Audience Description Expected

outcome

Message takeouts Vehicle

Primary • General public • Increased levels

of engagement.

• Increased

interest in the

v20 and its

launch.

• LG v20 is the

phone to own.

• LG v20 has

several USPs that

set it apart.

• Social media

• Zeno Petersen’s

videos

Secondary • Technology media • Engagement

with LG.

• Positive

product reviews

•

• LG v20 is a

quality

smartphone.

• LG v20 wants to

be associated

with YOU.

• Social media

• Press drops

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

Print

Online

Volume: Top media platforms

0% 20% 40% 60% 80% 100%

Print

Online

Tonality: Top media platforms

Negative No clear tone Positive

Bandwidth Blog

Tech Smart

ITWeb

IAfrica

Stuff

TechHuman

Htxt

IT News Africa

Mypr.co.za

My Broadband

Volume: Top online media

0% 20% 40% 60% 80% 100%

Bandwidth Blog

Tech Smart

ITWeb

IAfrica

Stuff

TechHuman

Htxt

IT News Africa

Mypr.co.za

My Broadband

Tonality: Top online media

Negative No clear tone Positive

0 100 200 300

Kieran Legg

Stacey Hannie

Evan Saunders

Sam Wright

Bryan Smith

Lauren Kate Rawlins

Jan Vermeulen

Steven Ambrose

Brendyn Lotz

Indiphile Boyce

Volume: Top journalists

Number of statements

0% 20% 40% 60% 80% 100%

Kieran Legg

Stacey Hannie

Evan Saunders

Sam Wright

Bryan Smith

Lauren Kate Rawlins

Jan Vermeulen

Steven Ambrose

Brendyn Lotz

Indiphile Boyce

Tonality: Top journalists

Negative No clear tone Positive

New Age

Htxt

TechHuman

Mybroadband

ITWeb

Bandwidthblog

Tech Girl

Fortress of Solitude

Popular Mechanics

Mens Health

Media