Aerial Expeditions

Aerial Expeditions

By. Levon Arzumanyan, Asif Din, Wendelyn Ramos,

Andrew Rayment, and Daniel Wong

Mission and Product Objectives

S.W.O.T AnalysisStrengths

• Unique service, not available for anyone else

• Ability to charge less that our competitor

• Promotion of outdoors, for the health-oriented public

Weaknesses• Expensive to operate

• Our target market is only a small portion of the total population

• Our service might be perceived as dangerous or only for the physically fit

Opportunities

• Strategic alliances with local equipment stores

• Relatively new idea

Threats

• Our only competitor that does something slightly different, Helijet

• Because it’s a new idea, it’s not very popular

Target Market

Segments Age Range

Generation X (main focus) 37-45Baby Boomers 46-65Generation Y 16-36

Marketing Objectives Relative to Target Market

Product Strategy- Product Description

What?How?Where?Branding?

Distribution Strategy

Pricing Strategy

Maximizing current profits

Cost-plus Pricing

Target Pricing

Long Run profits

Promotional Strategy - Advertising

Bell Media Radio StationsNewspaper AdvertisementsTV Commercial

Promotional Strategy- Direct Response

Request more informationWebsite or phone number

Contest on website

Promotional Strategy- Sales Promotion Timeline

Some passes can be

obtained

Coupons and Passes

readily available

What about Personal Selling and

Public Relations?

Target Revenue~7500 guests for the first year

Budgeting for 2000 per quarter

Budgeting for $1.5 to $2 million in sales

Budget

Evaluation and Control

Thank You for Listening!