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Calculating ROI for yourSocial Media Marketing
Campaignby
Katie Dyer
Definition of ROI Return on Investment
ROI = (Gains – Cost) / Cost
Social Media MarketingCampaign
Should include the following…
Facebook Professional Profile Company Page
Twitter LinkedIn
Professional Profile Company Page
Google+ Company Page
Add other platforms specific to your business as needed
Creating an effective Social MediaMarketing Campaign
Typical Marketing Campaign
Calculating ROI UsingSimple Statistics
Copyright 2012 InventHelp
Utilizing easilyaccessiblemetrics, onecan generatea basicunderstandingof SocialMedia ROI
Use Google Analytics Social Analytics to tracknetwork referrals, conversions, landing pages &
social plugins
Google AnalyticsSocial Reports
“The social mediarevolution is here, andrapidly maturing. Are
you measuring it?Social reports helpyou measure the
impact social mediahas on your business
goals andconversions.
Integrated web andsocial data provides aholistic view of your
content andcommunity.”
Copyright 2012 InventHelp
Complete Picture of Social Media ROI
It is difficult to quantify many of the metrics listed abovethat are critical to long term business growth & success
Social Media Added Value
Copyright 2012 InventHelp
According to Hubspot, social media producesalmost double the marketing leads of tradeshows, telemarketing, direct mail, or PPC.
Thereby proving once again, thata recommendation from a friend is golden.
Social Media Success Stories
Copyright 2012 InventHelp
In the end, it’s all about theresults…
Superhuman effort isn't worth adamn unless it achieves resultsErnest Shackleton
A business like an automobile, hasto be driven, in order to get resultsB. C. Forbes
However beautiful the strategy, youshould occasionally look at theresultsWinston Churchill
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