Case Study Rebranding |...

Brand Lucence | www.brandlucence.com

Midas Exchange, the corporate trade arm of GroupM/WPP, required project management of a new web site build. After learning their marketing objectives, recommended a complete rebrand and repositioning of the organization.

Situation

Case Study Rebranding | Repositioning

Brand Lucence | www.brandlucence.com

Oversee and facilitate transformation of Midas brand identity and drive repositioning through all tactics within project scope.

Action Plan

Case Study Rebranding | Repositioning

Project Area Tactics Delivered

Web site Site map, draft & final content, project oversight, visuals, QA, site deployment

Creative Style guide, logo updates, business cards, word & ppt templates, one sheets, sales deck imagery, landing pages, print/web ads, event booth, social assets

Messaging Competitive analysis, positioning, unique selling proposition, web site content, one sheets & deck content, ad content

Events Project management, creative/content deliverables, lead gen plans, follow up strategies

Lead Generation

Content, creative, recommendations

Project Plan Development, deployment and maintenance

Brand Lucence | www.brandlucence.com

Complete conversion of brand and messaging to reflect its new identity as a modern, consultative-focused media and asset trading firm.

Results

Case Study Rebranding | Repositioning

Brand Lucence | www.brandlucence.com

Questions? Contact: Sherri Valenti sherri@brandlucence.com +1(646)770.1405

Brand Lucence | www.brandlucence.com