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Aerial Expeditions By. Levon Arzumanyan, Asif Din, Wendelyn Ramos, Andrew Rayment, and Daniel Wong

Aerial Expeditions

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Aerial Expeditions. By. Levon Arzumanyan , Asif Din, Wendelyn Ramos, Andrew Rayment , and Daniel Wong. Mission and Product Objectives. S.W.O.T Analysis. Target Market. Marketing Objectives Relative to Target Market. Product Strategy- Product Description. What? How? Where? Branding?. - PowerPoint PPT Presentation

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Page 1: Aerial Expeditions

Aerial Expeditions

By. Levon Arzumanyan, Asif Din, Wendelyn Ramos,

Andrew Rayment, and Daniel Wong

Page 2: Aerial Expeditions

Mission and Product Objectives

Page 3: Aerial Expeditions

S.W.O.T AnalysisStrengths

• Unique service, not available for anyone else

• Ability to charge less that our competitor

• Promotion of outdoors, for the health-oriented public

Weaknesses• Expensive to operate

• Our target market is only a small portion of the total population

• Our service might be perceived as dangerous or only for the physically fit

Opportunities

• Strategic alliances with local equipment stores

• Relatively new idea

Threats

• Our only competitor that does something slightly different, Helijet

• Because it’s a new idea, it’s not very popular

Page 4: Aerial Expeditions

Target Market

Segments Age Range

Generation X (main focus) 37-45Baby Boomers 46-65Generation Y 16-36

Page 5: Aerial Expeditions

Marketing Objectives Relative to Target Market

Page 6: Aerial Expeditions

Product Strategy- Product Description

What?How?Where?Branding?

Page 7: Aerial Expeditions

Distribution Strategy

Page 8: Aerial Expeditions

Pricing Strategy

Maximizing current profits

Cost-plus Pricing

Target Pricing

Long Run profits

Page 9: Aerial Expeditions

Promotional Strategy - Advertising

Bell Media Radio StationsNewspaper AdvertisementsTV Commercial

Page 10: Aerial Expeditions

Promotional Strategy- Direct Response

Request more informationWebsite or phone number

Contest on website

Page 11: Aerial Expeditions

Promotional Strategy- Sales Promotion Timeline

Some passes can be

obtained

Coupons and Passes

readily available

Page 12: Aerial Expeditions

What about Personal Selling and

Public Relations?

Page 13: Aerial Expeditions

Target Revenue~7500 guests for the first year

Budgeting for 2000 per quarter

Budgeting for $1.5 to $2 million in sales

Page 14: Aerial Expeditions

Budget

Page 15: Aerial Expeditions

Evaluation and Control

Page 16: Aerial Expeditions

Thank You for Listening!