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CONFIDENTIAL
HTTP://University.Sourceforge.Net/
… a potential for ISYS to LEAD,Bringing This World, The Next ALAM!
1425 Hijrah
THE NEXT MA’LAM YA’LAM
A BLUEPRINT FOR HARVESTING OPEN SOURCE’ NEW WEALTH
NOW YOU KNOW…
OPEN SOURCE has never been fully understood by Govt. Insitutions and IT Companies in Malaysia.It NEEDS a Paradigm Shift. It’s an ALIEN Dialetic. Its NOT about Giving Away or Cutting Cost.
“How do we make money if we give software away?”
….Software Peddlers SIMPLE ANSWER : “The MiddleMan is Replaced by Point to Point Protocol – The REAL Tsunami.”
“Developers become KING.
How do IT Companies make money?”
SIMPLE ANSWER : “Don’t Be An IT Company. Be A Services Company.
“But Everyone is Going Open Source.
Are we into another Rat Race?”
SIMPLE ANSWER : “NOT if you Brand yourself. Carve Your Niche.It has always been Branding, Stupid”
1
“Don’t I Need Expensive IT People?
I am not IT-Literate”SIMPLE ANSWER : “You Start, They Finish. 10% + 90% RULE”
Multimedia Super Corridor (MSC)Malaysia’s Gift to the World
Exist Extend ExecuteInfrastructure
Content/7 Flagship ApplicationsAttract World Class Companies
(Year 2000)
Leapfrog into e-Malaysia(Year 2005 to Year 2020)
Connect to othercorridors
THE DIGITAL DIVIDE
MSC is 11 years old, outmoded. We are NOT where we say we are. The World Has Gone Ahead. Our Target Should Move. ISYS Has This Golden Chance To Break Off The Pack And Save The Dream!
GOVERNMENT
COMMERCIALENTITIES
MA
LAY
SIA
INC
OR
PO
RA
TE
D
SOCIETY
AccessInfrastructure
Content & ApplicationInfrastructure
FulfillmentInfrastructure
E-STRUCTURE
PC Penetration ISP Access LocalContent &
Applications
E-CommerceApplications
Goods Delivery
PaymentSystem
2
X
X!
X X X
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
North America
Western Europe
Latin America
Eastern Europe
Africa and Middle East
Weighted averageFirst country Last country
Year for B2B hypergrowth
Japan, Republic of Korea and Hong Kong leadMalaysia hits hypergrowth in 2004 along with ThailandMalaysia’s online exports goes from US$800 m in 2001 growing to US$12.8 billion in 2004
Asia Pacific
As Nations Get Online and Accept Open Source, The Branding Window For First-Movers Closes
At Every Tsunami, Disruption Abhors Itself, Calmness Returns, To Await The NextPosition Yourself Ahead of That Tsunami, or right in the Middle of it.
The STONE Age
A Stone Means A Weapon, A Tool
Many A New Alam
The ATOMIC Age
The Sub-Physicals Make More Powerful Weapons and Tools
The CYBER Age
Neuro-Sense Is The Weapon!
You Are the Tool!
The Language of What You Observe
The Language of What You Understand
The Language of What You Are
Its NO Longer What You Observe
Its NO Longer What You Understand
IS A THOUSAND TIMES GREATER THAN THE LAST!
RED1.org cost RM22 per month. Single-handed effort. Its Global and Growing!Objective: To Be Self-Organisnig Value Community – Brand Equity
The Best Medium for Positioning Original Intellectual Property Is In The World Wide Web
BRAND LEADERSHIP
Marketing Testing Growing Branding
Open Source Community Maximises IP wealth
Major premise – stake a flag on IP ground, and grow
SERVICES LEADERSHIP will be achieved when :
1. Valuable IP in demand is planted on the mountain. 2. Open sharing brings collaboration and patronage from the community. 3. Leadership commands high-worth consultancy support and contracts4. Productisation and warranted service is institutionalised
4
Utilities Tools
Customisation
Implementation
Application
Application Server
Database
Operating System
1st Release
2nd Release
New Process
One time low cost savings
high cost savings
high cost savings
CO
ST
VA
LU
E
SC
AL
E
Continuous
sustenance
We Will Focus On The High-Worth Aspects Of OwnershipWe Will Focus On The High-Worth Aspects Of Ownership
LINUX(3,000)
ERP/CRM(300,000)
MRPHealthCare
Other verticals(3,000,000)
Branded Co. Value Branded Co. Value PropositionProposition
Tota
l C
ost
of
Ow
ners
hip
VALUE
ON-SITE CONSULTANTUsd600 per day
WORKSHOPS TRAININGUsd200 per day
DVDUsd100
DIYfree
FORUMSeffort
StrategicPackage
Of services
In Order to Achieve Our Goals, We Need A Winning Team, Mappped To Our Services-Revenue Model
ISY
S U
NIV
ER
SIT
YSER
VIC
ES
SUBJECTMATTER
SUPPORT
T E
A M
SETUP
SUPPORT
DOCS & CONTENT
DEVELOPMENT
CLASSROOM TRAINING ONLINE DELIVERABLES CONSULTANCY
CUSTOMISE
TRAINERS2 CONSULTANTS
In pursuing BRAND LEADERSHIP for the global scene, we have initiated several strategic initiatives for our tactical execution in achieving our Mission and Vision.
Our Mission is to be a World-Class Provider of Open Source Confidence, Services and Warranted Support
Our Vision is to command 2% or Global Market, 20% of local Market in OS Services
Our Strategy
Storm the playing field in promoting Open Source Leadership through BAZAAR effect and IP Planting.
Devise and implement a strategy to address Learning Gap in Implementing Open Source Apps.
Productise Implementation and Support Services both on the ground and via the Web
Value add IP on other Open Source Applications - ERP, MRP, Health-Care
Provide a strong implementation expert force to handle Project Implementations
Leverage on group corporate strengths and Marketplace position to kickstart a baseline of sustenance
Tactical Execution – Our Projects
5
In order to be No.1, we THINK GLOBAL, ACT LOCAL,
Value of ERP Projects 25%
Value of University/Colleges Projects 20%
Value of Open Source Consultancy 10%
Value of IT Implementation 20%
Value of Certified Training Courses 20%
Value of Materials Sold 5%
LOCAL MARKET
Value of ERP Projects 10%
Value of University/Colleges Projects 10%
Value of Open Source Consultancy 5%
Value of IT Implementation 5%
Value of Certified Training Courses 40%
Value of Materials Sold 30%
GLOBAL MARKET
6
20%
2%
The program benefits all parties, and more importantly the model and the experience can be replicatedand exported to other third world countries as the MSC export and Malaysia’s gift to the world.
Benefits to Inhouse Developers
Self-driven and appreciation of effortGrowing Community of Collaborators and Adopters
Decreasing Burden of Going AloneTelecommuting Freedom to Work Anywhere, Anytime
Benefits to the Company
Increasing Global Brand PresenceAlign Capability & Expertise
Reusable Support and ServicesLow-Cost of Intellectual Capital
Benefits to Group
Flagship Star to enhance Group Corporate ImageStrategic Intra-Alliance for Value Offer to World
Worldwide Marketing to SBUs
Benefits to Malaysia
A model for harnessing Human CapitalA Hub of Reference for Open Source Projects
Opportunities for Local TalentAprenticeship for Local Unemployed Siswazah
Telecommuting Way of LifeA quantum leap into e-Malaysia
Blueprint can be replicated to other countries as MSC exportMSC’s gift to the World
Critical Success Factors
A Spirit of Sharing An Attitude of Ahange
A TeamGroup SupportSharp Focus
Heavy Planning
9
Addon HR Apps,Internationalisation,
Commercial Services
Establish Local OSMindshare,
Govt. Tenders
IPO Floatation
IMPLEMENTATION ROADMAP
The FINAL Solution Is Where ISYS Does Only ONE Thing & Does It Well. Then We Have A World-Class Brand.
University ProjectCore Packages
Big Bang Launch &of ISYS
Open Source SupremacyIn Original Branded IP Suite
& Bazaar Value
Diversification into downstream specialisation
1st Quarter 2nd Quarter 3rd Quarter 4th Quarter
2005 2006 2007
2nd Round of IP discovery
10
Integration toOS ERP.
E-Learning Support Branding Journey
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