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Types of Brands and Branding Strategies
Name: Ms. Hamilton
National Brands
• Definition• Why they appeal to customers/reason they
would purchase a national brand• Examples of products (2)
Private Brands
• Definition• Why they appeal to customers/reason they
would purchase a national brand.• Examples of products (2)
Brand Extension
• Definition• Reason• Risk • Example: Gatorade’s various performance
drinks
Brand Licensing
• Definition• Reason• Risk• Ex. Mickey Mouse Crocs
Mixed Brands
• Definition• Reason• Risk• Ex. Not well publicized.
Co-Branding
• Definition• Reason• Risk• Ex. Betty Crocker’s brownie mix includes
Hershey’s chocolate syrup
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