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CONTACT USThe Neuro's brand book and visual identity guidelines were developed with the aim of ensuring proper and consistent use of the Neuro's visual identity.
We are here to help you. Contact us with questions or particular requests.
Email: communications.neuro@mcgill.ca
Office: 514-398-1974
BRAND ESSENCE
BRAND IDENTITY
Principal Logo Stand
Alone Symbol
Colours
Typography
Use of Logo
BRAND ARCHITECTURE
Overview
Sub-brands
Auxliary Brands
Use with Partners
BRAND IN ACTION
Stationery | Email Signatures
Stationery | Business Cards
Stationery | Letterhead
Stationery | Envelopes
Powerpoint Presentations
Posters | Scientific Posters
Posters | Neuro Event Posters
The Logo Symbol | Applications principles
Digital Communications | Social Media
CONTENTSPage
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• An acknowledgement of the strong, inseparable bond between the two arms of The Neuro;
• A fundamental condition for the accomplishment of The Neuro’s mission and the achievement of its vision.
About the use of “The” in front of “Neuro”:
The use of “the” in verbal and written communications should be the norm. The capital T reinforces the importance of the organization and acknowledges its leadership.
NB: The name of the organization is The Neuro (with capital T), but if the word ‘Neuro’ is followed by a noun and if ‘the’ is preceded by a verb, you should use a lowercase t (for example, as in “use the Neuro logo”). Never write “the The Neuro”, simply “the Neuro”.
About the use of acronyms:
Although MNI or MNH are commonly used acronyms in the community, they are not necessarily interpreted the same way by everyone, nor can we assume they are understood by other stakeholders.
Acronyms are often reductive (no storytelling) and are more diffi cult to memorize. ‘The Neuro’ should always be accompanied by its full descriptor: Montreal Neurological Institute - Hospital. The role of the descriptor is to clarify the proposition and avoid confusion. In addition, there will also be an equity transfer between the Montreal Neurological Institute or the Montreal Neurological Hospital and The Neuro.
BRAND ESSENCEOur logo was created to represent the brand essence of The Neuro: Propelling neuroscience.
Mission: To understand the brain, fi nd cures and effectively treat people with neurological diseases.
Vision: To transform research and care of neurological diseases to change lives.
The new nomenclature:
Le Neuro. Institut-Hôpital neurologique de Montréal
The Neuro. Montreal Neurological Institute-Hospital
The hyphen between ‘Institute’ and ‘Hospital’ represents the union of the two entities. It is:
THE NEURO BRAND BOOK
3
THE NEURO BRAND BOOK
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Institut-Hôpital neurologique de Montréal
Institut-Hôpitalneurologique de Montréal
Horizontal version | Bilingual
Vertical version | Bilingual Vertical version | English Vertical version | French
Horizontal version | English Horizontal Version | French
BRAND LOGO
Principal logoThe Neuro logo is bold, bright and inspiring. The crisp, sharp, rounded sans serif typeface is refined and evokes a sense of conscientiousness.
The Neuro logo consists of the symbol and the wordmark Neuro. Prioritize the use of this logo whenever possible, for all communications. The logo must be used as a whole; all elements and proportions must remain intact.
The logo should be used primarily in its bilingual version, unless the platform is unilingual.
There are two versions of the logo: horizontal and vertical. Always favour the horizontal version. The vertical version should be used only when the horizontal one is not suitable for the available space. This is the case with online platforms like Facebook, LinkedIn, etc.
4
THE NEURO BRAND BOOK
BRAND LOGO
Stand-alone symbol The human form evokes The Neuro’s staff, clinicians, researchers and patients, and puts them at the centre of our work. The symbol is inclusive and conveys the nature of our mission (to find cures, treat patients, improve their quality of life).
Organized into a rosace, the human form becomes an evocation of the neuron. This structured design evokes the notion of a pathfinder.
The neuron's open structure represents the notion of open science.
Refer to "The neuron symbol" on pages 30 through 32, for more information on how to use the symbol without the signature.
The human form evokes The Neuro’s key stakeholders and puts them at the centre of our work.
Construction of the symbol
5
THE NEURO BRAND BOOK
COLOURS
Brand colours A bold and contrasting colour palette. The orange represents the institute’s attribute (expert) while the cyan blue captures the hospital’s aspect (caring)* and purple expresses the conscientious dimension. The bold amalgam of the three colours evokes the pathfinder personality trait.
PURPLEPMS 2617 C C 85 M 100 Y 0 K 23 R 71 G 10 B 104 #470A68
GREYPMS 663 C C 05 M 06 Y 00 K 00 R 229 G 225 B 230 #E5E1E6
CYAN BLUEPMS 319 C C 60 M 00 Y 16 K 00 R 44 G 204 B 211 #2CCCD3
ORANGEPMS 165 C C 00 M 68 Y 96 K 00 R 255 G 103 B 32 #FF6720
Primary colours Secondary colours
Cyan Blue Purple Orange Grey
6
THE NEURO BRAND BOOK
COLOURS
Logo and typography colour configurationsPreferably use typography on the official backgrounds (White, Cyan Blue, Purple, Orange) with the colour configurations shown here.
7
THE NEURO BRAND BOOK
Colour logo (example)
Black logo (example)
Reversed white logo (example)
COLOURS
Use of coloursIt is the recommended to use the colour logo. Use it whenever possible. Use the black or white logos only when it is not possible to use the colour version.
Be sure to use the appropriate colour version of the logo when creating communication:
• RGB for on-screen applications: Website, online advertising, email signature, PowerPoint presentation, promotional video, etc.
• Pantone for premium print applications: Business card, letterhead, envelope, etc. For best printing results, prioritize UV printing and avoid bond paper.
• CMYK for low-cost in-house print applications: Printout presentation (e.g., Word), leave-behind, etc.
Montreal NeurologicalInstitute-Hospital
Institut-Hôpitalneurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Institut-Hôpitalneurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Institut-Hôpitalneurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
8
THE NEURO BRAND BOOK
TYPOGRAPHY
The Neuro typefacesThe typeface Fabriga is to be used for all electronic or print Neuro communications. It was chosen for its distinctive appearance, accessibility and versatility. The use of this typeface will ensure consistency of the brand.
Fabriga Bold Fabriga Bold is for titles.
Fabriga MediumFabriga Medium is for secondary title fonts, used to create contrast between titles. Use as subheads, titles in graphics, body copy for a quote, etc.
Fabriga RegularFabriga regular is for body text.
Default font: ArialFor all digital and internal communications, e.g. websites, PowerPoints, emails, administrative documents, etc., the default font is Arial.
Fabriga Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ? & * ( )Fabriga Medium
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ? & * ( )Fabriga Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ? & * ( )
Arial Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ? & * ( )
Arial Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ? & * ( )
9
THE NEURO BRAND BOOK
USE OF LOGO
Principal logo safe areaTo ensure optimum readability and refined presentation, a safe area must be maintained at all times around the logo. No other graphic elements should be found within this field. The minimum area around the logo corresponds to two times the diameter of the centre circle counter-form of the symbol on each side of the logo. Keep a safe area equivalent to this measure on all four sides of the logo.
Note: For optimal appearance, whether in a square or circular configuration, the symbol is visually centered horizontally. Use the original file only.
y
y y
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Montreal NeurologicalInstitute-Hospital
Institut-Hôpital neurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
y
y
yy
y
y
yy
y
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THE NEURO BRAND BOOK
USE OF LOGO
Symbol safe areaTo ensure readability of the symbol and refined presentation, a safe area must be maintained at all times around the symbol. No other graphic elements should be within this field. The minimum area around the symbol corresponds to the diameter of the centre circle counter-form of the symbol. Keep an area equivalent to this on each side.
Note: Whether in a square or circular configuration, the symbol is visually centered horizontally. Use the original file only. yy
y
y
y
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THE NEURO BRAND BOOK
USE OF LOGO
Minimum dimensionsThe logo lockup must maintain a minimum size. The width of the logo must be at least 1.25 inches for horizontal versions, and 1 inch for vertical versions.
Montreal NeurologicalInstitute-Hospital
Institut-Hôpitalneurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Institut-Hôpital neurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Institut-Hôpitalneurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Institut-Hôpital neurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Institut-Hôpital neurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Institut-Hôpitalneurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
Horizontal version | Bilingual
1.25 in
1.25 in
1.25 in
1 in
1 in
1 in
Vertical version | Bilingual
Vertical version | English
Vertical version | French
Horizontal version | English
Horizontal version | French
12
THE NEURO BRAND BOOK
USE OF LOGO
Consistency of shapes and proportions(dos and don’ts)The use of additional or modified elements or colours is prohibited. Always follow the guidelines governing the use of the logo and use the logo master files.
Use of the colour logo on a colour background
Change of proportions and relative positioning of symbol and name
Change of proportions of a logo component
Addition of an effect to the logo Change of font
Change of colour of a logo component
Positioning of colour logo against a busy, coloured background
Change of logo’s proportions
Examples:
OVERVIEWTHE NEURO BRAND BOOK
1. Primary Sub-Brand 1.1 Secondary Sub-Brand of a Primary Sub-Brand
3. Auxiliary Brand
1. Primary Sub-Brands 1.1 Secondary Sub-Brands of a Primary Sub-Brand
2. Non-Academic Departments, Programs and Units
3. Auxiliary BrandsExternal collaborations
2. Non-Academic Departments, Programs and Units
Montreal NeurologicalInstitute-HospitalPrimary Sub-Brand
Montreal NeurologicalInstitute-HospitalNon-Academic Departments,Programs and Units
Montreal NeurologicalInstitute-Hospital
Auxiliary BrandDescriptor
Auxiliary Brand
Montreal NeurologicalInstitute-HospitalPrimary Sub-BrandSECONDARY SUB-BRAND
14
Sub-Brands
Primary Sub-BrandsThese core entities directly support and further The Neuro’s mission and positioning. They must always be deliberately and consistently tied to the Neuro word mark to reinforce the master brand.
See generic example below and specific examples to the right.
Montreal NeurologicalInstitute-HospitalPrimary Sub-Brand
Montreal NeurologicalInstitute-HospitalPrimary Sub-BrandSECONDARY SUB-BRAND
Montreal NeurologicalInstitute-HospitalAuxiliary BrandAUXILIARY BRAND DESCRIPTOR
Montreal NeurologicalInstitute-HospitalNon-Academic Departments,Programs and Units
Montreal NeurologicalInstitute-Hospital
Auxiliary BrandDescriptor
Auxiliary BrandMax. width: 65% of Neuro logo’s width
Montreal NeurologicalInstitute-HospitalPrimary Sub-Brand example spreadacross two lines
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Stroke Unit
Montreal NeurologicalInstitute-HospitalLudmer Center
The Neurological Simulation and Artificial Intelligence Learning Centre
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-HospitalMcConnell Brain Imaging CentreMEG
McConnell Brain Imaging CentreNEURO INFORMATICS
Montreal NeurologicalInstitute-HospitalCONPCANADIAN OPEN NEUROSCIENCE PLATFORM
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Patient Resource Centre
Neuro Media Services
SUB-BRANDSTHE NEURO BRAND BOOK
The primary sub-brand is always positioned below the logo descriptor, in the same size as the descriptor and using Fabriga Medium font.
1
1
1
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Stroke Unit
Montreal NeurologicalInstitute-HospitalLudmer Center
The Neurological Simulation and Artificial Intelligence Learning Centre
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-HospitalMcConnell Brain Imaging CentreMEG
McConnell Brain Imaging CentreNEURO INFORMATICS
Montreal NeurologicalInstitute-HospitalCONPCANADIAN OPEN NEUROSCIENCE PLATFORM
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Patient Resource Centre
Neuro Media Services
15
SUB-BRANDS
Secondary Sub-Brands of a Primary Sub-BrandThese entities exist to expand on the work of the primary sub-brand they’re affiliated with.
For legibility and simplicity, the Neuro endorser line does not appear in our sub-brand lockups.
See generic example below and specific examples to the right.
THE NEURO BRAND BOOK
2
2
The primary sub-brand is always positioned below the logo descriptor, in the same size as the descriptor and using Fabriga Medium font.
The secondary sub-brand is always positioned below the primary sub-brand. It keeps the latter’s size and boldface, but is rendered in small caps.
1
1
1
2
Montreal NeurologicalInstitute-HospitalPrimary Sub-Brand
Montreal NeurologicalInstitute-HospitalPrimary Sub-BrandSECONDARY SUB-BRAND
Montreal NeurologicalInstitute-HospitalAuxiliary BrandAUXILIARY BRAND DESCRIPTOR
Montreal NeurologicalInstitute-HospitalNon-Academic Departments,Programs and Units
Montreal NeurologicalInstitute-Hospital
Auxiliary BrandDescriptor
Auxiliary BrandMax. width: 65% of Neuro logo’s width
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Stroke Unit
Montreal NeurologicalInstitute-HospitalLudmer Center
The Neurological Simulation and Artificial Intelligence Learning Centre
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-HospitalMcConnell Brain Imaging CentreMEG
McConnell Brain Imaging CentreNEURO INFORMATICS
Montreal NeurologicalInstitute-HospitalCONPCANADIAN OPEN NEUROSCIENCE PLATFORM
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Patient Resource Centre
Neuro Media Services
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Stroke Unit
Montreal NeurologicalInstitute-HospitalLudmer Center
The Neurological Simulation and Artificial Intelligence Learning Centre
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-HospitalMcConnell Brain Imaging CentreMEG
McConnell Brain Imaging CentreNEURO INFORMATICS
Montreal NeurologicalInstitute-HospitalCONPCANADIAN OPEN NEUROSCIENCE PLATFORM
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Patient Resource Centre
Neuro Media Services
16
THE NEURO BRAND BOOK
SUB-BRANDS
Non-Academic Departments, Programs and UnitsThese core entities directly support and further The Neuro’s mission and positioning. They must always be deliberately and consistently tied to the Neuro word mark to reinforce the master brand.
See generic example below and specific examples to the right.
Montreal NeurologicalInstitute-HospitalPrimary Sub-Brand
Montreal NeurologicalInstitute-HospitalPrimary Sub-BrandSECONDARY SUB-BRAND
Montreal NeurologicalInstitute-HospitalAuxiliary BrandAUXILIARY BRAND DESCRIPTOR
Montreal NeurologicalInstitute-HospitalNon-Academic Departments,Programs and Units
Montreal NeurologicalInstitute-Hospital
Auxiliary BrandDescriptor
Auxiliary BrandMax. width: 65% of Neuro logo’s width
The Non-Academic Department, Program or Unit is always positioned below the logo descriptor, in the same size as the descriptor and using Fabriga Regular font.
1
1
1
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Stroke Unit
Montreal NeurologicalInstitute-HospitalLudmer Center
The Neurological Simulation and Artificial Intelligence Learning Centre
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-HospitalMcConnell Brain Imaging CentreMEG
McConnell Brain Imaging CentreNEURO INFORMATICS
Montreal NeurologicalInstitute-HospitalCONPCANADIAN OPEN NEUROSCIENCE PLATFORM
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Patient Resource Centre
Neuro Media Services
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Stroke Unit
Montreal NeurologicalInstitute-HospitalLudmer Center
The Neurological Simulation and Artificial Intelligence Learning Centre
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-HospitalMcConnell Brain Imaging CentreMEG
McConnell Brain Imaging CentreNEURO INFORMATICS
Montreal NeurologicalInstitute-HospitalCONPCANADIAN OPEN NEUROSCIENCE PLATFORM
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Patient Resource Centre
Neuro Media Services
17
Montreal NeurologicalInstitute-Hospital
LudmerCenter
Montreal NeurologicalInstitute-Hospital
Canadian OpenNeuroscience Platform
CONP
AUXILIARY BRANDS
Collaboration and partners Auxiliary brands are external and multi-partner affiliations that include The Neuro, and promote its reputation. They are not tied to a specific primary or secondary sub-brands of The Neuro. These affiliations may have their own equity and unique audiences outside The Neuro and can exist between internal entities, or with external partners.
When active or visible on-site at The Neuro, auxiliary brands must always be paired with The Neuro logo and use the Fabriga font.
See examples and possible auxiliary brand logo structures to the right.
THE NEURO BRAND BOOK
The auxiliary brand is always positioned to the right of the logo, in Fabriga Medium font. A hairline separates the Neuro logo from the name of the auxiliary brand. The font and hairline are grey.
The auxiliary brand descriptor is in Fabriga Regular font. It is 50% of the size of its auxiliary brand
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2
1
1
2
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Montreal NeurologicalInstitute-Hospital
AuxiliaryBrand
Max. width: 65% of Neuro logo’s width
Montreal NeurologicalInstitute-Hospital
Aux. BrandMax. width: 65% of Neuro logo’s width
Montreal NeurologicalInstitute-Hospital
Auxiliary BrandDescriptor
Aux. BrandMax. width: 65% of Neuro logo’s width
Montreal NeurologicalInstitute-Hospital
Institut-Hôpitalneurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
USE WITHPARTNERS
When The Neuro sponsors events, lectures and print or digital documents in partnership with other institutions, the relative size of the Neuro logo must be proportional to The Neuro’s contribution.
1. If The Neuro is the dominant partner, its symbol should be twice as high as the highest of the secondary logos. Spacing between the Neuro logo and the next logo should be the widest possible with respect to both their respective suggested safe zones.
2. If The Neuro is an equal partner, its symbol should be the same height as the highest of the other logos. Spacing between the Neuro logo and the next logo should always be the widest possible with respect to both their respective suggested safe zones.
3. If The Neuro is not the dominant partner, its symbol should be the same height as the highest of the secondary logos. Spacing between the Neuro logo and the next logo should always be the widest widest possible with respect to their respective suggested safe zones.
Keep in mind to respect all other logos' minimum sizes, spacing and colour recommendations depending on use. Refer to their respective brand guides.
THE NEURO BRAND BOOK
1. Neuro is the dominant partner
2. Neuro is an equal partner
3. Neuro is not the dominant partner
y
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Montreal NeurologicalInstitute-Hospital
Institut-Hôpitalneurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
y
y y
y
y
y y
y
y
Montreal NeurologicalInstitute-Hospital
Institut-Hôpitalneurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
y
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Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
First name Last name Titre(s) du poste, Département Position Title(s), DepartmentThe Neuro | #OpenScience3801 University Street, Montreal, Quebec H3A 2B4
514-398-xxxx theneuro.caTwitter | Facebook | Instagram | LinkedIn | YouTube
Ce message est légalement privilégié et est voué à l'utilisation exclusive et confidentielle du destinataire. Si ce message vous est parvenu par erreur, veuillez nous en aviser et l’effacer de votre ordinateur.
This message is legally privileged and is intended for the confidential use of the addressees only. If you received this e-mail in error, please notify us immediately and delete it from your computer.
Do you really need to print this message?
21
THE NEURO BRAND BOOK
Zone 3:Optional
Zone 1 Zone 2
Width of Email Window
Zone 1: Neuro Logo
Please place the file
NEURO_logo_horiz_CMYK_BIL.png found here Neuro Logo
Zone 2: Personal detailsPlace your text in the following order
Name: Arial Bold 10pt
Job Title: Arial Regular 8 ptThe Neuro : Arial Regular 8 pt #OpenScience Arial Bold 8 pt Your address & room number: Arial regular 8 pt
Telephone number: Arial regular 8 pttheneuro.ca in Arial Bold 8 pt (PMS 319C)
Departmental, professional or Neuro social media(default) accounts: in Arial 8 pt (PMS 319C)
Zone 3: Optional FooterUse Arial Italics 8pt for this text Text above is only an example.
EMAILSIGNATURESAn email signature is equivalent to an online business card. A branded email signature reflects The Neuro’s ethos and credibility, and promotes our image in a concise, positive and professional manner.
Construction / LayoutTo create an email signature, refer to the following instructions and example. The information should be bilingual. The colour of the text should be black.
Hyperlinks should be colour PMS 319C(R 44 , G 204, B 211 )
Chair, Director or Professor,Lab ABCDept. of XYZ, McGill University or MUHC
firstname.last name@mcgill.ca
Tel. 514-398-xxxx Fax or Cell 514-398-xxxx
First & Last NameOQ, MD, PhD, FRCPC, FRSC
3801 University StreetRoom xxxMontreal, QuebecCanada H3A 2B4
theneuro.ca
Montreal NeurologicalInstitute-Hospital
Président, directeur ou professeur,Laboratoire ABCDép. de XYZ,L’Université McGill ou CUSM
prénom.nom de famille@mcgill.ca
Tél. 514-398-xxxx Télec. ou Cel. 514-398-xxxx
Prénom & nom de familleOQ, MD, PhD, FRCPC, FRSC
3801, rue Universitysuite xxxMontréal (Québec)Canada H3A 2B4
leneuro.ca
Institut-Hôpitalneurologique de Montréal
22
THE NEURO BRAND BOOK
Zone 3
Zone 2
Zone 1
Zone 1: Reserved for Neuro logo & details
Address & room info Fabriga Light 7pt
WebsiteFabriga Medium 7pt
Address BlockText Box horizontal alignment: With the “n” of NeuroText Box vertical alignment: 0.9028 in
Zone 2: Reserved for personal info
Name Fabriga Medium 11ptdegree(s) Fabriga Light 9pt
Email Fabriga Medium 7pt
Contact NumbersNumber Fabriga Light 7ptDescription Fabriga Medium
Title(s) BlockFabriga Light 7ptText Box horizontal alignment: 1.9184 inText Box vertical alignment: 0.2715 in
Alignment Horizontal alignment: With the “n” of NeuroVertical alignment: 1.7837 in
Zone 3: Reseved for McGill & MUHC logos
BUSINESS CARDS
LayoutBusiness cards are recto-verso with French information on one side and English on the other.
Parameters• To order business cards visit
at.theneuro.ca/business-cards• Name and titles text are grey (75% black)
• Remaining text is purple (PMS 2617 C).
Titre(s) du posteDépartement, Le Neuro, Université McGill, CUSM Position Title(s)Department, The Neuro, McGill University, MUHC
Montreal, QC2019-07-30
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Con es deseque alicaepro velessimus.Namus, quis quiscia que nietum niment del iliti autem ipsam sape nist, sit audi num etur. Is inus volora dolut verum quam ius doluptas atempostibea pa num ratiis vellesequi con evenesequam, velibusapiet idebitio ipsum, sitia parchillupta quossime voluptat maionse rsperum enimiliqui inti beri de nem resequidebis qui sequia dicia conecti undisciassin nonsecepero vit, ex expelia doleni bea velent.
Dello earum ducienimosto berum que doluptasi ide eatur, eictiument. Ebisinc illuptatiost alic tet reictibus re, illupti onsequam, ommoluptatem rendae natquiantota volupta quibus volo veribus elitasi in reicturibus. Ratem nonecta cusaecatio ommosap eruptas pedis sendae rem quae quis quia vent lautass imusto derfera conesci debisque nonsed quatur aut lab in rem qui dolor moluptatiosa que conseque pe nobit que es de in ra quis ilianto et aut aut atur modiciiscia quia aut hil inverup tatias et venim faceren ditiore, cora eum voluptatiam et hari dis earumqui sit, quo quam, simillam, occus volorio.
Et moluptur, voloreptio. Sande perferf erchill accuptiaeris pres et est, sint unt ad quiae corrum aute doluptati doluptati offi cti nverit odi sequisto te con corion cus, nobit, tem et reperuntur. Qui audande llupta volorere ne nit voluptae doluptur rem venis as modi tota sapit et que enis ea con rempor a dit atur reiureperia solorit dolores reptamus, sandit aspis seque estrum velitatium qui dolupti accus, od mos dolupta tibusda conse invenit vende nos sitinci dolendu ntemporum hitatia tiosto eossim rerionsequis ne velent, solorum nonem repero blabori busdant laut abore nullorem si tectiunt latisque nitasperi nihillaut fugias nos dolest, nos sam fugia est quam aut et eos dolupti duntur ad et et evenitemque quam culligentis vellicti temporr ovides simporio bearum eost rerum coreic to mo odiat aut exeriae dolenim ea nonsequ ibusciis quid ut et quaepero minim eum aut ea peliquo dolorior atempos aut earchil mi, sed quiduciae aribusam dolectus.
Solorum nonem repero,
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
Margins0.5 in
1.0 in
First & Last NameOQ, MD, PhD, FRCPC, FRSC
23
LETTERHEAD
Layout Example of a personalized letterhead. There is a print and a digital version of the letterhead.
Refer to the templates for specific information.
THE NEURO BRAND BOOK
Zone 1: Neuro logoLogo size : 1.875 in
Zone 2a-2b: Address & contact infoName & degrees (Grey75% K)Fabriga Medium (10 pt) & Regular (8pt)
Job Title (PMS 2617C))Fabriga Light (7pt - 8pt fit within Zone 2a)
Address & contact info (PMS 2617 C) Fabriga Light (7.25pt) Website (PMS 2617 C)Fabriga Bold (7.25 pt)
A: Column 1Text box horizontal alignment: With the “n” of Neuro (1.00 in)B Text box vertical alignment: 1.75 in
Zone 3: TextFont size: Arial 9 pt / 12 ptText colour: Black
Date, object and subtitles text Arial BoldMain textArial Regular
B Text box vertical margin: 1.75 in
C Text box vertical bottom margin: 1.25 in
Zone 4: McGill & MUHC logos
Zone 1
Zone 2a
Zone 3
Zone 4
Zone 2b
A
B
C leneuro.ca | 3801, rue University, Montréal (Québec) H3A 2B4 | 514-398-xxxx theneuro.ca | 3801 University Street, Montreal, Quebec H3A 2B4 | 514-398-xxxx
Montreal, QC2019-07-30
Object: Gitia si to illuptati utendae nonsed essuntore sum quat ipicatq uatius.
Cab illuptae. Emolo bererep erspell aborror rem que dolecus mi, nia aut facerci llamendae rerovid estioss itasit pore, nihil ium int ut dolligni optur arciumquam deri offi ciet hicia essintecusae doluptibus maxim excearu ptisquas ra vendis aspicii ssiminctem eveliquae vit quaturem facietum quis abo. Ugiament.
Deniscitatur aped et autenit eatio blatquatet quo blabo. Ro ipite quodips animolo ratecus cus inctius aturiassi odit aris doloriation eaqui sumqui od mi, sum laccum facimpe re sae volupta tusant et odici reptatur aut voluptates eossedis alique velesti istioribusa aut illaccu lparchita aditios sequatest, tem. Occaepro tem quos es evelend ucillupti doluptas utem lam quid quid millatu scitisquat et ut aliquoste volupta turibus dolupta quaepero dolum eiumquos ape plaboristem experro vitibus eum id esciendiamus a dolorrorum faccae. Mossit eos ut planda sequiaerunda qui sitium nem aut perenih illores tendelescium repernam dit, sae sa natia nobisitatur.
Ut everumque es amet fugiae laboreh enemolo reictet, ulla iditatur. Electur reicide rchille struptur sum aut ut volendunt labo. Aturia estecto vendipit excestiatur, cus cusam, esequi doluptus maximposam, que veleseque eosanditio. Et ant dolupti temporiae cus ut eumqui custe num del ipis quateca boriatent et quid quas reicab ium id quiae dolorep udanissum fugit, tesciderchit ulparuptat adigentiist ati am, oditas recto omniae similla volorit, iunt qui delignias etur sa cone ene eium ni repe aboress inusciet pelendu cipsam fuga. Nam sit omnimet quuntibus ipis exero eum raerfere modi cus.
Et lacerem dio ommo imus autempo rrumquae nonest, quae et inulparum rat :
Con es deseque alicaepro velessimus.Namus, quis quiscia que nietum niment del iliti autem ipsam sape nist, sit audi num etur. Is inus volora dolut verum quam ius doluptas atempostibea pa num ratiis vellesequi con evenesequam, velibusapiet idebitio ipsum, sitia parchillupta quossime voluptat maionse rsperum enimiliqui inti beri de nem resequidebis qui sequia dicia conecti undisciassin nonsecepero vit, ex expelia doleni bea velent.
Dello earum ducienimosto berum que doluptasi ide eatur, eictiument. Ebisinc illuptatiost alic tet reictibus re, illupti onsequam, ommoluptatem rendae natquiantota volupta quibus volo veribus elitasi in reicturibus. Ratem nonecta cusaecatio ommosap eruptas pedis sendae rem quae quis quia vent lautass imusto derfera conesci debisque nonsed quatur aut lab in rem qui dolor moluptatiosa que conseque pe nobit que es de in ra quis ilianto et aut aut atur modiciiscia quia aut hil inverup tatias et venim faceren ditiore, cora eum voluptatiam et hari dis earumqui sit, quo quam, simillam, occus volorio.
Et moluptur, voloreptio. Sande perferf erchill accuptiaeris pres et est, sint unt ad quiae corrum aute doluptati doluptati offi cti nverit odi sequisto te con corion cus, nobit, tem et reperuntur. Qui audande llupta volorere ne nit voluptae doluptur rem venis as modi tota sapit et que enis ea con rempor a dit atur reiureperia solorit dolores reptamus, sandit aspis seque estrum velitatium qui dolupti accus, od mos dolupta tibusda conse invenit vende nos sitinci dolendu ntemporum hitatia tiosto eossim rerionsequis ne velent, solorum nonem repero blabori busdant laut abore nullorem si tectiunt latisque nitasperi nihillaut fugias nos dolest, nos sam fugia est quam aut et eos dolupti duntur ad et et evenitemque quam culligentis vellicti temporr ovides simporio bearum eost rerum coreic to mo odiat aut exeriae dolenim ea nonsequ ibusciis quid ut et quaepero minim eum aut ea peliquo dolorior atempos aut earchil mi, sed quiduciae aribusam dolectus.
Solorum nonem repero,
John SmithSande perferf erchill accuptiaeris
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
Margins0.5 in
1.0 in
leneuro.ca | 3801, rue University, Montréal (Québec) H3A 2B4 | 514-398-xxxx theneuro.ca | 3801 University, Montreal, Quebec H3A 2B4 | 514-398-xxxx
24
LETTERHEAD
Layout Example of a generic letterhead, the option of a phone number is at the bottom of the page in Zone 2. There is a print and digital version of the letterhead.
THE NEURO BRAND BOOK
Zone 1
Zone 3
Zone 4
Zone 2
A
B
C
Zone 1: Neuro logoLogo size : 1.875 in
Zone 2: Address & contact info Address & contact info (PMS 2617 C) Fabriga Bold & Light (7.25pt) Website (PMS 2617 C)Fabriga Bold (7.25pt)
A: Column 1Text box horizontal alignment: With the “n” of Neuro (1.00 in)B Text box vertical alignment: 1.75 in
Zone 3: TextFont size: Arial 9 pt / 12 ptText colour: BlackDate, object and subtitles text Arial BoldMain textArial Regular
B Text box vertical margin: 1.75 in
C Text box vertical bottom margin: 1.25 in
Zone 4: McGill & MUHC logos
THE NEURO BRAND BOOK
ENVELOPES
Construction / LayoutExamples of envelopes. To order evelopes visit Neuro Media Services
25
Le Neuro, 3801, rue University, Montréal (Québec) H3A 2B4 The Neuro, 3801 University, Montreal, Quebec H3A 2B4
Le Neuro, 3801, rue University, Montréal (Québec) H3A 2B4 The Neuro, 3801 University, Montreal, Quebec H3A 2B4
Front of a #10 Envelope
Back of a #10 Envelope
Front of a 12x19 Envelope
Back of a 12x9 Envelope
Arial Regular 24ptSubtitle
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
THE NEURO BRAND BOOK
Zone 3
Zone 1
Zone 2
Arial Bold 48ptTitle
Margins72 px
1080 px
1920 px
A
Zone 1: Neuro LogoHorizontal bilingual version“n” Left alignedA200px
Zone 2: Presentation titleFont colour: Purple (R 71 G 10 B 104 / PMS 319C)TitleArial BoldSubtitleArial Regular
Zone 3: McGill & MUHC Logos Inside the bottom margin Right aligned with margin
POWERPOINTPRESENTATIONTEMPLATE
Title slideExample of presentation slide.
Refer to the template Neuro-PowerPoint-16x9-Final .ppt for more details.
26
THE NEURO BRAND BOOK
Zone 3Zone 1
Zone 2
Margins72 px
1080 px
1920 px
A
Zone 1: Neuro Logo
Horizontal no text version“n” Left alignedA200px
Zone 2: Slide Content
Text aligned left with “n”in the logo
Font colour: Purple (R 71 G 10 B 104 / PMS 319C)Title Arial RegularSubtitle Arial Regular
Zone 3: Twitter, Social Media tag lines
#Arial Bold 12ptInside the bottom marginRight aligned with margin
Content:Arial Regular 24pt
Slide Title / Intro:Arial Regular 36pt
POWERPOINT PRESENTATIONTEMPLATE
Content slideExample of a presentation slide.
Other slidesAll the examples shown on the following page are suggested treatments of different types of information. Refer to the template Neuro-PowerPoint-16x9-Final .ppt and Neuro-PowerPoint-4x3-Final-Feb2020.ppt for more information.
theneuro.ca | #OpenScience
27
Title Slide: Arial Bold 48ptLecture by: Arial Regular 24pt
Arial 36pt Regular
• Arial regular 28pt• Arial regular 24pt
• Arial regular 20pt
• Arial regular 28pt• Arial regular 28pt
Arial Regular 36pt• Arial regular 28pt
• Arial regular 24pt• Arial regular 20pt
• Arial regular 28pt• Arial regular 28pt
#OpenScience
Chart Description: Arial Regular 36pt
0 1 2 3 4 5 6
Category 1
Category 2
Category 3
Category 4
Chart Title
Series 3 Series 2 Series 1
#OpenScience
Arial Regular 36pt• Arial regular 28pt Arial regular 18pt
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
#OpenScience
“ Quote to make a point?Arial Regular 60pt”
#OpenScience
Arial Regular 36ptArial Regular 16pt
“Arial Regualr 44pt
#OpenScience
Acknowledgements in Arial Regular 36ptThank you to our generous sponsors in Arial Regular 28pt
THE NEURO BRAND BOOK
28
THE NEURO BRAND BOOK
29
SCIENTIFIC POSTERS
General rulesEvery unit benefits by using The Neuro identity as a leader in research and care. To convey this mission, use these guidelines and resources.
The Neuro’s identity incorporates visual elements that give your scientific posters a distinct look – from emblems, colours, fonts, images - these elements capture our unique spirit.
LayoutSee example of a layout for a scientific poster.
We recommend contacting Neuro Media Services for poster design and printing .
Zone 1
Colours
Top Banner PMS663CTitle of Poster PMS2617CName & Affliations 75% Black
Refer to page 19 for the appropriate layout of sponsor logos.
Zone 1: Reserved for Neuro Branding
ne 1
ARIAL BLACK 52PT FOR THE POSTER TITLE SHOULD BE IN ALL CAPS, ADJUSTED TO FIT THE WIDTH OF POSTER ON MAXIMUM TWO LINES
Arial Regular 24pt for 1Institute or University or Assocation, City, Province, Country; 2Institute or University or Assocation; City, Province, Countryand 3Institute or University or Assocation; City, Province, Country
Arial Bold 36pt for Contributors: Name1, Name2, Name3
Post
er c
reat
ed b
y Ne
uro
Med
ia S
ervic
es; n
euro
med
ia.m
cgill.
ca
ARIAL BOLD 24PT BACKGROUND
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibheuismod tincidunt ut laoreet dolore magna aliquam eratvolutpat. Ut wisi enim ad minim veniam, quis nostrud
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibheuismod tincidunt ut laoreet dolore magna aliquam eratvolutpat. Ut wisi enim ad minim veniam, quis nostrud
ARIAL BOLD 24PT METHODS
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibheuismod tincidunt ut laoreet dolore magna aliquam eratvolutpat. Ut wisi enim ad minim veniam, quis nostrud
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibheuismod tincidunt ut laoreet dolore magna aliquam eratvolutpat. Ut wisi enim ad minim veniam, quis nostrud
ARIAL BOLD 24PT RESULTS
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibheuismod tincidunt ut
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibheuismod tincidunt ut
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibheuismod tincidunt ut
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibheuismod tincidunt ut
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibheuismod tincidunt ut
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibheuismod tincidunt ut
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibheuismod tincidunt ut
ARIAL BOLD 24PT CONCLUSIONS
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
ARIAL BOLD 24PT HEADING
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibheuismod tincidunt ut
- Arial Italic 14pt Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
- Arial Italic 14pt Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
- Arial Italic 14pt Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
- Arial Italic 14pt Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
- Arial Italic 14pt Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
- Arial Italic 14pt Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
- Arial Italic 14pt Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
- Arial Italic 14pt Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
- Arial Italic 14pt Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, diam nibh
- Arial Italic 14pt Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, diam nibh
- Arial Italic 14pt Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed nibh
ARIAL BOLD 16PT ALL CAPSCHART TITLE
ARIAL BOLD 16PT ALL CAPSCHART TITLE
ARIAL BOLD 16PT ALL CAPSCHART TITLE
ARIAL BOLD 16PT ALL CAPSCHART TITLE
ARIAL BOLD 24PT REFERENCES Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibhLorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
2010-2011 2011-2012 2012-2013 2013-2014 2014-2015 2015-2016 2016-2017 2017-2018Cases 4 2 3 1 4 2 3 2Rate 6 3.1 4.4 1.7 6 2.8 4.6 2.7
0
2
4
6
0
1
2
3
4
5
6
Arial Regular 16 pt Axis TitleAr
ial R
egul
ar 1
6 pt
Axi
s Ti
tle
a) Arial Italic 14pt Lorem ipsumdolor sit amet
b) Arial Italic 14pt Lorem ipsumdolor sit amet
c) Arial Italic 14pt Lorem ipsum dolor sit amet
d) Arial Italic 14pt Lorem ipsumdolor
e) Arial Italic 14pt Lorem ipsumdolor sit amet
f) Arial Italic 14pt Lorem ipsumdolor
a) Arial Italic 14pt Lorem ipsumdolor sit amet
b) Arial Italic 14pt Lorem ipsumdolor sit amet
c) Arial Italic 14pt Lorem ipsum dolor sit amet
d) Arial Italic 14pt Lorem ipsum dolor
e) Arial Italic 14pt Lorem ipsumdolor sit amet
f) Arial Italic 14pt Lorem ipsumdolor
ARIAL BOLD 16PT ALL CAPS - CHART TITLEArial Bold 16 Column Title Arial Bold 16 Column Title
Arial Regular 11pt Lorem ipsum dolor sit ametArial Regular 11pt Lorem ipsum dolor sit amet
Arial Regular 11pt Lorem ipsum dolor sit amet
ARIAL BOLD 24PT HEADING
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibheuismod tincidunt ut
5
10
3 3
0
2
4
6
8
10
day 0 - 7 day 7 -14 day 14-21 Over day 21
Aria
l Reg
ular
16
pt A
xis
Title
Arial Regular 16 pt Axis Title
- Arial Italic 14pt Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
- Arial Italic 14pt Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
CNS75%
OGP16%
CDA 4%
GN 8%
ICH19%
SAHHH I&II
19%
SAHHH III-V
62%
NEURO [TITLE] (FABRIGA BLACK)Event Title (Fabriga Medium to fit on 1-2 lines)
Day, date and time (Fabriga Medium)Location (Fabriga Regular)
Jour, date et l'heure (Fabriga Medium)Lieu de l'événement (Fabriga Regular)
QRCode link info (Fabriga Regular)
Lecture Title (Fabriga Medium)
hi-res photo of keynote speaker(s)
Name of Speaker (Fabriga Medium)Affiliation (Fabriga Light)
30
THE NEURO BRAND BOOK
NEURO EVENTPOSTERSGeneral rulesThe Neuro is committed to providing an attractive environment for patients, visitors, and others. Posted notices in public areas must be consistent with the brand, and the Communications Office will review, approve and stamp all posters and displays. Refer to Poster Posting for the complete poster guidelines.
Rules for Neuro Event PostersA poster that advertises an event happening at The Neuro must comply with the brand guidelines. Event poster design and printing is provided by Neuro Media Services.
LayoutExamples of draft layouts and suggested treatments are provided .
Zone 1
Zone 2
Zone 3
Zone 4
Zone 1: Reserved for Neuro Branding
Each event title must be prefixed by the word Neuro and typed in ALL CAPS to fit on one line. The font sizes may vary to balance the text within the coloured box but the styles must be respected. The height of banner can vary slightly to accommodate the event title. The colours chosen for the fonts and the top banner depends on the type of event. There are three types of Neuro Events:
Academic events with 1 or 2 speakers The top banner block (PMS 319C)NEURO LECTURE, SERIES, etc ... (PMS 2617C) Title of Event (PMS 663C)Date, time and location (PMS 663C)
Academic events with multiple speakers The top banner block (PMS 2617C)NEURO SYMPOSIUM, CONFERENCE etc ... (PMS 319C)Title of Event (PMS 663C)Date, time and location (PMS 663C)
Non-academic events The top banner block (PMS 165C)NEURO EVENT, PARTY etc ... (PMS 663C) Title of Event (2617C)Date, time and location (PMS 663C)
FontsAll Caps Fabriga Black (NEURO ...) Fabriga Medium (Title of event)Fabriga Medium (Date and time)Fabriga Regular (Location)
Zone 2: Event Info
The specific info of the event; an eye- catching element , like an image or graphic that illustrates a theme; and hi-res photo of keynote speaker(s).
The goal is to create awareness to the event subject matter, date and time. Any additional info can be placed on the online via the QR code.
The font sizes may vary to balance the text within the zone but the styles must be respected.
Colour for all text (PMS 2617C)FontsFabriga Medium (Title of lecture)Fabriga Medium (Name of lecturer)Fabriga Light (Affiliations)
Zone 3: Reserved for Sponsors
Refer to page 19 for the appropriate layout of sponsor logos
Zone 4: Reserved for QR Code
Text info to where online the QR codelinks to (Fabriga Regular PMS 319C)
THE NEURO BRAND BOOK
31
Erika Kleiderman Centre of Genomics and Policy
McGill University
NEURO SERIESiPSC Seminars: Early Drug Discovery Unit (EDDU)
Wednesday, February 5, 4:00 - 5:00 PMJeanne Timmins Amphitheatre, The Neuro
Mercredi 5 février, 16 h - 17 hAmphithéâtre Jeanne-Timmins, Le Neuro
at.theneuro.ca/iPSC20ErikaKleiderman
The cell therapy revolution: A historical overview of the ethical,legal and social issues surrounding cell and gene therapies
L’ÉQUIPE DE LA CAPITALE VOUS ATTEND EN GRAND NOMBRE !THE LA CAPITALE TEAM IS HOPING FOR A BIG TURNOUT!
PRENEZ UNE PAUSE SANTÉ AVEC LA CAPITALE
Come and get your free smoothie and while you’re at it, meet our representatives and learn more about our
ts that were created with you in mind.
Venez chercher votre smoothie tez de votre
visite pour rencontrer nos représentants et en apprendre plus sur nos avantages pensés pour vous.
NEURO SPECIAL EVENTSMOOTHIES BY LA CAPITALE
Monday January 20, 10:00 am - 2:00 pmJeanne Timmins Amphitheatre
Lundi 20 janvier, 10 h à 14hAmphithéâtre Jeanne-Timmins
TAKE A HEALTH BREAK WITH LA CAPITALE
NEURO SLEEPIN HONOUR OFPROFESSOR BARBARA JONES
SYMPOSIUM
Friday, June 5, 2020Jeanne Timmins Amphitheatre
Vendredi 5 juin, 2020Amphithéâtre Jeanne-Timmins
NEURO SYMPOSIUM
at.theneuro.ca/SS2020
8.5 x 11 format 11 x 17 format 11 x 17 format
USE OF THE LOGO SYMBOL
General rules For certain applications and communication tools, the neuron may be used as a stand-alone visual element. It must always be accompanied by the signature.
The neuron may occupy 25% to 50% of the total surface of the communication piece. At least three of its dendrites (extensions) must be entirely visible.
Its colour and density may take on a number of aspects. Shown here are the most relevant applications.
Vertical formatThe neuron is always positioned in the upper or lower portion.
The neuron is never positioned in the centre of the surface. Be sure to frame the neuron so that it remains comprehensible and recognizable.
LogoThe logo is positioned opposite the neuron. If the neuron is positioned in the upper right corner, then the logo is placed in the upper left corner, and so on.
The other informative elements (text, data or photo) are aligned with the logo. No element of any kind may be superimposed over the neuron.
THE NEURO BRAND BOOK
32
USE OF THE LOGO SYMBOL
Horizontal formatThe neuron is always positioned to the extreme right or extreme left.
The neuron may occupy 25% to 50% of the total surface of the communication piece. At least three of its dendrites (extensions) must be entirely visible.
Its colour and density may take on a number of aspects. Shown here are the most relevant applications.
The neuron is never positioned in the centre of the surface. Be sure to frame the neuron such that it remains comprehensible and recognizable.
LogoThe logo is positioned opposite the neuron. If the neuron is positioned to the right, then the logo is placed to the extreme left.
The other informative elements (text, data or photo) are aligned with the logo. No element of any kind may be superimposed over the neuron.
THE NEURO BRAND BOOK
33
USE OF THE LOGO SYMBOL
Square formatThe neuron may be positioned in any corner of the surface.
The neuron may occupy 25% to 50% of the total surface of the communication piece. At least three of its dendrites (extensions) must be entirely visible.
Its colour and density may take on a number of aspects. Shown here are the most relevant applications.
The neuron is never positioned in the centre of the surface. Be sure to frame the neuron such that it remains comprehensible and recognizable.
LogotypeThe logo is positioned opposite the neuron.
The other informative elements (text, data or photo) are aligned with the logo. No element of any kind whatsoever may be superimposed over the neuron.
THE NEURO BRAND BOOK
34
Social media avatar - LinkedIn
Full version of logo is illegible
Full version of logo is illegible
THE NEURO BRAND BOOK
Social media avatar - Facebook
DIGITAL COMMUNICATIONS
Social MediaOn social media, the nomenclature is often generated automatically within a predetermined visual fi eld. It is not necessary to feature it within the avatar.
The vertical signature without nomenclature may be used, or the stand-alone symbol, depending on the space available. Use of the complete version is not recommended since it would be illegible in the space the software reserves for this purpose.
Montreal NeurologicalInstitute-Hospital
Institut-Hôpital neurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Institut-Hôpital neurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
35
Social media header - Graphics focused
Social media header - Image and graphics
Social media header - Graphics focused
THE NEURO BRAND BOOK
Website homepage
Montreal NeurologicalInstitute-Hospital
Institut-Hôpital neurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
DIGITAL COMMUNICATIONS
Depending on the type of message being conveyed, different versions of the identity are used for the graphic information elements on social media: complete signature, signature only, and sometimes the stand-alone symbol only.
Montreal NeurologicalInstitute-Hospital
Institut-Hôpitalneurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Institut-Hôpitalneurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
36
DIGITAL COMMUNICATIONS
All communications tools intended for use on social media must deliver factual and highly simplified content. Never overload them with information; on social media, too much information tends to drown out the message. The same goes for tools used for group presentations.
THE NEURO BRAND BOOK
Social media post - Graphics focused Social media post - Image and graphics
Social media post - Image focused
Genist exceaquam, unt eumspe perumqua con.
Bis imo eum apitam expliquas aut que cum di.
37
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