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Audience Description Expected
outcome
Message takeouts Vehicle
Primary • General public • Increased levels
of engagement.
• Increased
interest in the
v20 and its
launch.
• LG v20 is the
phone to own.
• LG v20 has
several USPs that
set it apart.
• Social media
• Zeno Petersen’s
videos
Secondary • Technology media • Engagement
with LG.
• Positive
product reviews
•
• LG v20 is a
quality
smartphone.
• LG v20 wants to
be associated
with YOU.
• Social media
• Press drops
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Online
Volume: Top media platforms
0% 20% 40% 60% 80% 100%
Online
Tonality: Top media platforms
Negative No clear tone Positive
Bandwidth Blog
Tech Smart
ITWeb
IAfrica
Stuff
TechHuman
Htxt
IT News Africa
Mypr.co.za
My Broadband
Volume: Top online media
0% 20% 40% 60% 80% 100%
Bandwidth Blog
Tech Smart
ITWeb
IAfrica
Stuff
TechHuman
Htxt
IT News Africa
Mypr.co.za
My Broadband
Tonality: Top online media
Negative No clear tone Positive
0 100 200 300
Kieran Legg
Stacey Hannie
Evan Saunders
Sam Wright
Bryan Smith
Lauren Kate Rawlins
Jan Vermeulen
Steven Ambrose
Brendyn Lotz
Indiphile Boyce
Volume: Top journalists
Number of statements
0% 20% 40% 60% 80% 100%
Kieran Legg
Stacey Hannie
Evan Saunders
Sam Wright
Bryan Smith
Lauren Kate Rawlins
Jan Vermeulen
Steven Ambrose
Brendyn Lotz
Indiphile Boyce
Tonality: Top journalists
Negative No clear tone Positive
New Age
Htxt
TechHuman
Mybroadband
ITWeb
Bandwidthblog
Tech Girl
Fortress of Solitude
Popular Mechanics
Mens Health
Media
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