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What is digital all about?DMC 11 takeouts
January, 2011. KYIV, UKRAINE. Based on GRAPE’s DMC 11.
Digital is frank
Digital is measurable
Digital is complex
“Trust your guts”
Tricks & cheating pay back.But the same way genuine staff works.
OLD SPICE. SMELL LIKE A MAN, MAN
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Owned media
Earned media
Paid media
Cove
rage
Control and ubiquitous social buzz are inverse.
Value & TrustControl
Nobody waits for your message
$ x x
Idea ExecutionMedia
Attention
You can buy people’s eye-‐balls but their hearts you can only earn.
You can buy people’s eye-‐balls but their hearts you can only earn.
Engagement Engagement
So the goal is to:
Make people happier
“What you give is what you get”
Utility
Education
Entertainment
Storytelling Value
People are responsive only to Wii FM -‐ What’s in it For Me
EDUCATION & ENTERTAINMENT
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UTILITY
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Elaborate each step of user experience.
Be obsessed with your clients.
TARGET. VIDEO GAME ADVISOR
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Content is the king
Idea is the king
Execution is the king
You can create magic anywhere...or better everywhere at the same time)
Idea is the king
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Execution is the king
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Execution is the king
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Idea + Execution
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And finally...
“You won’t win a championship with a bad forward, bad goal-‐keeper of even a bad doctor”
Collaboration & integration of all the parties are vital prerequisites for success.
Cooperation
Generosity
Thoroughness
Passion
Efforts Happy people
Grateful people=
Yeah, yeah, we know, Captain Obvious helped us.)
Take Care!Contact us:
Vladimir SmirnovUX director
+38 067 961 96 [email protected]
Victor Dubrovin Business Development Director
+38 067 292 00 [email protected]
Special thanks to GRAPE for the great event!
