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Cl ient: bavAIRia e.V.
RepResentAtIVe of the BAVARIAn
AeRospACe IndustRy
When my c l ient came to me, he just had a v is ion and the
contract of the freestate of Bavar ia to develop a brand
that promotes the high expert ise of the Bavar ian aerospace
industry nat ional ly and internat ional ly.
www.great-graphic-des ign.com
deVelopIng A BRAnd fRom sCRAtCh
f IndIng A nAme
the f i rst chal lenge was to f ind a name that
ref lects the core miss ion without spending
mi l l ions in establ ishing publ ic awareness.
Instead of creat ing a f ict ion name, us ing
„Bavar ia“ as an integral part of the brand
was a smart th ing, i t not only transfers the
assets the wording carr ies, but a lso shows
already in the name what i t i s a l l about.
Bavar ia + aerospace = bavAIR ia
„Bavar ia“ has a high reputat ion worldwide, i s a brand i tse l f and
stands for high tech, the best cars in the world, great soccer and
high qual i ty work. Al l th is i s t ransferred by s imply integrat ing
„Bavar ia“ into the brand‘s name.
„AIR“ represents everything
in the a i r l ike aerospace and
satel l i te navigat ion.
CReAtIng A logo
having a name, the next step was to f ind an appropr iate
logo that embodies the miss ion of the brand.
A s ignet in form of a tr iangle was added to
symbol ize a top, because bavAIRia unif ies the
whole Bavar ian aerospace industry and research
under one roof. the logo was born.
AddIng A slogAn
the next chal lenge was to f ind a subl ine
that summerizes in one phrase the core
of bavAIRia.
Being the „heart“ does not only point out
that Bavar ia is geographical ly located r ight
in the middle of europe, but a lso te l l s i t i s
the dr iv ing motor combined with pass ion.
ColouRs
main colours c/m/y/c
logo 085/045/000/000
typo 100/050/000/015
Bar 100/050/000/030
Aerospace 000/065/100/000
satel l i te navigat ion 072/014/000/000
neutra l 000/000/000/060
fonts
helvetica neue versal 9pt helvetica neue light versal 21/21ptHelvetica Neue medium 8pt
Helvetica Neue bold 10/14pthelvetica neue light 10/14pt lorem ipsum dolor sit amet, consectetur adipiscing elit. cras non sagittis elit. Mauris condimentum placerat nisl, a laoreet urna euismod nec. Donec tempor consequat urna ac viverra. cras pellentesque, eros nec tristique porta, enim sem faucibus ante, et molestie neque orci eu eros. sed sed mauris at risus laoreet tempor eget id neque. suspendisse scelerisque neque sed leo tincidunt dictum. nullam pretium tellus ut dolor vestibulum.
Eurostile extended_2 14/16pt
helvetica neue light 8/10pt Helvetica medium helvetica neue light 8/10pt lorem ipsum dolor sit amet, consectetur
adipiscing elit. cras non sagittis elit. Mauris condimentum placerat nisl, a laoreet urna euismod nec. Donec tempor consequat
urna ac viverra. cras pellentesque, eros nec tristique porta, enim sem faucibus ante, et molestie neque orci eu eros. sed sed
mauris at risus laoreet tempor eget id neque. suspendisse scelerisque neque sed leo tincidunt dictum.
f lyers
letters
White and blue are the
colours of the free state
of Bavar ia and became
the key v isuals of the
brand bavAIRia.
meRChAndIsIng
BusIness CARd And letteRheAd
flyeR
BRoChuRes
to promote Bavar ia‘s
broad expert ise in aero-
space, bavAIRia publ ishes
every two years a bro-
chure, where Bavar ian
aerospace componies
can present their prof i le
and act iv i t ies .
>> see brochure onl ine
the same exists for
the Bavar ian satte l i te
navigat ion industry.
>> see brochure onl ine
exhIBIt Ion WAllpApeR
tRAde fAIR Boot
Info letteR
seAsonAl gReetIng CARds
2008 2009
