Anvil Gonzaga University Trek 2010

Securing A Dream Jobin a Scary Market

Presented by:

Kent Lewis

Anvil Media, Inc.

www.AnvilMediaInc.com

Career Highlights

1994 – Earned business degree from WWU

1996 – Left PR agency for Web development

1999 – Co-founded Wave Rock Communications

2000 – Founded Anvil Media & pdxMindShare2000 – Founded Anvil Media & pdxMindShare

2001 – Started as adjunct professor at PSU

2006 – Co-founded SEMpdx

2008 – Founded Formic Media

1. Research & Prepare

Explore intersection between passion & talent

Identify industry resources & become an expert

Leverage free tools to monitor targets

Build a socially-savvy resume*Build a socially-savvy resume*

1b. Research & Prepare

Create social media profiles

Organize and share industry news & insights

Grow and leverage your network**

Schedule informational interviews***Schedule informational interviews***

2. Create a Socially-Savvy Resume

Focus on relevant experience!

Bonus: awards, certifications, volunteerism

Create core profiles: LinkedIn, Twitter & Blog

Optimize for visibility in-network & on GoogleOptimize for visibility in-network & on Google

2b. Create a Socially-Savvy Resume

Integrate/link profiles

Actively update content

Build out your network: engage targets

Integrate profile info into resumeIntegrate profile info into resume

Leverage tools to manage profiles

3. Build Your Network

Identify target events for education & networking

Bring research, cards, tagline & a wingman

Start with “Hi” or “What’s your story?”

Ask questions & listen (for connection points)Ask questions & listen (for connection points)

Figure out how you can help them, or just ask

Follow up in a timely manner

Pay it forward!

3b. Build Your Network

Stand out, but be relevant (collateral, story, etc.)

Round out (volunteer)

Time is money, use it sparingly

Identify connectors & use as network foundationIdentify connectors & use as network foundation

Provide value early in the relationship

3c. Build Your Network

Ask favors of your network judiciously

Encourage your network to make referrals

Be a connector within your network

Be patient – building a network takes a lifetimeBe patient – building a network takes a lifetime

4. The Interview

Pursue information interviews

Quantity is quality: learn from experience

The first impression is everything

Focus on relevant talent & cultural fitFocus on relevant talent & cultural fit

4b. The Interview

DO: be persistent, confident and enthusiastic

DON’T: be annoying, cocky or neurotic

ALWAYS: follow up with a written thank you note

Don’t be afraid to keep in touch, with caveatsDon’t be afraid to keep in touch, with caveats

5. Gestalt Career Advice

Pay your dues

Compress the cycle: learn, earn & return

Be an independent team player

Stay close to the moneyStay close to the money

Do what you love and love what you do

Free Tools & Resources

Feedburner – blog syndication & measurement

Google Alerts – keyword-based notifications

HootSuite – Twitter profile management platform

LinkedIn Apps – polls, blog feed, presentationsLinkedIn Apps – polls, blog feed, presentations

Ping.FM – syndicate status updates

Twitalyzer – identify Twitter influencers

TweetBeep – keyword-based Twitter notifications

WordPress – search engine friendly blog platform

Yahoo! Pipes – manage & customize RSS feeds

Q&A

Follow, Connect & Learn:Twitter: @kentjlewis (personal) & @kentlewis (biz)

LinkedIn: KentLewis (kent@anvilmediainc.com)

AnvilMediaInc.com (white papers & articles)

pdxMindShare.com (articles, jobs & events)