Upload
anvil-media-inc
View
351
Download
2
Tags:
Embed Size (px)
DESCRIPTION
Anvil Media President Kent Lewis outlined 5 steps to getting a dream job as keynote presenter for the Gonzaga University Trek 2010 event
Citation preview
Securing A Dream Jobin a Scary Market
Presented by:
Kent Lewis
Anvil Media, Inc.
www.AnvilMediaInc.com
Career Highlights
1994 – Earned business degree from WWU
1996 – Left PR agency for Web development
1999 – Co-founded Wave Rock Communications
2000 – Founded Anvil Media & pdxMindShare2000 – Founded Anvil Media & pdxMindShare
2001 – Started as adjunct professor at PSU
2006 – Co-founded SEMpdx
2008 – Founded Formic Media
1. Research & Prepare
Explore intersection between passion & talent
Identify industry resources & become an expert
Leverage free tools to monitor targets
Build a socially-savvy resume*Build a socially-savvy resume*
1b. Research & Prepare
Create social media profiles
Organize and share industry news & insights
Grow and leverage your network**
Schedule informational interviews***Schedule informational interviews***
2. Create a Socially-Savvy Resume
Focus on relevant experience!
Bonus: awards, certifications, volunteerism
Create core profiles: LinkedIn, Twitter & Blog
Optimize for visibility in-network & on GoogleOptimize for visibility in-network & on Google
2b. Create a Socially-Savvy Resume
Integrate/link profiles
Actively update content
Build out your network: engage targets
Integrate profile info into resumeIntegrate profile info into resume
Leverage tools to manage profiles
3. Build Your Network
Identify target events for education & networking
Bring research, cards, tagline & a wingman
Start with “Hi” or “What’s your story?”
Ask questions & listen (for connection points)Ask questions & listen (for connection points)
Figure out how you can help them, or just ask
Follow up in a timely manner
Pay it forward!
3b. Build Your Network
Stand out, but be relevant (collateral, story, etc.)
Round out (volunteer)
Time is money, use it sparingly
Identify connectors & use as network foundationIdentify connectors & use as network foundation
Provide value early in the relationship
3c. Build Your Network
Ask favors of your network judiciously
Encourage your network to make referrals
Be a connector within your network
Be patient – building a network takes a lifetimeBe patient – building a network takes a lifetime
4. The Interview
Pursue information interviews
Quantity is quality: learn from experience
The first impression is everything
Focus on relevant talent & cultural fitFocus on relevant talent & cultural fit
4b. The Interview
DO: be persistent, confident and enthusiastic
DON’T: be annoying, cocky or neurotic
ALWAYS: follow up with a written thank you note
Don’t be afraid to keep in touch, with caveatsDon’t be afraid to keep in touch, with caveats
5. Gestalt Career Advice
Pay your dues
Compress the cycle: learn, earn & return
Be an independent team player
Stay close to the moneyStay close to the money
Do what you love and love what you do
Free Tools & Resources
Feedburner – blog syndication & measurement
Google Alerts – keyword-based notifications
HootSuite – Twitter profile management platform
LinkedIn Apps – polls, blog feed, presentationsLinkedIn Apps – polls, blog feed, presentations
Ping.FM – syndicate status updates
Twitalyzer – identify Twitter influencers
TweetBeep – keyword-based Twitter notifications
WordPress – search engine friendly blog platform
Yahoo! Pipes – manage & customize RSS feeds
Q&A
Follow, Connect & Learn:Twitter: @kentjlewis (personal) & @kentlewis (biz)
LinkedIn: KentLewis ([email protected])
AnvilMediaInc.com (white papers & articles)
pdxMindShare.com (articles, jobs & events)