Connecting and sharing to Social media: Facebook, Twitter, YouTube, LinkedIn …. and more

Website Promotion workshop > Tourism sector

January 2012:: Alfons van Duijvenbode

• Importance of social media• Facebook: good practice

and creating a page• Twitter: good practice and

creating an account• You Tube: good practice

and creating a channel• LinkedIn for B2B• Sharing widget• Social media dashboard• TripAdvisor

Agenda

Social media a must• Consumers increasingly video oriented

• 4 billion views per day in You Tube (2011)

• Facebook surpassed Google as most visited website• 600 billion pageviews per month (2010)

• Twitter: 90 million tweets per day (2010)

• KLM communication dept spends 80% of the time on social media (2010)

• 33% of leisure travelers changed their hotels based on what they read on blogs or other travel related community sites (Forrester Research)

• Live stats at: Gary’s social media count ..and socialnomics in YouTube• http://www.personalizemedia.com/the-count/• http://www.youtube.com/watch?v=g3JPuEUY8oY&feature=related

Social Media - Importance

Impact huge!!

• The question is not whether we do social media?• The question is how well we do social media?

Social media means a Shift in the way we communicate

Centre for the Promotion of Imports from developing countries

Social Media – Key for success

What is your goal?

Benefits of Social Media

Centre for the Promotion of Imports from developing countries

1 Social Media – Key for success

Impact huge!!

• The question is not whether we do social media?• The question is how well we do social media?

Social media means a Shift in the way we communicate

Facebook• Set up a ‘Page’ not just a profile

• Businesses or organizations are not allowed by FB to set up an ‘individual profile’

• Pages allow more than 5,000 fans where a profile can only have 5,000 friends

• Pages offer more features incl. statistical analytics (fan activity)

• Possibility for multiple administrators• The page is for engagement, the website for conversion, so always

link to the website• FB applications for richer engagement experience and immediate

actions (FBML)• Invite fans: “Follow us on…” (widget…)

Good practice

Good practice

Good practice

Good practice

Good practice

Good practice

Good practice

Good practice

Creating a FB Page

Creating a FB Page

Creating a FB Page

Creating a FB Page

Twitter

• Set up an account, mind the account name

• Customize the background design (corporate style…)

• Follow relevant parties (travel agents, tour operators, etc.)

• Tweet regularly, follow KISS and AIDAS principle

• Use a URL shortener (e.g. bit.ly or via dashboard…)• The twitter page is for engagement, the website for conversion, so

always link your tweets to the website• A good practice: http://twitter.com/#!/iExplore | http://twitter.com/#!/lonelyplanet

• Youtube: http://www.youtube.com/watch?v=NshQFrpC2O4

Good practice

Good practice

Good practice

Creating a Twitter account

Creating a Twitter account

Creating a Twitter account

You Tube

• Create your own channel and include a description, always include your website domain name

• Customize the channel design (corporate style)• Upload video’s and name, describe and tag them

properly to make them visible in You Tube’s search• Keep video’s short (2-3 minutes)• Mind music copy rights….• Embed the code in your website

• Good practice: http://www.youtube.com/user/AustraliaZooTube

Good practice

Embedded from You Tube

Good practice

Customized design

Create / edit your channel

Create / edit your channel

Create / edit your channel

Video uploads

Video uploads

Video uploads

Enter title including important keywords

Enter keywords / tags for the video

Select category

Enter description including important keywords as a readable sentence

Embed code

LinkedIn for B2B contacts

39

Sharing widgets

• The upgraded ‘Tell a Friend’• Sharing through mail, Facebook, Twitter, and more

social media

• Your network will share your content in their social

media.... Let your “net work” !

Example sharing widget

Example sharing to FB

Customize your text

Possible to edit text

Social media dashboard

• Manage your social media through one dashboard• Compose your message and send to multiple social

media channels (Twitter, FB, LinkedIn etc.)• Automatic ‘link shrink’• Schedule updates• Monitor mentions• Mobile app

www.hootsuite.com

Social media dashboard

• Manage your social media through one dashboard• Compose your message and send to multiple social

media channels • Automatic ‘link shrink’• Schedule updates• Monitor mentions• Mobile app

Hootsuite - dashboard

Hootsuite – compose message

Hootsuite – keyword mentions

Hootsuite – keyword mentions

Trip Advisor

Get listed• http://www.tripadvisor.com/pages/getlisted.html• Select: Accommodation or Attraction (day tours) or Resources

(overnight tours)• Complete the form and add pictures and description

Get the review widget• Once listed, go to the owner’s page and select from the

available widget options (property rating and review snippets)• Paste the code in your website

Also for touroperators

Also for touroperators

Assignment

Assignment• Set up a company ‘fan page’ and add your company logo• Set up a twitter page and add your company logo• Create your company YouTube account / channel and include

your company logo• Create your company LinkedIn account and register in relevant

groups• Create your Hootsuite account and add your twitter and facebook

‘fan page’ accounts• Make sure that your Tweets and fan page feeds are included in

the Hootsuite streams• Add a stream with keywords relevant to your business• Register with Trip Advisor or get a review widget

AdviceAdvice: Develop social media plan:

1 Goal / results

2 HR

3 Budget4 Planning activities

The plan is not important, but the fact that you are planning is ...’(Gen. Eisenhower)