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STEP Into More Profits – Module #15
Autoresponder Series Part 2
Information contained in this presentation is the property of Make A Difference Make A Living ©2014 Make A Difference Make A Living, LLC All Rights Reserved www.makeadifferencemakealiving.com
THE AGENDA
ü Quick Review
ü Formatting Guidelines
ü Paid Offer Example
ü Homework Action Items
ü Next Week’s Topic
Let’s Review!
An Autoresponder Sequence is a group of prewritten, prescheduled emails that are programmed into an email management system designed to build trust & relationship as well as lead a new subscriber to purchase from you.
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AUTORESONDERS
The autoresponder series is one of the best tools for generating a passive income. If setup properly, all you need to do is generate more leads and your pre-written emails will take care of the rest.
AUTORESPONDERS
The two types of Autoresponder Sequences are: 1) Value Only Sequence
2) Paid Offer Sequence
AUTORESPONDERS
Value Only Sequence
AUTORESPONDERS
Email #1 Delivery of Free Offer
Email #3 Value Add Ar?cle
Email #5 Value Add Ar?cle
Email #7 Guide,
Checklist or Ar?cle
Email #2 Quick Tip & Follow Up
Email #4 Checklist
Email #6 Personal Story & Tip
Value Only Sequence
Paid Offer Sequence
AUTORESPONDERS
Email #1 Delivery of Free Offer
Email #3 Value Add Ar?cle
Email #5 Value Add Ar?cle
Email #7 PPS
Promo?on
Email #2 Quick Tip &
PPS
Email #4 PPS Info &
Pitch
Email #6 Success Story & PPS
Paid Offer Sequence
Formatting Guidelines
AUTORESPONDERS The initial series should be 5 – 7 emails in length. Schedule them 3 – 5 days apart based on content. Keep paragraphs & length of email relatively short. Allow for a lot of white space on page. Use bold & italic when appropriate. Include one specific call-to-action in each email.
Paid Offer Example!
Step #1 -‐ Free Offers
Email #1
1) Lots of white space
2) Short paragraphs
3) At least 3 links
4) No more than 600 px wide
5) Introduction to product in 1st email
Step #1 -‐ Free Offers
1) Link to guide, (free offer)
2) What to expect
3) Call to action
4) Benefit statement
Step #1 -‐ Free Offers
1) Restate the name of the guide, (that includes a benefit rich title)
2) What to expect 3) Includes program
link after their signature, (soft sell)
Step #1 -‐ Free Offers
1) Call to action 2) Includes program
link, (soft sell)
Step #1 -‐ Free Offers
1) Video explaining program, (all slides)
2) Very obvious call to action at the end of video
3) Add to cart…
(borderline medium/high priced program)
Step #1 -‐ Free Offers
Email #2 1) Reminder of what was already sent 2) Focusing on ideal clients preferences 3) New link, (very, very soft sell)
Email #1 Subject Line: The Signature Promo?onal Giveaway has arrived
Email #2 Subject Line: Have you created your free offer yet?
Email #3 Subject Line: The key to geSng results
Email #4 Subject Line: A friendly reminder about your special offer
Autoresponder Worksheet
REVIEW
ü Quick Review
ü Formatting Guidelines
ü Paid Offer Example
ü Homework Action Items
ü Next Week’s Topic
Your Action Items:
ü Use the Autoresponder Worksheet to outline emails
ü Write sequence of emails
ü Program emails into your EMS
Extra Credit
ü Post the word “Done” & your biggest aha from this week’s lesson in our private Facebook group.
Coming up next week In Module #16
OPEN WEEK plus….
BONUS: Survey Your Audience
Karen Pattock’s
A Step-By-Step Process For �Monetizing Your Online Presence
Step Into More Profits
Information contained in this presentation is the property of Make A Difference Make A Living ©2014 Make A Difference Make A Living, LLC All Rights Reserved www.makeadifferencemakealiving.com
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