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Measuring Social Media Impact:Google Analytics and Twitter
Martin Hawksey@mhawksey
#OxEngagehttp://www.slideshare.net/mhawksey/
This work is licensed under a
Creative Commons Attribution 4.0
. CC-BY mhawksey
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Getting to know you…
#OxEngage
@mhawksey
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Outcomes◊ Able to perform basic Twitter
analysis techniques;
◊ understanding of the limitations and opportunities of data from Twitter;
◊ *Inspire* you to do more
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Why
Image: CC-BY-NC-ND Mike Bitzenhoferhttps://flic.kr/p/4UoT3s
Patterns are…left behind Courtesy Marc Smith
http://www.slideshare.net/Marc_A_Smith/2013-nodexl-social-media-network-analysis
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Actionable Insight
Image: CC-BY-NC-ND Shaun Osbornehttps://flic.kr/p/34Xv1v
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ALT Comunity
Image: CC-BY-NC-SA ALThttps://flic.kr/p/yuDXkn
Patterns are…left behind Courtesy Marc Smith
http://www.slideshare.net/Marc_A_Smith/2013-nodexl-social-media-network-analysis
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Content marketing
Image: CC-BY-NC Chris Joneshttps://flic.kr/p/bupUcB
…. #altc…. #altc…. #altc
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Twitter Analytics
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Twitter Dashboard
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Twitter Analytics Dashboard for MS Excel◊ Originally
developed by Elena Villaespesa
◊ Extended by Ernesto Priego
Image: CC-BY-NC-SA Elena Villaespesahttp://artsmetrics.com/en/dashboard-for-twitter-analytics/
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Twitter Analytics Dashboard for Google Sheets
NEW!!
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Twitter Dashboard Limits
Image: CC-BY-NC-ND Wayne Stadlerhttps://flic.kr/p/B6BKW
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Twitter Search
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Lets interface … {API}
Image credit: CC-BY-NC nikkihttps://flic.kr/p/5d59EW
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Data….
<html>
<rss><XML> {JSON
}API
.csv
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Twitter Search API – Single tweet
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Twitter Search API Limits
◊ Data from last ~7 days◊ Last 18,000 tweets for search
term ◊ Developer ‘Rules of the Road’ on
storage
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Twitter Archiving Google Sheet
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Google Sheet benefits
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[my link]
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One last trick … TAGSExplorer
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https://www.futurelearn.com/courses/social-media-analytics
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Links
Worksheet - go.alt.ac.uk/OxEngageTw
Slides - go.alt.ac.uk/OxEngageTwSlides
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Thank you!
@mhawksey+MartinHawksey
Association for Learning Technology
Registered charity number: 1063519
www.alt.ac.uk @A_L_T
