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BELOVED MEDIA
By:Alexandra KramerDanielle HelwigKayla Chozen
Advertising agency that creates marketing and communication ads for
leading brands
Fashion, Beauty, Luxury, and Commercial Brands
Combination of art direction and fashion branding
Produce visual communication and direction for international fashion brands
Work on projects such as digital films, fashion ads, 3-D graphics, etc.
Owned and operated by 3 creative directors: Jenny, Simon, and Rainer
Located in London
HISTORY
JENNY: CREATIVE DIRECTOR
Involved in creative aspects for fashion
advertisements
Graduated from Central Saint Martins
Previously worked as a fashion art director
Worked with GAP on visual branding
Owns a lingerie line made of sustainable organic
products called Eco-Boudoir and is sold at luxury
retailers such as Barneys New York
Unique and innovative work
Interesting to see Jenny working on fashion-
related ads
Experience the work Jenny does within her own
brand
Inspiring to work with Jenny since she has
worked her way into many different areas of the
business as well as maintains her own business
JENNY: CREATIVE DIRECTOR
SIMON: CREATIVE DIRECTOR
International Advertising experience
Previously worked in London, Sydney, Paris, and
New York
Helped re-launch Lord and Taylor in the US
Created the current No Finer Feeling Brand
platform for wool with Jenny
Spends majority of time in London and the US
SIMON: CREATIVE DIRECTOR
Involved and interested in the fashion industry and luxury brand
items
Would be interested in finding out how Simon re-launched Lord and
Taylor
Interested to find out which aspects of the re-launch did and did not
work
Unique perspective to the different cultures in the various countries
he’s worked in
What is different in advertising when promoting a brand to different
people in different countries?
RAINER: 3D ARTIST/ANIMATOR
Skilled in fashion illustration, 3D animation and
digital printed textiles.
Creates outstanding animations for lifestyle, media,
music, fashion and luxury brands
Worked on movies such as Hugo Cabaret, The Da
Vinci Code and Lord of the Rings.
Studied MA textiles with Jenny at Central Saint
Martins.
Together they created the animations for Panchal’s
website.
Extensive background in fashion textiles and
illustration.
Works on wide variety of projects from animations
for websites and advertisements to film.
Creative and diverse
Interested in how to create animations for luxury
brands.
Unique experience to see how to make something
come to life.
RAINER: 3D ARTIST/ANIMATOR
http://www.beloved-media.com/our-work-luxury-bra
nd-
agency.php
SERVICES
Branding:Brand Communication & Creative DirectionBrand Strategy & PositioningBrand Identity CreationBrand Art Direction & PhotographyFashion Art Direction & Photography
2D DesignPrint AdvertisingFashion AdvertisingVIP InvitationsPress PacksLookbooksBook and Brochure DesignStationary Design
SERVICES
Film MakingFashion FilmViral CampaignsBrand FilmsFashion Show FilmsCorporate Films
3D & Digital DesignWed Design & Development3D GraphicsAnimationDigital Invitations
SERVICES & ADVERTISING
Woolmark
Price of wool was increasing and less people were
buying the fabric
Needed to increase sales and change the
perceptions of wool
Promoted Merino Wool as a luxury fiber to the
fashion industry
SERVICES & FASHION FILM
Woolmark
Wool is primarily seen as itchy and heavy
Film creates a new image of wool as being light,
comfortable, and sensual
SERVICES & RETAIL MARKETING
Gap Denim
Needed a competitive edge against Diesel’s
imagery used in ads
Turned the Gap Denim world upside down –
literally
CURRENT CAMPAIGN
Eco Boudoir – Pants Exposed
http://www.beloved-media.com/portfolio/fashion-film-london-pants-
exposed.php
Viral Campaign
Showcase the ethical credentials
Sustainability in fashion and textiles
Strong, sexy, bold campaign
Success-film shown across the world including Human Rights Festival,
Royal Festival Hall, London and Toronto Fashion Week. 140,00 hits on
Youtube.
CLIENTS OF BELOVED
Woolmark
Panchal
Gucci
Gap
Harvey Nichols
Smythson & Calvin Klein
Hermes
Eco Boduior
Timothy Han
FAMOUS CAMPAIGNS OF THE PAST
Flora by Gucci• Very simple• Idea of flowers due to the name “Flora”• Need to have consumer understand the idea of the perfume,
packaging, and brand value itself• Goal is to show a responsible attitude towards people, the
local area, and the environment• Idea of nature is shown• Exemplifies luxury
http://www.beloved-media.com/portfolio/digital-film-production-gucci.php
FAMOUS CAMPAIGNS OF THE PAST
The Gap• Gap UK advertisement• Trying to compete with Diesel Jeans• Created a new look for Gap Denim with bold looks and
graphics• Spelt out “Find Your Fit” using the buttons from the jeans• Show the different types of fits they offer from skinny to boot
cut to ultra low rise• Consumers become aware that Gap offers a variety of styles
http://www.beloved-media.com/portfolio/retail-marketing-gap.php
STYLE & CULTURE
SIMPLE
“At Beloved Media, we keep it simple”
Serve customers through many different mediums
Goal: get your point across to the customer through
simplicity
Simple and laid back – website emphasizes this
Website gives the basic information and knowledge needed
adding again to the idea of simple is best
WHAT CAN I OFFER?
Fashion Merchandising Major
Looking to create own business
Experience with brands and clients
Knowledge about the fashion industry
WHAT CAN I OFFER?
Fashion Merchandising Major
Understand the aspects of the fashion industry
Knowledgeable about what details go into creating
a brand and/or product
Experience in the industry -- working with clients
and selling a product and an image of the brand
WHAT CAN I OFFER?
Fashion Merchandising Major
Knowledge of the fashion industry
Experience in industry: retail, fashion show
production, film and PR.
Experience in Photoshop/illustrator
Driven and willing to learn
RESOURCES
www.beloved-media.com/
belovedmedia.wordpress.com/
www.articlesfactory.com/articles/marketing/
fashion-advertising-agency-beloved-media.html
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