Collecting, Connecting, Sharing The Key to the Future of ...€¦ · Collecting, Connecting,...

Collecting, Connecting, Sharing

The Key to the Future of the Shipping Business Copenhagen 11 May 2010 @thomaspower on twitter

History •  1989-1999 – Birth of WWW

•  2000-2010 – Ecommerce Decade - transactions

•  2010-2020 – Social Media Decade – people

Social Media

means - The

Peoples Network

Dear brands of the world …

Most of us have stopped paying attention to you, because we don’t think that you are genuinely interested in us any more. So we use Facebook and Twitter. Find us there.

Yours, etc., The People xxxxxx

Collecting •  Names

•  Numbers •  Facts

•  Information •  People

•  Intimacy •  Trust

20th  Cen:    Mass  Marke/ng  

70’s  /  80’s  Crea/ve  Adv.  

90’s:  Guerrilla  Marke/ng/Adv.    

‘95  onwards:  Info  economy  

NOW:  Conversa/on  economy  

20th  Cen:    Mass  Marke/ng  

70’s  /  80’s  Crea/ve  Adv.  

90’s:  Guerrilla  Marke/ng/Adv.    

‘95  onwards:  Info  economy  

NOW:  Conversa/on  economy  

Enterprise  

Broadcast  has  been  replaced  by  Conversa/on  

Conversation Marketing supersedes

Broadcast Marketing

20th  Cen:    Mass  Marke/ng  

70’s  /  80’s  Crea/ve  Adv.  

90’s:  Guerrilla  Marke/ng/Adv.    

‘95  onwards:  Info  economy  

NOW:  Conversa/on  economy  

Enterprise  

Individual  

Broadcast  has  been  replaced  by  Conversa/on  

The  individual  has  much  more  control  /  reach  

Connecting •  Shipserv •  Facebook

•  Twitter •  Linkedin •  Ecademy •  Youtube

•  FourSquare •  Gowalla

Who’s attention hot? Google (search) … Facebook (friendship) … YouTube (TV) … Twitter (gossip) … iPhone (mobile) … Wikipedia (reference) … Ecademy (support) … Me (I have yours right now).

Who’s not? Banks … Brands old and new … Governments … Politicians … Newspapers … Media … TV … Religious groups … Charities

The power of attention

Attention is in very short supply

Are you getting any attention?

gentle steps and questions?

Where is your attention?

Who has your attention?

What has your attention?

Sharing •  Moments, Stories, Successes, Failures •  Blogs •  Videos •  Tweets •  Groups •  Meetings •  Boardrooms

Sharing •  Moments, Stories, Successes, Failures •  Blogs •  Videos •  Tweets •  Groups •  Meetings •  Boardrooms

What’s your Social Media Plan?

Who’s in charge of your Social Media Plan?

Who are your Social Media Partners?

When does your Social Media Plan begin?

They are waiting for you

to engage

Collecting, Connecting, Sharing

The Key to the Future of the Shipping Business Copenhagen 11 May 2010 @thomaspower on twitter