App Circus Developers Economic 2012

Andres L. Martinez Ortizalmo@bluevia.com

@davilagrau

Developers Economic 2012

www.developereconomics.com

Ecosystem

FacebookiOS

Mobile Web*BlackBerry

BREWBADA

Windows Phone**

DevicesPlatformsTables

ConsolesTV

Mobile Web*:• Pros: Web Developers• Contras: Fragmentation /

Performance / Markets

Windows Phone*:• ???

Android

Why?• User reach +++

(devices base)• Low cost ++• Potential revenue +

???????????????

Costs / Revenues

Who get money?Nobody (almost)

• The most profitable platforms:

- Blackberry ?????- iOS- Android

• And the most expensive?

- iOS (3mm)But… What do costs mean?25% UI10% Mk

Customers

Where are they?Apps Stores

• How can we find them?

You can’t. They will find you or… perhaps in Facebook?

• How can we engage and target them?

You can’t….

• What is the best business model?

Nobody knows.

And our customers don’t tell anything

Channels

Who’s selling?Who’s buying

• Demand: - USA (41%) - EU (31%) - ASIA (25%)

LOCALIZATION: NOEnglish is enough

Import/Export:• EU / LATAM -> EU• EU -> 0• LATAM <- 0

Branding

means

Apple

Andres L. Martinez Ortizalmo@bluevia.com @davilagrau

Questions?

Case StudyGoogle App Engine + BlueVia

https://github.com/almo