bavairianew

Cl ient: bavAIRia e.V.

RepResentAtIVe of the BAVARIAn

AeRospACe IndustRy

When my c l ient came to me, he just had a v is ion and the

contract of the freestate of Bavar ia to develop a brand

that promotes the high expert ise of the Bavar ian aerospace

industry nat ional ly and internat ional ly.

www.great-graphic-des ign.com

deVelopIng A BRAnd fRom sCRAtCh

f IndIng A nAme

the f i rst chal lenge was to f ind a name that

ref lects the core miss ion without spending

mi l l ions in establ ishing publ ic awareness.

Instead of creat ing a f ict ion name, us ing

„Bavar ia“ as an integral part of the brand

was a smart th ing, i t not only transfers the

assets the wording carr ies, but a lso shows

already in the name what i t i s a l l about.

Bavar ia + aerospace = bavAIR ia

„Bavar ia“ has a high reputat ion worldwide, i s a brand i tse l f and

stands for high tech, the best cars in the world, great soccer and

high qual i ty work. Al l th is i s t ransferred by s imply integrat ing

„Bavar ia“ into the brand‘s name.

„AIR“ represents everything

in the a i r l ike aerospace and

satel l i te navigat ion.

CReAtIng A logo

having a name, the next step was to f ind an appropr iate

logo that embodies the miss ion of the brand.

A s ignet in form of a tr iangle was added to

symbol ize a top, because bavAIRia unif ies the

whole Bavar ian aerospace industry and research

under one roof. the logo was born.

AddIng A slogAn

the next chal lenge was to f ind a subl ine

that summerizes in one phrase the core

of bavAIRia.

Being the „heart“ does not only point out

that Bavar ia is geographical ly located r ight

in the middle of europe, but a lso te l l s i t i s

the dr iv ing motor combined with pass ion.

ColouRs

main colours c/m/y/c

logo 085/045/000/000

typo 100/050/000/015

Bar 100/050/000/030

Aerospace 000/065/100/000

satel l i te navigat ion 072/014/000/000

neutra l 000/000/000/060

fonts

helvetica neue versal 9pt helvetica neue light versal 21/21ptHelvetica Neue medium 8pt

Helvetica Neue bold 10/14pthelvetica neue light 10/14pt lorem ipsum dolor sit amet, consectetur adipiscing elit. cras non sagittis elit. Mauris condimentum placerat nisl, a laoreet urna euismod nec. Donec tempor consequat urna ac viverra. cras pellentesque, eros nec tristique porta, enim sem faucibus ante, et molestie neque orci eu eros. sed sed mauris at risus laoreet tempor eget id neque. suspendisse scelerisque neque sed leo tincidunt dictum. nullam pretium tellus ut dolor vestibulum.

Eurostile extended_2 14/16pt

helvetica neue light 8/10pt Helvetica medium helvetica neue light 8/10pt lorem ipsum dolor sit amet, consectetur

adipiscing elit. cras non sagittis elit. Mauris condimentum placerat nisl, a laoreet urna euismod nec. Donec tempor consequat

urna ac viverra. cras pellentesque, eros nec tristique porta, enim sem faucibus ante, et molestie neque orci eu eros. sed sed

mauris at risus laoreet tempor eget id neque. suspendisse scelerisque neque sed leo tincidunt dictum.

f lyers

letters

White and blue are the

colours of the free state

of Bavar ia and became

the key v isuals of the

brand bavAIRia.

meRChAndIsIng

BusIness CARd And letteRheAd

InteRnet pResenCe

>> bavAIRia.net

flyeR

BRoChuRes

to promote Bavar ia‘s

broad expert ise in aero-

space, bavAIRia publ ishes

every two years a bro-

chure, where Bavar ian

aerospace componies

can present their prof i le

and act iv i t ies .

>> see brochure onl ine

the same exists for

the Bavar ian satte l i te

navigat ion industry.

>> see brochure onl ine

exhIBIt Ion WAllpApeR

tRAde fAIR Boot

tRAde fAIR dIsplAy

posteR

Info letteR

seAsonAl gReetIng CARds

2008 2009

2010

www.great-graphic-des ign.com