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www.safarro.com

Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

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Page 1: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

www.safarro.com

Page 2: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro
Page 3: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Our focus for the Safarro Absolute collection is on handmade acetate, with retro inspiration in

modern shapes and refreshing colours. We want to offer our customers an authentic Made in Italy

experience with an attractive value proposition.

Our marketing images aim to portray our story of: authenticity, quality, a colourful creativity, joyful-

ness and a contemporary Italian lifestyle.

Page 4: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Philosophy

The philosophy of the brand stems from the influence of Italian elegance, quality and craftsman-

ship. The Italian inspiration provides an aesthetic identity that travels through time and without

boundaries. Safarro means “a journey” and the notion that it embodies is one of a cosmopolitan

style broadening around the globe.

An expedition which infuses the spirit of all destinations without ever cutting off the roots of it’s

origin.

Page 5: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Italians are true artisans in their crafts....

...and their style is appreciated globaly

Page 6: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Vision

Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to

offer product that evokes a legacy of quality, innovation and craftsmanship.

Safarro artisans continue to bring iconic style and originality into everything they create.

Every Safarro frame is hand-made in Italy and fitted with the finest hardware.

The dedication that goes into each piece created means that it will acquire character and charm

over time.

Page 7: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro
Page 8: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Mission

It is our mission to explore, create and deliver. We believe that every element is essential to the be-

auty of the finished piece and aim to use timeless methods to create modern day designs.

“A cosmopolitan style broadening around the globe,

an expedition which infuses the spirit of all destinationswithout ever cutting off the roots of it’s origin.”

Asti

Page 9: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Express yourself

Page 10: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Production

Decades of experience in the optical field, supported by artisans, and alongside historic factories

provide valid foundations for products of quality and consistency. Focus on design, choice of ma-

terials, colour trends and attention to fine details are considered, through to the packaging. The

result is eyewear of character, intended to create an emotional journey that leaves a distinctive

mark. Each pair of frames are designed and hand crafted by skilled artisans resulting in products

of excellence and quality.

Bracciano

Page 11: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Packaging

Safarro is your passport for a trip embarking from Italy and blending with cultures, places and pe-

ople. Retaining always an unmistakable distinctive feature of craftsmanship and providing a touch

of style anytime, anywhere, to anyone. A careful study of the packaging was inspired by a journey

through time.

The soft case resembles a passport holder entwined with a moleskin string. The cleaning cloth is

decorated with a compass to symbol “discovery”. The entire packaging suite transmits the same

values of craftsmanship and attention to detail.

Capri

Page 12: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Communication

The message is transmitted through a journey across cultures where the contrast is demonstrated

through scenes that are clearly not Italian and the presence of main characters wearing a pair of

Safarro frames that look and behave “typically Italian”. The characters of whom wears Safarro frames

stand out in the setting because of the identifiable Italian touch which is recognizable, but perfect-

ly integrated in the scene.

Gallipoli

Page 13: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Styling GuideOur guide for the perfect look

RoundAsiago

A round face is fairly short with a wide forehead,often with full cheeks and a rounded chin.

We reccomend: rectangular shaped frames, with colour or decorationon the temples.Try to avoid: small or round shapes, and oversize frames

which will make your face look rounder.This face shape would work perfectly with our Safarro model Asiago.

BrunicoOval face shapes are well belanced and softly rounded: the forehead is slightly wider

than the jaw, which curves gently, and the cheekbones are high.We recommend: all styles are suitable, but we reccomend frames slightly on the wide

side. Try to avoid: narrow frames that draw attention to a narrow eye line.We reccomend our Safarro model Brunico.

Pitigliano

A square face has a broad forehead, wide jaw line and square chin.We recommed: round and oval frames with the temples set at the top of the frame.Try to avoid: thin, angular and square styles, low-set temples or colour accents on the

bottom of the frames that draw emphasis to the chin.Our model Pitigliano is perfect for this face shape

as it is round with high temples.

Page 14: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

OblongAn oblong face is longer than it is wide and has a long straight cheek line.

We recommend: square shapes and aviator styles.Try to avoid: rectangular frame shapes or compact frames in height

that accentuate the face length.We recommend Safarro Termoli.

Termoli

Riccione

Heart-shaped faces have a broad forehead and wide cheekbonesthat narrow to a small chin.

We recommend: bottom-heavy frames that are light in colour.Try to avoid: frames which are wider at the top.

We recommend Safarro Riccione.

Heart-shaped

Sperlonga Sirmione

Diamond-shaped faces are narrow at the hairline and jawline and have broad cheekbones that may be high and dramatic.

We recommend: top-heavy frames or frames with detailing on the brow line.Ideal are upswept styles like cat eyes that emphasize the cheekbones.

Try to avoid: narrow frames that draw attention to the face width.We recommend for women model Sperlonga and for men Sirmione.

Diamond-shaped

Triangular

Imperia Andria

Triangular shaped faces have broad foreheads and wide cheekbonesthat narrow to a small chin.

We recommend: glasses frames that are wider on the bottomand particulary frames that are light in colour.

Try to avoid: frames that wide at the top.We recommend Safarro Imperia for women and Andria for men.

Page 15: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro
Page 16: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Gallipoli

Gallipoli with clip on

Havana Matt

Gold

Honey Matt

Gun

Smoke Crystal Matt

Gold

Black Matt

Gun

Page 17: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Urbino

Urbino with clip on

Grey Horn

Gold / gold mirror lens

Brown Horn

Black / green flash mirror lens

Black

Gold / gold mirror lens

Havana

Black / green flash mirror lens

Page 18: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Asti

Asti with clip on

Honey

Gun / green G 15 lens

Crystal Blue

Silver / gradient grey flash lens

Black

Gun / green G 15 lens

Havana

Silver / gradient grey flash lens

Page 19: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Sirmione

Sirmione with clip on

Black

Gold / green G 15 lens

Smoke Grey

Silver / gradient grey flash lens

Light Havana

Gold / green G 15 lens

Havana

Silver / gradient grey flash lens

Page 20: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Vasto

Black / brown shaded green lensGrey Horn /gradient grey flash mirror lens

Beige / green flash lens Red Havana /blue shaded brown lens

Vasto

BlackBeige

Grey Horn Red Havana

Page 21: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Bracciano

Brown / honey stripe /brown shaded green lens

Honey / green flash mirror lens

Black / orange flash mirror lens Havana / green G15 lens

Bracciano

BlackBrown / Honey Stripe

Honey Dark Havana

Page 22: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Pitigliano

Black MattRed Havana Matt

Havana Blue Havana Matt

Pitigliano

Black Matt /orange flash mirror lens

Havana / brown shaded green lens

Red Havana Matt /gradient grey flash lens

Blue Havana Matt /blue shaded brown lens

Page 23: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Brunico

Black / green G15 lensHavana / green flash lens

Light Havana /blue shaded brown lens

Grey Smoke / orange mirror lens

Brunico

Light HavanaHavana

Black Grey Smoke

Page 24: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Termoli

Blue Havana Matt /gradient grey flash mirror

Black / pink flash mirror lens

Smoke Matt / gold mirror lens Havana / orange flash mirror lens

Termoli

HavanaBlue Havana Matt

Black Smoke Matt

Page 25: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Andria

Asiago

Grey Horn

Black

Black

Blue

Brown Horn

Grey Horn

Havana

Havana

Page 26: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Riccione

Fasano

Havana

Brown Horn

Black

Black

Blue

Havana

Red

Grey Horn

Page 27: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Capri

BlackRed Horn

Havana Blue Marble

Ponza

Light BlueLight Honey Demi

Black Red Horn

Page 28: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Imperia

Tortolì

Black

Red Horn

Red

Blue

Havana

Black

Blue

Havana

Page 29: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Tropea

Volterra

Red Horn

Cream Horn

Havana

Raspberry

Black

Black

Blue

Havana

Page 30: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Sperlonga

Enna

Red Crystal

Raspberry

Black

Black

Havana

Havana

Fuchsia

Beige

Page 31: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Camogli

Crystal Blue Crystal Red

Black Havana

Page 32: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Handmade in Italy

Featured Models

Page 33: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

CerveteriCerveteri is a town of northern Lazio. It is famous for the site of the ancient Etruscan city which was one of the most important Etruscan cities with an area more than 15 times larger than today’s town.

The most famous attraction of Cerveteri is the Necropoli della Banditaccia, which has been declared by UNESCO as a World Heritage Site. It is the largest ancient necropolis in the Mediterranean area.

A large number of finds excavated at Cerveteri are in the National Etruscan Museum, Rome, with others in the Vatican Museums and many other museums around the world.

Page 34: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Colour Cerveteri

BlackViolet Honey StripeRed

Page 35: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

GelaGela, is a city in the Autonomous Region of Sicily. It is part of the Caltanissetta province, being the only commune in Italy with a population and area that exceeds those of the province’s capital. Founded by Greek colonists from Rhodes and Crete in 689 BC,

Ghelas was the most influent polis in Sicily between VII and VI centuries. Gela has a borderline semi-arid climate and a Mediterranean climate and receives just enough precipitation to avoid it being classified as semi-arid.

Winters are mild and rainy while summers are dry and warm, though cooler than inland locations owing to the proximity of the sea, which moderates temperatures.

Page 36: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Colour Gela

BlackGrey StripeHoney StripeRed

Page 37: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

GubbioGubbio is a town located in the  region of Umbria,  in  the province of Perugia.Peacefully set on the  slopes of Monte Ingino, Gubbio  is known for it’s medieval palaces, churches and cathedrals.

There are plenty of Gothic style buildings, traditional in their designs and distinct rooftops.

Gubbio is the location where Saint Francis of Assisi met the wolf, probably the metaphor of an outlaw that was converted to Christianity and reconciled with the citizens of the town  by the saint.

Page 38: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Colour Gubbio

BlackHavanaPink CrystalBlue Crystal

Page 39: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

IserniaIsernia is a town and comune in the central Italian region of the country. The area of Isernia was settled at least 700,000 years ago: the nearby site called Pineta has been cited in the magazine Science as the most ancient site where traces of use of fire by humans have been found.

Although having been object of repeated destruction, Isernia preserves a large number of monuments of fairly good archaeological interest.The territory can offer important signs of the presence of many civilisations:pre-historic settlements, Samnite fortresses, Roman town, imposing towers medieval castles,

Romanesque and baroque churches, as well as a natural landscape that for the uniqueness of the vegetation and wildlife is now included in parks and natural reserves.

Page 40: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Colour Isernia

BlackHavanaLight Blue MattHoney Matt

Page 41: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

MeranoMerano is a town in South Tyrol, northern Italy. Generally best known for its spa resorts, it is located within a basin, surrounded by mountains standing up to 3,335 metres (10,942 feet) above sea level.

The area is well known for its wines, both white and red, and vineyards extend right into the town.

The local wine, Meraner Leiten (Meranese di collina), is a light red wine, best drunk young. There are also extensive orchards, and apples are exported throughout Europe.

Page 42: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Colour Merano

BlackHavanaRedPlum

Page 43: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

OrtiseiOrtisei is an Italian town of 4,780 inhabitants in the autonomous province of Bolzano in Trentino-Alto Adige.

Ortisei is the main municipality of Val Gardena (Gardena Valley) and lies at a height of 1.236 m. Ortisei lies amidst the alpine scenery of the Dolomites, which are perhaps the most beautiful mountain ranges in the world.

The Dolomites substantiate the reputation of Ortsei and Val Gardena as a holiday region of unparalleled beauty. This extremely beautiful mountain range of the Southern Alps has been declared world cultural heritage by UNESCO in 2009.

Page 44: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Colour Ortisei

BlackHavanaRedViolet

Page 45: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

VareseVarese is a lively town located in Northern Italy, on a hilly terrain, rich with rivers and lakes. The marriage between art and nature, over the centuries, characterises the very soul of the city.

At the beginning of the 20th century the “Art Nouveau” style flourished in different European countries, as a result also in the Varese area there are numerous Art Nouveau-style villas and hotels.

“Sacro Monte” is the historic and artistic brillance of the region. In 2003  Unesco added it to the World Heritage List, as “cultural landscape”. Ever since, Sacro Monte has widened it’s reputation as a destination for visitors and pilgrimages. The Mysteries are represented inside the Chapels by means of sculptural groups and illustrative frescoes

Page 46: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Colour Varese

BlackLight Blue MattLight Rose MattHavana

Page 47: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

ViterboViterbo is an ancient city in the Lazio region of central Italy, the capital of the province of Viterbo. Apart from agriculture, the main resources of Viterbo’s area are pottery, marble, and wood.

Viterbo’s historic centre is one of the best preserved medieval towns of central Italy.Viterbo is unique in Italy for its concentration of ‘profferli’, external staircases that were a frequent feature of medieval houses.

In the valley of the Arcione River just to the west of Viterbo are a number of clear water springs reputed for the healing qualities of their waters. One of the most famous are the thermal springs known as the Terme dei Papi (Bath of the Popes).

Page 48: Safarro was founded with a vision to develop an eyewear brand of distinction, with the objective to offer product that evokes a legacy of quality, innovation and craftsmanship.Safarro

Colour Viterbo

BlackGrey StripeLight HavanaHoney Matt