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Brand Lucence | www.brandlucence.com
Midas Exchange, the corporate trade arm of GroupM/WPP, required project management of a new web site build. After learning their marketing objectives, recommended a complete rebrand and repositioning of the organization.
Situation
Case Study Rebranding | Repositioning
Brand Lucence | www.brandlucence.com
Oversee and facilitate transformation of Midas brand identity and drive repositioning through all tactics within project scope.
Action Plan
Case Study Rebranding | Repositioning
Project Area Tactics Delivered
Web site Site map, draft & final content, project oversight, visuals, QA, site deployment
Creative Style guide, logo updates, business cards, word & ppt templates, one sheets, sales deck imagery, landing pages, print/web ads, event booth, social assets
Messaging Competitive analysis, positioning, unique selling proposition, web site content, one sheets & deck content, ad content
Events Project management, creative/content deliverables, lead gen plans, follow up strategies
Lead Generation
Content, creative, recommendations
Project Plan Development, deployment and maintenance
Brand Lucence | www.brandlucence.com
Complete conversion of brand and messaging to reflect its new identity as a modern, consultative-focused media and asset trading firm.
Results
Case Study Rebranding | Repositioning
Brand Lucence | www.brandlucence.com
Questions? Contact: Sherri Valenti [email protected] +1(646)770.1405
Brand Lucence | www.brandlucence.com
