Types of Brands and Branding Strategies

Name: Ms. Hamilton

National Brands

• Definition• Why they appeal to customers/reason they

would purchase a national brand• Examples of products (2)

Private Brands

• Definition• Why they appeal to customers/reason they

would purchase a national brand.• Examples of products (2)

Brand Extension

• Definition• Reason• Risk • Example: Gatorade’s various performance

drinks

Brand Licensing

• Definition• Reason• Risk• Ex. Mickey Mouse Crocs

Mixed Brands

• Definition• Reason• Risk• Ex. Not well publicized.

Co-Branding

• Definition• Reason• Risk• Ex. Betty Crocker’s brownie mix includes

Hershey’s chocolate syrup