Brenda Fabian Director of Career Services Susquehanna University

The Economy and Career Services

Brenda FabianDirector of Career ServicesSusquehanna University

Unemployment at 9.4% and expected to top 10% by the end of this year.

Companies have cut a net total of 6 million jobs since the economic downturn began in an effort to reduce costs.

Federal Reserve Chairman Ben Bernanke has said the economy will begin to recover by the end of this year.

Source: US Department of Labor

Current Economy

Approximately 19% of college seniors who applied for a full-time job, in April 2009, had obtained one. By comparison, 25% of seniors who applied for a job had secured one at this time last year.

Effects on recent graduates

Source: NACE 2009 Student Survey Completed by 11,000 graduating bachelor's-degree-level seniors

Top Majors for Employability

MAJOR PERCENT OF STUDENT APPLICANTS SECURING EMPLOYMENT

Accounting 38

Engineering  23

Business Management 22

Computer Science 22

Health Sciences 22

Source: NACE 2009 Student Survey

Employment Success by Gender

MAJOR PERCENT FEMALE

PERCENT MALE

Accounting 43 29

Engineering 29 21

Business Management 20 24

Computer Science 15 25

Health Sciences 23 20

Source: NACE 2009 Student Survey

Although more 2009 graduates expect to enroll in graduate school in comparison to earlier classes, the difference is not substantial:

26% from Class of 200924% of the Class of 2008

20% of the Class of 2007

Graduate School

Source: NACE 2009 Student Survey

A Bachelor’s degree remains a valuable asset in uncertain economic times. The Department of Labor’s Employment and Earnings 2007 states,

“The higher a person’s educational attainment, the more likely

they will be a labor force participant and the less likely

they will be unemployed.”

Education Level

“Among those with just a high school diploma, unemployment jumped to 8.5%.  Those with college degrees suffered far less; their unemployment rate hit 2.4%”

Source: Employment 2008-2009: pluses and minuses

Unemployment

Healthcare Education Security Personal Care Legal Professions Food Industry House & Car Repairs Environmental Sector IT & Accounting Services Sales & Marketing

Source: Recession-Proof Jobs in 2009-2010 by Rana Sinha, Feb 9, 2009

Recession Proof Industries

1704 – first real estatenewspaper advertisement

1850 – Industrial Revolution

2002 – Google AdWords

Source: Steven Rothberg, President and Founder of College Recruiter

The past…

Elimination of resume searching Job boards Search engine marketing Search engine optimization Video Blogs E-mail and text campaigns Social and professional networking sites

Source: Steven Rothberg, President and Founder of College Recruiter

The present…

Vertical sites? (indeed.com, simplyhired.com) Social Networking? Twitter? Targeted E-mail? Mobile Marketing? Video? Blogs?

Source: Steven Rothberg, President and Founder of College Recruiter

The future…

You don't have to be old to look old in this job market. The paper resume is laughably passe, at least in some circles.

"If someone sends us a paper resume folded in thirds, stuffed in an envelope, it's hard to take it seriously," says Glenn Kelman, chief executive of Redfin, an online real estate brokerage.

Pat Cassady, the director of recruitment at UMB, says “10 to 12% of UMB hires come through LinkedIn, and she searches niche networking sites for active users who might be promising business leaders. She is even planning to use Twitter to reach out to new recruits.”

Source: Job Seekers Find New Rules of Recruitment by Yuki Noguchi

Up-to-date

KEY DRIVERS: Page title Most searched keywords, skill names, job

titles, location names, zips URL Content Inbound links

COST: 500 clicks = 100 applicants = 1 hire 0.25/clicks x 500 clicks = $125/hire

Source: Steven Rothberg, President and Founder of College Recruiter

Search Engine Optimization

Hiring managers say they stay clear of candidates who make these digital job-seeking mistakes:

1. Not having an updated profile, with recommendations, on sites such as LinkedIn or sites relating to your line of work

2. Having a husband-and-wife e-mail address 3. Using a playful or unprofessional e-mail address4. Having an AOL address5. Not doing extensive research about the company, its

culture and the position for which you are applying 6. Not filing your resume digitally, even if you bring paper

backups 7. "Cold" e-mailing executives with whom you've never made

a prior connection, either online or in person 8. Asking an employer you're hoping will hire you to be your

"friend" on Facebook

Source: Job Seekers Find New Rules of Recruitment by Yuki Noguchi

Job Seeker Faux Pas

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