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Bridging the Divide Solving the communications breakdown between L&D and learners

Bridging the learning divide How to meet learner expectations in your organisation

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Bridging The Learning Divide How To Meet Learner Expectations In Your Organization

Ollie CraddockDeputy CEO, Mind Tools

Laura OvertonCEO and Founder, Towards Maturity

Want to increase learner

engagement

95% of L&D

26% Believe they are

successful

Why is learner engagement such a big L&D challenge?

Post Your Answers in the Questions Pane for our Panelists

L&D clearly struggle with

their learners!

Reluctant to learn with new

technology

44%

Prefer not to use mobiles

20%

Lack ICT skills

28%

Unwilling to share

15%

Lack skills to manage their

learning

65%

Data from ‘Bridging the Divide’ towardsmaturity.org/bridging-the-divide

Offline Online

Social

Solitary

32% Blogs

81% Manager support

63% Class

57% Docs

51% e-learning

49% Networks

29% Games

70% Google

52% College

38% MOOC

44% Webinar

57% Job aids

91%Collaboration

70% Mentors

40% Video

41% Books

How do people learn what they need to do their

jobs?

10,000 workers

Data from ‘Bridging the Divide’ towardsmaturity.org/bridging-the-divide

94%of staff

Want to learn at their own pace

23%of L&D

Blend their use of several different learning approaches when designing learning

3 Disconnects

The right content at the right time

Access

Influence

Careers - Staff vs L&D

20% of L&D

support career aspirations with online learning

Change picture for something related to career ladders

Access – Staff vs L&D

34%of L&D

agree that staff can access learning in places convenient to them

Influence – Staff vs L&D

31% of L&D

model excellence & use technology to equip managers

31% of staff

are influenced by their managers

Influence – Staff vs L&D

Change picture for recognition/ medal reward

59% of staff

believe recognition for learning achievements is important

21% of L&D Recognise staff for their learning achievements

Bridging the DivideThe right content at the right time

Reducing Friction

Increasing influence

Bridging the learning divide How to meet learner expectations in your organisation

View Learning With Marketing Eyes

Bridging The Learning Divide How To Meet Learner Expectations In Your Organization

Bridging the learning divide How to meet learner expectations in your organisation

The Right Content, at the Right Time

Bridging The Learning Divide How To Meet Learner Expectations In Your Organization

Bridging the learning divide How to meet learner expectations in your organisation

The Randstad Journey With Mind Tools

Bridging The Learning Divide How To Meet Learner Expectations In Your Organization

Open

Targeted

Phase

1Quiet Launch, Open Library

Phase

2Phase

3Phase

4

Customized Learning Journeys

Blend in to Wider Development Programs

Continuous Engagement Through Marketing

Bridging the learning divide How to meet learner expectations in your organisation

Continuous Engagement Increased Success

TargetedOpenPhase

1Phase

2Phase

3Phase

4Quiet Launch, Open Library

Customized Learning Journeys

Blend in to Wider Development Programs

Engagement Through Marketing

Focus

Utilization

Feedback

Most Popular

Phase

12x 4xPhase

1

Source: Mind Tools user survey, 2017

92%: Learned New Skills85%: Positive Impact

on Performance

NPS = +5087%: Mind Tools is

Good/Excellent

Communication Communication Communication

6x

Phase

3

Phase

1

2xDepth of Engagement

Bridging the learning divide How to meet learner expectations in your organisation

Influencing Through Recognition

Bridging The Learning Divide How To Meet Learner Expectations In Your Organization

Bridging the learning divide How to meet learner expectations in your organisation

L&D

Bridging The Learning Divide How To Meet Learner Expectations In Your Organization

Source: Towards Maturity Learner Voice, 2017

21% 59%

Staff are rewarded or given recognition for

their achievement

Recognition of my learning achievement is

important

Learners

The Recognition Divide

Bridging the learning divide How to meet learner expectations in your organisation

Starts conversation and triggers interest

from others

53 minutes target for learning each

week

Recognition each week from managers

53

Bridging The Learning Divide How To Meet Learner Expectations In Your Organization

BBC – Incentives & Recognition

Bridging the learning divide How to meet learner expectations in your organisation

Friction:A Chance to Nudge?

Bridging The Learning Divide How To Meet Learner Expectations In Your Organization

Bridging the learning divide How to meet learner expectations in your organisation

Nudge Theory - Introduction

Source: BCG analysis

Logic alone is not enough

Good intentions don’t automatically lead to positive behaviors

Small steps can make a big difference

Celebrating desired behaviors works better than highlighting negative organizational norms

Change

Bridging The Learning Divide How To Meet Learner Expectations In Your Organization

Bridging the learning divide How to meet learner expectations in your organisation

Significantly increased learning during commuting

hours

Nudging during the commute can

be effective

SMS can be used to send

reminders

Bridging The Learning Divide How To Meet Learner Expectations In Your Organization

Media & Data Firm – Nudge During the Commute

Bridging the learning divide How to meet learner expectations in your organisation

Does Bridging the Gap Make a Difference?

Bridging The Learning Divide How To Meet Learner Expectations In Your Organization

Top Performing learning teams

•2.5x as likely to report

learner engagement

•50% less likely to report

learner reluctance

Top performing learning teams are bridging the divide

Barriers

Benefits

Towards Maturity Index

Taking action: Top DeckSmall Changes for Big Differences

Listen

76% are proactive in understanding how people

learn what they need

Harness technology

2.5x more likely to have technology skills and

expertise (68% vs 29%)

Understand the benefit of working together

2x more likely to encourage collaboration

28

L&D Health Check!

Closing the Gap

Where are you now and where do you need

to be?

towardsmaturity.org/healthcheck

Bridging the learning divide How to meet learner expectations in your organisation

Key Takeaways

People are demanding of their employers and this is no different in the context of learning

Bridging The Learning Divide How To Meet Learner Expectations In Your Organization

This increased expectation provides an opportunity when we understand it

The divide between L&D and learners is driven by perception of behavior & capabilities

Future organization competitive advantage needs us to improve how we develop our people

Proactively engage with expertise in other teams and think like a marketing manager

Intentions don’t link to permanent change, you need to nudge people to drive results

resources@towardsmaturity.org

Find out more

Bridging the learning divide How to meet learner expectations in your organisationBridging The Learning Divide How To Meet Learner Expectations In Your Organization

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