Confessions of a Social Media Manager · Confessions of a Social Media Manager. 2 But first… who...

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Confessions of a Social Media Manager

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But first… who are we?

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What our friends think we do What our mums think we do What society thinks we do

What our clients think we do What we think we do What we actually do...

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More than memes the eye...

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1. We have to know a lot of stuff...

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Aside from creating memes...

You’ll probably be responsible for Copywriting + Media planning and buying

+ Social Strategy + Business Strategy + Salesmanship + Presenting and

training + Understanding new updates and tech + Managing tools (CRM,

listening, scheduling etc) + Community management + Managing clients and

stakeholders + Project management (briefing, budget management, admin etc)

+ Production (design, video shoots, photoshoots etc) + PR (events coverage,

live coverage etc) + Crisis management + Influencer management + Reporting

and analytics… and we’ve probably missed a few.

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2. We work with a lot of different teams

Social Media Team

Digital Marketing

Industry Marketers Campaign

Leads

Partners

Employer Brand

BrandEvents

Marketers

Corporate Comms

Recruiters

Campus Liasons

Thought Leadership

Data & Research

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3. We run a lot of campaigns

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3. We run a lot of campaigns

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4. We have to futureproof ourselves

● Employer Brand will start dominating the social sphere as talent shortage

hits.

● As we move to prove tech capabilities we will start be more experimental

with the formats and the way we reach people, mimicking consumer

brands.

● Internal SME’s will start being positioned as influencers and learn their

power in the space. Right now a lot of employees don’t understand the

power they have in the social sphere and as they get more tech literate

the next wave of CEOs will be there. NOT like Deciem.

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Ask us anything...