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DATA CENTRES
Meeting demand without costing the earth
ARK
INDUSTRIAL REVOLUTION
Cause and consequenceDATA
REVOLUTION
TECHNOLOGYENERGY and RESOURCESECONOMIC downturn
Global POWER SHIFT
321
4
1
Global economic
POWER SHIFT
1
29.0
20.9
69.3
138.2
G7 E7 G7 E7Source: PwC analysis
2009 2050F
PROJECTED GDPUS$ trillion
1
NO BRAINERFor emerging economies, choosing the most effective, economical and
efficient means of storage should be a
… and will help to underpin growth
2
ECONOMIC DOWNTURN
The worst in almost a century
2
Modern purpose-built data centres help manage costs by offering aLOWER TCO
STOP leveraging available computing power/data
Modernise to stay in the race and save £Money
Partner to ease cost burden
a growth opportunity BUT will require innovative commercial models
3
ENERGY &RESOURCES
The world has woken up to the need to conserve
5% of Europe’s annual
energy bill is spent on
COOLING COMPUTERS
3
€50,000,000,000
… a contentious political issue and a major concern for industry
3This is equal to around
4Growing demand for
TECHNOLOGY
41 BILLION SMART
PHONES250 MILLION TABLETS
300 MILLION PCsSold worldwide in 2013
4
+40m
80s
DOUBLED+40m
+40m
+40m
+40m
+40m
+40m
+40m
+40m
Every 40 months since 80s data stored globally has
BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA
4
2.5 EXABYTESor 2,500,000,000,000,000,000
bytes were being created each day in 2012
4
We demand24/7 CONNECTIVITY
4
Internet/cloud/big data/BYOD/cyber crimeDISRUPTIVE & ENABLING
THE DATA CENTREOpportunity
TECHNOLOGY + POWER SHIFT = GROWTHECONOMIC DOWNTURN + ENERGY =
MODERNISATION
80% of all data is in-sourced
modern purpose-built data centres have
MORE CAPABILITY AT LOWER TCO
PUE 2.5 PUE 1.25
IN-HOUSE FACILITIES
ARK DATA CENTRES
PUE 1.25
ARK DATA CENTRES
£1.1 MILLION PER MW PER
YEARand 6,000 TONS of CARBON
SAVING
THE DATA CENTREWhere it all plugs in....
“It is not the strongest or the most intelligent who will survive but those who
can best manage change”Charles Darwin
DATA REVOLUTION
Driving and shaping the
Effective ADVOCACYMATURE as an industry
TRUSTED business partners
Effective ADVOCACY
Reach key influencers and get our MESSAGE ACROSS
TECHBUSINESSPOLITICAL
MATURE as an industry
The way we do businessMUST CHANGE
STANDARDS
TRANSPARENCY
ORGANISE
QUALIFICATIONSCOMMERCIAL/
BUSINESS ACUMEN
TRUSTED business partners
TRUSTCREDIBILITY + RELIABILITY + INTIMACY
SELF ORIENTATION
ARK BELIEVESWe can provide the capacity the world needs,
reduce costs and lower the impact on the environment
“Whether you think you can, or think you can’t—you’re right”
Henry Ford
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