotion as part of Creative Week

(email amanda@seedhere.org to talk ideas)

LET’S CO-CREATE!Always, often, and if ever in doubt, call or email us.

We look forward to working with you!

Amanda Styron, Community Builderamanda@seedhere.org + (319) 400-7782

Andy Stoll, Creative Directorandy@seedhere.org + (424) 888-2434