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Anonymous Video Analytics (AVA):“What you can measure, you can manage”
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Dynamic content
Advertising & other messages
Targeted audiences
Can be real-time
Live or on-demand video
RSS feeds
Graphics
Flat-screen displays
Handheld devices
Digital delivery
Centrally managed
Centrally controlled
Remotely managed, interactive video displays used to deliver timely and targeted advertising messages and share relevant information
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“Half the money I
spend on advertising
is wasted;
the trouble is I don't
know which half ”John Wanamaker
(1838 – 1922)
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Digital Signage, with all of its potential, has
a major challenge…
“If you can't measure it,
you can't manage it”
Network owners
& operatorsAdvertisers
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Intel Digital Signage Value Propositions
Lower TCO
Increased ROI / ROO
Customer Benefits:Intel® AIM Suite Measures Advertising ROI and ROO Effectiveness
Anonymous Video Analytics
Rich Media Content
Processing & Blending
Scheduled Power
On / Off
Energy Efficiency
Intel® Active Management Technology
Remote Manageability
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Intel® AIM SuiteWhat does Intel AIM Suite do?
Measures Return on Objectives (ROO) and Return on Investment
(ROI) for marketing campaigns
Transforms digital signage to smart signage
How does Intel AIM Suite work?
Anonymous Video Analytics (AVA) - face detection technology
(no images or video recorded)
Designed to completely respect privacy. No personally
identifiable information is collected.
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Intel® AIM Suite-enabled Digital Sign
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AVA in Kiosks
Other names and brands may be claimed as the property of other respected companies
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Intel® AIM Suite Platform
Based on an award-winning AVA solution:
Solution can scale to operate on every digital sign in a network
Business Model:
SaaS – affordable subscription fees
Silver/Gold/Platinum feature-rich application solutions
Compatible:
Utilize low-cost, common-off-the-shelf sensors & Media Players
No additional PC required run Intel AIM Suite on the same
media player as CMS (optimized for Intel® Core™ i5 and i7
processor based digital signage platforms)
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Intel® AIM Suite Features & Benefits Features:
Viewer Counts, Viewing Time, Demographics
Enable real-time content triggering
Viewership patterns by time of day
Advertising campaign analytics
Benefits:
Increase advertising revenue
Maximize screen placement effectiveness
Optimize ROI & Return on Objectives (ROO)
Improve relevancy of advertising by targeting content
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System Architecture
Intel® AIM Suite & CMS can operate on one computer simultaneously
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Intel® AIM Suite: Face Detection
2 viewers detected
Demographics analyzed:
Gender: Males
Age bracket: Adults
Show targeted content
Viewing Information Collected:
Person 1: 10 seconds
Person 2: 8 seconds
Accuracy Levels:
Face detection: ~98%
Gender: ~86%
Age: ~70% to 80% depending on life stage
bracket (child, young adult, adult, senior
citizen)
Distance: Up to 15 ft. or 35ft. depending on
sensor resolution
Other names and brands may be claimed as the property of other respected companies
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Proof of Concepts
Other names and brands may be claimed as the property of other respected companies
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adiVerse: Virtual Footwear Wall
Other names and brands may be claimed as the property of other respected companies
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adiVerse: Virtual Footwear Wall Challenge:
Physical stores typically only carry a few hundred products
Not feasible to carry thousands of different types of shoes
Solution:
Extend physical product range
Adapt shoe selection based on demographics
Intelligent wall – learning what products are selected over time
Other names and brands may be claimed as the property of other respected companies
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Intel® Digital Signage Endcap
Other names and brands may be claimed as the property of other respected companies
Increasing prominence of relevant products
Gesture-based interaction
RFID capabilities
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Kraft Meal Planning Solution
Other names and brands may be claimed as the property of other respected companies
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Kraft Meal Planning Solution
Issue:
Average consumer has about10 recipes in his or
her average meal-time rotation
70% of consumers enter store with no idea about
what to serve for dinner that night
Solution:
Provide consumers with exciting dinner ideas
Sell more products
Increase the number of visits to stores to
increase overall category and store sales
Other names and brands may be claimed as the property of other respected companies
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Intel® AIM Analytics
Accessible securely through standard web browsers
Secure and centralized data reporting system
Wide range of powerful reports
User-friendly interface
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Intel® AIM Analytics: Sample Report
Viewership Comparisons by Content
Example of a chart generated by simulated data
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Intel® AIM Analytics: Sample Report
Average Viewing Time by Content
Example of a chart generated by simulated data
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Gender Dispersion
Intel® AIM Analytics: Sample Reports
Age Bracket Dispersion
Example of charts generated by simulated data
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Example of a chart generated by exporting simulated data to a spreadsheet program
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Example of a chart generated by exporting simulated data to a spreadsheet program
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Summary
Intel’s AVA (Anonymous Video Analytics) technology will help
customers:
Measure ROI & ROO for Marketing Campaigns
Transform Digital Signage to Smart Signage
Show the Right Message to the Right People at the Right Time
Intel® AIM Suite has been designed to completely respect privacy. No
personally identifiable information is ever collected.
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Intel.com/go/digitalsignageFor more information:
Thank You
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